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市場調查報告書
手機社交網市場
Mobile Social Networking
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手機社交網市場 是由出版商Generator Research在2007年06月所出版的。
這份英文市場調查報告書包含25+ PAGES 價格從美金900起跳。
專門於歐洲行動通訊產業調查工作的英國市調公司 Generator Research (總公司：UK, Devon State) 針對手機社交網市場的動向進行調查分析，並整理出版報告書 "Mobile Social Networking" 。
本報告書內容包括：手機社交網市場的主要服務業者介紹、服務特色、市場定位等，以及市場結構、價值鏈、通路組合及機會分析等。內容綱要摘記如下：
實施概要
市場概觀
- FRENGO
- 概要
- 社交網介紹
- 針對行動內容服務的自由策略方案
- 開發者社群
- MOKO（LOOP MOBILE）
- MOBESTAR
- COLLECTIVEX, INC
- SPARTA SOCIAL NETWORKS
分析
- 定義、結構及價值鏈
- 社交網的具體定義
- 社交網及社交媒體的關聯性
- 價值鏈分析
- 通路組合
- 機會：手機社交網
圖表一覽
Abstract
Features:
- Profile: Frengo
- Profile: Mobestar
- Profile: Sparta Social Networks
- Profile: MOKO (Loop Mobile)
- Profile: CollectiveX
- Analysis and Opportunities
Drawing upon in-depth interviews with senior executives at five companies that
are involved with mobile social networking at different points along the value
chain and in different ways, this report clearly explains how the mobile
social networking market is structured, how it works and what the success
formula is.
For each of the five profiled companies, the report first describes the
service proposition and then explains the company' s market position and
strategy.
This enables the mobile social networking sector to be positioned within the
wider social media landscape, which is clearly mapped out. The report then
analyses the relative roles of the online and mobile platforms, both of which
are centrally involved in mobile social networking.
The report then concludes by explaining how to create winning mobile social
networking propositions and identifying four new market opportunities that
will be interesting to mobile operators, mobile service providers and new
entrants.
Table of Contents
EXECUTIVE SUMMARY
MARKET REVIEW
- FRENGO
- Outline
- Social Networking Aspects
- Unconventional Approach to Mobile Content Services
- Developer Community
- MOKO (LOOP MOBILE)
- Outline
- Service: Key Features
- MOBESTAR
- Market Position
- Outline
- Service: Key Features
- COLLECTIVEX, INC
- Market Position
- Outline
- Service: Key Features
- SPARTA SOCIAL NETWORKS
- Market Position
- Feature Dependency
- Example Market Applications
ANALYSIS
- DEFINITIONS, STRUCTURE & VALUE CHAIN
- What, exactly is Social Networking?
- How does Social Networking relate to Social Media?
- What does the value chain look like?
- CHANNEL MIX
- Leveraging Strengths, Avoiding Weaknesses
- Another Perspective
- OPPORTUNITIES: MOBILE SOCIAL NETWORKING
- Platforms
- Developer Communities
FIGURES AND TABLES
- Figure 1: Relationship Between Mobile Channel, Social Content and
Social Services
- Figure 2: Social Media Value Chain: Social Networking Impacts on
All Parts of the Value Chain and all Digital Channels
- Figure 3: Mobile Social Networking in Perspective
- Figure 4: Generic Applicability of Social Networking: 3 Main
Categories With Examples
- Table 1: Frengo (Selected Features): Strength of Social Networking
Aspect is Feature-dependant
- Table 2: Relative Market Positioning: Frengo and MOKO
- Table 3: Similarities Between Two Powerful Applications That are
Enabled by Digital Platforms
- Table 4: Mobile Channel : Summary of Main Strengths and Weaknesses
- Table 5: Online Channel : Summary of Main Strengths and Weaknesses
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