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市場調查報告書
Apple：iPhone及App Store
Apple: iPhone and App Store
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Apple：iPhone及App Store 是由出版商Generator Research在2009年01月所出版的。
這份英文市場調查報告書包含30+ PAGES 價格從美金958起跳。
Abstract
Forward roadmap and impact on the mobile industry' s gameplan
- iPhone forecast: 2009 to 2013
- Impact on Nokia
- Success strategy for operators
- App Store Roadmap
- New competitive playbook
- Long range roadmap
This report reviews Apple' s new position in the mobile market by reviewing the
company and its historic performance over the last eight years and detailing
the iPhone and App Store. A forecast is provided from 2009 to 2013 showing how
the relative positions of Apple and Nokia will change as the smartphone market
develop according to a new playbook.
Apple' s strength and competitive position in this rapidly-changing market is
analysed in detail and compared with that of the main incumbent players in the
mobile industry.
The report reveals the criteria for success in the new mobile market and
provides a clear explanation for how mobile operators could modify their
existing third-party developer programmes in a way that would provide them
with more incremental service revenue that will be possible by pursuing their
existing strategies.
Who Should Read this Report?
- Product managers
- Product marketing
- Strategy professionals
- Executive management
- Managers of third-party developer programs
- Content service managers
Table of Contents
- SYNOPSIS
- Subject Area
- Report Content
- Key Benefits
- Who Should Read this Report?
- iPhone
- Competitive Advantage
- Core Competence
- Market Scale
- Future
- App Store
- Current Status
- Future
- Device Strategy
- API
- Role of Vertical Platforms
- iPhone Market Projection
- Ability to leverage platform strategy
- Financial strength
- Strategic importance of the product
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