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市場調查報告書

中國的家用空氣清淨機產業的詳細分析與未來預測 (2015∼2020年)

In-depth Study and Prospect Forecast on Household Air Purifier Industry in China, 2015-2020

出版商 Huidian Research 商品編碼 326437
出版日期 內容資訊 英文 130 Pages
商品交期: 最快1-2個工作天內
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中國的家用空氣清淨機產業的詳細分析與未來預測 (2015∼2020年) In-depth Study and Prospect Forecast on Household Air Purifier Industry in China, 2015-2020
出版日期: 2015年03月20日 內容資訊: 英文 130 Pages
簡介

近幾年,反映對PM2.5等大氣污染問題的擔憂,中國的家用空氣清淨機市場以每年27%的速度成長。2013年銷售台數達到264萬台 (與前一年同期比較增加16%) 。今後預計市場也將維持擴大趨勢,最慎重的預期方案年度市場成長率也為9%,,2018年銷售台數達400萬台。目前市場的主要特徵為對「裝飾污染」(室內裝修產生的甲醛等有害物質)的消除功能和抗菌功能強化的產品增加。, 另一方面,外資型企業獨佔市場60%以上,國內品牌的佔有率停在38%。

本報告提供中國的家用空氣清淨機的產業趨勢與未來展望相關分析、到目前為止的整體市場趨勢,及相關產業 (主要零件等) 趨勢、國內、外資主要製造商簡介、流通管道的建立、整頓現狀、消費行為的特徵、今後的市場規模趨勢、投資價值預測等調查評估。

第1章 家用空氣清淨機產業概要

  • 產品概要
  • 銷售方式

第2章 家用空氣清淨機產業的發展環境

  • 政策環境
  • 技術水準
  • 經濟環境

第3章 家用空氣清淨機的市場趨勢概要

  • 市場規模的統計資料 (過去6年份)
  • 市場發展的預測
  • 市場區隔

第4章 中國的家用品空氣淨化機產業結構分析

  • 產業相關結構
  • 相關產業的競爭上的優點、弱點
  • 相關產業的收益情形及發展趨勢

第5章 家用空氣清淨機的原料的供給市場

  • 中國國內的原料製造的相關調查
    • 原料的生產量
    • 原料生產的地區結構
    • 原料的生產規模預測 (今後6年份)
  • 原料的價格趨勢
  • 中國的家用空氣清淨機生產現況
    • 生產規模
    • 生產體制
    • 生產額的預測 (今後6年份)
  • HEPA的代表性供應商
    • AirTamer
    • Dirkbiel
    • 其他供應商
  • 電動機的代表性供應商
    • Samsung
    • Sharp Corp
    • LG

第6章 國內/外資的家用空氣清淨機的主要製造商

  • Ya Du
    • 企業簡介
    • 產品結構及價格的特徵
    • 產品的產量、銷售額的統計 (過去6年份)
    • 代表性產品的成本結構
  • Philips
  • Midea
  • Haier
  • Broad
  • Panasonic
  • DAIKIN INDUSTRIES
  • Sharp Corp
  • Blueair (Shanghai)
  • IQair

第7章 中國國內的家用空氣清淨機銷售管道的建立策略

  • 銷售管道結構
  • 合作夥伴的銷售管道分析
  • 直接、間接流通管道管理
  • 線上/離線流通管道
  • 下游工程品牌經銷商
    • 代理店
    • 專利權商店
    • 連鎖店
    • 經銷商

第8章 中國國內的家用空氣清淨機產業品牌經銷商流通管道相關評估

  • 品牌的有效流通相關分析
  • 品牌的有效流通相關比較
  • 在各城市的領導品牌的有效流通

第9章 家用空氣清淨機市場上,客戶群組的研究和流通管道對照分析

  • 主要的客戶群組的消費特徵
    • 地區分佈
    • 年齡分佈
    • 性別分佈

第10章 家用空氣清淨機市場客戶群組分析

  • 客戶需求的研究
    • 客戶的認識層級
    • 客戶需求的特徵
  • 裝飾/非裝飾消費的市場需求 (醫療用/非醫療用的比率)
  • 醫療用/非醫療用的市場需求
  • 老年人、兒童在的家庭/不在的家庭的市場需求

