全球航空宇宙產業供應商的預測(2011∼2012年):產業動態，市場趨勢與機會，行銷支出與銷售策略

全球航空宇宙產業供應商的預測(2011∼2012年):產業動態，市場趨勢與機會，行銷支出與銷售策略 是由出版商ICD Research在2011年07月所出版的。 這份英文市場調查報告書包含127 Pages 價格從美金2000起跳。

簡介

本報告提供航空宇宙產業供應商的相關媒體費用支出，行銷·銷售策略與趨勢(2011∼2012年)等驗證，今後的預測與預算，行銷代理店的選擇標準，商務課題與主要供應商的銷售策略等，為您概述為以下內容。

第1章 摘要整理

第2章 簡介

第3章 產業動態

• 收益成長的預測
  • 不同企業
  • 各地區
  • 各銷售額
  • 各高階受訪者
• 商務結構的未來發展
  • 不同的買家
  • 不同的供應商
• 收購與合併活動的預測
  • 不同的買家
  • 不同的供應商
  • 各地區
  • 各企業銷售額

第4章 航空宇宙市場的成長預測

• 新興市場需求
  • 不同的買家
  • 不同的供應商
  • 各地區
  • 各企業銷售額
• 已開發國家的成長預測
  • 不同的買家
  • 不同的供應商
  • 各地區
  • 各企業銷售額

第5章 航空宇宙產業的威脅和機會

• 2010∼2011年主要的商務課題
  • 不同企業
  • 各地區
  • 各企業銷售額
• 為了維持商業採購優勢所實行的主要供應商對策
  • 不同企業
  • 各地區
  • 各企業銷售額
  • 不同採購預算
  • 各購買決策者

第6章 航空宇宙產業供應商的營銷支出

• 年度行銷預算:航空宇宙產業供應商
  • 不同的供應商
  • 各地區
  • 各企業銷售額
• 行銷支出水準的變更預定
  • 不同的供應商
  • 各地區
  • 各企業銷售額
  • 各收益成長預測
• 各媒體管道未來投資
  • 不同的供應商
  • 各地區
  • 各企業銷售額
• 行銷·銷售技能銷售技術上的投資
  • 不同的供應商
  • 各地區
  • 各企業銷售額

第7章 行銷·銷售活動與策略:2011∼2012年

• 2011∼2012年的供應商的主要的行銷目的
  • 不同的供應商
  • 各地區
  • 各企業銷售額
  • 各收益成長預測
• 2011∼2012年的行銷活動的主要修正
  • 不同的供應商
  • 各地區
  • 各企業銷售額
• 為了業務前景所採取的新媒體運用
  • 不同的供應商
  • 各地區
  • 各企業銷售額
• 選擇行銷代理店的重要成功因素
  • 各地區
  • 各企業銷售額

第8章 附錄

圖表

目錄

Abstract

Synopsis

• Analysis of opinions drawn from leading aerospace industry executives
• Analysis on how aerospace companies' media spend, marketing and sales strategies and practices are set to change in 2011-2012
• Analysis on spending plans, media budget allocations, challenges and sales strategies of leading aerospace industry suppliers

Summary

This report is the result of an extensive survey drawn from ICD Research' s exclusive panel of leading aerospace industry executives. It analyzes how aerospace industry suppliers' media spend, marketing and sales strategies and business practices are set to change in 2011-2012. This report gives you access to the media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of leading suppliers. The report also identifies future growth of buyers and suppliers, M&A and investment expectations. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and sizes.

Scope

• The opinions and forward looking statements of 295 industry executives have been captured in our in-depth survey, of which 56% represent Director and C-level respondents
• The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior marketing decision makers and leading supplier organizations
• The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific and Africa and Middle East
• In the report, buyers identify what suppliers need to do to maintain their business and the key actions being taken by industry players to overcome the leading business threats
• Key topics covered include media spend activity, marketing and sales behaviors and strategies by suppliers, as well as threats and opportunities, investment outlook and business confidence among both buyers and suppliers.
• The report examines current practices and provides future expectations over the next 12-24 months
• The report provides qualitative analysis of the key industry threats and opportunities and contains full survey results
• This report covers data and analysis on media channel expenditure, marketing and sales practices and industry developments by suppliers

Reasons To Buy

• Benchmark your sales and marketing spend with industry peers to effectively determine strategy
• Identify the specific marketing approaches your competitors are using to win business during the recessionary climate
• Better promote your business by aligning your capabilities and business practices with your customer' s changing needs during these times of market uncertainty
• Secure stronger customer relationships by understanding the leading business concerns and changing strategies of aerospace industry buyers
• Predict how the industry will grow, consolidate and where it will stagnate
• Uncover the business outlook, key challenges and opportunities identified by suppliers and buyers in the industry

Key Highlights

China, India and the Middle East are predicted to be the fastest growing regions among developing countries for the aerospace industry. The expansion of business activities in emerging markets combined with strong economic growth, changing consumer lifestyles and a rise in disposable income has increased the levels of domestic and international air travel.

