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市場調查報告書

中國的植物蛋白質飲料市場調查

Research on Vegetable Protein Beverage Market in China, 2014-2018

出版商 Huidian Research 商品編碼 305403
出版日期 內容資訊 英文 54 Pages
商品交期: 最快1-2個工作天內
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中國的植物蛋白質飲料市場調查 Research on Vegetable Protein Beverage Market in China, 2014-2018
出版日期: 2014年05月12日 內容資訊: 英文 54 Pages
簡介

從第12次5年開發計劃發表以來,中國的植物蛋白質飲料產業突入迅速的發展期。中國的植物蛋白質飲料市場產量,2013年約255億人民幣。許多消費者喜歡天然、環保健康性的植物蛋白質飲料,另一方面含大量糖分的碳酸飲料,由於不但會發胖而且對骨頭有不良影響,越來越不受歡迎。

本報告提供中國的植物蛋白質飲料市場相關研究、市場發展環境、政策環境及技術環境彙整、需求分析說明、競爭情形,以及主要企業簡介、投資分析及對今後產業發展的建議。

第1章 植物蛋白質飲料產業的發展概要

  • 概要
    • 定義
    • 分類
    • 營養價值
  • 產業鏈分析
    • 概要
    • 上游、下游產業的影響

第2章 中國的植物蛋白質飲料產業的發展環境分析

  • 宏觀經濟發展環境
  • 政策環境
    • 對第12次5年發展計劃與中國的植物蛋白質飲料產業的建議
    • 產業結構調整的指導一覽
    • 食品產業的發展之第12次5年計劃
    • 中國的食品營養發展的概要(2014-2020年)
    • 產業完成標準
  • 技術環境

第3章 中國的清涼飲料市場發展分析

  • 現狀
    • 生產的增加
    • 產品結構變化分析
  • 產業的發展趨勢
    • 產業的發展趨勢
    • 清涼飲料產品的發展趨勢

第4章 中國的植物蛋白質飲料產業的發展概要

  • 發展情形
    • 發展歷史
    • 現狀
  • 需求分析
    • 產品結構
    • 市場需求
  • 產業的特性
    • 突出的地區特徵
    • 突出的季節特徵

第5章 植物蛋白質飲料產業上的競爭

  • 現狀
  • 競爭情形

第6章 中國的植物蛋白質飲料市場上主要企業(企業簡介、主要產業、競爭力、業績、發展策略)

  • Hebei Chengde LoLo Company Limited
  • V V Food & Beverage Co., Ltd
  • Hebei Yangyuan Zhihui Beverage Co., Ltd
  • Nanfang Black Sesame Group Co., Ltd
  • Blackcow Food Company Limited

第7章 植物蛋白質飲料產業相關投資分析

  • 投資機會
    • 客戶消費性向傾向於選擇植物蛋白質飲料消費
    • 地區性的規定很少,客戶容易接受
  • 投資風險
    • 食品安全性的風險
    • 原料及包裝價格的變動風險
  • 進入障礙
    • 消費者消費性向的障礙
    • 產品開發技術的障礙
    • 行銷網路的障礙

第8章 植物蛋白質飲料產業的發展趨勢及建議

  • 發展趨勢
  • 中國的植物蛋白質飲料市場預測,2014-2018年
  • 中國的植物蛋白質飲料的行銷相關建議
目錄

After the unveiling of The 12th Five Year Development Plan and Suggestions for Vegetable Protein Beverage Industry in China, China's vegetable protein beverage industry has entered into a rapid development era. The total output value of China's vegetable protein beverage industry was about CNY 25.5 billion in 2013. And the major production enterprises are Chengde LoLo, Coconut Palm, Yangyuan Zhihui, V V Food & Beverage, and Dazhai Walnut Drink, etc.

There is a prevalent saying in China's vegetable protein beverage market that Coconut Palm takes up the south market and LoLo leads the north market. Both of them are universally believed as the forerunner and pioneer of the industry, leading the two segmented markets--coconut juice and almond juice respectively. Since the Six Walnut (walnut juice) developed by Yangyuan Zhihui has been put into market in 2006, the traditional concept that strong consumption ability of vegetable protein beverage can only be achieved in local areas has been expanded, the sales network of Six Walnut is covering the whole China by far. Yangyuan Zhihui has successfully made itself a leading enterprise in China's vegetable protein beverage industry by 2012.

