Cover Image
市場調查報告書

中國的乳製品市場分析與預測

Research and Forecast on Dairy Products Market in China, 2014-2018

出版商 Huidian Research 商品編碼 318527
出版日期 內容資訊 英文 57 Pages
商品交期: 最快1-2個工作天內
價格
Back to Top
中國的乳製品市場分析與預測 Research and Forecast on Dairy Products Market in China, 2014-2018
出版日期: 2014年10月29日 內容資訊: 英文 57 Pages
簡介

2013年時,中國的乳製品消費量合計達26,980,298噸(與去年同期比較增加5.15%)。都市區消費量穩定性地發展,另一方面農村慢慢增加。但,每人液態乳品消費量為18.8kg,比已開發國家(歐洲、美國、日本)低很多,還有也比印度、巴西、俄羅斯水準低。反過來說,潛在的市場規模變得非常大。在各領域中,液態乳的需求量維持一定水準,另一方面優格的需求穩定擴大。由於對「食品安全」的不信任感未解除,及原料乳不足、價格急劇上升等,乳製品的進口持續急速擴大。奶粉的進口量增加49%,液態乳品的進口量增加92%。

本報告提供中國的乳製品市場最新趨勢與未來展望相關分析、乳製品產業的發展環境,及市場規模、貿易量趨勢預測(今後5年的預測值)、市場競爭的模式與市場集中度、上游/下游工程市場的關聯性、主要企業簡介、今後的投資機會與風險、市場發展的方向性、對產業相關人員的建議資訊彙整,為您概述為以下內容。

第1章 乳製品產業概要

  • 定義與分類
    • 產業定義
    • 產品分類
  • 相關產業

第2章 中國的乳製品產業的發展環境

  • 宏觀經濟環境
  • 政策環境
  • 技術環境

第3章 中國的乳製品產業趨勢

  • 市場現狀
  • 需求分析
    • 消費現況
    • 需求數量的預測
  • 乳製品的進出口
    • 進口額
    • 出口額

第4章 乳製品產業的競爭模式

  • 乳製品市場競爭模式
    • 外資/國內企業間的競爭
    • 全國品牌/地區品牌間的競爭
    • 「基本形」企業/「城市型」企業間的競爭
  • 乳製品市場集中度

第5章 乳製品產業的上游、下游工程

  • 上游工程分析
    • 飼料
    • 大豆
  • 下游工程的活用狀況
    • 家庭所得
    • 家庭消費量
    • 從下游工程產業的影響

第6章 乳製品產業的主要企業

  • Mengniu Diary Industry (Group) Co., Ltd
    • 企業簡介
    • 競爭力
    • 業績
    • 發展策略
  • Inner Mongolia Yili Industrial Group Co., Ltd
  • Beijing Sanyuan Foods Co., Ltd
  • Guangxi Royal Dairy Co., Ltd
  • Bright Dairy & Food Co., Ltd

第7章 乳製品產業的投資分析

  • 投資機會
    • 各部門的投資機會,及新產品的開發
    • 農村的消費量增加,休閒用商品受到歡迎
    • 中國國內的乳製品的平均消費水準低
  • 投資風險
    • 防止疫病、感染疾病
    • 產品品質
    • 低溫運輸的銷售額
    • 原料的供給
  • 產業的進入障礙
    • 牛奶的供給來源
    • 技術
    • 資本強化
    • 品牌

第8章 中國的乳製品產業的發展趨勢

  • 發展趨勢的預測
    • 產品結構的調整、最佳化,和相關產業(食品加工業)的規模擴大
    • 老化設備的處理,和產業結構的合理化
    • 核心企業的強化,和整體生產能力的強化
  • 產品開發的趨勢
    • 低溫殺菌牛奶:液態乳品的未來
    • 有機牛奶:配方奶粉的未來
  • 乳製品產業相關建議
    • 宣傳功能的強化和消費促進
    • 銷售網路的持續性改善
    • 品質監視標準的改善
    • 關聯的產業支援策略的實施
目錄

In 2013, the total cumulative output of dairy products in China was 26,980,298 t, up 5.15% over last year. In which, the outputs in Hebei, Inner Mongolia, Heilongjiang and Shandong etc exceeded 2 million t. By the end of 2013, there had been 658 enterprises above the designated scale in dairy product industry in China, in which, Inner Mongolia Yili Industrial Group Co., Ltd, Inner Mongolia Mengniu Diary Industry (Group) Co., Ltd, Bright Dairy & Food Co., Ltd and Beijing Sanyuan Foods Co., Ltd are key enterprises.

Seeing from consumption regions, the dairy product consumption of urban residents has been keeping stable, since the dramatic development in 2003, while the rural market grows slowly each year. The per capita consumption of liquid milk is only 18.8 kg in China, even the urban residents, far lower than Europe, America and Japan, and also lower than India, Brazil and Russia. Low per capita consumption of dairy products indicates growth space of dairy product market is huge in China.

