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市場調查報告書

雲端型UI (用戶界面) 帶給電纜供應商期望的變革

Cloud-Based UIs Giving Cable a Welcome Makeover

出版商 Heavy Reading 商品編碼 335387
出版日期 內容資訊 英文 20 Pages
商品交期: 最快1-2個工作天內
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雲端型UI (用戶界面) 帶給電纜供應商期望的變革 Cloud-Based UIs Giving Cable a Welcome Makeover
出版日期: 2015年07月17日 內容資訊: 英文 20 Pages
簡介

本報告提供電纜供應商的雲端型UI (用戶界面) 的發展和機會,及等待的課題的相關調查,電纜導件,UI解決方案及提供相關的內容探索工具的20家軟體供應商簡介。

第1章 簡介

第2章 市場概要

  • 背景
  • 新的UX功能
  • 市場成長的促進要素
  • 電纜供應商計劃

第3章 技術

  • 軟體解決方案
  • 導航設備
  • 支援技術
  • 未來的機會 & 課題

第4章 供應商簡介

  • Adobe Systems
  • Arris
  • Cisco
  • Clearleap
  • ContentWise
  • Ericson
  • Espial
  • Gracenote
  • Jinni
  • Metrological
  • Opera Software
  • Rovi
  • SeaChange International
  • Synacor
  • thePlatform
  • ThinkAnalytics
  • TiVo
  • UXP Systems
  • Wurl
  • Zodiac TV

第5章 結論

目錄
Product Code: Vol. 10, No. 2

There are good reasons why Brian Roberts has called Comcast's X1 platform "a game changer." The company's chairman and CEO is enamored with the cloud-based user interface's (UI's) sleek design, interactive features, refresh capabilities and potential advantages versus cable's competition.

Yet the X1 "entertainment operating system," as Comcast calls it, represents something even more significant in changing cable's game. The cloud UI represents the most visible result of cable's effort to embrace cloud delivery technology and to improve the cable user experience (UX).

Amid pay-TV subscription declines, cable multiple system operators (MSOs) are seeing early signs that the improved UIs are curtailing defections, driving video on demand (VoD) uptake and increasing channel viewing. Since the industry is becoming more broadband centric, cable providers can use their branded UIs wherever customers connect with them, be it through a set-top gateway box, a smart TV, mobile phone or other Internet-connected device.

For years, cable failed to offer customers a significant improvement in UX. Hampered by legacy set-top boxes (STBs) with limited capability, MSOs struggled to display attractive interactive program guides (IPGs) while over-the-top (OTT) services like Netflix and Amazon presented graphically rich designs, search and recommendations.

Cable will face usability challenges continually as it seeks to roll out UIs that appeal to their diverse customer base. Despite initial promise, it remains to be seen whether cable providers can use the new UIs to stem the tide of pay-TV defections and successfully create a branded, multi-screen experience. But the new face of cable shows that cable TV might not be as outdated as some prognosticators like to suggest.

In recent years, one of the primary failings of the cable industry has been its inability to provide attractive, robust user interfaces on American's television screens. The industry's focus on providing a better user experience, while long overdue, is refreshing.

Over time, cloud-based UIs will take on new applications ranging from storefronts of premium content to IoT home automation features, but their primary success could be more fundamental: Cloud UIs could be the savior of cable television.

Cloud-Based UIs Giving Cable a Welcome Makeover provides an update on cable's cloud UI progress and the opportunities and challenges ahead. It includes profiles of 20 software suppliers that offer cable guides, UI solutions and related content discovery tools, including several relative newcomers that exhibited at INTX 2015.

Table of Contents

I. Introduction: Cable Gets Ready for Its Close Up

II. Market Overview

  • Background
  • New UX Capabilities
  • Market Drivers
  • Cable Provider Plans

III. Technology

  • Software Solutions
  • Navigation Devices
  • Supporting Technologies
  • Future Opportunities & Challenges

IV. Supplier Profiles

  • Adobe Systems
  • Arris
  • Cisco
  • Clearleap
  • ContentWise
  • Ericson
  • Espial
  • Gracenote
  • Jinni
  • Metrological
  • Opera Software
  • Rovi
  • SeaChange International
  • Synacor
  • thePlatform
  • ThinkAnalytics
  • TiVo
  • UXP Systems
  • Wurl
  • Zodiac TV

V. Conclusion: More Than Just a Pretty Face

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