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市場調查報告書

中國的嬰幼兒配方奶粉市場的分析和預測

Research and Forecast of China Infant Formula Milk Powder Market, 2014-2018

出版商 Huidian Research 商品編碼 302228
出版日期 內容資訊 英文 100 Pages
商品交期: 最快1-2個工作天內
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中國的嬰幼兒配方奶粉市場的分析和預測 Research and Forecast of China Infant Formula Milk Powder Market, 2014-2018
出版日期: 2014年05月08日 內容資訊: 英文 100 Pages
簡介

2008年黑色素混入事件以前、中國的嬰幼兒配方奶粉市場中有70%為國內企業。但2013年底、其比率降至20%。銷售部分、與外資企業合併企業的佔有率逐漸擴大、整體市場佔有率的60%以上、高階產品的狀況幾乎達100%。近年在研究開發(R&D)活動活性化的另一方面、配合政府的規範強化企業統合及事業撤退也相繼產生。目前加入的127家企業中、中小企業為中心的、2∼3年間有1/3撤退。

本報告書內容是、分析中國的嬰幼兒配方奶粉的市場、市場的現況及需求趨勢、競爭狀況、出口、進口趨勢、主要國內、外資企業的介紹和實績、今後的產業發展、市場加入擴大的提議內容、概述內容如下。

第1章 嬰幼兒配方奶粉產業的發展概況

  • 定義
  • 發展狀況(全球□中國的嬰幼兒配方奶粉產業)

第2章 中國的嬰幼兒配方奶粉產業的經營狀況

  • 中國的宏觀經濟環境
  • 中國國內的相關政策□技術規格
    • 嬰幼兒配方奶粉授權的3種國內基準
    • 嬰幼兒配方奶粉產品的表示內容之規範
    • 含有碘不符合基準的嬰幼兒配方奶粉的生產及銷售都禁止
    • 中國實施嬰幼兒配方奶粉的召回體制
    • 奶粉的品質改善□信賴性提升的行動計畫
    • 嬰幼兒配方奶粉的製造認定試驗的規則
    • 嬰兒用食品的營養品質□衛生程度的相關部分指標
    • 政府對於嬰幼兒配方奶粉相關的研究開發(R&D)投入大額的資金
    • 外資系奶粉企業41家認定可以進入中國市場
  • 社會的環境
    • 嬰幼兒配方奶粉的營養結構
    • 消費概念
    • 隨著黑色素事件、中國產奶粉的信用危機

第3章 嬰幼兒配方奶粉產業的發展狀況

  • 市場集中度
  • 發展的現況
  • 嬰幼兒配方奶粉的物流通路
    • 傳統型的物流通路
    • 新的物流通路
  • 嬰幼兒配方奶粉產業的競爭環境分析
    • 中國市場的競爭環境
    • 全球市場的競爭環境
    • 國內產酪農業的企業合併□收購(M&A)

第4章 嬰幼兒配方奶粉的相關產業和相連結構

  • 產業間的相連結構
  • 完整的產業連鎖模式

第5章 中國的嬰幼兒配方奶粉市場的需求趨勢

  • 供給量的分析和其預測
    • 供給量的實績值(過去4年間)
    • 供給量的預測值(今後5年間)
  • 需求量的分析和預測
  • 價格的分析和預測
    • 過去的價格趨勢
    • 現在價格
    • 影響價格的因素
    • 今後的價格趨勢預測

第6章 中國的嬰幼兒配方奶粉產業的進出口結構

  • 出口量、進口量和平均價格
  • 近年的主要出口、出口對像國家
  • 今後的出口量、進口量的預測

第7章 國內系的主要奶粉企業

  • Inner Mongolia Yili Industrial Group Co., Ltd.
    • 主力事業
    • 業績
    • 企業的強勢
    • 發展的展望
  • Bright Dairy & Food Co., Ltd.
  • Zhejiang Beingmate
  • Feihe International Inc.
  • Heilongjiang Yashily Dairy Co., Ltd.

