音樂零售業：成功或是失敗 是由出版商Generator Research在2006年10月所出版的。
這份英文市場調查報告書包含15 PAGES 價格從美金911起跳。
Abstract
Features:
- Profile 1: Grimey' s
- Profile 3: Luna Music
- Lessons for Online Music Providers
- Profile 2: Criminal Records
- Competitive Positioning
- Lessons for Music Retailers
The collapse of Tower Records this month sent shock waves through the music
industry. Elsewhere, UK-based HMV has been struggling for some months to find
a strategy capable of delivering sustainable growth. Previously recognised as
strategically challenged, it now seems as though the music retail sector is
lost without a compass.
But surely it can' t all be bad news? After all, even in a distressed sector
there are often pockets of excellence - companies that are doing well and
whose success formula contains important lessons.
To find such companies and identify what can be learnt from their success, we
looked at the other end of the music retail spectrum and talked to three indie
music retailers in the U.S. who are not only doing well, but are thriving.
This report pinpoints the retail formula which is behind their success. The
report not only clearly demonstrates how music retail can still be successful
- and how it can remain a viable business - but also provides valuable
lessons for those setting up online music ventures, be they based on music
discovery, community or retail.
This report contains information supplied via interviews with three U.S. based
independent music retailers (Grimey' s, Criminal Records, Luna Music) and the
National Association of Recording Merchandisers (NARM), the U.S. trade
association which serves U.S. music retailers.
Table of Contents
INTRODUCTION
STORES PROFILED
- GRIMEY' S
- Retail Proposition
- Customers
- Pricing
- Future
- CRIMINAL RECORDS
- History
- Customers
- Music Positioning
- Vinyl
- Live Events
- Future
- LUNA MUSIC
- Retail Proposition
- Locations and Stocking Strategy
- In-store Events
- COALITIONS
ANALYSIS
- COMPETITIVE POSITIONING
- EVOLUTION TO DIGITAL
- Replicating a Successful Indie Retail Model Online
- The Value of Human Interaction
- Product Extensions
- LESSONS FOR VOLUME MUSIC RETAILERS