第11章 中國的家用空氣清淨機產業的發展趨勢與供需預測

  • 今後發展趨勢 (今後6年份)
  • 供需情形的預測
    • 供給能力
    • 市場需求
    • 進出口情形
  • 總資產的預測 (今後6年份)
  • 總工業生產額的預測 (今後6年份)
  • 銷售額收益的預測 (今後6年份)
  • 收益層級的預測 (今後6年份)

第12章 中國的家用空氣清淨機產業的投資價值、策略相關研究 (今後6年份)

  • SWOT分析
  • 投資價值分析
    • 盈利
    • 負債返還能力
    • 發展力
  • 對投資風險的早期警戒 (今後6年份)
    • 產業競爭風險
    • 技術性風險
目錄

Market Development Forecast

In recent years, the sales of household air purifier in China increased by 27% each year, influenced by air pollution caused fine particles "PM 2.5", the sales of Household Air Purifier tends to increase. In 2013, the sales increased to 2.64 million, up 16% over 2012. It is predicted that the sales will continue to enlarge in future, especially, under the situation of severe air pollution, it can be expected conservatively that the market scale of Household Air Purifier in China will grow at the rate of 9% averagely, in 2018, the sales will hit about 4 million from 2.60 million in 2013. At present, the popularization rate of air purifier is less than 0.1%, the number of air purifier in China can raised dramatically. The release of PM 2.5 makes national people pay more attention to living environment and air quality. As one sunrise industry, the market space of household air purifier is huge.

Market Segmentation

At present, the domestic household air purifiers lay emphasis on indoor decoration pollution; most of mainstream products in market have the function of eliminating formaldehyde etc decoration pollution source, so the functional segmentations are not obvious in real market. The products with bactericidal function

In all segmentations, the functions of products are repeated highly, 45% of products in market have the function of eliminating decoration pollution, even more, the products with bactericidal function are as high as 65%; the market reactions of low-end, conventional dedusting equipment are just so-so, they only account for 33% of equipment and enter into the demand market mainly in the form of gifts and complimentary gifts.

In the leading enterprises of household air purifier, over 60% are foreign-funded enterprise brands, while the domestic brands only account for 38%.

In 2014, there were over 200 brands in purifier market in China, but the foreign-funded brands still took most of market shares. According to the data from Huidian research, last year, the top 5 brands of purifier in on-line market in China were Philips, Sharp, Panasonic, Ya Du and Daikin, of which, only Ya Du is domestic brand.

Brands of household air purifier have formed the largest camp: the domestic brand camp represented by Ya Du, Broad, Midea, Gree, Airmate and Lexy, Euro-America brand camp represented by Philips, Airoswiss, Austin and Whirlpool, and the Japan-ROK brand camp represented by Panasonic, Sharp, Daikin, Samsung and LG etc. the market shares of Europe-America brands exceeds 45%, Japan-ROK brands take 35% of market shares, while domestic brands account for less than 20% of market shares. Seeing from the comparison of the market shares of domestic and foreign brands, the foreign-funded brands account for over 80% of market shares and continue to grow steadily by virtue of technical advantages, and the competitive disadvantage of domestic brands is hard to be changed in short time.

Seeing from competition pattern, different brands have different competition focuses, the activated carbon filtering system is dominated absolutely by Philips and Panasonic, ionic filtration system is dominated by Panasonic, Ya Du and Sharp and catalyst filtration system is dominated by Blueair; Seeing from filtration layers, Philips covers fully the air purifier with four layers of filtration or less, and the sales proportion concentrates into the products with less filtration layers, in which, the products with two filtration layers or less account for 50% of total sales of Philips. The main air purifiers of Panasonic adopt three-layer filtration system, Yadu and Blueair adopt four-layer filtration system or above, and Sharp adopts five-layer filtration system or above.

