Abstract
Service Vision
- Future User Experience
- Syndication
- Relevant Advertising
- Choice & Web Services
- Personalization
- Social Features
SUBJECT AREA
This report is the first in a two-part series about how professional
television programming will be delivered over the internet in the future.
In this report we explain what internet television will mean for ordinary
users by describing the sort of services that will be possible.
REPORT CONTENT
The report begins by explaining why the internet will transform the television
industry and what the market timing might be.
The report then identifies and explains seven trends that will define how the
user experiences internet television. These trends are choice,
personalization, syndication, social features, web services, multi-platform
distribution and relevant advertising.
For each of the seven trends the report provides tangible examples of how the
user will experience internet television and why this will be radically
different to what is possible today.
KEY BENEFITS
Content
- See how the television industry is trying to avoid mistakes that have been
made by the music industry.
- Benchmark your own vision of the future using this report.
- Identify ways to make your current internet television service better in
the short term.
- Learn from what executives in the leading broadcasters are trying to do to
make internet television a reality.
Mobile
- Review your mobile television strategy in light of how the television
industry is going about developing an online presence.
- Identify ways in which mobile services and mobile devices could be used to
enhance an internet television experience.
Online Services
- Identify new market opportunities that leverage your existing assets.
- See how online trends are shaping the development of a major new industry.
- Obtain ideas for new products and services.
WHO SHOULD READ THIS REPORT?
- Product management and product marketing.
- Product strategy and marketing strategy.
- Executive leadership.
- Market insight and competitor intelligence.
- Business development and corporate development.
CONTRIBUTORS
We have spoken to a range of executives in the United Kingdom and the United
States who are working in a range of different companies and who are centrally
involved in the internet television market.
Table of Contents
- Synopsis
- Subject Area
- Report Content
- Key Benefits
- Who Should Read this Report?
- Contributors
- Industry Transformation
- Internet Maturity
- New Competitive Landscape
- Land Grab
- Improved User Experience
- Market Timing
- Service Vision: Internet Television
- Methodology
- Market Barriers
- Future User Experience
- 1. Choice
- 2. Personalisation
- 3. Syndication
- 4. Social Features: Widgets, HTML Embeds
- 5. Web Services
- Analogy: Music Industry
- Lesson: Television Industry
- Services will enable ‘TV Browsing'
- ‘Service portals' are giving way to ‘distributed services'
- Developer Programmes: Application Programming Interfaces (APIs)
- 6. Relevant Advertising
- 7. Multi-platform Distribution
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