網路TV：part3

• Impact on TV advertising revenues
• Application of Bookmarking Techniques
• Developer Programs
• Syndication of Content
• RSS for Internet Television
• Delivery to the TV Set

This report is the third in a three-part series about the delivery of professionally-produced television content over the fixed internet.

The report analyses how Web 2.0 concepts such as RSS, bookmarking, content aggeration and developer programs will be incorporated into internet television services in the future.

The introduction to the report sets the scene by clearly explaining why internet television is a different market to online video and what the impact will be on the advertising revenues of television broadcasters.

The report then explains why the internet television market will develop in stages, starting with the incorporation of Web 2.0 concepts into PC-based services and then the transferal of those services to the TV set.

Next, the report identifies the five most important Web 2.0 trends that are already beginning to shape the development of entire internet television landscape.

From the user' s perspective, the integration of Web 2.0 concepts into internet television services will be one of most important factors that differentiate the category from:

• Multi-channel television (i.e. terrestrial, cable and satellite television);
• IPTV services which are being offered by telecoms providers;
• Mobile TV.

The report focuses on three of these Web 2.0 trends in detail: content syndication, service development platforms and developer APIs and multi-platform service delivery.

An in-depth explanation is provided on how users will be able to ' cherry pick' (i.e. syndicate) television content that has been drawn from a range of rival services so it can be viewed on any screen as part of a unified viewing experience.

• Understand the key drivers that will define how television programs, music videos and movies will be distributed in the future.
• Understand how your content could be delivered to end users using widget playlists.
• Understand how bookmarking techniques can be applied to internet television.
• Understand how the delivery televisions programming to the PC and TV will impact on the advertising revenues of network TV providers.

• See opportunities for developing mobile services that will be able to work with internet television services.
• See opportunities for using the mobile device to access and control internet television content.
• Benchmark you own mobile TV services with the very latest developments that are driving the fast-moving internet television sector.

• Benchmark your product roadmap against the developments that will shape development of the internet television sector.
• See how to implement a new class of content aggregation service that is based on RSS and which would allow users to create a seamless viewing experience that would be feasible to transfer to a TV set.
• Identify opportunities for a range of new services and applications that will work across all internet television services.
• Understand why you should prepare for the introduction of developer programs on the leading internet television platforms in the future.

• Product management and product marketing.
• Product strategy and marketing strategy.
• Executive leadership.
• Market insight and competitor intelligence.
• Business development and corporate development.

• Public service and commercial television broadcasters.
• Internet television start-ups.
• Incumbent telecoms providers.
• Independent television production companies.
• ISPs
• Optical networking equipment vendors, whose products are being used to deliver the core network bandwidth needed to support the delivery of services like internet television on a mass scale.
• Companies operating content delivery networks.
• Those who control the licensing of rights to two very large global sporting events.

• Synopsis
• Subject Area
• Report Content
• Key Benefits
• Who Should Read this Report?
• Contributors

• Executive Summary

• Introduction
• Framing the Market
• Internet television and online video are essentially separate markets
• Is internet television a substitutional or incremental market?
• Market Development Phases
• Web 2.0 & Internet Television

• Content Syndication
• Terminology
• Problem: Can' t ' Cherry-pick' Internet Television Content
• Solution: Syndicated Distribution
• Implementation Considerations
• RSS
• Remote Control of Streams & Player Customisation
• P2P vs. Hosted Delivery
• Business Considerations

• Third-party Services

• Multi-platform
• Wider Trends
• Role of the TV