Table of Contents

1. Overview of Household Air Purifier Industry

  • 1.1. Overview of products
    • 1.1.1. Products
    • 1.1.2. Classification and Performance Characteristics
    • 1.1.3. Product Application
  • 1.2. Sales Modes

2. Development Environment of Household Air Purifier Industry

  • 2.1. Policy Environment
  • 2.2. Technical Level
  • 2.3. Economic Environment

3. Overview of Market Development of Household Air Purifier, 2009-2020

  • 3.1. Market Scale Statistics, 2009-2014
  • 3.2. Market Development Forecast
  • 3.3. Market Segmentation

4. Analysis on Household Air Purifier Industry Structure in China, 2014

  • 4.1. Industry Chain Structure
  • 4.2. Competitive Advantages and Disadvantages of Industry Chain
  • 4.3. Profit Distribution and Development Trend of Industry Chain

5. Supply Market of Raw Materials of Household Air Purifier

  • 5.1. Investigation on Raw material Production in China, 2014
    • 5.1.1. Output of Raw Material
    • 5.1.2. Regional Structure of Raw Material Production
    • 5.1.3. Forecast on production Scale of Raw Materials, 2015-2020
  • 5.2. Price Trend of Raw Materials
    • 5.2.1. Historical Price Trend
    • 5.2.2. Influence on Enterprises
  • 5.3. Status Quo of Household Air Purifier Production in China, 2014
    • 5.3.1. Production Scale, 2014
    • 5.3.2. Production Structure, 2014
    • 5.3.3. Output Forecast, 2015-2020
  • 5.4. Typical Suppliers of HEPA
    • 5.4.1. AirTamer
    • 5.4.2. Dirkbiel
    • 5.4.3. Other Suppliers
  • 5.5. Typical Suppliers of Motor
    • 5.5.1. Samsung
    • 5.5.2. Sharp
    • 5.5.3. LG

6. Key Manufacturers of Household Air Purifier at Home and Abroad

  • 6.1. Ya Du
    • 6.1.1. Company Profile
    • 6.1.2. Product Structure and Price Characteristics
    • 6.1.3. Statistics on Product Production and Sales, 2009-2014
    • 6.1.4. Cost Structure of Typical Product
  • 6.2. Philips
    • 6.2.1. Company Profile
    • 6.2.2. Product Structure and Price Characteristics
    • 6.2.3. Statistics on Product Production and Sales, 2009-2014
    • 6.2.4. Cost Structure of Typical Product
  • 6.3. Midea
    • 6.3.1. Company Profile
    • 6.3.2. Product Structure and Price Characteristics
    • 6.3.3. Statistics on Product Production and Sales, 2009-2014
    • 6.3.4. Cost Structure of Typical Product
  • 6.4. Haier
    • 6.4.1. Company Profile
    • 6.4.2. Product Structure and Price Characteristics
    • 6.4.3. Statistics on Product Production and Sales, 2009-2014
    • 6.4.4. Cost Structure of Typical Product
  • 6.5. Broad
    • 6.5.1. Company Profile
    • 6.5.2. Product Structure and Price Characteristics
    • 6.5.3. Statistics on Product Production and Sales, 2009-2014
    • 6.5.4. Cost Structure of Typical Product
  • 6.6. Panasonic
    • 6.6.1. Company Profile
    • 6.6.2. Product Structure and Price Characteristics
    • 6.6.3. Statistics on Product Production and Sales, 2009-2014
    • 6.6.4. Cost Structure of Typical Product
  • 6.7. Daikin
    • 6.7.1. Company Profile
    • 6.7.2. Product Structure and Price Characteristics
    • 6.7.3. Statistics on Product Production and Sales, 2009-2014
    • 6.7.4. Cost Structure of Typical Product
  • 6.8. Sharp
    • 6.8.1. Company Profile
    • 6.8.2. Product Structure and Price Characteristics
    • 6.8.3. Statistics on Product Production and Sales, 2009-2014 (Sales Amount, Profit Rate)
    • 6.8.4. Cost Structure of Typical Product
  • 6.9. Blueair (Shanghai)
    • 6.9.1. Company Profile
    • 6.9.2. Product Structure and Price Characteristics
    • 6.9.3. Statistics on Product Production and Sales, 2009-2014 (Sales Amount, Profit Rate)
    • 6.9.4. Cost Structure of Typical Product
  • 6.10. IQair
    • 6.10.1. Company Profile (Related to Household Air Purifier)
    • 6.10.2. Product Structure and Price Characteristics
    • 6.10.3. Statistics on Product Production and Sales, 2009-2014 (Sales Amount, Profit Rate)
    • 6.10.4. Cost Structure of Typical Product

