首頁 產業/市場分類 出版商一覽 Email 通知 GII媒體代理會議 公司簡介 聯絡我們
- English Japanese Korean
首頁 > 市場調查報告書 > 通訊 > 線上廣告 > 利用廣告收入的內容服務:第1部
產業/市場分類
通訊 (11029)
企業概況 (728)
光纖網路 (252)
次世代無線通信 (543)
行動用戶 (134)
行動設備 (736)
軟體 (997)
電子商務 (202)
網路 (626)
網路與進入設備 (257)
數位廣播 (307)
數據中心 (342)
寬頻 (389)
衛星遠程通信 (134)
線上廣告 (143)
整合 (197)
整合通訊 (293)
機上盒 (63)
聯繫中心 (130)
Contents (606)
IT安全性 (474)
IT委外 (302)
LBS (149)
NFC (149)
RFID (246)
Web服務 (463)
WLAN/WiMAX (558)
市場調查報告書

利用廣告收入的內容服務:第1部

Ad-supported Content Services (Part 1)

出版商 Generator Research
出版日期 2008年02月 商品編碼 64159
內容資訊 英文 29 PAGES
價格
US $ 902 PDF By E-mail (5 User License)
US $ 1102 PDF By E-mail (10 User License)
US $ 1303 PDF By E-mail (Corporate License)


利用廣告收入的內容服務:第1部 是由出版商Generator Research在2008年02月所出版的。 這份英文市場調查報告書包含29 PAGES 價格從美金902起跳。

簡介

本報告書內容包括:從6個個案研究中分析利用廣告收入提供免費數位內容服務(音樂等)的動向、網路廣告的最新動向、各種服務的優點・缺點、主要成功因素等。內容綱要摘記如下:

實施概要

Blyk

  • 提供服務
  • 廣告量:消費者的接受度
  • 廣告型態
  • 促銷活動的成果
  • 鎖定目標消費者
  • 廣告業者重新定位目標
  • 用戶人數成長
  • 商業層面

Pandora

  • 商業層面
  • 版稅比率
  • 今後的計畫
  • 媒體策略

Imeem

  • 服務運用
  • 隨選內容版權
  • 主要商標
  • 獨立製作唱片商標
  • 廣告
  • 媒體策略
  • 收益佔有率
  • 用戶基礎
  • 固定IP位址
  • 新用戶的註冊率
  • 音樂選單
  • 內容發布系統
  • Widgets

SpiralFrog

  • 目標市場
  • 使用者體驗
  • 音樂
  • 廣告
  • 可重覆利用之使用者版權&服務的差異化
  • 廣告目標
  • 出版業者資料庫
  • 授權合約
  • 商業層面
  • 對廣告主而言的價值

gBox

  • 目前的服務

Tumri

  • 內容
  • 平台概要
  • 訊息目標
  • 以附件方式傳輸的策略
  • 娛樂內容發布

其他

  • Widgets廣告平台:Clearspring・Gigya
  • 電影娛樂:BT・Joost・BSkyB
  • 遊戲

主要成功因素

目錄

Abstract

Market Review

  • 6 in-depth Case Studies
  • Blyk, gBox, Tumri
  • User Experience & Ad-placement
  • Spiral Frog, Pandora, Imeem
  • Key Success Critera
  • Business Models & Datapoints

SUBJECT AREA

This report reviews the emergence of a new category of digital content services that are provided for free, but where service providers and rights owners make money by sharing advertising revenue.

REPORT CONTENT

The report profiles three different ad-supported music services. The user experience for each service is described, ad-placement methodologies are illustrated, the underlying business models are explained and key data points are provided.

The report also includes 10 additional examples of companies and services who are either pursuing ad-supported models in other sectors, such as mobile communications, television, film and gaming, or who are involved in closely-related areas, such as widgets and ad-serving technologies.

Finally, the report identifies a comprehensive list of key success factors that can be used to assess an ad-supported service or as a means to help in the definition of one.

KEY BENEFITS

  • Discover the key success criteria for a successful ad-supported content service.
  • Understand four different ad-supported content services, both from the perspective of a user and also from a business standpoint.
  • Identify the strengths and weaknesses of each service and ‘cherry pick' the best ideas to apply in your own situation.
  • Learn about new trends in online advertising that involve widgets, widget platforms and targeting advertising messaging (as opposed to user targeting) that will increase response rates.

RELEVANCE

Content Originators

  • Learn about new ways to monetise your content.
  • Equip yourself with the knowledge needed to assess companies who come to you wanting to license your content for use with an ad-supported content service.

Mobile Service Providers

  • See how concepts that are being pioneered online and elsewhere can be leveraged to improve your service.
  • Learn about how the world' s fist ad-supported mobile service works and what the underlying business model is.

Online Service Providers

  • Learn about new ways to distribute and monetise digital content.
  • Appreciate how widgets will become important in distributing ad-supported content services.
  • Identify opportunities for fully-distributed, ad-supported content services.

Device Vendors

  • See how an ad-supported content service could be improved by adding a device aspect.
  • Learn how to successfully integrate advertising messages within a device-based content service.

Advertising & Marketing

  • Discover a new form of ad media that can offer unique benefits.
  • Understand which ad-placement techniques will improve response rates, and which will hurt response rates.
  • Learn about new techniques to improve the effectiveness of campaign messaging.

WHO SHOULD READ THIS REPORT?

  • Product management and product marketing.
  • Product strategy and marketing strategy.
  • Executive leadership.
  • Market insight and competitor intelligence.
  • Business development and corporate development.

CONTRIBUTORS

Generator wishes to thank the following companies who have assisted with the preparation of this report:

  • Imeem (Ad-supported music service)
  • Spiral Frog (Ad-supported music service)
  • Pandora (Ad-supported music service)
  • Ruckus Network (Ad-supported music service)
  • Blyk (Ad-supported mobile service)
  • IGA Worldwide (Platform used to inserts ads into games)
  • gBox (‘Wishlist widget' based on music and games)
  • Tumri (Targeting advertising using AdPods)
  • Kiptronic (Platform used to insert advertisements into filmed entertainment)

Table of Contents

Synopsis

  • Subject Area
  • Report Content
  • Key Benefits
  • Relevance
  • Who Should Read this Report?
  • Contributors

Executive Summary

  • Ad-supported Music Services
  • Other Ad-supported Content Services
  • Key Success Criteria: Ad-supported Content Services

Blyk

  • Offer
  • Ad Volumes: Consumer Acceptability
  • Advertising Formats
  • Campaign Results
  • User Targeting
  • Repurposing Agency Creative
  • Subscriber Growth
  • Commercial Aspects

Pandora

  • Business Aspects
  • Royalty Rates
  • Future Plans
  • Media Approach

Imeem

  • Service Operation
  • On-demand Licenses
  • Major Labels
  • Indie Labels
  • Advertising
  • Media Strategy
  • Revenue Share
  • User Base
  • Unique IP Addresses
  • Rate of New User Registrations
  • Music Catalogue
  • Content Delivery System
  • Widgets

SpiralFrog

  • Target Market
  • User Experience
  • Music
  • Advertisements
  • Catalogue
  • Renewable User Licenses & Service Differentiation
  • Ad Targeting
  • Publisher Database
  • License Agreements
  • Business Aspects
  • Proposition to Advertisers

gBox

  • Current Service

Tumri

  • Context
  • Platform Description
  • Message Targeting
  • Template-based Approach
  • Distribution of Entertainment Content

Other Developments

  • Widget Ad Platforms: Clearspring and Gigya
  • Filmed Entertainment: BT, Joost, BSkyB
  • Gaming

Key Success Criteria

Back to Top