Since 2006, influenced by favorable policies, China's vegetable protein beverage market ended its stagnating period which had lasted for seven years. And after that, the market has stepped into rapid development period. The sudden occurrence of "melamine" incident in China's dairy industry in 2008 has aroused more awareness of food safety and also generated development opportunity for vegetable protein beverage industry: More and more consumers tend to a favor of natural, environmental protective and healthy vegetable protein beverage, while as for carbonic acid beverage, due to its large content of sugar which is apt to be overweight and undermining of the bones, has become less popular than ever.

Table of Contents

1. Development Overview of Vegetable Protein Beverage Industry

  • 1.1. Overview
    • 1.1.1. Definition
    • 1.1.2. Classification
    • 1.1.3. Nutrition Value
  • 1.2. Industrial Chinas Analysis
    • 1.2.1. Overview
    • 1.2.2. Influence from Upstream and Downstream Industries

2. Development Environment Analysis on Vegetable Protein Beverage Industry in China

  • 2.1. Macroeconomic Development Environment
  • 2.2. Policy Environment
    • 2.2.1. The 12th Five Year Development Plan and Suggestions for Vegetable Protein Beverage Industry in China
    • 2.2.2. Catalogue for the Guidance of Industrial Structure Adjustment
    • 2.2.3. The 12th Five-years Plan for Food Industry Development
    • 2.2.4. Outline for the Development of Food and Nutrition in China (2014-2020)
    • 2.2.5. Industrial Execution Standard
  • 2.3. Technology Environment

3. Development Analysis on Soft Drink Market in China

  • 3.1. Current Status
    • 3.1.1. Production Increase
    • 3.1.2. Product Structure Changes Analysis
  • 3.2. Development Trend of the Industry
    • 3.2.1. Development Trend of the Industry
    • 3.2.2. Development Trend of Soft Drink Product

4. Development Overview of Vegetable Protein Beverage Industry in China

  • 4.1. Development Status
    • 4.1.1. Development History
    • 4.1.2. Current Status
  • 4.2. Demand Analysis
    • 4.2.1. Product Structure
    • 4.2.2. Market Demand
  • 4.3. Operation Characteristics
    • 4.3.1. Marked Regional Feature
    • 4.3.2. Marked Seasonal Feature

5. Competition of Vegetable Protein Beverage Industry

  • 5.1. Current Status
  • 5.2. Competition Landscape

6. Major Enterprises of Vegetable Protein Beverage Market in China

  • 6.1. Hebei Chengde LoLo Company Limited
    • 6.1.1. Company Profile
    • 6.1.2. Major Business
    • 6.1.3. Competitiveness
    • 6.1.4. Business Performance
    • 6.1.5. Development Strategy
  • 6.2. V V Food & Beverage Co., Ltd
    • 6.2.1. Company Profile
    • 6.2.2. Major Business
    • 6.2.3. Competitiveness
    • 6.2.4. Business Performance
    • 6.2.5. Future Development Strategy
  • 6.3. Hebei Yangyuan Zhihui Beverage Co., Ltd
    • 6.3.1. Company Profile
    • 6.3.2. Major Products
    • 6.3.3. Competition Strategy
    • 6.3.4. Business Performance
    • 6.3.5. Development Strategy
  • 6.4. Nanfang Black Sesame Group Co., Ltd
    • 6.4.1. Company Profile
    • 6.4.2. Major Business
    • 6.4.3. Competitiveness
    • 6.4.4. Business Performance
    • 6.4.5. Development Strategy
  • 6.5. Blackcow Food Company Limited
    • 6.5.1. Company Profile
    • 6.5.2. Major Business
    • 6.5.3. Competitiveness
    • 6.5.4. Business Performance
    • 6.5.5. Development Strategy

7. Investment Analysis on Vegetable Protein Beverage Industry

  • 7.1. Investment Opportunity
    • 7.1.1. Customer Consuming Habits Get Fond of Vegetable Protein Beverage Consumption
    • 7.1.2. Few Regional Limitations and More Acceptable to Customers
  • 7.2. Investment Risk
    • 7.2.1. Food Safety Risk
    • 7.2.2. Raw Material and Packaging Price Fluctuation Risk
  • 7.3. Entrance Barriers
    • 7.3.1. Consumer Consuming Habits Barrier
    • 7.3.2. Product Development Technology Barrier
    • 7.3.3. Marketing Network Barrier

8. Development Trend and Suggestion of Vegetable Protein Beverage Industry

  • 8.1. Development Trend
  • 8.2. China Vegetable Protein Beverage Market Forecast, 2014-2018
  • 8.3. China Vegetable Protein Beverage Marketing Suggestion
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