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LTE 設備對設備 (D2D) :收益成長的絕好機會

LTE Device-to-Device: A Rare Chance for Revenue Growth

出版商 Heavy Reading 商品編碼 335388
出版日期 內容資訊 英文 18 Pages
商品交期: 最快1-2個工作天內
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LTE 設備對設備 (D2D) :收益成長的絕好機會 LTE Device-to-Device: A Rare Chance for Revenue Growth
出版日期: 2015年07月17日 內容資訊: 英文 18 Pages

本報告提供LTE D2D的發展的現狀的相關調查、標準化的發展摘要及值得注意的試用、服務引進的預定計劃,及引進有效服務前應該克服的障礙的檢討等相關考察。

第1章 簡介:LTE範圍擴大

第2章 LTE D2D的利用法

  • D2D vs. M2M:差異呢?
  • 標準化計劃及技術必要條件
  • 替代技術

第3章 D2D的潛在利用案例

  • 鄰近服務
  • 網路/服務改善
  • 緊急服務
  • Qualcomm的案例研究

第4章 鄰近服務的經營模式

  • 接近 vs. 行動網路衍生的定位資料

第5章 LTE Direct & 鄰近服務:錢在哪裡?

第6章 結論

Product Code: Vol. 6, No. 3

Long-Term Evolution Device-to-Device (also known as LTE Direct, LTE D2D or, in one test implementation, LTE Radar) is a technology designed to operate in the access part of the cellular network. It enables devices within a short distance of one another (theoretically up to 1000 m depending on local conditions, and perhaps more typically up to 500 m) to use the LTE spectrum in licensed bands to communicate directly with one another, instead of routing all their communications into, and back out of, the LTE network.

Work has been underway within 3GPP to develop LTE D2D standards, while commercial players have been working on early stage trials, and proofs of concept to help them think through how LTE D2D could be used. A variety of use-cases has been considered and discussed with industry heavyweights, such as Deutsche Telekom, Facebook, Yahoo! and LG, all looking at how they might create innovative new services.

Our analysis suggests that there is a substantial revenue opportunity for network operators that can be accessed by introducing services based on LTE D2D. We estimate that proximity-based marketing alone offers significant revenue potential for mobile operators.

The value of local telecom services has been in general decline around the world with the cost of calls falling. LTE D2D communications offers an opportunity to revitalize the value of local communications by combining it with discovery.

LTE D2D and proximity will drive the development of a raft of innovative new services with obvious value to users. For once, there is potential for operators to monetize this. However, standardization processes must not be allowed to take so long that the opportunity closes. Alternative technologies can deliver much, if not all, of what LTE D2D discovery can deliver. The advantage will be in the scale and global applicability alongside ease of use, but it will be hard to charge a premium if rivals have already flooded the market with inferior but cheaper choices.

Operators have everything to gain by agreeing global spectrum allocations for D2D and nothing to lose. Global proximity roaming could revolutionize tourism, and enables operators to sell services that reach all potential users, rather than fragmented communities of app user.

LTE D2D and proximity will open up billions of dollars in revenue opportunity worldwide.

LTE Device-to-Device: A Rare Chance for Revenue Growth looks at the current state of development of LTE D2D, summarizing the progress of standardization and highlighting noteworthy trials. It offers a timeline to potential service introductions, reviewing the hurdles that must be overcome before services can effectively be introduced. It goes on to show - by analyzing just one potential case of LTE D2D, namely-proximity-based advertising - that this concept offers a great opportunity for operators seeking to grow revenues. It also includes forecasts for the proximity-based marketing business in the U.S., with detailed discussion of the underpinning assumptions.

Table of Contents

I. Introduction: Broadening the Scope of LTE

II. How LTE D2D Works

  • D2D vs. M2M: What Is the Difference?
  • Standardization Timetables & Technology Requirements
  • Alternate Technologies

III. Potential Use Cases for D2D

  • Proximity Services
  • Network/Service Improvement
  • Emergency Services
  • Qualcomm Case Study

IV. Business Models for Proximity Services

  • Proximity vs. Mobile Network-Derived Location Data

V. LTE Direct & Proximity Services: Where is the Money?

VI. Conclusions

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