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市場調查報告書

中國的兒童的英語教育市場詳細研究與發展預測

In-depth Research and Development Forecast of China's Children English Training Market, 2014-2018

出版商 Huidian Research 商品編碼 284091
出版日期 內容資訊 英文 103 Pages
商品交期: 最快1-2個工作天內
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中國的兒童的英語教育市場詳細研究與發展預測 In-depth Research and Development Forecast of China's Children English Training Market, 2014-2018
出版日期: 2014年10月13日 內容資訊: 英文 103 Pages
簡介

與成人英語教育市場比較,適合初中生、小學生及幼兒學生的英語教育市場預計成為對產業未來發展的一大促進要素。預期適合小學生、初中生的英語教育將成為未來的主力市場,2013年的市場規模達到了461億5,000萬人民幣。

本報告提供中國的兒童英語教育市場相關調查、產業環境、發展趨勢、各市場區隔趨勢、競爭情形及主要機關簡介等彙整資料。

第1章 中國的兒童英語教育產業的發展環境

  • 宏觀經濟環境
  • 政策環境
  • 社會環境
  • 技術環境

第2章 中國的兒童英語教育產業的發展情形

  • 產業特徵分析
  • 地區策略分析
  • 現有的問題

第3章 中國的兒童英語教育產業的市場營運

  • 市場營運分析
  • 產業發展現況
  • 市場動態

第4章 中國的兒童英語教育市場區隔的發展

  • 市場區隔
  • 幼兒英語教育市場
  • 小學、初中的英語教育市場
  • 高階的英語教育

第5章 中國的兒童英語教育市場消費需求特徵

  • 消費者分析
  • 消費者需求的特徵分析

第6章 中國的兒童英語教育產業的競爭情形

  • 市場競爭現況
  • 產業的集中度分析
  • 競爭力提高策略分析

第7章 國際企業的整體競爭力分析

  • Pearson Education (英國)
    • 概要
    • 經營規模
    • 市場策略
    • 整體競爭力
  • Shane English School
  • EF Education First Ltd. (瑞典)
  • Berlitz (美國)
  • Disney English

第8章 中國的主要企業的整體競爭力分析

  • POP Kids Education
    • 概要
    • 教育的特徵
    • 整體競爭力
  • Only Education
  • Talenty International Education
  • Longman Schools
  • Neworldbaby Training Center
  • Tsinghua Children's English
  • World English School

第9章 投資、金融及合併的特徵

  • 現狀
  • 案例

第10章 中國的兒童英語教育產業的投資展望

  • 投資環境
  • 投資機會
  • 投資風險

第11章 中國的兒童英語教育產業的發展趨勢

  • 展望
  • 市場規模趨勢
  • 需求趨勢
  • 未來發展的特徵

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目錄

Since 2008, China's children training industry thrived along with the holding of the Olympic Games and the World Expo. However, in recent years, the competition has become fiercer. Since 2014, a great number of children English training institutions have closed down one after another or suffered from a narrowed market space. Apart from the impact of government policies, the inaccurate market positioning and misunderstanding about the teaching methods are major reasons for their poor business performance.

Chinese parents lay much emphasis on course features and teaching resources (accounting for 40% respectively) when selecting training institutions for their children. The second top concern is the convenience and reputation. In the aspect of popularity, New Oriental (25%), Rise (23%), and Disney (14%) all successfully make a deep impression on Chinese parents, and in the aspect of teaching materials, New Concept English (42%) and Cambridge Young Learners English (34%) are well known in each professional fields. Only 4% parents have a particular concern with price, which is in accord with the situation of family expenditure for children English training.

Compared with the nearly saturated adult English training market, English training for middle school, primary school, and pre-school students will become the major driving forces for future development of the industry. In 2013, the market size of English training for Chinese middle and primary school students amounted to CNY 46.15 billion. New Oriental excels in this market with its lion's share in whole China and becomes a leader of the industry.

Table of Contents

1. Development Environment of China's Children English Training Industry

  • 1.1. Macroeconomic Environment in First Half of 2014
  • 1.2. Policy Environment in 2014
    • 1.2.1. Government Focusing on Basic Education Guarantees the Development of the Training Industry
    • 1.2.2. Scientific Development of Exam-oriented Education Improves the Pre-school Training Quality
    • 1.2.3. Issuance of Supervision Standards Regulates the Training Market
    • 1.2.4. Beijing's College Entrance Examination Reform Reduces English Scores
  • 1.3. Social Environment Analysis in 2014
    • 1.3.1. Population Analysis
    • 1.3.2. Education and Culture Analysis
  • 1.4. Technological Environment Analysis
    • 1.4.1. Network Technology Brings Energy to Children English Training Industry
    • 1.4.2. Blended Teaching Mode Gains Favorable Development

2. Development Status of China's Children English Training Industry

  • 2.1. Industry Characteristics Analysis
    • 2.1.1. Children English Training Becomes a Fashion
    • 2.1.2. New Concepts
    • 2.1.3. Children English Training is an Integrate System
  • 2.2. Regional Strategy Analysis
    • 2.2.1. Strategic Landscape
    • 2.2.2. Regional Conditions
    • 2.2.3. Development Trend of Regional Strategy
  • 2.3. Existing Problems
    • 2.3.1. Immature and Disordered Training Market
    • 2.3.2. Language Study Needs Scientific Instructions
    • 2.3.3. Sever Unbalanced Teaching Resources

