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市場調查報告書

中國的行動付款市場:發展趨勢與投資預測

Development Trend and Investment Prospect of China Mobile Payment Market, 2014-2018

出版商 Huidian Research 商品編碼 302222
出版日期 內容資訊 英文 110 Pages
商品交期: 最快1-2個工作天內
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中國的行動付款市場:發展趨勢與投資預測 Development Trend and Investment Prospect of China Mobile Payment Market, 2014-2018
出版日期: 2014年04月10日 內容資訊: 英文 110 Pages
簡介

隨著行動電話用戶及行動通訊網路用戶的增加,行動消費市場近年來也以年度400%的速度成長。由於想用手機完成訂購與付款的用戶增加,在業界相關人士(銀行、行動電話業者、第三方電子付款業者等)的協力下,正積極建立行動付款的交易環境。2013年的當下,中國行動付款市場整體付款件數為16億7400萬件(和前一年比增加了212.86%),付款總額為9兆6400億人民幣(和前一年比增加了317.56%)。

本報告提供中國的行動付款市場相關分析,提供整體市場結構和技術性特徵,產業內的競爭環境·合作體制,未來市場趨勢預測(今後5年份),再加上主要企業簡介(概要·業績·競爭力·發展策略等),彙整今後的投資機會及風險,給投資者·產業相關人士的建議等,為您概述為以下內容。

第1章 行動付款概要

  • 電子付款概要(定義及分類·特徵)
  • 行動付款概要
    • 定義與分類
    • 特徵
    • 付款過程·方式
    • 技術性支援
  • 行動付款市場價值鏈
  • 行動付款的模式
    • 4種商業模式
    • 新模式
  • 行動付款的發展歷史

第2章 中國的行動付款產業的發展環境

  • 中國的經濟發展環境
  • 政策環境及技術規格

第3章 中國的行動付款產業現狀

  • 市場現狀
    • 行動付款產業概要
    • 透過行動電話的付款現況
    • 現有的課題
  • 行動付款產業的競爭優勢

第4章 行動付款市場結構

  • 第三方電子付款市場
    • 第三方電子付款概要
    • 第三方電子付款的模式
    • 市場現狀
    • 市場規模
  • 線上付款產業的需求分析
    • 發展概況
    • 市場現狀
    • 市場規模
  • 電話付款市場
    • 概要
    • 市場現狀
    • 市場規模

第5章 行動付款服務提供商—

  • China Mobile Communication Corporation (CMCC)
  • China Unicom
  • China Telecom

第6章 行動付款市場主要企業

  • HI SUN TECH
  • Tongfang Microelectronics Company
  • Talkweb
  • SINODATA

第7章 第三方付款市場的主要企業

  • Alipay
  • Tenpay
  • Unionpay
  • Lakala

第8章 中國行動付款產業的發展趨勢預測

  • 發展趨勢
    • 隨著行動付款技術的進步,付款方式朝一體化發展
    • 透過業界內部的多方協力,建立方便快捷的生態系統
    • 由於可利用資源的多寡不同,各企業發展的方向性也不盡相同
    • 3方應用·方案及3方的發展趨勢
  • 行動付款的市場規模的預測

第9章 行動付款產業的投資機會與風險

  • 投資機會
    • 適確且合作性政策
    • 爆炸性成長期的到來
    • 出現更進一步的推動要素
    • 市場各領域機會的熱門
  • 投資風險
    • 缺乏技術規格·標準
    • 監督·管理體制的不足
    • 技術性風險
    • 信用風險
    • 一體型接收站的安全風險
    • 運用上·利用上的風險
  • 投資者的建議
    • 對法律規章的完全關聯
    • 使用習慣相關的消費者教育
    • 強化產業內的合作體制
    • 強化行動付款的安全
目錄

Development Trend and Investment Prospect of China Mobile Payment Market, 2014-2018 primarily analyzes market status and business performance of major domestic enterprises in China mobile payment industry, meanwhile it offers suggestions on this industry, so as to provide decision-making references for investors.

With the increasing of mobile phone users and mobile phone network users, the growth of mobile shopping has attained to 400% on year-on-year basis in recent years. An increasing number of users want to place orders and accomplish payment through mobile phones, and such awareness is rising. At present, participants of mobile phone payment include banks, mobile operators, China Unionpay and third party payment companies, which are actively developing mobile payment transaction.

Commercial banks launched mobile banking service, and coupled with some mobile payment functions, such as online shopping and telephone fee charging. China Mobile, China Unicom and China Telecom, the three large mobile operators also are actively engaged in near-field payment transaction.

Third party payment companies also are setting foot in mobile payment market, such as Alipay, Tenpay and 99Bill, which have developed payment software for smart phone clients, accelerating the rapid growth of e-commerce; Lakala and Qiandai have developed bankcard acceptance products that based on audio port cell phones, and users can pay the fees, complete credit card payment and bank card balance enquiry by themselves.

In 2013, the mobile payment business totaled 1.674 billion transactions, up 212.86% year-on-year; the mobile payment amount generated CNY 9.64 trillion, a year-on-year increase of 317.56%.

