全球智慧型手機市場:2011-2015年分析，資料，洞察及預測

全球智慧型手機市場:2011-2015年分析，資料，洞察及預測 是由出版商Generator Research在2011年05月所出版的。 這份英文市場調查報告書價格從美金401起跳。

簡介

預計2011年末，全球智慧型手機的用戶將達到6億2,700萬人，佔運作中的SIM總數的12.3%。而2015年預計智慧型手機的用戶將達到15億人，將佔運作中的SIM數的24.8%。雖然2011年智慧手機的出貨量有2億6,960萬台，但和它比起來，筆記型電腦(Windows及Mac)的出貨量卻預計僅有1億9,400台。預測到2015年，智慧型手機的出貨台數將達到4億4,880萬台，和它比起來，筆記型電腦則將維持2億6,000萬台。

本報告提供全球智慧型手機市場相關調查分析、市場概要、歷史、整體市場規模，同時並驗証主要智慧型手機平台，以及2011年-2015年的市場預測等資料，為您概述為以下內容。

摘要整理

市場概要

• 智慧型手機的定義
• 歷史:從1993年到2011年為止的智慧型手機
• 市場區隔
• 市場規模:主要指標
• 相關市場:基本電話，多功能電話，筆記型電腦，平板電腦媒體
• 智慧型手機市場:實現市場力

整合內容傳輸概要

主要智慧型手機平台的調查

• Android
• Apple iOS
• Research In Motion (RIM)
• Nokia (Symbian)
• Nokia (Windows Phone)
• Windows Phone
• 其它平台
  • Maemo
  • Moblin
  • MeeGo
  • WebOS
  • Bada

市場預測:2011-2015年

• 行動用戶數:全球及各地區（百萬）
• 行動電話出貨量:全球及各地區（百萬）
• 各類型行動電話出貨量(智慧型手機，多功能電話&基本電話):全球及各地區(%市場佔有率)
• 各類型行動電話出貨量(智慧型手機，多功能電話&基本電話):全球及各地區(單位，一百萬)
• 各類型行動電話ASP(智慧型手機，多功能電話&基本電話):全球及各地區(美元)
• 智慧型手機的普及率:全球及各地區(%)
• 智慧型手機用戶數:全球，各地區，及各國家（百萬）
• 智慧型手機出貨量:全球，各地區，及各國家(行動電話出貨量比率)
• 智慧型手機出貨量:全球，各地區，及各國家（百萬）
• 各OS智慧型手機市場佔有率:全球及各地區(%)
• 各OS智慧型手機市場佔有率:各地區(美元，一百萬)
• 各OS智慧型手機ASP:全球及各地區(美元)
• 各OS智慧型手機銷售額:全球及各地區(美元，一百萬)
• 各OS智慧型手機銷售額:各地區(美元，一百萬)

附錄

• 主要指標
  • 各國家宏觀經濟指標
  • 各國家技術指標
• 組成市場:全球及各地區預測
• 資料來源
• 調查手法
• 關於作者

目錄

Abstract

FEATURES:

Comprehensive Forecasts to 2015 In-depth Analysis of Nokia-Microsoft Extensive Data on Related Markets 280 Pages,151 Tables & 44 Figures Profiles for Top Smartphone Platforms Selected Country-level Forecasts

By the end of 2011 there will be 627 million smartphone users around the globe, accounting for 12.3 percent of the total number of active SIMs. By 2015, the smartphone user base will have exploded to over 1.5 billion accounting for 24.8 percent of the active SIMs.

269.6 million smartphones will be shipped in 2011, compared with just 194 million Notebook PCs (Microsoft and Mac). By 2015, smartphone volumes will have grown to 448.8 million, with Notebook PC shipments trailing at just 260 million.

The smartphone market is already a huge, global market which is strategically important to everyone who is serious about monetizing digital content and distributing services and marketing programs over the web. Over the next five years the smartphone market will get bigger and bigger.

Mobile handset vendors, PC vendors, mobile operators, software providers, developers, content owners, consumer brands and service providers - both online and offline - can all see that modern smartphones are fundamentally different to what went before and that they are, finally, key enablers of the mobile internet.

The most important recent development in the smartphone market has been the alliance between Nokia and Microsoft, announced in February. In a dramatic change of strategy, Nokia will phase out Symbian and de-emphasize MeeGo, while strongly adopting Microsoft Windows Phone for future smartphones.

