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市場調查報告書

中國的智慧家庭產業的市場分析與發展趨勢

Market Research and Development Trend Forecast of Smart Home Industry in China, 2015-2020

出版商 Huidian Research 商品編碼 324482
出版日期 內容資訊 英文 68 Pages
商品交期: 最快1-2個工作天內
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中國的智慧家庭產業的市場分析與發展趨勢 Market Research and Development Trend Forecast of Smart Home Industry in China, 2015-2020
出版日期: 2015年02月10日 內容資訊: 英文 68 Pages
簡介

中國的智慧家庭的成長率,2011年∼2014年4年達成了30%以上的成長。2014年的市場規模,達成286億人民幣,與去年同期比較增加39.36%。

本報告提供中國的智慧家庭產業調查分析、發展概要、預測、營運結構、需求與供給、競爭格局、主要企業等相關的系統性資訊。

第1章 智慧家庭的發展概要

  • 國際智慧家庭家具產品的發展概要
  • 中國的智慧家庭的發展概要
  • 智慧家庭發展的現有問題點

第2章 智慧家庭的發展前景

  • 國際智慧家庭市場預測預測
  • 中國的智慧家庭市場銷售額
  • 智慧家庭的中期預測

第3章 中國的智慧家庭市場營運結構

  • 中國的智慧家庭的整體市場規模
  • 智慧家庭市場發展現況
  • 智慧家庭的地區市場
  • 智慧家庭的市場結構

第4章 中國的智慧家庭市場需求與供給

  • 需求
  • 供給

第5章 智慧家庭市場競爭格局

  • 同類產品國內企業和品牌
  • 同類產品的競爭格局
  • 同類產品的競爭群組

第6章 中國的智慧家庭市場財務上的影響

  • 有利的要素
  • 不利的要素
  • 政策要素

第7章 中國的智慧家庭銷售趨勢

  • 產品開發趨勢
  • 價格變動趨勢
  • 流通管道發展趨勢
  • 用戶需求趨勢

第8章 中國的智慧家庭的基準企業的產業策略

  • 企業簡介、財務分析、發展計劃與策略等
    • Haier
    • Guangdong Anjubao
    • Super

第9章 中國的智慧家庭的市場價格分析

  • 主要產品價格
  • 價格策略和品牌策略

第10章 中國的智慧家庭的進出口趨勢

  • 出口和成長率
  • 主要的海外市場分佈
  • 主要的海外市場品牌
  • 智慧家庭的生產與進口

第11章 中國的智慧家庭的市場流通管道

  • 市場流通管道模式
  • 銷售管道形態
  • 銷售管道要素比較
  • 地區市場主要代理店

第12章 中國的智慧家庭製造商盈利比較

第13章 中國的智慧家庭計劃的投資提案和專家的評估

目錄

Market Operation Structure of Smart Home in China

Overall Market Scale of Smart Home in China

In 2011-2014, the growth rate of smart home in China has maintained over 30% for four years successfully, in which, in 2014, the market scale hit CNY 28.61 billion, up 39.36% over 2013.

Status Quo of Smart Home Market Development

At present, the independently-developed smart home system in China is becoming mature gradually with the strong competitiveness with overseas smart home system and products. In technical field, the gap between domestic and foreign smart home is not large. In the near future, China will popularize smart home networking system and products in the homes of ordinary residents all over country. Currently, many developers have considered the smart function and facilitates more or less in design stage of residence, and some high-grade residences have equipped with relatively complete smart home networking.

Market Status Quo

At present, as the extension industry of real estate industry and home industry, the smart home develops steadily with sound development momentum. Currently the high-end market in China is mainly occupied by Honeywell International, ABB, Schneider Electric, Merten GmbH & Co.,KG and Singapore Nico etc overseas brands. Generally, the high-end market brands have the integrated smart home system products with higher price and complete after-sale services, mainly applied in luxurious residence project. The middle-end market is mainly occupied by domestic well-known brands, such as Anjubao, Tianjin Ruilang, Shanghai Super, Bochuang S&T, Qingdao Haier, ShenZhen(China) SoBen Skysafe Hi-Tech Develepment CO.,Ltd, and Fujian Aurine Technology Co., Ltd etc, the market is relatively mature. Generally speaking, the middle-end market brands also have integrated smart home system products, mainly applied in middle, high-grade residences. While the low-end market is still in chaos, the product qualities are very different, seldom has complete set of system products.

Technical Status Quo

At present, the smart home products in market have been abundant and smart home technologies are also changing with each passing day. However, after all, smart home is a new field without uniform industry standard, the poor compatibility and unstable operation commonly etc weaknesses exist in the products in markets. In respect of technology, RS-232/485 serial communication technology, power line carrier technology and radio frequency technique etc technical agreements of smart home are popular now. According to wiring modes, the smart home technologies in market can be classified into 4 kinds of technologies: field bus, power line carrier technology, wireless technology and centralized control.

