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市場調查報告書

中國的行動醫療市場的相關調查及投資預測

Research and Investment Prospect of China Mobile Health Market, 2014-2018

出版商 Huidian Research 商品編碼 300027
出版日期 內容資訊 英文 86 Pages
商品交期: 最快1-2個工作天內
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中國的行動醫療市場的相關調查及投資預測 Research and Investment Prospect of China Mobile Health Market, 2014-2018
出版日期: 2014年03月26日 內容資訊: 英文 86 Pages
簡介

中國的行動醫療市場規模2013年為22億1,000萬元與去年同期比增加較18.8%。該市場預計2018年達190億5,000萬元。現在,存在超越2000種行動醫療應用程式。但,中國的行動電話用戶對行動健康的認知度很低,理解行動醫療的有9.7%,聽過但不熟悉的有18.3%,沒有完全聽過的用戶是64.8%。在行動電話和醫療設備安裝行動醫療應用程式的行動電話用戶僅7.2%。

本報告提供中國的行動醫療市場市場規模、行動醫療經營者的結構與產業模式、未來市場趨勢預測等彙整資料,為您概述為以下內容。

第1章 行動醫療概要

  • 醫療產業的基本概要
  • 行動醫療定義與意義

第2章 全球行動醫療產業的產業趨勢

  • 全球行動醫療產業的發展趨勢
  • 海外的行動醫療產業的收費方法
    • 製藥公司
    • 醫生
    • 保險公司
    • 醫院
    • 消費者
  • 全球遠程醫療產業的發展預測
    • e-醫療保健的全球趨勢
    • 全球行動醫療的發展預測

第3章 中國的行動醫療市場商業環境

  • 宏觀發展環境
  • 政策環境
  • 社會環境
    • 人口的規模與結構
    • 高齡化與疾病範圍的變化

第4章 中國的行動網際網路產業的發展分析

  • 網際網路的基本資源
  • 整體網絡使用者
  • 網際網路應用狀況
  • 行動網絡使用者的規模
    • 性別
    • 年齡
    • 學歷
    • 職業
    • 所得
  • 行動網絡使用者的用途

第5章 中國的藥物治療和公共衛生產業的產業趨勢

  • 整體營業內容
  • 現有的問題點

第6章 中國的行動醫療產業的發展分析

  • 發展趨勢
    • 發展情形
    • 市場規模
    • 目前市場的趨勢
    • 未來的行動醫療的應用處
  • 產業方式
  • 主要經營者分析
  • 中國的行動醫療科技
  • 面臨的問題

第7章 中國的醫療資訊化產業的發展分析

  • 醫療資訊化概要
  • 發展趨勢
  • 問題與課題
  • 發展預測

第8章 中國的遠程醫療產業的發展分析

  • 遠程醫療概要
  • 發展趨勢
  • 核心科技
  • 現有的問題
  • 遠程醫療系統的今後發展預測

第9章 主要加入企業比較分析

第10章 中國的行動醫療產業的發展預測和投資分析

  • 預測與趨勢預測
  • 投資風險
  • 投資提案
目錄

Research and Investment Prospect of China Mobile Health Market, 2014-2018 mainly analyzes China mobile health market in the following aspects: market scale, structure of mobile health operators, operation models, business performance of major mobile medical solution suppliers; meanwhile it makes an analysis and prediction about future mobile health industry, so as to provide decision-making references for investors.

Huidian Research estimated that the market scale of mobile health in China registered CNY 2.21 billion in 2013, an increase of 18.8% over the previous year; it is projected that the market scale will exceed CNY ten billion, reaching CNY 19.05 billion by the end of 2018.

Data in 2013 show that market scale of mobile conventional services generated CNY 1.36 billion, mobile diagnostic services (only refer to online auxiliary diagnosis) reached CNY 290 million, and treatment services (including hospitalization) achieved CNY 220 million; while the market scale of mobile conventional services will be up to CNY 12.45 billion as of 2018. Because of the technical background of mobile internet, conventional services, diagnostic services and treatment services will occupy the majority of China mobile health market all along.

At present there are more than 2000 types of mobile healthcare apps that mainly can be divided into five categories, namely, e-business apps for pharmaceutical products; apps for meeting professionals' demand to understand special information and inquire medical reference materials; apps for seeking doctors for treatment; service platform used for booking register and guiding service, as well as consultation and comments; segmented functional products.

As of 2013 Chinese mobile phone users had a very low recognition toward mobile health. 9.7% users understand mobile health, 18.3% users have heard about it but are not familiar with it and 64.8% even have never heard of mobile heath completely. Only 7.2% of Chinese mobile phone users installed mobile healthcare apps in their phones or mobile devices.