第8章 嬰幼兒配方奶粉產業的發展預測

  • 宏觀環境的預測(今後5年)
    • 發展的方向性和焦點
    • 產業的分佈狀況
    • 發展的目標
  • 中國國內嬰幼兒配方奶粉市場的發展傾向(今後5年間)
    • 國內消費規模持續擴大的展望
    • 品牌化競爭
    • 市場佔有率的階段性集約化
    • 市場的高階化
    • 商業模式的多樣化
  • 中國的嬰幼兒配方奶粉產業的發展傾向(今後5年間)
    • 政府的政策支援之強化
    • 農村部市場及高階市場、成為內外企業的關注領域
    • 市場競爭的傾向:品牌及企業合併、收購(M&A)都是不可避免
    • 嬰幼兒配方奶粉市場的未來展望
目錄

Research and Forecast of China Infant Formula Milk Powder Market, 2014-2018 mainly analyzes the market status, supply and demand, competition landscape, import & export of infant formula milk powder industry both home and abroad as well as business performance of major domestic and foreign enterprises, meanwhile offers suggestions for infant formula milk powder industry, so as to make entrepreneurs get a better understanding of this industry and make a wiser decision with the help of the investment reference.

Before the accident of melamine in 2008, the domestic brands have controlled 70% of the market share. While by the end of 2013, the proportion has dropped about 20%. The market has been gradually seized by joint-ventures and foreign brands. At present, the sales proportion of foreign milk powder in China has reached 60% above, and the high-end products have taken up a nearly 100% market share in China.

The top ten sell-well domestic milk powder brands in 2013 are Beingmate, Yili, Firmus, Yashily, Wondersun, Yaolan, Bright, Qinyong, Benzgo, and Redstar. The sales volume of Beingmate reached CNY 6.117 billion in 2013, and its market share in that year was 8.5%, ranking the top of the domestic infant formula milk powder enterprises. Yili ranked the second in that year, and its sales volume reached CNY 5.512 billion in 2013.

Since 2013, the M&A among enterprises has accelerated. For instance, Mengniu Diary acquired Yashily Foods; Syutra Group acquired Youth-Base; Biostime acquired Shangsha Yingke Nutrition Company. At present, there are 127 enterprises producing infant formula milk powder and 545,000 enterprises marketing infant formula milk powder in China. According to Rules for the Examination of Production Permission of Infant Formula Milk Powder (2013 Version), some enterprises will withdraw from the market in the future two or three years, and it is estimated that nearly one third of the 127 enterprises will exit the market, from which small-sized will take a large part.

Table of Contents

1. Development Overview of Infant Formula Milk Powder Industry

  • 1.1. Definition
  • 1.2. Development Status
    • 1.2.1. Development Overview of the World's Infant Formula Milk Powder Industry
    • 1.2.2. Development Status of China's Infant Formula Milk Powder Industry

2. Operating Environment of Infant Formula Milk Powder Industry in China

  • 2.1. Macroeconomic Environment in China
  • 2.2. Related Policies and Standards in China
    • 2.2.1. Three Mandatory National Standards of Infant Formula Milk Powder
    • 2.2.2. Regulate the Label Content of Infant Formula Milk Powder Product
    • 2.2.3. Infant Formula Milk Powder that Iodine Contents Do Not Meet the Standard will be banned from Production nor Marketing
    • 2.2.4. China Carries Out the System of Infant Milk Powder Recall
    • 2.2.5. Action Plan for the Improvement of Milk Powder Quality and Enhancement of Consumer Confidence
    • 2.2.6. Rules for the Examination of Production Permission of Infant Formula Milk Powder (2013 Version)
    • 2.2.7. Partial Indicators of Nutrition Quality and Sanitation of Infant Foods
    • 2.2.8. Ten Millions of Funds Allocated for Development and Research of Infant Formula Milk Powder by Beijing Government
    • 2.2.9. 41 Foreign Milk Powder Enterprises Permitted to Market in China
  • 2.3. Social Environment of Infant Formula Milk Powder Market in China
    • 2.3.1. Infant Milk Powder Nutrition Structure
    • 2.3.2. Consumption Concept
    • 2.3.3. Confidence Crisis of Domestic Infant Milk Powder Market Resulting From Melamine Incident

