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市場調查報告書

中國的動畫產業的發展趨勢與投資展望的預測

Development Trend and Investment Prospect Prediction of Animation Industry in China, 2014-2018

出版商 Huidian Research 商品編碼 297239
出版日期 內容資訊 英文 95 Pages
商品交期: 最快1-2個工作天內
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中國的動畫產業的發展趨勢與投資展望的預測 Development Trend and Investment Prospect Prediction of Animation Industry in China, 2014-2018
出版日期: 2014年02月24日 內容資訊: 英文 95 Pages
簡介

中國的動畫產業的規模,2012年達到321億人民幣(與去年同期比較增加25%),其中電視播放為101億人民幣,相關產品為220億人民幣。2013年產業規模預計擴大到405億人民幣。近幾年,隨著中國政府的國產動畫支援策略,中國的動畫作品數戲劇性地增加,動畫相關企業數達到了500家公司以上。可是進入2013年,隨著製作成本的上升和嚴重的品牌流出,政府的輔助策略縮小等,動畫產業的投資額縮小,作品數和相關企業數也減少了。今後,動畫產業將步上復甦過程,達成各種結構的變化--明確且創造性的概念,及品牌認知度的階段性強化,積極的價值訴求,成人層級的持續改善(從數量朝向品質)--。

本報告提供中國的動畫產業相關分析、動畫市場現狀和供需趨勢、全球各國的動畫市場現狀、內外的主要企業概要與業績、產業的投資機會與風險、今後發展的方向性等調查資料、考察,並將結果概述為以下內容。

第1章 動畫產業概要

  • 概要
    • 動畫定義
    • 卡通
    • 漫畫
  • 動畫產業概要
    • 動畫產業定義
    • 動畫的相關產業
    • 動畫產業結構
  • 動畫的相關產品
    • 動畫產品的特徵
    • 動畫產品
  • 中國的動畫產業的發展歷史

第2章 全球各國的動畫產業現狀

  • 美國
  • 日本
  • 韓國

第3章 中國的動畫產業環境分析

  • 中國的經濟發展
  • 產業相關政策

第4章 中國的動畫產業現狀

  • 動畫產業現狀分析
    • 現狀分析
    • 現有的問題
  • 競爭環境

第5章 中國的動畫產業的供需結構

  • 供給
  • 需求
  • 平均交易價格

第6章 海外的動畫產業的主要企業

  • Disney
    • 企業概要
    • 產業實際成果
    • 競爭力
    • 發展趨勢
  • Dream Works SKG
  • 東映
  • Hasbro

第7章 中國動畫產業的主要企業

  • Global Digital Creations Holdings Limited
    • 企業概要
    • 產業實際成果
    • 競爭力
    • 發展策略
  • Guangdong ALPHA Animation and Culture Co., Ltd.
  • Shanghai Animation Film Studio
  • Great Dreams Cartoon Group
  • Sunchime Cartoon Group Limited
  • Creative Power Entertaining
  • Zhejiang Zhongnan Animation Co., Ltd.

第8章 中國動畫產業的今後發展趨勢

  • 產品開發的預測
  • 產業發展的預測
    • 競爭力不足的中小企業:產業重組是不可避免的
    • 具品牌強度的企業保持強大競爭力
    • 對品牌整合和相關產業的進軍:主要企業的發展途徑

第9章 專家的投資分析

  • 投資機會
    • 政策的支援
    • 每人所得
    • 消費額
    • 家族結構
    • 新媒體
  • 投資風險
    • 巨大投資和高風險
    • 在人力資源方面的風險
    • 經營上的風險
    • 知識產權的侵害
  • 對動畫產業發展的建議
目錄

Development Trend and Investment Prospect Prediction of Animation Industry in China, 2014-2018 mainly conducts in-depth research on China's animation industry in the following aspects: market status, supply and demand, foreign market status and business performance of major foreign and domestic enterprises; meanwhile offers suggestions for animation industry so as to make enterprises concerned know this industry better and provide decision-making references for investors.

In 2012 the scale of China's animation industry has registered CNY 32.1 billion, an increase of 25% year-on-year, of which the scale of animation broadcasting on television was CNY 10.1 billion and derivative product market scale reached CNY 22 billion. It is estimated that the scale will generate CNY 40.5 billion in 2013.

In recent years, supported by national policies and strategies for encouraging animation industry, the number of domestic animations has dramatic growth and domestic related animation enterprises have reached more than 500. In 2013, because of rising production cost, serious brand drain and less national support policies, investment in animation industry declined and the number of animations also dropped, enterprises producing movies and TV cartoons decreased in quantities, and original animation production was dropped to around 150 thousand minutes, year-on-year decline of 32.7%, indicating China's animation industry is developing from large quantity to high quality.