The key question is how well Nokia can manage the ramp-down of Symbian and the ramp-up of Windows Phone, in order to minimize the overall loss of market share.

This report titled ‘Worldwide Smartphone Markets: 2011 to 2015’ contains detailed analysis, data and forecasts on all the important aspects of this exciting, high-growth global market. The report will be essential reading to all those who are interested in the mobile internet.

This 280-page report covers the worldwide smartphone market in seven fact-filled and insight-packed sections:

• Executive Summary
• Market Overview
• Smartphone Market: Enabling Forces
• Integrated Content Distribution Platforms
• Review of Leading Smartphone Platforms
• Market Forecasts
• Appendix

KEY BENEFITS

This report on the worldwide smartphone market offers the following benefits:

• Quickly obtain worldwide data on the smartphone penetration, smartphone installed base, unit shipments, average selling price (ASP) and vendor revenues - from 2011 to 2015;
• Understand how the worldwide and regional shipment volumes and market shares of the leading smartphone platforms will change over the next five years (Android, Apple iOS, RIM, Symbian Nokia Windows Phone and Windows Phone);
• Review over 100 pages of detailed market forecasts covering all the important market metrics for smartphones and related markets (users, penetration, average selling price, market share and installed base) - all presented on worldwide and regional basis;
• Benefit from many forecasts that are presented on a regional basis: North America, Western Europe, Central and Eastern Europe, Asia Pacific, Latin America and Middle East & Africa;
• Read detailed analyses of the world' s leading smartphone platforms: Android, Apple, RIM, Symbian, Windows Phone. In every case learn about the historical context, the current status and the future development path;
• Benefit from insightful business analyses that compare the rival smartphones platforms using financial data, the latest market developments and our own forecasts;
• Understand in detail the reasons for the Nokia-Microsoft alliance and what the future holds;
• Review carefully-prepared market projections [shipments, market share, average selling price (ASP)] for smartphones that are based on Symbian, Windows Phone and Nokia Windows Phone;
• Understand how quickly Nokia will be able to ramp down Symbian and how fast the company will be able to ramp up Windows Phone;
• Review additional, detailed descriptions of other smartphone platforms: Maemo (Nokia), Moblin (Intel), MeeGo (Nokia-Intel), webOS (HP) and Bada (Samsung;
• Understand the smartphone market in its proper context, by reviewing a range of market-sizing indicators for the Notebook, Media Tablet and Netbook markets;
• Understand the eight most powerful market forces that are shaping the smartphone market; Appreciate the critical differences between modern smartphones and their predecessors;
• Compare the smartphone market with definitions, data and forecasts on the two other mobile device segments: Basic Phones and Feature Phones;
• Learn why the emergence of Integrated Content Distribution platforms represents a new layer of distribution infrastructure for digital content and services;
• Browse nearly 200 tables and figures and the copy and paste the relevant content into your presentations, reports;
• Benefit from additional macroeconomic and technology indicators for 17 leading countries;
• Obtain a list of the sources used to compile this report as well as an explanation of our methodology.

Table of Contents

EXECUTIVE SUMMARY

MARKET OVERVIEW

• SMARTPHONE DEFINITION
• HISTORY: SMARTPHONES FROM 1993 TO 2010
• MARKET SEGMENTATION
• MARKET SIZE: MAJOR INDICATORS
  • Smartphone Penetration
  • Smartphone Users
  • Smartphone Unit Shipments
  • Smartphone Average Selling Price (ASP)
  • Smartphone Revenues

• RELATED MARKETS
  • Mobile Devices: Basicphones, Featurephones and Smartphones
  • Notebook PCs
  • Media Tablets
    • Definition
    • Market Size
    • Market Drivers
      • Demand Side: Pent-up Demand
      • Supply Side: Many Products, Good Availability
    • Cannalibalisation Effects
  • Netbooks

SMARTPHONES: ENABLING MARKET FORCES

• Economies of Scale: Component Pricing
• Device Vendors: Want to Avoid Commodisation
• Mobile Network Operators: Want to Boost ARPU
  • Historic Growth Model
  • First Growth Strategy: Create Mobile Internet and Sell Digital Content
  • Second Growth Strategy: Sell Mobile Broadband

• Android
• Service Availability: Digital Content & Social Services
• Globalisation
• Entry of PC Vendors
• Emergence of Integrated Content Distribution Platforms

