This report presents 10 radical concepts that will change the way you think
about digital music. The report shows how the music industry can avoid falling
into the abyss, even at this late hour.
Report Content
The 10 concepts are:
Value and virtual copies
Shift in who delivers value
How value is extracted
Value added by music industry
Value-delivery ecosystem
The present value (PV) of music
Lost value conundrum
Relationship between music and technology industry
Role of copyright law
Digital rights management (DRM) vs. digital media management (DMM)
By analysing each concept in detail the report shows just how deeply flawed
the recorded music industry' s traditional business model really is.
The report develops a powerful case for a completely new type of recorded
music industry which would be positioned for success, and growth.
Who Should Read this Report?
Product management and product marketing;
Product strategy and marketing strategy;
Product, market and network planning;
Executive leadership;
Market insight and competitor intelligence;
Business development and corporate development.
Report Statistics
Pages: 46
Published: 26th September 2008
Format: PDF delivered by email
Table of Contents
Synopsis
Subject Area
Report Content
Who Should Read this Report?
Executive Summary
Introduction
Background
Not Consensus Thinking
10 Key Concepts
Value and Virtual Copies
Point of Sale
What about the music itself?
How the music industry' s traditional model worked
Where it all began to go wrong
And then things got worse....
Analogy: Second-hand CD Market
Implications
Major Shift in Value
Packaging
Consumption Experience
Key technological innovations
Superior Consumption Experience
Implications
How value is extracted
Value added by music industry
Answer 1: No (Which is the wrong answer!)
Answer 2: Yes (Which is the right answer!)
Value Added #1: Deliver Value to the User
Value Added #2: Help Technology Companies Implications
4Q.2011 Asia Pacific Mobile Entertainment Market Forecast, 2008 - 2016: Total Revenues in the Asia Pacific Mobile Multimedia Market to rise to $15.7 billion in 2016
4Q.2011 North America Mobile Entertainment Market Forecast, 2008 - 2016: Total Revenues in the North American Mobile Multimedia Market to rise to $15.5 billion in 2016