The year 2013 has witnessed remarkable achievements in China's animated movie industry, animated films which have put on totaled 32 ones, and the box office valued CNY 1.6 billion. Increasingly clear creative concepts, gradually reinforced brand awareness, positive value appeal and steadily improved production level indicate that China's animated movie industry is undergoing changes.

Table of Contents

1. Overview of Animation Industry

  • 1.1. Brief Introduction
    • 1.1.1. Animation Definition
    • 1.1.2. Cartoon
    • 1.1.3. Comics
  • 1.2. Overview of Animation Industry
    • 1.2.1. Definition of Animation Industry
    • 1.2.2. Animation Industry Chain
    • 1.2.3. Segments of Animation Industry
  • 1.3. Related Products of Animation
    • 1.3.1. Characteristics of Animation Products
    • 1.3.2. Animation Products
  • 1.4. Development History of China's Animation Industry

2. Status of Foreign and Domestic Animation Industry

  • 2.2. USA
  • 2.2. Japan
  • 2.3. South Korea

3. Environment Analysis of China's Animation Industry

  • 3.1. China's Economic Development
  • 3.2. Industry Relevant Policies

4. Status of China's Animation Industry

  • 4.1. Status Analysis of Animation Industry
    • 4.1.1. Status Analysis
    • 4.1.2. Existing Problems
  • 4.2. Competitive Landscape

5. Supply and Demand of China's Animation Industry

  • 5.1. Supply
  • 5.2. Demand
  • 5.3. Average Transaction Price

6. Key Enterprises in Foreign Animation Industry

  • 6.1. Disney
    • 6.1.1. Company Profile
    • 6.1.2. Business Performance
    • 6.1.3. Competitive Edge
    • 6.1.4. Development Strategy
  • 6.2. Dream Works SKG
    • 6.2.1. Company Profile
    • 6.2.2. Business Performance
    • 6.2.3. Competitive Edge
    • 6.2.4. Development Trend
  • 6.3. TOEI Company Ltd.
    • 6.3.1. Company Profile
    • 6.3.2. Business Performance
    • 6.3.3. Competitive Edge
    • 6.3.4. Development Trend
  • 6.4. Hasbro
    • 6.4.1. Company Profile
    • 6.4.2. Business Performance
    • 6.4.3. Competitive Edge
    • 6.4.4. Development Trend

7. Major Enterprises in China's Animation Industry

  • 7.1. Global Digital Creations Holdings Limited
    • 7.1.1. Company Profile
    • 7.1.2. Business Performance
    • 7.1.3. Competitive Edge
    • 7.1.4. Development Direction
  • 7.2. Guangdong ALPHA Animation and Culture Co., Ltd.
    • 7.2.1. Company Profile
    • 7.2.2. Business Performance
    • 7.2.3. Competitive Edge
    • 7.2.4. Development Strategy
  • 7.3. Shanghai Animation Film Studio
    • 7.3.1. Company Profile
    • 7.3.2. Business Performance
    • 7.3.3. Competitive Edge
    • 7.3.4. Development Strategy
  • 7.4. Great Dreams Cartoon Group
    • 7.4.1. Company Profile
    • 7.4.2. Business Performance
    • 7.4.3. Competitive Edge
    • 7.4.4. Development Strategy
  • 7.5. Sunchime Cartoon Group Limited
    • 7.5.1. Company Profile
    • 7.5.2. Business Performance
    • 7.5.3. Competitive Edge
    • 7.5.4. Development Strategy
  • 7.6. Creative Power Entertaining
    • 7.6.1. Company Profile
    • 7.6.2. Business Performance
    • 7.6.3. Competitive Edge
    • 7.6.4. Development Strategy
  • 7.7. Zhejiang Zhongnan Animation Co., Ltd.
    • 7.7.1. Company Profile
    • 7.7.2. Business Performance
    • 7.7.3. Competitive Edge
    • 7.7.4. Development Strategy

8. Future Development Trend of China's Animation Industry

  • 8.1. Product Development Forecast
  • 8.2. Industry Development Forecast
    • 8.2.1. Middle and Small-Sized Enterprises Lack of Strength, Industrial Consolidation is Imperative
    • 8.2.2. Enterprises with Brand Strength Will Have Core Competitiveness
    • 8.2.3. Brand Integration and Industry Chain Expansion Become a Successful Way for Leading Enterprises

9. Industry Experts' Investment Analysis on China's Animation Industry

  • 9.1. Investment Opportunities
    • 9.1.1. Policies Support
    • 9.1.2. Per Capita Income
    • 9.1.3. Consumption
    • 9.1.4. Family Structure
    • 9.1.5. New Media
  • 9.2. Investment Risks
    • 9.2.1. Huge Investment, High Risk
    • 9.2.2. Human Resource Risk
    • 9.2.3. Management Risk
    • 9.2.4. Intellectual Property Theft
  • 9.3. Development Proposals for Animation Industry
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