A total of XX% of respondents expect their companies to increase their marketing expenditure over the next 12 months, with only XX% looking to decrease it.

Overall, XX% of respondents from suppliers industry consider ability to target specific audience niches to be a key factor in selection of a marketing vendor.

Keywords

Aerospace, Supplier Industry Outlook, Survey Report, 2011-2012 Industry Dynamics, Market Trends, Opportunities, Marketing Spend, Sales Strategies

Companies Mentioned

GE Aviation, Aviation Industry Corporation of China (AVIC), PRV Aerospace, Quality Forming, Tata Advanced Systems, Lockheed Martin, Tata Lockheed Martin Aerostructures, Sikorsky Aerospace Services, Northstar Aerospace, Executive Wings, CAE Australia, NAV Canada, Gardner Group, Blade Tooling Company, Blade Technology, Eurocopter, Eurocopter South East Asia, EADS, Vector Aerospace Corp, Southwest Airlines, AirTran Holdings Inc., AirTrain Airways, HNA Group Company Ltd., MyTechnic, Synchronous Aerospace Group, National Instruments Corp., AWR Corp., Satair A/S, B/E Aerospace, China Aviation Industry General Aircraft Co. (CAIGA), Cirrus Industries Inc., Safran SA, SNPE Materiaux Energentiques, 3M, Advanced Chemistry & Technology Inc., China Southern Airlines, Air China, Cathay Pacific, Bharat Earth Movers Ltd. (BEML), Lawson Software, Alsalam Aircraft MRO, Embraer, Salarpuria Sattva, Aero Accessories and Systems Private Ltd. (AASPL), VXL eTech India, Interfast Inc., AVIC International Zhuhai Company, AVIC Electromechanical Systems Company, Hamilton Sundstrand Corporation, Goodrich Corporation, Royal Jordanian Airlines, KLM Royal Dutch Airlines, SilkAir, JorAMCo, Air Arabia, Boustead Singapore Ltd., Bell Helicopter Asia, American Airlines, Japan Airlines (JAL), Korea Aerospace Industries, Boeing, Discovery Air Technical Services Inc., Discovery Air Inc., SGL Group, International Airlines Group, British Airways, Iberia, Thai Airways, Canadian North Airlines, Calm Air, Air Canada, American, Delta, United-Continental, AirAsia, Sri Lankan Airlines, Lufthansa, Kenya Airways, Richmond Aerovac, Umeco Composites Process Materials, Gulfstream Aerospace Corp., EADS Sogerma, Panasonic Avionics Corporation, OnAir, TriaGnoSys, IndiGo, Ramco System, Icelandair, Bombardier Aerospace, API Technologies, UND, Corsair Engineering, Elbit Systems, Dublin Aerospace, EasyJet, Avio, Avio do Brasil Ltda, Focaleng, Honeywell, Scott Bader, Reichhold, Pratt & Whitney, Heroux-Devtek, GKN Aerospace, Recycled Carbon Fibre Ltd. (RCF) Birmingham

XX Commercial in Confidence

Table of Contents

1. Executive Summary

2. Introduction

• 2.1. What is this report about?
• 2.2. Definitions
• 2.3. Methodology
• 2.4. Profile of survey respondents
  • 2.4.1. Profile of buyer respondents
  • 2.4.2. Profile of supplier respondents

3. Industry Dynamics

• 3.1. Revenue growth expectations
  • 3.1.1. Revenue growth expectations by company type
  • 3.1.2. Revenue growth expectations by region
  • 3.1.3. Revenue growth expectations by turnover
  • 3.1.4. Revenue growth expectations by senior-level respondents
• 3.2. Future developments in business structure
  • 3.2.1. Future developments by buyers
  • 3.2.2. Future developments by suppliers
• 3.3. Merger and acquisition activity expectations
  • 3.3.1. Merger and acquisition activity expectations by buyers
  • 3.3.2. Merger and acquisition activity expectations by suppliers
  • 3.3.3. Merger and acquisition activity expectations by region
  • 3.3.4. Merger and acquisition activity expectations by company turnover

