利用廣告收入的內容服務：第1部

利用廣告收入的內容服務：第1部 是由出版商Generator Research在2008年02月所出版的。 這份英文市場調查報告書包含29 PAGES 價格從美金902起跳。

簡介

目錄

• 6 in-depth Case Studies
• Blyk, gBox, Tumri
• User Experience & Ad-placement
• Spiral Frog, Pandora, Imeem
• Key Success Critera
• Business Models & Datapoints

SUBJECT AREA

This report reviews the emergence of a new category of digital content services that are provided for free, but where service providers and rights owners make money by sharing advertising revenue.

REPORT CONTENT

The report profiles three different ad-supported music services. The user experience for each service is described, ad-placement methodologies are illustrated, the underlying business models are explained and key data points are provided.

The report also includes 10 additional examples of companies and services who are either pursuing ad-supported models in other sectors, such as mobile communications, television, film and gaming, or who are involved in closely-related areas, such as widgets and ad-serving technologies.

Finally, the report identifies a comprehensive list of key success factors that can be used to assess an ad-supported service or as a means to help in the definition of one.

KEY BENEFITS

• Discover the key success criteria for a successful ad-supported content service.
• Understand four different ad-supported content services, both from the perspective of a user and also from a business standpoint.
• Identify the strengths and weaknesses of each service and ‘cherry pick' the best ideas to apply in your own situation.
• Learn about new trends in online advertising that involve widgets, widget platforms and targeting advertising messaging (as opposed to user targeting) that will increase response rates.

RELEVANCE

• Learn about new ways to monetise your content.
• Equip yourself with the knowledge needed to assess companies who come to you wanting to license your content for use with an ad-supported content service.

• See how concepts that are being pioneered online and elsewhere can be leveraged to improve your service.
• Learn about how the world' s fist ad-supported mobile service works and what the underlying business model is.

• Learn about new ways to distribute and monetise digital content.
• Appreciate how widgets will become important in distributing ad-supported content services.
• Identify opportunities for fully-distributed, ad-supported content services.

• See how an ad-supported content service could be improved by adding a device aspect.
• Learn how to successfully integrate advertising messages within a device-based content service.

• Discover a new form of ad media that can offer unique benefits.
• Understand which ad-placement techniques will improve response rates, and which will hurt response rates.
• Learn about new techniques to improve the effectiveness of campaign messaging.

WHO SHOULD READ THIS REPORT?

• Product management and product marketing.
• Product strategy and marketing strategy.
• Executive leadership.
• Market insight and competitor intelligence.
• Business development and corporate development.

CONTRIBUTORS

• Imeem (Ad-supported music service)
• Spiral Frog (Ad-supported music service)
• Pandora (Ad-supported music service)
• Ruckus Network (Ad-supported music service)
• Blyk (Ad-supported mobile service)
• IGA Worldwide (Platform used to inserts ads into games)
• gBox (‘Wishlist widget' based on music and games)
• Tumri (Targeting advertising using AdPods)
• Kiptronic (Platform used to insert advertisements into filmed entertainment)

Synopsis

• Subject Area
• Report Content
• Key Benefits
• Relevance
• Who Should Read this Report?
• Contributors

Executive Summary

• Ad-supported Music Services
• Other Ad-supported Content Services
• Key Success Criteria: Ad-supported Content Services

Blyk

• Offer
• Ad Volumes: Consumer Acceptability
• Advertising Formats
• Campaign Results
• User Targeting
• Repurposing Agency Creative
• Subscriber Growth
• Commercial Aspects

Pandora

• Business Aspects
• Royalty Rates
• Future Plans
• Media Approach

Imeem

• Service Operation
• On-demand Licenses
• Major Labels
• Indie Labels
• Advertising
• Media Strategy
• Revenue Share
• User Base
• Unique IP Addresses
• Rate of New User Registrations
• Music Catalogue
• Content Delivery System
• Widgets

SpiralFrog

• Target Market
• User Experience
• Music
• Advertisements
• Catalogue
• Renewable User Licenses & Service Differentiation
• Ad Targeting
• Publisher Database
• License Agreements
• Business Aspects
• Proposition to Advertisers

gBox

• Current Service

Tumri

• Context
• Platform Description
• Message Targeting
• Template-based Approach
• Distribution of Entertainment Content

Other Developments

• Widget Ad Platforms: Clearspring and Gigya
• Filmed Entertainment: BT, Joost, BSkyB
• Gaming

Key Success Criteria

相關商品

矚目市場調查報告書

利用廣告收入的內容服務：第2部

Ad-supported Content Services (Part 2)

價格 : US $ 902

出版日期 : 2008年02月

線上廣告相關市場調查報告書

收費TV平台專用先進廣告技術
Advanced Advertising Technologies for Pay-TV Platforms
出版日期 : 2012年01月

全球行動廣告及行銷市場:第5版
Mobile Advertising and Marketing - 5th Edition
價格 : US $ 1500
出版日期 : 2011年12月

非付款用途NFC標籤市場:智慧海報·行銷·專利權稅·資訊·內容·社群網路·遊戲、驗證
NFC Tags - Smart Posters, Marketing, Loyalty, Information, Content, Social Networking, Gaming, and Validation
出版日期 : 2011年11月

Generator Research發行的通訊相關市場調查報告書

電子書籍出版（電子書）以及電子書籍端末（電子書閱讀器）市場：2011年∼2015年分析、資料數據、洞察與預測

eBook Publishing & eReading Devices: 2011 to 2015 - Analysis, Data, Insight and Forecasts

價格 : US $ 401

出版日期 : 2011年10月

全球智慧型手機市場:2011-2015年分析，資料，洞察及預測

Worldwide Smartphone Markets: 2011 to 2015 Analysis, Data, Insight and Forecasts

價格 : US $ 401

出版日期 : 2011年05月

全球的移動體通訊業界手冊、2011∼2015年：全球的移動體通訊業界之相關基本資料

Worldwide Mobile Industry Handbook 2011-2015 Essential data about the worldwide mobile industry

價格 : US $ 1294

出版日期 : 2011年02月

Email Alert(Email 通知) - 最新市場調查報告書

GII 將每天定期更新最新市場調查報書資訊，選擇您有興趣的市場分類，我們將用Email的方式讓您收到最新訊息!