Seeing from product structure, the demand of liquid milk keeps stable trend all the time, through fluctuates; while the demand of yoghurt keeps increasing constantly.

In 2013, the import of dairy products still grew fast, while export declined considerably. Although many dairy product policies was promulgated in 2013, consumers still did not recover their confidence to the products made in China, in addition, the milk sources was in short, so the price of raw milk kept increasing, the imported milk sources still had price advantages. China Customs' data show: the import of milk powder and liquid milk grew fast, the import volume of milk powder increased by 49% over last year, and liquid milk increased by 92%.

Table of Contents

1. Overview of Dairy Products Industry

  • 1.1. Definition and Classification
    • 1.1.1. Industry Definition
    • 1.1.2. Product Classification
  • 1.2. Industry Chain

2. Development Environment of Dairy Products Industry in China

  • 2.1. Macroeconomic Environment
  • 2.2. Policy Environment
  • 2.3. Technological Environment

3. Development of Dairy Products Industry in China

  • 3.1. Market Status Quo
  • 3.2. Demand Analysis
    • 3.2.1. Consumption Status Quo
    • 3.2.2. Demand Forecast
  • 3.3. Import & Export of Dairy Products
    • 3.3.1. Import
    • 3.3.2. Export

4. Competition Pattern in Dairy Product Industry

  • 4.1. Competition Pattern of Dairy Product Market, 2013
    • 4.1.1. Competition between Foreign Capitals and Domestic Capitals
    • 4.1.2. Competition between National Brands and Regional Brands
    • 4.1.3. Competition between "Base-type" Dairy Enterprises and "City-type" ones
  • 4.2. Concentration of Diary Product Market

5. Upstream and Downstream of Dairy Product Industry

  • 5.1. Upstream Analysis
    • 5.1.1. Forage
    • 5.1.2. Soybean
  • 5.2. Downstream Application
    • 5.2.1. Resident Income
    • 5.2.2. Resident Consumption
    • 5.2.3. Influences from Downstream Industries

6. Key Enterprises in Dairy Product Industry

  • 6.1. Mengniu Diary Industry (Group) Co., Ltd
    • 6.1.1. Company Profile
    • 6.1.2. Competitiveness
    • 6.1.3. Business Performance
    • 6.1.4. Development Strategy
  • 6.2. Inner Mongolia Yili Industrial Group Co., Ltd
    • 6.2.1. Company Profile
    • 6.2.2. Competitiveness
    • 6.2.3. Business Performance
    • 6.2.4. Development Strategy
  • 6.3. Beijing Sanyuan Foods Co., Ltd
    • 6.3.1. Company Profile
    • 6.3.2. Competitiveness
    • 6.3.3. Business Performance
    • 6.3.4. Development Strategy
  • 6.4. Guangxi Royal Dairy Co., Ltd
    • 6.4.1. Company Profile
    • 6.4.2. Competitiveness
    • 6.4.3. Business Performance
    • 6.4.4. Development Strategy
  • 6.5. Bright Dairy & Food Co., Ltd
    • 6.5.1. Company Profile
    • 6.5.2. Competitiveness
    • 6.5.3. Business Performance
    • 6.5.4. Development Strategy

7. Investment Analysis in Dairy Industry

  • 7.1. Investment Opportunities
    • 7.1.1. Opportunities in Market Segments and New Variety Development
    • 7.1.2. Rise of Rural Consumption, Popularity of Leisure Dairy Products
    • 7.1.3. Low Average Consumption Level of Diary Products in China
  • 7.2. Investment Risks
    • 7.2.1. Disease and Epidemic Prevention
    • 7.2.2. Product Quality
    • 7.2.3. Cold Chain Sales
    • 7.2.4. Raw Material Supply
  • 7.3. Industry Entry Barrier
    • 7.3.1. Milk Source
    • 7.3.2. Technology
    • 7.3.3. Capital Strength
    • 7.3.4. Brand

8. Development Trend of Diary Product Industry in China

  • 8.1. Development Trend Forecast
    • 8.1.1. Adjust and Optimize Product Structure, Prolong Processing Industry Chain
    • 8.1.2. Eliminate Backward Capacity, Regulate Industry Layout Rationally
    • 8.1.3. Cultivate Backbone Enterprises, Improve Industry Capacity Overall
  • 8.2. Product Development Trend
    • 8.2.1. Pasteurized Milk, Future of Liquid Milk
    • 8.2.2. Organic Milk, Future of Infant Formula
  • 8.3. Suggestions on Dairy Product Industry
    • 8.3.1. Strengthen Publicity, Guide Consumption
    • 8.3.2. Improve Sales Network Constantly
    • 8.3.3. Improve Quality Supervision Standards
    • 8.3.4. Implement Related Preference Policies
Back to Top