INTEGRATED CONTENT DISTRIBUTION PLATFORMS

• CASE STUDY 1: DIGITAL MUSIC
• CASE STUDY 2: MOBILE INTERNET
• VERTICALLY AND HORIZONTALLY-INTEGRATED PLATFORMS
• INSIGHT: ACCESS NETWORKS

SMARTPHONE PLATFORMS

• ANDROID
  • Introduction
  • Android for Smartphones, Connected TVs & Media Tablets
    • Android for Smartphones
    • History and Introduction
  • Android for Google TV
    • History and Rationale
    • Software
  • Android for Media Tablets
  • Fragmentation of the Android Ecosystem
  • Android Release Schedule
  • Example Smartphones
  • Key Market Developments
  • Analysis: Future Growth Prospects
    • Rationale Behind Android
    • New Business Model for Mobile Device Operating Systems (OSs)
      • Free Software
      • Bundled Services: Leverage of Google Assets
      • Access to Source Code: Customisation
      • How Android Was Perceived by Developers and OEMs
    • Impact on Nokia Symbian

APPLE iOS

• Introduction
• Business Analysis
  • Corporate Transformation: Analysis and Reasons
  • Financial Summary
  • Reason 1: Favourable Timing
  • Reason 2: Ability to Execute
  • Smartphone Market: Status in 2004
  • Smartphone Market: Current Status
• Key Success Factor: Platform Model
• Integrated Platform Model
  • Superior, Differentiated User Experience
  • Raised Market Entry Barriers: Competitor Lock-out
  • Critical Mass: Market Momentum
• Example Devices
• Key Market Developments
• Analysis: Future Growth Prospects

RESEARCH IN MOTION (RIM)

• Financial Status: Comparison with Apple & iPhone
• Product & Service Offering: Overview
• History
• Operating System: Currently BlackBerry 6 OS, but Moving to QNX
• Business Market: Main Product Features
  • Email
  • Calendar
  • Address Book
  • Instant Messaging (IM)
  • Document and File Access
  • Social Features
  • Mobile Conferencing
  • Mobile Voice System (MVS)
  • Chalk Pushcast Software
• Network Technology
• Main Server Products
  • BlackBerry Enterprise Server (BES)
  • BlackBerry Enterprise Server Express
  • BlackBerry Balance
• Consumer Market: Main Product Features
  • BlackBerry AppWord
  • BlackBerry Messenger (BBM)
  • BlackBerry Desktop Software
• Example Smartphones
• Selected Market Developments
• Analysis: Future Growth Prospects
  • Market Share
  • Unit Shipments
  • Market Momentum
  • Two Parallel Businesses: Enterprise & Consumer
  • Managing an Increasingly Complex Platform

NOKIA SYMBIAN

• Roadmap (Post Microsoft Alliance)
• Analysis: Future Outlook
• Managing the Transition
• Pace of Ramp-down

NOKIA WINDOWS PHONE

• Introduction
  • Worldwide Revenue Attrition
  • Lack of Development of International Business
  • Comparison of Key Financial Indicators with Apple and RIM
  • Average Selling Price (ASP)
  • Device Shipments vs. Device Revenues
  • Rate of Growth in Revenues in 2010
  • Gross Margin

• Nokia-Microsoft Alliance
  • Summary of Alliance Structure
  • Why Not Android?
  • Transition from Symbian to Nokia Windows Phone
    • Consumer Perspective
    • Managing Revenue Flows
    • Impact on Developers and Development Platforms: Qt
    • How Nokia Windows Phone Devices will be Differentiated
    • Impact on Existing OEMs for Windows Phone
    • Media Tablets
    • Localisation
    • Ovi

• Example Devices
• Analysis: Future Growth Prospects
  • Ramping up Nokia Windows Phone
  • 2011 To-Do List
  • Benchmarking: Fastest Possible Ramp-up
  • Ramping Down Sales of Nokia Symbian
    • Market Leadership: Key International Markets
    • Dual Product Strategy
    • Logistical Considerations
    • Consumer Perspective: Phased, Step-by-Step Migration
    • Benchmarking

• Summary
  • Nokia Market Share: Smartphone Shipments
  • Nokia Market Share: Smartphone Revenues

WINDOWS PHONE

• Business Aspects
• Roadmap
  • Windows Mobile
  • Windows Phone
• Example Devices
  • Past: Windows Mobile
  • Present & Future: Windows Phone ‘Mango’
• Nokia-Microsoft Alliance
• Analysis: Future Growth Prospects