Existing Problems

At present, the problems existing smart home industry mainly include three aspects: first, smart home industry has not unified the industrial standard, many of middle and small enterprises go their own ways and their products are not compatible mutually; second, because the technicians have not conducted deep market research, the developed products are advanced in respect of technology, but poor in respect of practicability, and out of joint with market demand; third, technically, large-amount of funds are needed for R&D, some middle and small enterprises have no power to innovate constantly, and even harder to form scale production, so product price is always high. In smart home field, the industry leader with powerful technical strength, openness and marketability is needed urgently. Smart home is only one of application orientations of internet of things and it still need to combine with internet to realize the real life of internet of things.

Table of Contents

1. Overview of Smart Home Development

  • 1.1. Overview of International Smart Home Furnishing products Development
    • 1.1.1. International Status Quo
    • 1.1.2. Overview of Major Countries and Regions
  • 1.2. Overview of Smart Home Development in China
  • 1.3. Existing Problems during Smart Home Development

2. Prospect of Smart Home Development

  • 2.1. Prospect Forecast on International Smart Home Market
  • 2.2. Market sales of Smart Home in China
    • 2.2.1. Forecast on Market Scale
    • 2.2.2. Forecast on Market Structure
  • 2.3. Mid-long Term Forecast on Smart Home
    • 2.3.1. Forecast on Economic Growth and Demand for Smart Home, 2015-2020
    • 2.3.2. Forecast on Market Scale of Smart Home, 2015-2020

3. Market Operation Structure of Smart Home in China

  • 3.1. Overall Market Scale of Smart Home in China
  • 3.2. Status Quo of Smart Home Market Development
  • 3.3. Regional Markets of Smart Home
  • 3.4. Market Structure of Smart Home
    • 3.4.1. Product Structure
    • 3.4.2. Brand Structure
    • 3.4.3. Channel Structure

4. Supply and Demand of Smart Home Market in China

  • 4.1. Demand
  • 4.2. Supply

5. Competition Pattern of Smart Home Market

  • 5.1. Domestic Enterprises and Brands of Similar Products
  • 5.2. Competition Pattern of Similar Products
  • 5.3. Competition Group of Similar Products

6. Financial Influences on Smart Home Market in China

  • 6.1. Favorable Factors
  • 6.2. Adverse Factors
  • 6.3. Policy Factors

7. Sales Trend of Smart Home in China, 2015-2020

  • 7.1. Product Development Trend
  • 7.2. Price Change Trend
  • 7.3. Channel Development Trend
  • 7.4. User Demand Trend

8. Business Strategies of Benchmark Enterprises of Smart Home in China

  • 8.1. Haier
    • 8.1.1. Company Profile
    • 8.1.2. Mainly Financial Analysis
    • 8.1.3. Development Plan and Strategy
  • 8.2. Guangdong Anjubao
    • 8.2.1. Company Profile
    • 8.2.2. Mainly Financial Analysis
    • 8.2.3. Development Plan and Strategy
  • 8.3. Super
    • 8.3.1. Company Profile
    • 8.3.2. Mainly Financial Analysis
    • 8.3.3. Development Plan and Strategy
    • 8.3.4. Key Enterprise Brands and Market Shares

9. Research on Market Price of Smart Home in China

  • 9.1. Main Product Price

9.2Price Strategy and Brand Strategy

10. Import & Export Trend of Smart Home in China

  • 10.1. Export & Growth
  • 10.2. Main Overseas Markets Distribution
  • 10.3. Main Overseas market Brands being Operated
  • 10.4. Production and Import of Smart Home

11. Market Channels of Smart Home in China

  • 11.1. Market Channel Pattern
  • 11.2. Sales Channel Forms
  • 11.3. Comparison on Sales Channel Factors
  • 11.4. Main Agents of Regional Markets

12. Profitability Comparison of Key Smart Home Manufacturers in China

  • 12.1. Total Profit of Smart Home Industry, 2011-2014
    • 12.1.1. Total Industry Profit, 2011-2014.
    • 12.1.2. Comparison on Total Profits of Different Scale Enterprises
    • 12.1.3. Comparison on Total Profits of Different Ownership Enterprises
  • 12.2. Gross Profit Rate of Industry Sales, 2011-2014
  • 12.3. Profit Rate of Sales in Smart Home Industry, 2011-2014
  • 12.4. Profit Rate of Total Assets in Smart Home Industry, 2011-2014
  • 12.5. Profit Rate of Industry Output Value, 2011-2014
  • 12.6. Profit-Taxation Rate of Industry Output Value, 2011-2014

13. Investment Suggestions and Expert Evaluation on Smart Home Project in China

  • 13.1. Targeted Group Suggestions (Application Fields)
  • 13.2. Suggestions on Technical Application
  • 13.3. Suggestions on Investment Region
  • 13.4. Expert Suggestions from Huidian Research
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