When choosing mobile health apps, Chinese mobile phone users pay close attention to security and quality of medical services, with 45.8% people most concern over security and 25.3% emphasize on quality, in addition they also care about the cost that they have to bear and promptness of service.

A survey on improvements of mobile health that doctors expected in 2013 shows that 44% of respondent doctors hope that mobile health can promote hospitals' internal communication and 33% want mobile health to reduce administrative time.

Table of Contents

1. Overview of Mobile Health

  • 1.1. Basic Overview of Medical Industry
  • 1.2. Definition and Connotation of Mobile Health
    • 1.2.1. Concept
    • 1.2.2. Superiority

2. Overall Operation Status of Global Mobile Health Industry

  • 2.1. Development Status of Global Mobile Health Industry
  • 2.2. Charge Mode of Foreign Mobile Health Industry
    • 2.2.1. Charge Drug Companies
    • 2.2.2. Charge Doctors
    • 2.2.3. Charge Insurance Companies
    • 2.2.4. Charge Hospitals
    • 2.2.5. Charge Consumers
  • 2.3. Development Prospect of Global Telemedicine Industry
    • 2.3.1. The Global Irresistible Trend of E-health Care
    • 2.3.2. Development Prospect of Global Mobile Health

3. Operation Environment of China Mobile Health Market

  • 3.1. Macro Development Environment
  • 3.2. Policy Environment
  • 3.3. Social Environment
    • 3.3.1. Population Size and Structure
    • 3.3.2. Aging of Population and Change of Disease Spectrum

4. Development Analysis of China Mobile Internet Industry

  • 4.1. Internet Basic Resources
  • 4.2. Overall Scale of Netizen
  • 4.3. Internet Application Situation
  • 4.4. Scale of Mobile Netizen
  • 4.5. Structural Analysis of Netizen
    • 4.5.1. Sex Structure
    • 4.5.2. Age Structure
    • 4.5.3. Educational Background Structure
    • 4.5.4. Occupational Structure
    • 4.5.5. Income Structure
  • 4.6 Application Situation of Mobile Netizen

5. Operation Status of China Medical Treatment and Public Health Industry

  • 5.1. Overall Operation
  • 5.2. Existing Problems

6. Development Analysis of China Mobile Health Industry

  • 6.1. Development Situation
    • 6.1.1. Development Status
    • 6.1.2. Market Scale
    • 6.1.3. Application Status of Mobile Health in Current Market
    • 6.1.4. Hotspot in Future Mobile Health Application
  • 6.2. Business Mode of China Mobile Health Market
  • 6.3. Analysis on the Major Operator - China Telecom
  • 6.4. China Mobile Health Technologies
    • 6.4.1. Mobile Computer and EDA Technology
    • 6.4.2. WLAN (Wireless Local Area Network)
    • 6.4.3. Bar Code and RFID
  • 6.5. Confronting Problems

7. Development Analysis of China Medical Informatization Industry

  • 7.1. Overview of Medical Informatization
    • 7.1.1. Concept and Connotation of Medical Informatization
    • 7.1.2. Concept and Composition of Digital Hospitals
    • 7.1.3. Construction and Development Stage
    • 7.1.4. Development Status
  • 7.2. Development Situation of China Medical Informatization Industry
    • 7.2.1. Four Stages
    • 7.2.2. Characteristics of Demand
  • 7.3. Problems and Challenges
  • 7.4. Development Prospects

8. Development Analysis of China Telemedicine Industry

  • 8.1. Overview of Telemedicine
    • 8.1.1. Concept
    • 8.1.2. Technical Characteristics
    • 8.1.3. Main Contents
  • 8.2. Development Situation of China Telemedicine Industry
  • 8.3. Core Technologies
    • 8.3.1. Multimedia Data Base
    • 8.3.2. Electronic Medical Record (EMR)
    • 8.3.3. Network Technique
    • 8.3.4. Medical Image Processing Technology
    • 8.3.5. Video Conferencing Technology
  • 8.4. Existing Problems
  • 8.5. Prospect Forecast of Telemedicine System

9. Comprehensive Analysis on Major Enterprises in China Mobile Health Industry

  • 9.1. Leading Enterprises of Mobile Healthcare App
    • 9.1.1. Spring Rain Online Doctors
    • 9.1.2. HaoDF
  • 9.2. China Mobile Medical Solution Suppliers
    • 9.2.1. BIOLIGHT
    • 9.2.2. Andon
    • 9.2.3. Life Care Networks
    • 9.2.4. KingYee
    • 9.2.5. CONTEC

10. Prospect Forecast and Investment Analysis of China Mobile Health Industry

  • 10.1. Prospect and Trend Prediction
  • 10.2. Investment Risks
  • 10.3. Investment Proposals
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