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市場調查報告書

中國高爾夫球產業的調查·投資展望

Research and Investment Prospect of China Golf Industry, 2014-2018

出版商 Huidian Research 商品編碼 298316
出版日期 內容資訊 英文 82 Pages
商品交期: 最快1-2個工作天內
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中國高爾夫球產業的調查·投資展望 Research and Investment Prospect of China Golf Industry, 2014-2018
出版日期: 2014年03月13日 內容資訊: 英文 82 Pages
簡介

目前中國高爾夫球產品企業土要集中在廣東省、浙江省、江蘇省及上海。2013年中國高爾夫球產品生產額從2012年的58億人民幣以10.34%的幅度增加,達到64億人民幣的規模。中國核心高爾夫球人口持續增加,2012年和前一年相比高爾夫人口由佔整體的35%提升到42%,推計中國總高爾夫人口約為92萬人110萬人。今後數年間由於中國人所得的增加,以及國民生活水準的提升,預測高爾夫人口將維持12%的成長率,高爾夫產品產業的生產規模將更進一步地擴大。

本報告提供中國高爾夫球產業的相關調查,產業概要,宏觀環境,進出口趨勢,營運,加上競爭情形,及發展趨勢等分析,以及主要企業簡介,為您概述為以下內容。

第1章 高爾夫球產業概要

  • 高爾夫球運動概要
  • 高爾夫球人口的統計
  • 高爾夫球品牌

第2章 全球高爾夫球產業的發展分析

  • 外國高爾夫球產業的發展概要
  • 中國高爾夫球產業的發展情形

第3章 高爾夫球產業的宏觀環境分析

  • 經濟環境
  • 政策環境

第4章 中國高爾夫球產業的市場情況

  • 中國高爾夫球產業的需求與供給
  • 產業規模
  • 中國高爾夫球產業結構分析
  • 中國高爾夫球產業的消費結構
  • 中國高爾夫球產業面臨的問題

第5章 高爾夫球產業的營運分析

  • 高爾夫球產業的發展形態
  • 中國高爾夫俱樂部的行銷策略

第6章 中國高爾夫球產業的進出口

  • 高爾夫球用車輛的進出口
  • 高爾夫俱樂部的進出口
  • 高爾夫球的進出口
  • 其他高爾夫球工具產品的進出口

第7章 高爾夫球產業的競爭性·集中度

  • 中國高爾夫球產業的地區的集中率
  • 中國高爾夫球旅遊觀光事業的國際競爭力
  • 中國和外國的高爾夫俱樂部間的競爭
  • 中國高爾夫俱樂部產業上內部競爭

第8章 中國主要高爾夫球企業的競爭分析

  • Chung Shan Hot Spring Golf Club
  • Yalong Bay Golf Club
  • Sunshine Golf Club
  • Shanghai Silport Golf Club
  • Dalian Jinshi Golf Club

第9章 高爾夫球產業的發展預測

  • 中國高爾夫球場產業外部投資分析(PEST)
  • 中國高爾夫球產業的發展預測
  • 中國高爾夫球產業的社會發展趨勢

第10章 中國高爾夫球產業的投資策略

  • 投資機會
  • 課題
  • 開發提案
目錄

Research and Investment Prospect of China Golf Industry, 2014-2018 mainly conducts an analysis on Golf Industry in the following aspects: market scale, golf market supply and demand, regional competition and business performance of major golf clubs; meanwhile it makes predictions on golf industry, so as to let related enterprises know this industry better and offer decision-making references for investors.

Currently Chinese golf product enterprises are primarily concentrated in Guangdong, Zhejiang, Jiangsu and Shanghai. In 2013 the output value of golf products in China generated CNY 6.4 billion, increased by 10.34% compared with CNY 5.8 billion in 2012.

In 2012 the number of core golf population in China continued growing. Chinese core golf population totaled 386 thousand in 2012, a year-on-year growth of 7.8%. While it can be calculated that the core golf population approximately accounts for 35% to 42% of total golf population in China, thus it is estimated that China has total golf population of about 920 thousand to 1.1 million.

As the increasing of Chinese resident incomes and the rising of people's living standards in the next several years, the number of golf population will maintain the growth rate of about 12%, golf product industry' production scale also will be further expanded.