7. Establishment Strategy of Marketing Channels of Household Air Purifier in China

  • 7.1. Marketing Channel Structure
  • 7.2. Partner Marketing Channel Study
  • 7.3. Direct and Indirect Distribution Channel Management
    • 7.3.1. Direct Indirect Distribution Channel
    • 7.3.2. Indirect Distribution Channel
  • 7.4. Online and Off-line Channels
    • 7.4.1. Online Channels
    • 7.4.2. Offline Channels
  • 7.5. Downstream Brand Distributors
    • 7.5.1. Agents
    • 7.5.2. Franchisee
    • 7.5.3. Chain Store
    • 7.5.4. Distributor

8. Assessment on Brand Distributor Channels of Household Air Purifier Industry in China

  • 8.1. Analysis on Effective Distributions of Brands
  • 8.2. Comparison on Effective Distributions of Brands
  • 8.3. Effective Distributions of Main Brands in Different Cities

9. Customer Group Study and Channel Matching Analysis in Household Air Purifier Market

  • 9.1. Consumption Characteristics of Main Customer Groups
    • 9.1.1. Regional Distribution
    • 9.1.2. Age Distribution
    • 9.1.3. Gender Distribution

10. Customer Group Study in Household Air Purifier Market

  • 10.1. Customers' Demand Investigation, 2014
    • 10.1.1. Customers' Cognition Level, 2014
    • 10.1.2. Customers' Demand Characteristics, 2014
  • 10.2. Decoration/Non-decoration Consumption Market Demands (Proportion of Health to Non-health)
    • 10.2.1. Decoration Consumption Market Demands
    • 10.2.2. Non-decoration Consumption Market Demands
  • 10.3. Healthy/Non-healthy Consumer Market Demands
    • 10.3.1. Healthy Consumer Market Demands
    • 10.3.2. Non-healthy Consumer Market Demands
  • 10.4. Consumers with/without Aged People and Children Market Demands
    • 10.4.1. Consumers with Aged People and Children Market Demands
    • 10.4.2. Consumers without Aged People and Children Market Demands

11. Development Trend of Household Air Purifier Industry and Supply and Demand Forecast in China

  • 11.1. Future Development Trend, 2015-2020
  • 11.2. Forecast on Supply and Demand
    • 11.2.1. Supply Capacity
    • 11.2.2. Market Demand
    • 11.2.3. Import & Export Situation
  • 11.3. Forecast on Total Asset, 2015-2020
  • 11.4. Forecast on Gross Value of Industrial Output, 2015-2020
  • 11.5. Forecast on Sales Revenue, 2015-2020
  • 11.6. Forecast on Profitability Level, 2015-2020

12. Study on Investment Value and Strategy of Household Air Purifier Industry in China, 2015-2020

  • 12.1. SWOT Analysis
    • 12.1.1. Strength
    • 12.1.2. Weakness
    • 12.1.3. Opportunities
    • 12.1.4. Threats
  • 12.2. Investment Value Analysis
    • 12.2.1. Profitability
    • 12.2.2. Debt-paying Ability
    • 12.2.3. Development Ability
  • 12.3. Early-warning on Investment Risk, 2015-2020
    • 12.3.1. Industry Competition Risk
    • 12.3.2. Technical Risk
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