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市場調查報告書
利用廣告收入的內容服務：第3部
Ad-supported Content Services (Part 3)
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利用廣告收入的內容服務：第3部 是由出版商Generator Research在2008年03月所出版的。
這份英文市場調查報告書包含23 PAGES 價格從美金902起跳。
本報告書內容包括：北美及歐洲利用廣告收入提供音樂下載服務的商業模式、市場規模、收益機會等調查分析、目標消費者、技術、個人設備的角色等分析。內容綱要摘記如下：
實施概要
介紹
可尋址市場
- 根據1：狀況吃緊的現金流
- 根據2：對音樂的關心
- 根據2：購買或下載盜版音樂的傾向
- 結果：可尋址市場
聽音樂的時間
每段聽音樂時間的廣告收入
市場規模：利用廣告收入提供的音樂服務
- 年度服務收益
- 交易收益：唱片公司
- 增值收益
- 其他類型利用廣告收入提供的音樂服務
Abstract
Sizing the Market - Music
- Market value: US & Europe
- Consumer data
- Multi-channel ad delivery
- Service & trade revenues
- Service implementations
- Role of personal devices
REPORT CONTENT
This report presents the results of a market sizing exercise aimed at
calculating the revenue potential of the market for ad-supported music
download services in North America and Western Europe.
The report is based on a novel market-sizing methodology that is described in
detail and which is not dependent on the format of the advertisements, or on
the channels used to deliver those advertisements.
The report contains numerous detailed calculations which clearly demonstrate
the approach taken and the underlying assumptions. Also contained in the
report are the results of primary research carried out to understand how
interested 16 to 25-year old online users are in music and their propensity to
use pirated digital music.
The report also contains a detailed technical approach which could be used to
deliver an ad-supported music download services across multiple digital
platforms where the ads and music content could be delivered either together
or separately.
KEY BENEFITS
- See how music content can be monetized using an ad-supported model, rather
than a conventional approach based on selling copies of songs.
- Understand a new market for ad-supported music services which could grow
to be worth about $7.8 billion a year in today' s terms in North America and
Western Europe.
- Identify a largely incremental source of revenue that could be worth
nearly $3.9 billion a year to record labels and $780 million a year to music
publishers.
- Identify the optimum target audience for ad-supported music download
services.
- Appreciate how advertisements could be served to mobile phones and
personal devices, even though the service itself could be primarily delivered
online.
RELEVANCE
This report should be read by industry professionals who are on the look-out
for new markets that could grow to be worth $10 billion a year.
Content Originators
- Identify a largely incremental source of revenue that could be worth
nearly $3.9 billion a year to record labels.
- See how music content can be monetized using an ad-supported model, rather
than a conventional approach based on selling copies of songs.
- Understand the best target market for ad-supported music download services.
Mobile Services
- Understand a new market for ad-supported music services which could grow
to be worth about $7.8 billion a year in today' s terms in North America and
Western Europe.
- Appreciate how advertisements could be served to mobile phones and
personal devices, even though the service itself could be primarily delivered
online.
Online Services
- Understand a new market for ad-supported music services which could grow
to be worth about $7.8 billion a year in today' s terms in North America and
Western Europe.
- Benchmark your own market-sizing estimated using a novel approach;
Devices
- Appreciate how advertisements that are associated with an ad-supported
music service could be served to portable devices.
- Understand how personal media devices and mobile phones could be used to
unlock a large volume of ad inventory that would be interesting to online
service providers and content brands who are interested in ad-supported
content services.
Advertising & Marketing
- Understand the value of the emerging ad-supported music services market.
- Identify the optimum target audience for such services.
- Put a value on the size of a new market for ad-supported movies and see
why this would represent a new type of digital ad inventory.
WHO SHOULD READ THIS REPORT?
- Product management and product marketing.
- Product strategy and marketing strategy.
- Executive leadership.
- Market insight and competitor intelligence.
- Business development and corporate development.
Table of Contents
Synopsis
- Subject Area
- Report Content
- Key Benefits
- Relevance
- Who Should Read this Report?
Executive Summary
Introduction
- Methodology: Hypothesis
- Implications
- Benchmarking Achievable Ad Revenues
- Multi-channel, Multi-screen
Addressable Market
- Reason 1: Strapped for Cash
- Reason 2: Interested in Music
- Reason 3: Propensity to Obtain Pirated Music
- Result: Addressable Market
Time Spent Listening to Music
Ad Revenue per Listening Hour
Market Value: Ad-supported Music
- Annual Service Revenues
- Trade Revenues: Record Labels
- Incremental Revenue
- Other Types of Ad-supported Music Service
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