Abstract
A Detailed Analysis of Different Strategies
- Detailed Network Model
- Contention Ratio: Internet Television
- Hosted, P2P and Hybrid Approaches
- Comparative Cost Analysis
- Transit & Peering Agreements
- Advanced P2P Strategies
The report clearly illustrates the problems of distributing legitimate video
content on a mass scale over the internet and offers a roadmap for addressing
those problems.
The report analyses the cost implications of four alternative video content distribution strategies which are:
- (1) Hosted, no local cache (parasitic transit & paid-for transit);
- (2) Hosted, local caches;
- (3) Hybrid (P2P and local caches) and,
- (4) Network Aware, Pure P2P.
The report first explains the cost and performance implications of delivering
video traffic over the internet. Peering and transit relationships are then
explained so that the cost implications of sending large volumes of internet
video traffic between internet networks can be quantified.
The report then describes a detailed network model that has been used to
analyse each of the four content distribution strategies. The model includes
9.25 million homes, two markets, three ISPs, one internet television service
provider, two transit networks and two internet exchange points.
The report then analyses the contention ratio that is applicable for internet
television, which is dramatically different to the 30:1 that has been
historically used by ISPs.
In each of the next four sections the report includes a network architecture
diagram, numerous tables and a clear explanation of how the video traffic
flows around the five networks used in the model. The cost implications of
adding content servers and delivering traffic between networks are clearly
defined.
The final part of the report contains a comparison table that offers an
‘at a glance' comparison of the cost implications of the four different
content distribution strategies on ISPs and the internet television service
provider.
Key Benefits
- Appreciate why free distribution is not a sustainable proposition.
- Discover the true costs of distributing video content and factor those
costs into your business and product plans.
- Understand how ISPs can develop their networks using approaches that
embrace P2P concepts, rather than just adding more core network capacity.
- Clearly understand the cost implications of different content distribution
strategies.
- Dramatically improve your understanding of how the internet is being used
to distribute digital content.
Who Should Read this Report?
- Product management and product marketing.
- Product strategy and marketing strategy.
- Executive leadership
- Market insight and competitor intelligence
- Business development and corporate development.
Pages: 39
Format: PDF delivered by email
Table of Contents
- Synopsis
- Subject Area
- Report Content
- Key Benefits
- Who Should Read this Report?
- Contributors
- Network Considerations: Internet
- Performance
- Cost
- Limited Capacity, Real Costs
- Long Links vs. Short Links
- Transit and Peering Agreements
- Transit Agreements
- Peering Agreements
- Content Delivery Networks: Architecture Options
- Core Delivery
- Edge Delivery
- End User Delivery
- Contention Ratio
- What the Contention Ratio Means
- Architectural Comparison
- Case 1a: Hosted, No Local Cache (Parasitic Transit)
- Case 1b: Hosted, No Local Cache (Paid-for Transit)
- Case 2: Hosted, Local Cache
- Case 3: Hybrid P2P
- P2P Network Operation
- Traffic Distribution
- Implications
- Case 4: Network Aware Pure P2P
- Appendix
- Scenario: Home Environment
- Contention Ratio
- Amount of Time Spent Viewing Internet Television
- Time-shifted Viewing