3. Development Status Quo of Infant Formula Milk Powder Industry in China

  • 3.1. Concentration Ratio
  • 3.2. Development Status Quo
  • 3.3. Distribution Channel of Infant Formula Milk Powder Industry
    • 3.3.1. Traditional Distribution Channel
    • 3.3.2. New Distribution Channel
  • 3.4. Competition Landscape Analysis on Infant Formula Milk Powder Industry
    • 3.4.1. Competition Landscape in China
    • 3.4.2. Competition Landscape in Overseas
    • 3.4.3. Merger & Acquisition of Domestic Dairy Industry

4. Industrial Chain Structure of Infant Formula Milk Powder in China

  • 4.1. Industrial Chain Structure
  • 4.2. Complete Industrial Chain Pattern

5. Supply & Demand of Infant Formula Milk Powder Market in China

  • 5.1. Supply Analysis and Forecast
    • 5.1.1. Supply Analysis, 2010-2013
    • 5.1.2. Supply Forecast 2014-2018
  • 5.2. Demand Analysis and Forecast
  • 5.3. Price Analysis and Forecast
    • 5.3.1. Overview of Historical Price
    • 5.3.2. Current Price
    • 5.3.3. Factors Affecting Price
    • 5.3.4. Price Trend in the Future

6. Import & Export of Infant Formula Milk Powder in China

  • 6.1. Import and Export Volume and Average Price
  • 6.2. Import Sources and Export Destinations in Recent Years
  • 6.3. Import and Export Trend Forecast

7. Key Domestic Milk Powder Enterprises in China

  • 7.1. Inner Mongolia Yili Industrial Group Co., Ltd.
    • 7.1.1. Main Business
    • 7.1.2. Business Performance
    • 7.1.3. Company Strength
    • 7.1.4. Development Prospect
  • 7.2. Bright Dairy & Food Co., Ltd.
    • 7.2.1. Main Business
    • 7.2.2. Business performance
    • 7.2.3. Company Strength
    • 7.2.4. Development Prospect
  • 7.3. Zhejiang Beingmate
    • 7.3.1. Main Business
    • 7.3.2. Business Performance
    • 7.3.3. Company Strength
    • 7.3.4. Development Prospect
  • 7.4. Feihe International Inc.
    • 7.4.1. Main Business
    • 7.4.2. Business Performance
    • 7.4.3. Company Strength
    • 7.4.4. Development Prospect
  • 7.5. Heilongjiang Yashily Dairy Co., Ltd.
    • 7.5.1. Main Business
    • 7.5.2. Business Performance
    • 7.5.3. Company Strength
    • 7.5.4. Development Prospect

8. Development Forecast of Infant Formula Milk Powder Industry

  • 8.1. Macro Environment Forecast 2014-2018
    • 8.1.1. Development Direction and Focus
    • 8.1.2. Industrial Distribution
    • 8.1.3. Development Goals
  • 8.2. Development Trend of the Domestic Infant Formula Milk Powder Market, 2014-2018
    • 8.2.1. The Scale of Market Consumption Will Continue To Grow
    • 8.2.2. Branding Competition Will Be the Trend
    • 8.2.3. Market Share Will Gradually Be Concentrated
    • 8.2.4. Market Shows High-end Development Trend
    • 8.2.5. Business Model Trends to Be Diversified
  • 8.3. Development Trend of Infant Formula Milk Powder Industry in China, 2014-2018
    • 8.3.1. Government Policy Support Are Strengthened
    • 8.3.2. Rural and High-end Market Will Become the Competition Focus for Foreign and Domestic Brands
    • 8.3.3. Market Competition Trends to Be Branding, Industry Merger and Acquisitions Will Be Inevitable
    • 8.3.4. Market Prospect of Infant Milk Powder Industry
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