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市場調查報告書

中國的嬰兒食品產業(奶粉除外)的調查與未來趨勢

Research and Future Trend of China Baby Food Industry (excluding milk formula), 2014-2018

出版商 Huidian Research 商品編碼 305404
出版日期 內容資訊 英文 70 Pages
商品交期: 最快1-2個工作天內
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中國的嬰兒食品產業(奶粉除外)的調查與未來趨勢 Research and Future Trend of China Baby Food Industry (excluding milk formula), 2014-2018
出版日期: 2014年05月13日 內容資訊: 英文 70 Pages
簡介

嬰兒食品產業雖然有悠久的歷史,但中國的市場依然處於初期階段,那是因為中國市場中家庭間的消費性向有很大不同。相對於每天忙碌的已開發國家,中國的家族不是購買商店的嬰兒食品產品,而喜歡親自烹調嬰兒餐點,所以中國的嬰兒食品市場至今仍處於初期。只有在都市區等發展的地區,嬰兒食品相對有高的普及率。

本報告提供中國的嬰兒食品產業(奶粉除外)相關研究、市場發展環境、市場情形及競爭情形彙整、供需分析,以及主要企業簡介、投資分析及對今後產業發展的建議。

第1章 嬰兒食品產業概要

  • 嬰兒食品的簡介
    • 定義
    • 分類
  • 嬰兒添加食品的原則
  • 嬰兒食品的產業鏈

第2章 中國的嬰兒食品產業的發展環境

  • 中國的經濟發展環境
  • 關聯的標準

第3章 中國的嬰兒食品產業現狀

  • 市場情形
    • 嬰兒食品市場概要
    • 現有的課題
    • 行銷流通管道
  • 競爭情形

第4章 中國的嬰兒食品產業的供需

  • 供給
  • 需求
  • 產品價格
    • 價格影響因素
    • 價格分析

第5章 中國及國外的嬰兒食品的主要企業(企業簡介、產業分析、競爭優勢、發展策略)

  • Heinz
  • Nestle
  • Beijing San Yuan Food Co., Ltd.
  • Zhejiang Beingmate Scientific-Industrial-Trade Share Co., Ltd.
  • Bright Dairy & Food Co., Ltd.
  • Beijing Er Shang Jianli Food Science & Technology Ltd.
  • 其他嬰兒食品企業
    • Shanghai Eastwes Nutriment Co., Ltd.
    • Fang Guang

第6章 中國的嬰兒食品產業的發展趨勢預測

  • 發展趨勢
    • 市場消費的永續成長
    • 品牌競爭
    • 市場佔有率的集中
    • 高階意向
    • 多樣的行銷模式
  • 市場規模預測
    • 有前途的嬰兒食品產業的展望
    • 嬰兒食品市場的廣泛預測
    • 大市場的潛在力
    • 消費的增加促進高階產品的需求增加

第7章 中國嬰兒食品產業上的投資機會及風險

  • 投資機會
    • 國家的支援政策
    • 每人國民收入
    • 消費群組
    • 都市化的水準
  • 進入障礙
  • 投資風險
    • 國家生育政策影響新生兒數及生產頻率
    • 市場競爭
    • 品質安全性
    • 原料價格的變動
  • 投資相關建議
    • 品牌促銷的強化
    • 知識行銷與產品行銷的組合
    • 流通管道建立的強化
    • 服務的提升
  • 嬰兒食品相關行銷的建議
目錄

Baby food in this report includes baby cereals, meals, cookies, etc, excluding milk formula. The report primarily conducts analyses on China baby food industry in the following aspects: domestic market status, supply and demand, competitive pattern, major enterprises both in China and overseas; meanwhile it offers suggestions, so as to make investors understand this industry well and provides decision-making references for them.

Although baby food industry has undergone a long history, domestic market is still at the starting stage due to different residents' consumption habit in China market. Compared with developed countries where have a fast pace of life, Chinese families have a preference for making food for their babies by themselves instead of purchasing packaged brand baby food, therefore China baby food market is still at the starting stage. Only in developed cities, baby food enjoys a relatively higher market penetration rate.

At present the scale of China baby food market is worth about CNY 8 billion. Chinese enterprises entered baby food market late, and the well-known enterprises are Heinz, Nestle, Eastwes, Beingmate, Garbath, Meiji, Synbiotics and Yashily. Some other infant milk powder brands are also setting foot in this market segment. Heinz, Nestle and Beingmate are the three large brands with advantages, and popularity of each brand exceeds 80% in nationwide towns and cities. Eastwes, Meiji and Garbath are regional key brands, mainly distributing in coastal cities.