3. Market Operation Situation of China's Children Training Industry in 2014

  • 3.1. Analysis on Market Operation
    • 3.1.1. "Alo7" Acquires Ten Millions Investments with its Creative Children English Learning Method
    • 3.1.2. Children English: Parents Training Enthusiasm is not Affected by Score Reduction
    • 3.1.3. New Oriental Leads China's English Training Reformation
    • 3.1.4. Four Giants (3BTA) Enters into Education Field
  • 3.2. Development Status of China's Children English Training Industry in 2013
    • 3.2.1. English Training Market for the Children of 3 to 12-years Old
    • 3.2.2. Fiercer Market Competition
    • 3.2.3. Market Integration, Reorganization, and Gradual Regulated Business Activities
  • 3.3. Dynamics of China's Children English Training Market in 2014
    • 3.3.1. Many Training Enterprises Close Down
    • 3.3.2. Teaching Teams are Fickleness
    • 3.3.3. Causes Analysis of Current Situation

4. Development of China's Children English Training Market Segmentations

  • 4.1. Market Segmentations
  • 4.2. Pre-School English Training Market
  • 4.3. Primary and Middle School English Training Market
  • 4.4. High-end Children English Training Market

5. Consumption Demand Characteristics of China's Children English Training Market

  • 5.1. Customer Analysis in 2013
    • 5.1.1. Occupation
    • 5.1.2. Income Level
    • 5.1.3. Motivation
    • 5.1.4. Selection of Children English Training Institutions
  • 5.2. Analysis on Characteristics of Customer Demand in 2013

6. Competition Landscape of China's Children English Training Industry in 2013

  • 6.1. Current Status of Competition
    • 6.1.1. Competitiveness Analysis
    • 6.1.2. Merger and Acquisition
    • 6.1.3. Fiercer Competition Appears in High-end Children English Training Market
  • 6.2. Analysis on Concentration Ratio of China's Children English Training Industry
    • 6.2.1. Market Concentration Ratio
    • 6.2.2. Regional Concentration Ratio
  • 6.3. Analysis on Strategy for Improving Competitiveness

7. Analysis on Comprehensive Competitiveness of International Enterprises

  • 7.1. Pearson Education (U.K.)
    • 7.1.1. Overview
    • 7.1.2. Operation Scale
    • 7.1.3. Market Strategy
    • 7.1.4. Comprehensive Competitiveness
  • 7.2. Shane English School
    • 7.2.1. Overview
    • 7.2.2. Operation Scale
    • 7.2.3. Market Strategy
    • 7.2.4. Comprehensive Competitiveness
  • 7.3. EF Education First Ltd. (Sweden)
    • 7.3.1. Overview
    • 7.3.2. Operation Scale
    • 7.3.3. Comprehensive Competitiveness
  • 7.4. Berlitz (U.S.A.)
    • 7.4.1. Overview
    • 7.4.2. Business Performance
    • 7.4.3. Training Characteristics
  • 7.5. Disney English
    • 7.5.1. Overview
    • 7.5.2. Operation Scale
    • 7.5.3. Course Characteristics

8. Analysis on Comprehensive Competitiveness of Chinese Typical Enterprises

  • 8.1. POP Kids Education
    • 8.1.1. Overview
    • 8.1.2. Teaching Characteristics
    • 8.1.3. Comprehensive Competitiveness
  • 8.2. Only Education
    • 8.2.1. Overview
    • 8.2.2. Operation Scale
    • 8.2.3. Strength and Characteristics
  • 8.3. Talenty International Education
    • 8.3.1. Overview
    • 8.3.2. Operation Scale
    • 8.3.3. Core Competitive Advantages
  • 8.4. Longman Schools
    • 8.4.1. Overview
    • 8.4.2. Teaching Idea
    • 8.4.3. Course System
  • 8.5. Neworldbaby Training Center
    • 8.5.1. Overview
    • 8.5.2. Teaching Characteristics
    • 8.5.3. Core Competitiveness
  • 8.6. Tsinghua Children's English
    • 8.6.1. Overview
    • 8.6.2. Operation Scale
    • 8.6.3. Comprehensive Competitiveness
  • 8.7. World English School
    • 8.7.1. Overview
    • 8.7.2. Operation Scale
    • 8.7.3. Curriculum Offering
    • 8.7.4. Comprehensive Competitiveness

9. Investment, Financing and Merger Characteristics of China's Children Tutoring Market

  • 9.1. Status of Investment, Financing and Merger in Education Sector
  • 9.2. Cases
    • 9.2.1. Qiming Venture Partners Invested USD 20 Million to JUREN
    • 9.2.2. Xueda Education Introduced Venture Capital of USD 20 Million
    • 9.2.3. Xinganxian Obtained Capital Injection of CNY 70 Million
    • 9.2.4. Best Study Obtained Investment of USD 8 Million

10. Investment Prospect of China's Children English Training Industry

  • 10.1. Investment Environment
  • 10.2. Investment Opportunity
  • 10.3. Investment Risk
    • 10.3.1. Competition Risk
    • 10.3.2. Operation Risk

11. Development Trend of China's Children English Training Industry

  • 11.1. Prospect Forecast
    • 11.1.1. Personalized Courses Lead a New Fashion
    • 11.1.2. Centralized Development Becomes a Future Trend
    • 11.1.3. Cater to Market Demand and Improve Training Quality
  • 11.2. Trend of Market Size
    • 11.2.1. Market Scale Continues to Expand
    • 11.2.2. Market Competition Becomes Fiercer
    • 11.2.3. Large-scale in Big Cities; Elaboration in Small Cities and Towns
    • 11.2.4. Franchise is the Future Development Trend
    • 11.2.5. High-end Children English Training Becomes New Highlight
  • 11.3. Demand Trend of China's Children English Training Industry
  • 11.4. Characteristics of Future Development of China's Children English Training Industry
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