4. Aerospace Market Growth Outlook

• 4.1. Demand in emerging markets
  • 4.1.1. Demand in emerging markets by buyers
  • 4.1.2. Demand in emerging markets by suppliers
  • 4.1.3. Demand in emerging markets by region
  • 4.1.4. Demand in emerging markets by company turnover
• 4.2. Growth expectations in developed countries
  • 4.2.1. Growth expectations in developed countries by buyers
  • 4.2.2. Growth expectations in developed countries by suppliers
  • 4.2.3. Growth expectations in developed countries by region
  • 4.2.4. Growth expectations in developed countries by company turnover

5. Threats and Opportunities for the Aerospace Industry

• 5.1. Leading business concerns for 2010-2011
  • 5.1.1. Leading business concerns for the period by company type
  • 5.1.2. Leading business concerns for 2011-2012 by region
  • 5.1.3. Leading business concerns by company turnover
• 5.2. Key supplier actions to maintain and win buyer business
  • 5.2.1. Actions to maintain and secure buyer business by buyers
  • 5.2.2. Actions to maintain and secure buyer business by region
  • 5.2.3. Actions to maintain and secure buyer business by turnover
  • 5.2.4. Actions to maintain and secure buyer business by procurement budget
  • 5.2.5. Actions to maintain and secure buyer business by purchasing decision authority

6. Aerospace Industry Supplier Marketing Expenditure Activity

• 6.1. Annual marketing budgets: aerospace industry suppliers
  • 6.1.1. Annual marketing budgets by suppliers
  • 6.1.2. Annual marketing budgets by region
  • 6.1.3. Annual marketing budgets by turnover
• 6.2. Planned change in marketing expenditure levels
  • 6.2.1. Planned change in marketing expenditure levels by suppliers
  • 6.2.2. Planned change in marketing expenditure levels by region
  • 6.2.3. Planned change in marketing expenditure levels by company turnover
  • 6.2.4. Planned Change in Marketing Expenditure Levels by Revenue Growth Expectations (%), 2011
  • 6.2.5. Net change in planned marketing expenditure in all industries
• 6.3. Future investment by media channel
  • 6.3.1. Future investment by media channel by suppliers
  • 6.3.2. Future investment by media channel by region
  • 6.3.3. Planned change in procurement expenditure by company turnover
• 6.4. Suppliers' future investment in marketing and sales technology
  • 6.4.1. Planned investment in marketing and sales technologies by suppliers
  • 6.4.2. Planned investment in marketing and sales technologies by region
  • 6.4.3. Planned investment in marketing and sales technologies by company turnover

7. Marketing and Sales Behaviors and Strategies in 2011-2012

• 7.1. Key marketing aims of suppliers for 2011-2012
  • 7.1.1. Key marketing aims of suppliers
  • 7.1.2. Key marketing aims by region
  • 7.1.3. Key marketing aims by company turnover
  • 7.1.4. Key marketing aims by revenue growth expectations
• 7.2. Essential amendments to marketing activities in 2011-2012
  • 7.2.1. Amendments to marketing activities by suppliers
  • 7.2.2. Amendments to marketing activities by region
  • 7.2.3. Amendments to marketing activities by company turnover
• 7.3. Use of new media for business prospects
  • 7.3.1. Use of new media by suppliers
  • 7.3.2. Use of new media by region
  • 7.3.3. Use of new media by company turnover
• 7.4. Critical success factors for choosing a marketing agency
  • 7.4.1. Critical success factors: by region
  • 7.4.2. Critical success factors: by company turnover

8. Appendix

• 8.1. Survey results
• 8.2. Methodology
• 8.3. Contact us
• 8.4. About ICD Research
• 8.5. Disclaimer

