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市場調查報告書
網路電視：第2部
Internet Television (Part 2)
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網路電視：第2部 是由出版商Generator Research在2008年04月所出版的。
這份英文市場調查報告書包含49+ PAGES 價格從美金1784起跳。
Abstract
Service Profiles & Market Analysis
- 12 internet television services
- Market sizing & timing
- Balance of power
- 4 internet TV producers
- Market dynamics
- Key stakeholders
REPORT CONTENT
The report opens by reviewing the size of the internet television market and
its possible growth path. The market' s competitive dynamics are then explained
by focusing on the five key groups of stakeholders.
The report then review a range of internet television services that are being
provided by public service and commercial broadcasters, internet companies and
telecoms providers. In all, a total of 12 internet television services are
reviewed along with four new producers who are at the forefront of defining
new types of niche, high quality television programming that would never be
broadcast by a major television network.
The report then concludes by offering insight into how the market is
segmented, the relative roles of paid-for and ad-supported models, the balance
of market power and how TV set connectivity might be best accomplished in the
future.
KEY BENEFITS
Television & Content
- See how the television industry is trying to avoid mistakes that have been
made by the music industry.
- Benchmark your own vision of the future using this report.
- Identify ways to make your current internet television service better in
the short term.
- Learn from what executives in the leading broadcasters and internet
start-ups are doing.
- Understand the different approached being used by broadcasters, telecoms
providers and internet companies.
Mobile
- Benchmark and review your mobile television strategy in light of how the
television industry is developing.
- Identify ways in which mobile services and mobile devices could be used to
enhance an internet television experience.
Online
- Identify new market opportunities that leverage your existing assets.
- See how online trends are shaping the development of a major new industry.
- Obtain ideas for new products and services.
WHO SHOULD READ THIS REPORT?
- Product management and product marketing.
- Product strategy and marketing strategy.
- Executive leadership.
- Market insight and competitor intelligence.
- Business development and corporate development.
CONTRIBUTORS
We' ve talked to a range of players across the internet television landscape in order to prepare this report:
- Public service and commercial television broadcasters.
- Internet television start-ups.
- Incumbent telecoms providers.
- Independent television production companies.
- ISPs.
- Optical networking equipment vendors, whose products are being used to
deliver the core network bandwidth needed to support the delivery of services
like internet television on a mass scale.
- Companies operating content delivery networks.
- Those who control the licensing of rights to two very large global
sporting events.
PROFILED SERVICES
- iPlayer
- hulu
- BT Vision
- Joost
- blip.tv
- Revision3
- Miro
- TV Tonic
- maniaTV
- Veoh
- Revver
- LiveVideo.com
Table of Contents
- Synopsis
- Subject Area
- Report Content
- Key Benefits
- Who Should Read This Report?
- Contributors
Executive Summary
- Introduction
- Defining Internet Television
- A Vision Of The Future
- Market Dynamics
- A Really, Really Big Prize
- Five Key Stakeholders
- Content Owners
- Commercial Television Broadcasters
- Public Service Television Broadcasters
- Internet Companies
- Telecoms Providers
- Consumers?
- Different Priorities, Different Strategies
- Distribution And Premium Content
- Importance Of Distribution
- How Television Broadcast Contracts Work
- Licensing Tv Content For Which There Is Mass Demand
- Barrier 1: Active Bidding Market
- Barrier 2: Commercial Viability
- Barrier 3: Historic Relationships
- Barrier 4: Timing
- Broadcasters
- Presence Of Public Service Broadcasters
- Television Has An Obvious Monetisation Model
- Television Is A Larger, More Competitive Market
- BBC iPlayer
- PC Service
- Distribution To Pay TV Providers
- Hulu
- Other Developments
- Telecoms Providers
- BT Vision
- Other Providers
- Internet Companies
- Internet Television Service Providers
- Joost
- Blip
- Revision3
- Miro
- Tv Tonic
- ManiaTV
- Veoh
- Revver
- LiveVideo
- Emerging Producers
- Example Sector: Tech News
- Example Sector: Eco Living
- Market Insight
- Market Segmentation
- Paid-For Vs
- Balance Of Market Power
- Internet Companies
- Broadcasters
- Telecoms Providers
- TV Set Connectivity
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