Table of Contents

1. Overview of Golf Industry

  • 1.1. Overview of Golf Sport
  • 1.2. Statistics on Golf Population
  • 1.3. Golf Brands

2. Development Analysis of Global Golf Industry

  • 2.1. Development Overview of Foreign Golf Industry
  • 2.2. Development Status of Golf Industry in China

3. Macro-Environment Analysis of Golf Industry

  • 3.1. Economic Environment
  • 3.2. Policy Environment

4. Market Status of China's Golf Industry

  • 4.1. Supply and Demand of China's Golf Industry
  • 4.2. Industry Scale
  • 4.3. Structural Analysis of China's Golf Industry
    • 4.3.1. Golf Course and Golf Manufacturing Industry
    • 4.3.2. Golf Real Estate Industry
    • 4.3.3. Golf Tournament Industry
    • 4.3.4. Golf Tourism Industry
    • 4.3.5. Other Industries
  • 4.4. Consumption Structure of China's Golf Industry
    • 4.4.1. Income Structure
    • 4.4.2. Age Structure
    • 4.4.3. Sex Structure
    • 4.4.4. Position Structure
    • 4.4.4. Industrial Structure
  • 4.5. Problems Faced by China's Golf Industry

5. Operation Analysis of Golf Industry

  • 5.1. Development Mode of Golf Industry
    • 5.1.1. Integrated Development Mode
    • 5.1.2. Golf + Conference
    • 5.1.3. Golf + Real Estate
    • 5.1.4. Small-Sized Golf Programs
  • 5.2. Marketing Strategies of China's Golf Clubs
    • 5.2.1. Golf Belongs to Minority of the Population
    • 5.2.2. Golf Development is on Rising Trend
    • 5.2.3. Golf Marketing Focuses on Sports Market
    • 5.2.4. Golf Marketing Method is on Low Level

6. Import and Export of China's Golf Industry

  • 6.1. Imports and Exports of Golf Vehicles (HS: 87031011)
  • 6.2. Imports and Exports of Golf Clubs(HS: 950631)
  • 6.3. Imports and Exports of Golf Balls(HS:950632)
  • 6.4. Imports and Exports of Other Golf Instrument Products(HS:950639)

7. Competitiveness and Concentration Ratio of Golf Industry

  • 7.1. Regional Concentration Ratio of China's Golf Industry
  • 7.2. International Competitiveness of China's Golf Tourism
  • 7.3. Competition between Chinese and Foreign Golf Clubs
    • 7.3.1. Classification of Competitors and Competition
    • 7.3.2. Competitive Ability
  • 7.4. Internal Competition among China's Golf Club Industry
    • 7.4.1. Intra-regional Industrial Competition
    • 7.4.2. Inter-regional Industrial Competition
    • 7.4.3. Competition among Different-Level Clubs, Public Golf Courses and Practice Courts

8. Competitiveness Analysis on China's Leading Golf Enterprises

  • 8.1. Chung Shan Hot Spring Golf Club
    • 8.1.1. Basic Status
    • 8.1.2. Competitive Edge
    • 8.1.3. Club Operation Situation
  • 8.2. Yalong Bay Golf Club
    • 8.2.1. Basic Status
    • 8.2.2. Competitive Edge
    • 8.2.3. Club Operation Situation
  • 8.3. Sunshine Golf Club
    • 8.3.1. Basic Status
    • 8.3.2. Competitive Edge
    • 8.3.3. Club Operation Situation
  • 8.4. Shanghai Silport Golf Club
    • 8.4.1. Basic Status
    • 8.4.2. Competitive Edge
    • 8.4.3. Club Operation Situation
  • 8.5. Dalian Jinshi Golf Club
    • 8.5.1. Basic Status
    • 8.5.2. Competitive Edge
    • 8.5.3. Club Operation Situation

9. Development Forecast of Golf Industry

  • 9.1. External Investment Analysis (PEST) of China's Golf Course Industry
    • 9.1.1. Political Environment
    • 9.1.2. Economic Environment
    • 9.1.3. Technical Environment
    • 9.1.4. Social Environment
  • 9.2. Development Forecast of China's Golf Industry, 2014-2018
  • 9.3. Social Development Trend of China's Golf Industry

10. Investment Strategies for China's Golf Industry, 2014-2018

  • 10.1. Investment Opportunities
  • 10.2. Challenges
  • 10.3. Development Proposals
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