錄製音樂產業的未來

錄製音樂產業的未來 是由出版商Generator Research在2007年08月所出版的。 這份英文市場調查報告書包含44 PAGES 價格從美金805起跳。

簡介

目錄

Abstract

Part 1: Value and Payment

• U.S. Consumer Survey
• Importance of Music
• Piracy Levels
• Expenditure on Music
• Hard-core Non-payers
• Analysis and Implications

The report begins by looking at five different types of musical entertainment, including a personal music collection, concerts and music services. The five options are then compared based on the importance of each option to the survey group and their willingness to pay for it.

Next, the question of piracy is addressed for both the CD and digital music. This is analysed using the size of each respondent' s personal music collection and the proportion that has been acquired on a paid-for basis. Piracy levels are analysed using an absolute and actual approach.

The report then looks at current and anticipated levels of expenditure on CDs and digital music. Throughout the report, the difference between music enthusiasts and non-enthusiasts is highlighted.

The report then provides an in-depth analysis of the results and what they mean for the music industry.

Table of Contents

CONTENTS

EXECUTIVE SUMMARY

INTRODUCTION

METHODOLOGY

• AGE
• GENDER
• EDUCATIONAL STATUS
• EMPLOYMENT STATUS
• MARITAL STATUS

SURVEY RESULTS

• IMPORTANCE OF MUSIC
• COMPARISON OF FIVE TYPES OF MUSIC ENTERTAINMENT
  • Relative Importance
  • Willingness to Pay
• PIRACY
  • Paid-for vs. Pirated Music-CD and Digital
  • Music Enthusiasts vs. Non-enthusiasts
  • Absolute Level of Piracy
  • Actual Level of Piracy
  • Demographics
• MONEY SPENT ON RECORDED MUSIC
  • Current Expenditure
  • Stated Future Intention
  • Hard-core Non-payers

ANALYSIS

• BEHAVIOURAL CONDITIONING: NEW BELIEF SYSTEM
• CHANNEL ISSUE: INTERNET MEANS FREE
• SHIFTING VALUE PROPOSITION
  • New Value Proposition
  • Change in Who Contributes the Most Value
  • Analogy 1: Mobile Phones
  • Analogy 2: Second-hand CD Market

TOPLINE RESULTS

SURVEY QUESTIONNAIRE

LIST OF FIGURES

• Figure 1: Age Distribution of Survey Respondents (U.S. Online Users)
• Figure 2: Gender Distribution of Survey Respondents (U.S. Online Users)
• Figure 3: Educational Status of Survey Respondents (U.S. Online Users)
• Figure 4: Employment Status of Survey Respondents (U.S. Online Users)
• Figure 5: Marital Status of Survey Respondents (U.S. Online Users)
• Figure 6: Segmentation of Respondents: Music Enthusiasts and Non-enthusiasts (U.S. Online Users aged 15 to 25 years)
• Figure 7: U.S. Consumer Attitudes towards Four Types of Musical Entertainment (15 to 25-year old online users)
• Figure 8: Comparison of Different Types of Music: Consumer Payment Ethos
• Figure 9: Relative Proportions of Paid-for vs. Pirated Music: 15 to 25-year old Online Users in the U.S.
• Figure 10: Relative Proportions of Paid-for vs. Pirated Music (15 to 25-year old Online Users in the U.S.) - Music Enthusiasts vs. Non-enthusiasts
• Figure 11: Percentages of Paid-for Music by 10% Bin (CD and Digital): 15 to 25-year old U.S. Online Users
• Figure 12: Percentage of Music Collection that is Paid-for (CDs and Digital) - Variation with Age
• Figure 13: Who Delivers the Most Value to the Music Consumer?
• Figure 14: Mobile Communications Business: Who Delivers the Most Value to the Consumer?
• Figure 15: Music Consumption Experience: Comparison in Value Added by (Most) Record Labels and Technology Companies

LIST OF TABLES

• Table 1: Five Different ways in Which Consumers can Spend Time and Money on Musical Entertainment
• Table 2: The Two Most Important Forms of Music: Summary
• Table 3: U.S. Consumer Attitudes towards Four Types of Musical Entertainment (Music Enthusiasts and Non-enthusiasts)
• Table 4: Consumer attitudes towards importance and willingness to pay: personal music collection, gigs & concerts and live music (15 to 25-year old Online Users in the U.S.)
• Table 5: Consumer attitudes towards importance and willingness to pay: mobile phone ringtones and music services (15 to 25-year old Online Users in the U.S.)
• Table 6: Calculation of Absolute Level of Piracy: Songs Added per Year per Respondent & Equivalent Retail Value
• Table 7: Average Monthly Expenditure on Music: CDs and Digital (15 to 25-year old online users in the U.S.)
• Table 8: Average Monthly Expenditure on Music - Stated Future Intention
• Table 9: Comparison Between CD and Digital Music: Product Delivery Vehicle and Value Extraction (Record Labels and Technology Industry)

相關商品

音樂相關市場調查報告書

全球替代內容市場

Alternative Content

價格 : US $ 1119

出版日期 : 2011年10月

全球音樂·影音·書籍·文具·娛樂軟體專賣店市場:到2015年為止的預測

Global Music, Video, Book, Stationery, and Entertainment Software Specialists Market Size and Forecast to 2015

價格 : US $ 4950

出版日期 : 2011年08月

數位音樂市場展望

The Digital Music Market Outlook

價格 : US $ 2875

出版日期 : 2011年07月

Generator Research發行的消費品相關市場調查報告書

電子書籍出版（電子書）以及電子書籍端末（電子書閱讀器）市場：2011年∼2015年分析、資料數據、洞察與預測

eBook Publishing & eReading Devices: 2011 to 2015 - Analysis, Data, Insight and Forecasts

價格 : US $ 401

出版日期 : 2011年10月

唱片音樂新視野：System-V

New Vision for Recorded Music: System-V

價格 : US $ 899

出版日期 : 2008年10月

錄音音樂產業的未來：第3部 新音樂產業「System-V」

Future of the Recorded Music Industry: Part 3 - Out of the Darkness, into the Light

價格 : US $ 1366

出版日期 : 2007年09月

Email Alert(Email 通知) - 最新市場調查報告書

GII 將每天定期更新最新市場調查報書資訊，選擇您有興趣的市場分類，我們將用Email的方式讓您收到最新訊息!