List of Tables

• Table 1: Revenue Growth Optimism (%), 2009-2011
• Table 2: Revenue Growth Optimism by Company Type (%), 2009-2011
• Table 3: Revenue Growth Optimism by Region (%), 2009-2011
• Table 4: Revenue Growth Optimism by Turnover (%), 2011
• Table 5: Revenue Growth Optimism by Senior-Level Respondents (%), 2011
• Table 6: Company Revenue Growth Optimism: Cross Industry Comparisons (%), 2011
• Table 7: Key Expected Changes in Business Structure in the Aerospace Buyer Industry (%), 2011
• Table 8: Key Expected Changes in Business Structure in the Aerospace Supplier Industry (%), 2011
• Table 9: Merger and Acquisition Activity Expectations, Aerospace Buyer Industry, 2009-2011
• Table 10: Merger and Acquisition Activity Expectations, Aerospace Supplier Industry, 2009-2011
• Table 11: Merger and Acquisition Activity Expectations by Region, 2011
• Table 12: Merger and Acquisition Activity Expectations by Company Turnover, 2011
• Table 13: Top Five Emerging Markets, 2011
• Table 14: Demand in Emerging Markets by Aerospace Industry Buyers (%), 2011
• Table 15: Demand in Emerging Markets by Aerospace Industry Suppliers (%), 2011
• Table 16: Demand in Emerging Markets by Region (%), 2011
• Table 17: Demand in Emerging Markets by Company Turnover (%), 2011
• Table 18: Top Five Developed Regions by Growth (%), 2011
• Table 19: Growth Expectations in Developed Countries by Aerospace Industry Buyers (%), 2011
• Table 20: Growth Expectations in Developed Countries by Aerospace Industry Suppliers (%), 2011
• Table 21: Growth Expectations in Developed Countries by Region (% ‘Increase’ Responses), 2011
• Table 22: Growth Expectations in Developed Countries by Company Turnover (% ‘Increase’ Responses), 2011
• Table 23: Top Ten Growth Regions (%), 2011
• Table 24: Leading Business Concerns (%), 2011-2012
• Table 25: Leading Business Concerns (%), 2011-2012
• Table 26: Actions to Maintain and Secure Buyer Business - Buyer Responses (%), 2011
• Table 27: Actions to Maintain and Secure Buyer Business - Buyer vs. Supplier Responses (%), 2011
• Table 28: Actions to Maintain and Secure Buyer Business by Company Turnover (%), 2011
• Table 29: Actions to Maintain and Secure Buyer Business by Purchasing Decision Authority (%), 2011
• Table 30: Annual Marketing Budgets: Supplier Responses (%) , 2009-2011
• Table 31: Annual Marketing Budgets by Region (%), 2011
• Table 32: Annual Marketing Budgets by Company Turnover (%), 2011
• Table 33: Planned Change in Marketing Expenditure: Supplier Responses (%), 2009-2011
• Table 34: Planned Change in Marketing Expenditure Levels by Region (%), 2011
• Table 35: Planned Change in Marketing Expenditure Levels by Company Turnover (%), 2011
• Table 36: Planned Change in Marketing Expenditure Levels by Revenue Growth Expectations (%), 2011
• Table 37: Future Investment by Media Channels: Supplier Responses, 2011
• Table 38: Future Investment by Media Channels by Region (% ‘increase’ responses), 2011
• Table 39: Future Investment by Media Channels by Company Turnover (% ‘increase’ responses), 2011
• Table 40: Planned Investment in Marketing and Sales Technologies (%), 2011
• Table 41: Planned Investment in Marketing and Sales Technologies by Region (%), 2011
• Table 42: Key Marketing Aims: Supplier Responses (%), 2011
• Table 43: Key Marketing Aims by Region (%), 2011
• Table 44: Key Marketing Aims by Company Turnover (%), 2011
• Table 45: Key Marketing Aims by Revenue Growth Expectations (%), 2011
• Table 46: Amendments to Marketing Activities (% Supplier Comparison), 2011
• Table 47: Amendments to Marketing Activities by Region (%), 2011
• Table 48: Amendments to Marketing Activities by Company Turnover (%), 2011
• Table 49: Use of New Media by Suppliers (%), 2011
• Table 50: Use of New Media by Region (%), 2011
• Table 51: Use of New Media by Company Turnover (%), 2011
• Table 52: Critical Success Factors by Suppliers (%), 2011
• Table 53: Critical Success Factors by Region (%), 2011
• Table 54: Critical Success Factors by Company Turnover (%), 2011

