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市場調查報告書

中國的孕婦服裝市場的相關調查

Research on China Maternity Clothing Market, 2014-2018

出版商 Huidian Research 商品編碼 305400
出版日期 內容資訊 英文 68 Pages
商品交期: 最快1-2個工作天內
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中國的孕婦服裝市場的相關調查 Research on China Maternity Clothing Market, 2014-2018
出版日期: 2014年05月04日 內容資訊: 英文 68 Pages
簡介

在中國,存在著工作女性佔大比例的巨大人口基礎,這形成了孕婦服裝的大規模消費市場。面對競爭極為激烈的僱用市場中,等候生產的女性們,都想盡可能工作到最大限度。中國的孕婦服裝市場中,孕婦大部分是80年代出生的,其中職業婦女大部分購買品牌產品,會在意流行。外國製的孕婦服裝大量流入中國市場,今後預期有向上發展的趨勢。

本報告提供中國的孕婦服裝市場相關研究、市場發展情形、商業環境及供需分析彙整、競爭情形、技術趨勢,以及主要企業簡介、對今後產業發展的建議。

第1章 孕婦服裝概要

  • 孕婦服裝的簡介
    • 定義
    • 分類
    • 性能
  • 發展史

第2章 中國孕婦服裝的發展環境

  • 中國的經濟發展環境
  • 關聯的政策與標準
    • 政策
    • 標準

第3章 中國的孕婦服裝產業狀況

  • 市場情形
    • 孕婦服裝產業概要
    • 現有的課題
  • 競爭情形

第4章 孕婦服裝產業的供需分析

  • 供給分析
  • 需求分析
  • 孕婦醫療的價格分析
    • 影響價格的因素
    • 中國的價格分析

第5章 耐放射線孕婦服裝的市場分析

  • 耐放射線孕婦服裝的簡介
    • 耐放射線服飾質地
    • 電磁輻射的危險性
  • 中國的耐放射線孕婦服裝產業的發展情形
    • 起源與發展
    • 近幾年的耐放射線服飾相關議論
    • 市場分析

第6章 中國孕婦服裝產業上的主要企業(企業簡介、業績、競爭優勢、未來發展的策略)

  • UKIMAMI
  • KISSBB
  • HUIBAO
  • Shanghai Yinxin Garments Co., Ltd.
  • AMERY
  • 耐放射線孕婦服裝的主要6個品牌
    • TIANXIANG
    • UADD
    • JOYN CLEON
    • MBABY
    • NUOERJIAN

第7章 中國的孕婦服裝產業的發展趨勢預測

  • 發展趨勢
    • 孕婦服裝產品的發展趨勢
    • 耐放射線服飾的發展趨勢
  • 市場規模預測
    • 普遍有前途的孕婦服裝產業
    • 普遍的市場展望
    • 有大可能性的市場
    • 增進消費促進高階產品的需求擴大

第8章 孕婦服裝產業上投資機會及風險

  • 投資機會
    • 關聯的國家支援政策
    • 每人國民收入
    • 消費群組
    • 都市化的水準
  • 孕婦服裝產業的進入障礙
    • 品牌的障礙
    • 流通管道的障礙
    • 研究開發能力的障礙
  • 投資風險
    • 影響女性的妊娠數量和出生率的國家生育政策
    • 不完全的產業標準和無秩序的競爭
    • 競爭上的風險
    • 原料價格的變動
    • 重要的技術職員的喪失
  • 孕婦服裝產業發展的建議
    • 產品地位的差異化
    • 品牌的多樣化
    • 產品差異化
    • 價格差異化
    • 流通管道差異化
    • 大眾化和促銷的差異化
    • 文化的差異化
    • 多樣的資本競爭
目錄

Research on China Maternity Clothing Market, 2014-2018 mainly carries on analyses in the following aspects: market status, supply and demand, competitive landscape and business performance of major enterprises in China; meanwhile it offers suggestions for maternity clothing industry, so as to provide decision-making references for investors.

China has a huge population base with a high proportion of professional women, creating an enormous consumption market of maternity clothing. Faced with a fierce competitive job market, a majority of mothers-to-be insist in working until near the time of labor under permissive physical conditions. In China's maternity clothing market, most of pregnant women belong to the post 80s-generation, of them, most working women pursue high brand consumption, fashion and have publicizing individuality. Foreign high-end maternity clothing is flooding into Chinese market, so maternity clothing market shows an upward development trend.

Because of huge and stable consumer groups with unprecedented consumption power, market demands expedite the emergence of a lot of maternity clothing producers. According to statistics, now there are nearly one hundred enterprises in China's maternity clothing industry, in addition many Hong Kong-funded and Taiwan-funded brands have marched into inland market. However most of domestic enterprises are small size with relatively weak strength, so their outputs are small and product style is single, and target customers belong to low-end customers.