Table of Contents

1. Overview of Mobile Payment

  • 1.1. Overview of E-payment
    • 1.1.1. Definition
    • 1.1.2. Classification
    • 1.1.3. Characteristics
  • 1.2. Overview of Mobile Payment
    • 1.2.1. Definition and Classification
    • 1.2.2. Characteristics
    • 1.2.3. Procedures and Methods
    • 1.2.4. Technical Support
  • 1.3. Value Chain of Mobile Payment Market
  • 1.4. Patterns of Mobile Payment
    • 1.4.1. Four Commercial Models
    • 1.4.2. New Models
  • 1.5. Development History of Mobile Payment

2. Development Environment of China Mobile Payment Industry

  • 2.1. China Economic Development Environment
  • 2.2. Policy Environment and Standards

3. Current Situation of China Mobile Payment Industry

  • 3.1. Current Situation of Market
    • 3.1.1. Overview of Mobile Payment Industry
    • 3.1.2. Status of Payment with Mobile Phones
    • 3.1.3. Existing Problems in Mobile Payment
  • 3.2. Competitive Landscape in Mobile Payment Industry

4. Market Segment of Mobile Payment

  • 4.1. Third Party E-payment Market
    • 4.1.1. Overview of Third Party E-payment
    • 4.1.2. Pattern of Third Party E-payment
    • 4.1.3. Market Status
    • 4.1.4. Market Size
  • 4.2. Demand Analysis of Online Payment Industry
    • 4.2.1. Development Overview
    • 4.2.2. Market Status
    • 4.2.3. Market Size
  • 4.3. Telephone Payment Market
    • 4.3.1. Overview of Telephone Payment
    • 4.3.2. Market Status
    • 4.3.3. Existing Problems

5. Mobile Payment Service Operators

  • 5.1. China Mobile Communication Corporation (CMCC)
    • 5.1.1. Company Profile
    • 5.1.2. Business Performance
    • 5.1.3. Competitive Edge
    • 5.1.4. Future Development Strategy
  • 5.2. China Unicom
    • 5.2.1. Company Profile
    • 5.2.2. Business Performance
    • 5.2.3. Competitive Edge
    • 5.2.4. Future Development Strategy
  • 5.3. China Telecom
    • 5.3.1. Company Profile
    • 5.3.2. Business Performance
    • 5.3.3. Competitive Edge
    • 5.3.4. Future Development Strategy

6. Major Enterprises in Mobile Payment Market

  • 6.1. HI SUN TECH
    • 6.1.1. Company Profile
    • 6.1.2. Business Performance
    • 6.1.3. Competitive Edge
    • 6.1.4. Future Development
  • 6.2. Tongfang Microelectronics Company
    • 6.2.1. Company Profile
    • 6.2.2. Business Performance
    • 6.2.3. Competitive Edge
    • 6.2.4. Development Trend
  • 6.3. Talkweb
    • 6.3.1. Company Profile
    • 6.3.2. Business Performance
    • 6.3.3. Competitive Edge
    • 6.3.4. Future Development Strategy
  • 6.4. SINODATA
    • 6.4.1. Company Profile
    • 6.4.2. Business Performance
    • 6.4.3. Competitive Edge
    • 6.4.4. Future Development Strategy

7. Major Enterprises in Third Party Payment Market

  • 7.1. Alipay
    • 7.1.1. Company Profile
    • 7.1.2. Business Performance
    • 7.1.3. Competitive Advantage
    • 7.1.4. Development Trend
  • 7.2. Tenpay
    • 7.2.1. Company Profile
    • 7.2.2. Business Performance
    • 7.2.3. Competitive Advantage
    • 7.2.4. Development Trend
  • 7.3. Unionpay
    • 7.3.1. Company Profile
    • 7.3.2. Business Performance
    • 7.3.3. Competitive Advantage
    • 7.3.4. Future Development Strategy
  • 7.4. Lakala
    • 7.4.1. Company Profile
    • 7.4.2. Business Performance
    • 7.4.3. Competitive Advantage
    • 7.4.4. Development Trend

8. Development Trend Prediction of China Mobile Payment Industry

  • 8.1. Development Trend
    • 8.1.1. Mobile Payment Technology Emphasizes on the Integration of Payment
    • 8.1.2. All-round Cooperation in Industrial Chain Forms Benign Ecosystem
    • 8.1.3. Available Resources Make Enterprises Development Direction Different
    • 8.1.4. Three Application Scenarios Support the Three Development Trends
  • 8.2. Market Size Forecasting of Mobile Payment

9. Investment Opportunities and Risks of Mobile Payment Industry

  • 9.1. Investment Opportunities
    • 9.1.1. Relevant Supportive Policies
    • 9.1.2. Explosion Era Arrives
    • 9.1.3. More Bulls may come forth
    • 9.1.4. Pay Attention to Opportunities in Market Segments
  • 9.2. Investment Risks
    • 9.2.1. Lack of Standard and Specification
    • 9.2.2. Lack of Supervision and Administration
    • 9.2.3. Technical Risk
    • 9.2.4. Credit Risk
    • 9.2.5. Security Risk in Intelligent Terminal
    • 9.2.6. Operation and Application Risk
  • 9.3. Investment Proposals
    • 9.3.1. Perfect Related Laws and Regulations
    • 9.3.2. Train Customer Use Habit
    • 9.3.3. Reinforce Industrial Chain Cooperation
    • 9.3.4. Improve Mobile Payment Security
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