OTHER PLATFORMS

• Maemo
  • History
  • Target Market
  • Maemo 5 Features
  • Maemo Devices
• Moblin
  • Atom Processors
  • Target Markets
    • Moblin
    • Atom
    • Netbooks
    • Entry-level Desktop PCs
    • Smartphones
  • Analysis
• MeeGo
  • Outline
  • Target Market Segments
  • First MeeGo Devices
  • Analysis
    • Target market is too broad
    • Technical problems will be encountered when fusing to previously-separate software projects
    • Merging two R&D teams and two developer communities will be problematical
    • Software development assets are not ‘best in class’
    • The MeeGo relationship is not as symmetrical as it could be
    • Impact of Microsoft Alliance
• WebOS
• Bada

MARKET FORECASTS: 2011 TO 2015

• MOBILE USERS (MILLIONS)
  • Mobile Users: Worldwide
  • Mobile Users: North America by Country
  • Mobile Users: Western Europe by Country
  • Mobile Users: Central & Eastern Europe
  • Mobile Users: Asia Pacific by Country
  • Mobile Users: Latin America by Country
  • Mobile Users: Middle East & Africa by Country

• MOBILE HANDSET SHIPMENTS (MILLIONS)
  • Mobile Handset Shipments: Worldwide
  • Mobile Handset Shipments: North America by Country
  • Mobile Handset Shipments: Western Europe by Country
  • Mobile Handset Shipments: Central & Eastern Europe by Country
  • Mobile Handset Shipments: Asia Pacific by Country
  • Mobile Handset Shipments: Latin America by Country
  • Mobile Handset Shipments: Middle East & Africa by Country

• MOBILE HANDSET SHIPMENTS BY TYPE (PERCENTAGE SHARE)
  • Mobile Handset Shipments by Type: Worldwide
  • Mobile Handset Shipments by Type: North America
  • Mobile Handset Shipments by Type: Western Europe
  • Mobile Handset Shipments by Type: Central & Eastern Europe
  • Mobile Handset Shipments by Type: Asia Pacific
  • Mobile Handset Shipments by Type: Latin America
  • Mobile Handset Shipments by Type: Middle East & Africa
  • Basic Phone Shipments: Worldwide
  • Feature Phone Shipments: Worldwide
  • Smartphone Shipments: Worldwide

• MOBILE HANDSET SHIPMENTS BY TYPE (UNITS, MILLIONS)
  • Mobile Handset Shipments by Type: Worldwide
  • Mobile Handset Shipments by Type: North America
  • Mobile Handset Shipments by Type: Western Europe
  • Mobile Handset Shipments by Type: Central & Eastern Europe
  • Mobile Handset Shipments by Type: Asia Pacific
  • Mobile Handset Shipments by Type: Latin America
  • Mobile Handset Shipments by Type: Middle East & Africa
  • Basic Phone Shipments: Worldwide by Region
  • Feature Phone Shipments: Worldwide by Region
  • Smartphone Shipments: Worldwide by Region

• MOBILE HANDSET AVERAGE SELLING PRICE (ASP) BY TYPE (IN USD)
  • Mobile Handset ASP by Type: Worldwide
  • Mobile Handset ASP by Type: North America
  • Mobile Handset ASP by Type: Western Europe
  • Mobile Handset ASP by Type: Central & Eastern Europe
  • Mobile Handset ASP by Type: Asia Pacific
  • Mobile Handset ASP by Type: Latin America
  • Mobile Handset ASP by Type: Middle East & Africa

• SMARTPHONE PENETRATION (PERCENT)
  • Smartphone Penetration: Worldwide
  • Smartphone Penetration: North America by Country
  • Smartphone Penetration: Western Europe by Country
  • Smartphone Penetration: Central & Eastern Europe by Country
  • Smartphone Penetration: Asia Pacific by Country
  • Smartphone Penetration: Latin America by Country
  • Smartphone Penetration: Middle East & Africa by Country

• SMARTPHONE USERS (MILLIONS)
  • Smartphone Users: Worldwide
  • Smartphone Users: North America by Country
  • Smartphone Users: Western Europe by Country
  • Smartphone Users: Central & Eastern Europe by Country
  • Smartphone Users: Asia Pacific by Country
  • Smartphone Users: Latin America by Country
  • Smartphone Users: Middle East & Africa by Country