Through years of development, natural elimination and integration process, new competitors equip themselves with more powerful strength so as to conduct business from a higher starting point. Some enterprises which have resource integration competence and emphasize on brand operation stand out from the competition, such as O.C.T. mami, HUIBAO and Gennie's.

At present sales value of China's maternity clothing is approximately about CNY 5 billion, of which about 40% is generated in the sales of radiation-proof maternity clothing. With the implementation of two-child policy in China, China's maternity clothing market space will be further opened.

Table of Contents

1. Overview of Maternity Clothing

  • 1.1. Brief Introduction to Maternity Clothing
    • 1.1.1. Definition
    • 1.1.2. Classification
    • 1.1.3. Performance
  • 1.2. Development History

2. Development Environment of China Maternity Clothing

  • 2.1. China's Economic Development Environment
  • 2.2. Relevant Policies and Standards
    • 2.2.1. Policies
    • 2.2.2. Standards

3. Status of China Maternity Clothing Industry

  • 3.1. Market Status
    • 3.1.1. Overview of Maternity Clothing Industry
    • 3.1.2. Existing Problems
  • 3.2. Competitive Landscape

4. Supply and Demand Analysis of Maternity Clothing Industry

  • 4.1. Supply Analysis
  • 4.2. Demand Analysis
  • 4.3. Price Analysis of Maternity Clothing
    • 4.3.1. Factors Influencing Prices
    • 4.3.2. Price Analysis in China

5. Market Analysis of Radiation-proof Maternity Clothing

  • 5.1. Brief Introduction to Radiation-proof Maternity Clothing
    • 5.1.1. Fabrics of Radiation-proof Clothing
    • 5.1.2. Hazards of Electromagnetic Radiation
  • 5.2. Development Status of China Radiation-proof Maternity Clothing Industry
    • 5.2.1. Origin and Development
    • 5.2.2. Controversies Over Radiation-proof Clothing in Recent Years
    • 5.2.3. Market Analysis

6. Major Enterprises in China Maternity Clothing Industry

  • 6.1. UKIMAMI
    • 6.1.1. Company Profile
    • 6.1.2. Business Performance
    • 6.1.3. Competitive Advantages
    • 6.1.4. Future Development Strategy
  • 6.2. KISSBB
    • 6.2.1. Company Profile
    • 6.2.2. Business Performance
    • 6.2.3. Competitive Advantages
    • 6.2.4. Future Development Strategy
  • 6.3. HUIBAO
  • 6.4. Shanghai Yinxin Garments Co., Ltd.
  • 6.5. AMERY
  • 6.6. Key Brands of Radiation-proof Maternity Clothing
    • 6.6.1. TIANXIANG
    • 6.6.2. UADD
    • 6.6.3. JOYN CLEON
    • 6.6.4. MBABY
    • 6.6.5. NUOERJIAN

7. Development Trend Prediction of China Maternity Clothing Industry

  • 7.1. Development Trend
    • 7.1.1. Development Trend of Maternity Clothing Products
    • 7.1.2. Development Trend of Radiation-proof Clothing
  • 7.2. Market Size Forecasting
    • 7.2.1. Promising Maternity Clothing Industry as a whole
    • 7.2.2. Broad Market Prospects
    • 7.2.3. Huge Potential Market
    • 7.2.4. Consumption Upgrading Promotes Demand Growth of High-end Products

8. Investment Opportunities and Risks in Maternity Clothing Industry

  • 8.1. Investment Opportunities
    • 8.1.1. Relevant National Supportive Policies
    • 8.1.2. Per Capita Income
    • 8.1.3. Consumer Groups
    • 8.1.4. Urbanization Level
  • 8.2. Barriers to Enter into Maternity Clothing Industry
    • 8.2.1. Brand Barriers
    • 8.2.2. Channel Barriers
    • 8.2.3. Barriers in R&D Ability
  • 8.3. Investment Risks
    • 8.3.1. National Childbearing Policies Influencing the Number of Pregnant Women and Fertility Rate
    • 8.3.2. Deficient Industrial Standards and Disorder Competition
    • 8.3.3. Competitive Risk
    • 8.3.4. Fluctuations in Prices of Raw Materials
    • 8.3.5. Loss of Key Technical Staff
  • 8.4. Development Suggestions for Maternity Clothing Industry
    • 8.4.1. Differentiation in Product Positioning
    • 8.4.2. Brand Diversification
    • 8.4.3. Product Differentiation
    • 8.4.4. Price Differentiation
    • 8.4.5. Channel Differentiation
    • 8.4.6. Popularization and Promotion Differentiation
    • 8.4.7. Culture Differentiation
    • 8.4.8. Diversified Capital Competition
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