List of Figures

• Figure 1: Revenue Growth Optimism (%), 2009-2011
• Figure 2: Revenue Growth Optimism by Company Type (%), 2009-2011
• Figure 3: Revenue Growth Optimism by Region (%), 2009-2011
• Figure 4: Revenue Growth Optimism by Turnover (%), 2011
• Figure 5: Revenue Growth Optimism by Senior-Level Respondents (%), 2011
• Figure 6: Company Revenue Growth Optimism: Cross Industry Comparisons (%), 2011
• Figure 7: Key Expected Changes in Business Structure in the Aerospace Buyer Industry (%), 2011
• Figure 8: Key Expected Changes in Business Structure in the Aerospace Supplier Industry (%), 2011
• Figure 9: Merger and Acquisition Activity Expectations, Aerospace Buyer Industry, 2009-2011
• Figure 10: Merger and Acquisition Activity Expectations, Aerospace Supplier Industry, 2009-2011
• Figure 11: Merger and Acquisition Activity Expectations by Region, 2011
• Figure 12: Merger and Acquisition Activity Expectations by Company Turnover, 2011
• Figure 13: Top Five Emerging Markets, 2011
• Figure 14: Demand in Emerging Markets by Aerospace Industry Buyers (%), 2011
• Figure 15: Demand in Emerging Markets by Aerospace Industry Suppliers (%), 2011
• Figure 16: Demand in Emerging Markets by Region (%), 2011
• Figure 17: Demand in Emerging Markets by Company Turnover (%), 2011
• Figure 18: Top Five Developed Regions by Growth (%), 2011
• Figure 19: Growth Expectations in Developed Countries by Aerospace Industry Buyers (%), 2011
• Figure 20: Growth Expectations in Developed Countries by Aerospace Industry Suppliers (%), 2011
• Figure 21: Growth Expectations in Developed Countries by Region (% ‘Increase’ Responses), 2011
• Figure 22: Growth Expectations in Developed Countries by Company Turnover (% ‘Increase’ Responses), 2011
• Figure 23: Top Ten Growth Regions (%), 2011
• Figure 24: Leading Business Concerns (%), 2011-2012
• Figure 25: Leading Business Concerns (%), 2011-2012
• Figure 26: Actions to Maintain and Secure Buyer Business - Buyer Responses (%), 2011
• Figure 27: Actions to Maintain and Secure Buyer Business - Buyer vs. Supplier Responses (%), 2011
• Figure 28: Actions to Maintain and Secure Buyer Business by Company Turnover (%), 2011
• Figure 29: Actions to Maintain and Secure Buyer Business by Purchasing Decision Authority (%), 2011
• Figure 30: Annual Marketing Budgets: Supplier Responses (%) , 2009-2011
• Figure 31: Annual Marketing Budgets by Region (%), 2011
• Figure 32: Annual Marketing Budgets by Company Turnover (%), 2011
• Figure 33: Planned Change in Marketing Expenditure: Supplier Responses (%), 2009-2011
• Figure 34: Planned Change in Marketing Expenditure Levels by Region (%), 2011
• Figure 35: Planned Change in Marketing Expenditure Levels by Company Turnover (%), 2011
• Figure 36: Planned Change in Marketing Expenditure Levels by Revenue Growth Expectations (%), 2011
• Figure 37: Future Investment by Media Channels: Supplier Responses, 2011
• Figure 38: Future Investment by Media Channels by Region (% ‘increase’ responses), 2011
• Figure 39: Future Investment by Media Channels by Company Turnover (% ‘increase’ responses), 2011
• Figure 40: Planned Investment in Marketing and Sales Technologies (%), 2011
• Figure 41: Planned Investment in Marketing and Sales Technologies by Region (%), 2011
• Figure 42: Key Marketing Aims: Supplier Responses (%), 2011
• Figure 43: Key Marketing Aims by Region (%), 2011
• Figure 44: Key Marketing Aims by Company Turnover (%), 2011
• Figure 45: Key Marketing Aims by Revenue Growth Expectations (%), 2011
• Figure 46: Amendments to Marketing Activities (% Supplier Comparison), 2011
• Figure 47: Amendments to Marketing Activities by Region (%), 2011
• Figure 48: Amendments to Marketing Activities by Company Turnover (%), 2011
• Figure 49: Use of New Media by Suppliers (%), 2011
• Figure 50: Use of New Media by Region (%), 2011
• Figure 51: Use of New Media by Company Turnover (%), 2011
• Figure 52: Critical Success Factors by Suppliers (%), 2011
• Figure 53: Critical Success Factors by Region (%), 2011
• Figure 54: Critical Success Factors by Company Turnover (%), 2011

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