• SMARTPHONE SHIPMENTS (UNITS, MILLIONS)
  • Smartphone Shipments (Units): Worldwide
  • Smartphone Shipments (Units): North America by Country
  • Smartphone Shipments (Units):: Western Europe by Country
  • Smartphone Shipments (Units): Central & Eastern Europe by Country
  • Smartphone Shipments (Units): Asia Pacific by Country
  • Smartphone Shipments (Units): Latin America by Country
  • Smartphone Shipments (Units): Middle East & Africa by Country

• SMARTPHONE SHIPMENTS (PERCENTAGE OF MOBILE HANDSET SHIPMENTS)
  • Smartphone Shipments (% of all Handsets): Worldwide
  • Smartphone Shipments (% of all Handsets): North America by Country
  • Smartphone Shipments (% of all Handsets): Western Europe by Country
  • Smartphone Shipments (% of all Handsets): Central & Eastern Europe by Country
  • Smartphone Shipments (% of all Handsets): Asia Pacific by Country
  • Smartphone Shipments (% of all Handsets): Latin America by Country
  • Smartphone Shipments (% of all Handsets): Middle East & Africa by Country

• SMARTPHONE MARKET SHARE BY OPERATING SYSTEM (PERCENT)
  • Smartphone Market Share by Operating System: Worldwide
  • Smartphone Market Share by Operating System: North America
  • Smartphone Market Share by Operating System: Western Europe
  • Smartphone Market Share by Operating System: Central & Eastern Europe
  • Smartphone Market Share by Operating System: Asia Pacific
  • Smartphone Market Share by Operating System: Latin America
  • Smartphone Market Share by Operating System: Middle East & Africa

• SMARTPHONE MARKET SHARE BY REGION PER OS (USD, MILLIONS)
  • Smartphone Market Share by Region: Android
  • Smartphone Market Share by Region: Apple iOS
  • Smartphone Market Share by Region: RIM
  • Smartphone Market Share by Region: Nokia Symbian
  • Smartphone Market Share by Region: Nokia Windows Phone
  • Smartphone Market Share by Region: Windows Phone
  • Smartphone Market Share by Region: Other OSs

• SMARTPHONE AVERAGE SELLING PRICE (ASP) BY OPERATING SYSTEM (IN USD)
  • Smartphone ASP by Operating System: Worldwide
  • Smartphone ASP by Operating System: North America
  • Smartphone ASP by Operating System: Western Europe
  • Smartphone ASP by Operating System: Central & Eastern Europe
  • Smartphone ASP by Operating System: Asia Pacific
  • Smartphone ASP by Operating System: Latin America
  • Smartphone ASP by Operating System: Middle East & Africa

• SMARTPHONE REVENUES BY OPERATING SYSTEM (IN USD, MILLIONS)
  • Smartphone Revenues by Operating System: Worldwide
  • Smartphone Revenues by Operating System: North America
  • Smartphone Revenues by Operating System: Western Europe
  • Smartphone Revenues by Operating System: Central & Eastern Europe
  • Smartphone Revenues by Operating System: Asia Pacific
  • Smartphone Revenues by Operating System: Latin America
  • Smartphone Revenues by Operating System: Middle East & Africa

• SMARTPHONE REVENUES BY REGION PER OS (IN USD, MILLIONS)
  • Smartphone Revenues by Region: Android
  • Smartphone Revenues by Region: Apple iOS
  • Smartphone Revenues by Region: RIM
  • Smartphone Revenues by Region: Nokia Symbian
  • Smartphone Revenues by Region: Nokia Windows Phone
  • Smartphone Revenues by Region: Windows Phone
  • Smartphone Revenues by Region: Other OSs

APPENDIX

• MAJOR INDICATORS
  • Macroeconomic Indicators by Country
    • Population
    • Households
    • GDP per Capita
    • Average Household Size
    • Urban Population
    • Consumer Price Inflation (Percent Change, YoY)
  • Technology Indicators by Country
  • Internet Penetration
  • Fixed Broadband Penetration
  • Mobile Subscriptions
  • Mobile Penetration
  • Mobile Prepaid Penetration
  • Mobile Broadband Penetration
  • Mobile Network Revenue per Mobile Subscription

• CONSTITUENT MARKETS: WORLDWIDE AND REGIONAL FORECASTS
  • Tracker Markets
  • Other Markets