The consumption groups of baby food are babies aged from four months to three years old. In China, the number of babies aged from six months to three years old is about 40 million. If one baby consumes 100g of food, and calculated by retail prices of baby food in current market, the potential market capacity exceeds CNY 80 billion.

Table of Contents

1. Overview of Baby Food Industry

  • 1.1. Brief Introduction to Baby Food
    • 1.1.1. Definition
    • 1.1.2. Classification
  • 1.2. Principles of Adding Food for Baby
  • 1.3. Industrial Chain of Baby Food

2. Development Environment of China Baby Food Industry

  • 2.1. China's Economic Development Environment
  • 2.2. Relevant Standards

3. Status Quo of China Baby Food Industry

  • 3.1. Market Status
    • 3.1.1. Overview of Baby Food Market
    • 3.1.2. Existing Problems
    • 3.1.3. Marketing Channels
  • 3.2. Competitive Landscape

4. Supply and Demand of China Baby Food Industry

  • 4.1. Supply
  • 4.2. Demand
  • 4.3. Product Price
    • 4.3.1. Factors Influencing Price
    • 4.3.2. Price Analysis

5. Main Enterprises of Baby Food both in China and Abroad

  • 5.1. Heinz
    • 5.1.1. Company Profile
    • 5.1.2. Operation Analysis
    • 5.1.3. Competitive Advantages
    • 5.1.4. Development Strategies
  • 5.2. Nestle
    • 5.2.1. Company Profile
    • 5.2.2. Operation Analysis
    • 5.2.3. Competitive Advantages
    • 5.2.4. Development Strategies
  • 5.3. Beijing San Yuan Food Co., Ltd.
    • 5.3.1. Company Profile
    • 5.3.2. Business Performance
    • 5.3.3. Competitive Advantage
    • 5.3.4. Future Development Strategies
  • 5.4. Zhejiang Beingmate Scientific-Industrial-Trade Share Co., Ltd.
    • 5.4.1. Company Profile
    • 5.4.2. Business Performance
    • 5.4.3. Advantage Analysis

5.4.4Development Strategies

  • 5.5. Bright Dairy & Food Co., Ltd.
    • 5.5.1. Company Profile
    • 5.5.2. State of Operation
    • 5.5.3. Advantage Analysis
    • 5.5.4. Development Prospect
  • 5.6. Beijing Er Shang Jianli Food Science & Technology Ltd.
    • 5.6.1. Company Profile
    • 5.6.2. Business Condition
    • 5.6.3. Competitive Advantages
    • 5.6.4. Development Strategies
  • 5.7. Other Baby Food Companies
    • 5.7.1. Shanghai Eastwes Nutriment Co., Ltd.
    • 5.7.2. Fang Guang

6. Development Trend Prediction of China Baby Food Industry

  • 6.1. Development Trend
    • 6.1.1. Sustainable Growth of Market Consumption
    • 6.1.2. Branding Competition
    • 6.1.3. Concentrated Market Shares
    • 6.1.4. High-end Orientation
    • 6.1.5. Diversified Marketing Pattern
  • 6.2. Market Size Forecasting
    • 6.2.1. Promising Prospect of Baby Food Industry
    • 6.2.2. Broad Prospect of Baby Food Market
    • 6.2.3. Huge Market Potential
    • 6.2.4. Consumption Upgrade promoting Demand Growth of High-end Products

7. Investment Opportunities and Risks of China Baby Food Industry

  • 7.1. Investment Opportunities
    • 7.1.1. National Supportive Policies
    • 7.1.2. Per Capita Income
    • 7.1.3. Consumption Groups
    • 7.1.4. Urbanization Level
  • 7.2. Barriers to Entry
  • 7.3. Investment Risks
    • 7.3.1. National Child-bearing Policies Influencing Number of New-born Babies and Frequency of Fertility
    • 7.3.2. Market Competition
    • 7.3.3. Quality Safety
    • 7.3.4. Fluctuations in Prices of Raw Materials
  • 7.4. Investment Suggestions
    • 7.4.1. Strengthening Brand Promotion
    • 7.4.2. Combination of Knowledge Marketing and Product Marketing
    • 7.4.3. Enhancing Channel Building
    • 7.4.4. Improving Services
  • 7.5. Marketing Suggestions on Baby Food
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