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市場調查報告書
利用廣告收入的內容服務：第2部
Ad-supported Content Services (Part 2)
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利用廣告收入的內容服務：第2部 是由出版商Generator Research在2008年02月所出版的。
這份英文市場調查報告書包含29 PAGES 價格從美金902起跳。
本報告書內容包括：利用廣告收入提供免費數位電影服務的市場規模・廣告收益預測（2008年至2012年）、歐洲・美國的DVD市場ソ現況、利用廣告收入提供免費數位電影服務的商業模式・執行平台（網路・手機・電視）相關分析等。內容綱要摘記如下：
實施概要
DVD市場：概要
- 市場成熟化
- 朝新模式轉變：Blu-ray・數位
- 品質
- 方便性
數位傳播：電影
- 總觀看時間：DVD電影
- 有廣告收入支撐的觀看時間比例
- 著作權侵害・服務的定位
廣告
- 觀看電影的時間參考指標
- 掌握利用廣告收入的電影市場
市場發展
提供廣告的方法
- 使用者體驗
- 廣告型態
- 視訊廣告
- 互動式廣告
- 採用服務入口網站
- IP電視解決方案
- 傳統電腦
- 替代方案
- 手機廣告傳輸
- 可實現的廣告收益
Abstract
Sizing the Market - Movies
- DVD Market Data
- Detailed Methodology
- Service Implementation
- Ad-supported Market Size
- Ad Revenues: 2008 to 2017
- Use of Mobile Channel
SUBJECT AREA
This report is the second in a 3-part series focused on ad-supported content
services.
In this report we look at the $50 billion that was spent in 2007 by North
Americans and Western Europeans on DVDs (rental and at retail).
The report sizes and forecasts the total service revenue for the emerging
category of ad-supported movie services that are delivered digitally.
REPORT CONTENT
The report begins by outlining the current DVD market in North America and
Western Europe and then explains why this market is mature and why the
long-term future lies in an all-digital format, not Sony' s Blu-ray.
Next the report details the methodology supporting our forecast that the size
of the ad-supported movie market could be about $8.2 billion a year by 2017.
The report contains explanations for how advertisements could be integrated
with an ad-supported movie service and also how the service could be
implemented using three interactive digital platforms: online, mobile and TV.
KEY BENEFITS
- Understand a new market that could be worth $10 billion a year in 10 years
time.
- Appreciate the current status of the DVD industry and why the market for
movie DVDs is now saturated.
- See why Blu-ray cannot be the right answer to restore the DVD industry to
a growth path.
- Use a novel benchmarking approach that is explained in this report to
value your own ad-supported content market and check whether the ad revenues
you are achieving can be increased.
- See how an ad-supported content service can be delivered across multiple
digital platforms, where the ads are not necessarily delivered on the same
platform as the content.
RELEVANCE
This report should be read by those who are on the look-out for new markets
that could be worth $10 billion a year in 10 years time.
Content Originators
- See how movie content can be monetized using an innovative ad-supported
model, rather than a conventional approach.
- Appreciate how advertisements can be served to mobile phones, which could
greatly improve the revenue potential of ad-supported content services.
Mobile Services
- Identify a potential new market for the delivery of media and text
messages via wholesale relationships.
- Understand how MVNO relationships could help ad-supported content service
providers
- Identify what could become a new market for wholesale mobile advertising.
Online Services
- Learn how to develop your service by the introduction of movie content.
- Identify the group that will be most interested in ad-supported movie
services.
Devices
- Appreciate how advertisements that are associated with ad-supported
content services could be served to portable devices.
- Understand the limitation of implementing an ad-funded movie service using
an IPTV-based approach, and then see how service providers might avoid these
problems by using other technologies and platforms.
WHO SHOULD READ THIS REPORT?
- Product management and product marketing.
- Product strategy and marketing strategy.
- Executive leadership.
- Market insight and competitor intelligence.
- Business development and corporate development.
Table of Contents
Synopsis
- Subject Area
- Report Content
- Key Benefits
- Relevance
- Who Should Read this Report?
Executive Summary
DVD Market: Overview
- Market Saturation
- Towards a New Format: Blu-ray or Digital?
- Quality
- Convenience
Digital Distribution: Movies
- Total Viewing Time - DVD Movies
- Proportion of Viewing Time that could be Ad-supported
- Movie Piracy & Service Positioning
Advertising
- Benchmarking Movie Viewing Time
- Sizing the Ad-supported Movie Market
Market Development
Method of Serving Advertisements
- User Experience
- Ad Formats
- More Engaging Video Ads
- Interactive Ads
- Service Portal Implementation
- IPTV Solution (e.g. Microsoft Media Center PC/Mediaroom)
- Conventional PC
- An Alternative Approach
- Mobile Ad Delivery
- Achievable Ad Revenue
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