• DATA SOURCES
• RESEARCH METHODOLOGY
• ABOUT THE AUTHORS

LIST OF TABLES

• Table 1: Summary of Significant Milestones in Smartphone Devices: 1993 to 2010
• Table 2: Segmentation of All Mobile Handsets into (1) Basicphones; (2) Featurephones and (3) Smartphones
• Table 3: Worldwide Revenues for Smartphones, Freatrephones and Basic Phones from 2011 to 2015 (USD, Millions)
• Table 4: Comparative Data on Mobile Device Markets (Basic Phones, Feature Phones and Smartphones): Unit Shipments in Millions, Average Selling Price (ASP) in USD and Vendor Revenues in USD, Millions (2011 to 2015)
• Table 5: Worldwide Shipments for Smartphones and Notebook PCs from 2011 to 1014 (Millions)
• Table 6: Comparative Worldwide Data for Smartphones and Notebook PCs [Unit shipments, Average Selling Price (ASP) and Vendor Revenues]: 2011 to 2014
• Table 7: Comparative Worldwide Data for Smartphones and Media Tablets [Unit Shipments, Average Selling Price (ASP) and Vendor Revenues]: 2011 to 2014
• Table 8: Quantifying How Media Tablets Will Cannibalise Desktop PC, Notebook PC, Tablet PC, Netbook and Dedicated eReader Markets (Comparative Worldwide Shipments in 2014) (Millions)
• Table 9: Android Release Schedule (Nine versions from v1.1 to v4.0)
• Table 10: Key Market Developments from 2007 to 2011 for Google Android
• Table 11: Worldwide Market Shares and Growth Rated for Rival Smartphone Operating Platforms - 2011 to 2015
• Table 12: Worldwide Shipments of Apple Hardware Products (Desktop MacIntosh, Portable MacIntosh, iPod, iPhone and iPad) from 2001 to 2010
• Table 13: Worldwide Shipments of Apple Hardware Products (Desktop MacIntosh, Portable MacIntosh, iPod, iPhone and iPad) and all Software, Services and Other Revenues from 2001 to 2010
• Table 14: Worldwide Expenditure on Media (Music, Gaming, Film, Television, Newspapers, Magazines, Books and Advertising) from 2010 to 2014 (USD, Billions)
• Table 15: Key Market Developments from 2007 to 2011 for Apple iPhone and Apple iOS (Source: Apple, except where otherwise stated)
• Table 16: Research In Motion: Key Financial Indicators from 2004 to 2010 (Revenue by Product Category, Gross Margin, Net income, Number of Devices Sold, average Selling Price and Number of Subscribers (Worldwide)
• Table 17: Selected Market Developments from 2007 to 2011 for Research In Motion (RIM) (Source: Research In Motion, except where otherwise stated)
• Table 18: Nokia: Worldwide Revenues and Operating Margin by Business Unit from 2007 to 2010 (EUR, Millions)
• Table 19: Nokia: Worldwide Device Shipments by Geographic Area from 2007 to 2010 (Units, Millions)
• Table 20: Apple: Worldwide Net Sales by Geographic Area from 2007 to 2010 (USD, Millions)
• Table 21: Comparison of Key Financial Indicators [Average Selling Price (ASP), Unit Shipments, Device Revenue and Gross Margin] for Apple, Nokia and Research In Motion from 2007 to 2010
• Table 22: Alliance Symmetry - What Nokia and Microsoft Contribute to the Alliance
• Table 23: Summary of the Alliance from Nokia' s Perspective
• Table 24: Examples of how Nokia Plans to Differentiate its Smartphones from Those of Rival Windows Phone Devices
• Table 25: Projected Shipments of Nokia Smartphones (Nokia Windows Phone and Nokia Symbian) from 2010 to 2015
• Table 26: Benchmarking Growth in Nokia Windows Phone Devices (Most Aggressive Scenario) with Growth of iPhone + Android: 2010 to 2015
• Table 27: Estimation of the Revenue Contribution of Mobile Operating Systems (Windows Mobile and Windows Phone) to Microsoft' s Overall Business: 2010
• Table 28: Example Screenshots - Windows Phone (‘Mango’ Release)
• Table 29: Worldwide Smartphone Shipments (Android, Apple iOS, RIM, Symbian, Windows Phone and Other Oss from 2011 to 2015 (Units, Millions)
• Table 30: Worldwide Smartphone Market Shares (Android, Apple iOS, RIM, Symbian, Windows Phone and Other Oss from 2011 to 2015 (Percent)
• Table 31: Examples of Nokia Products that Use Maemo (N770, N800l N810 and N900)
• Table 32: Comparison of Maemo and Moblin and the Corporate Objectives for Nokia and Intel
• Table 33: Benefits for Nokia and Intel if MeeGo is a Big Success
• Table 34: Mobile Users - Worldwide, shown separately for North America, Western Europe, Central & Eastern Europe, Asia Pacific, Latin America and Middle East & Africa from 2011 to 2015 (Millions)
• Table 35: Mobile Users - North America, shown separately for Untied States and Canada from 2011 to 2015 (Millions)
• Table 36: Mobile Users - Western Europe, shown separately for France, Germany, Italy, Netherlands, Spain, United Kingdom and Rest of Western Europe from 2011 to 2015 (Millions)
• Table 37: Mobile Users - Central & Eastern Europe, shown separately for Greece, Poland, Russian Federation, Turkey and Rest of Central & Eastern Europe from 2011 to 2015 (Millions)
• Table 38: Mobile Users - Asia Pacific, shown separately for Australia, China, India, Japan, Korea (Rep. of) and Rest of Asia Pacific from 2011 to 2015 (Millions)
• Table 39: Mobile Users - Latin America, shown separately for Argentina, Brazil, Mexico, Venezuela and Rest of Latin America from 2011 to 2015 (Millions)
• Table 40: Mobile Users - Middle East & Africa, shown separately for Egypt, Israel, Saudi Arabia, South Africa, United Arab Emirates and Rest of Middle East & Africa from 2011 to 2015 (Millions)
• Table 41: Mobile Handset Shipments - Worldwide, shown separately for North America, Western Europe, Central & Eastern Europe, Asia Pacific, Latin America and Middle East & Africa from 2011 to 2015 (Millions)
• Table 42: Mobile Handset Shipments - North America, shown separately for Untied States and Canada from 2011 to 2015 (Millions)
• Table 43: Mobile Handset Shipments - Western Europe, shown separately for France, Germany, Italy, Netherlands, Spain, United Kingdom and Rest of Western Europe from 2011 to 2015 (Millions)
• Table 44: Mobile Handset Shipments - Central & Eastern Europe, shown separately for Greece, Poland, Russian Federation, Turkey and Rest of Central & Eastern Europe from 2011 to 2015 (Millions)
• Table 45: Mobile Handset Shipments - Asia Pacific, shown separately for Australia, China, India, Japan, Korea (Rep. of) and Rest of Asia Pacific from 2011 to 2015 (Millions)
• Table 46: Mobile handset Shipments - Latin America, shown separately for Argentina, Brazil, Mexico, Venezuela and Rest of Latin America from 2011 to 2015 (Millions)
• Table 47: Mobile Handset Shipments - Middle East & Africa, shown separately for Egypt, Israel, Saudi Arabia, South Africa, United Arab Emirates and Rest of Middle East & Africa from 2011 to 2015 (Millions)
• Table 48: Mobile Handset Shipments by Type (Basic Phones, Feature Phones and Smartphones) - Worldwide, from 2011 to 2015 (Percent)
• Table 49: Mobile Handset Shipments by Type (Basic Phones, Feature Phones and Smartphones) - North America, from 2011 to 2015 (Percent)
• Table 50: Mobile Handset Shipments by Type (Basic Phones, Feature Phones and Smartphones) - Western Europe, from 2011 to 2015 (Percent)
• Table 51: Mobile Handset Shipments by Type (Basic Phones, Feature Phones and Smartphones) - Central & Eastern Europe, from 2011 to 2015 (Percent)
• Table 52: Mobile Handset Shipments by Type (Basic Phones, Feature Phones and Smartphones) -Asia Pacific, from 2011 to 2015 (Percent)
• Table 53: Mobile Handset Shipments by Type (Basic Phones, Feature Phones and Smartphones) - Latin America, from 2011 to 2015 (Percent)
• Table 54: Mobile Handset Shipments by Type (Basic Phones, Feature Phones and Smartphones) - Middle East & Africa, from 2011 to 2015 (Percent)
• Table 55: Basic Phone Shipments - Worldwide, shown separately for North America, Western Europe, Central & Eastern Europe, Asia Pacific, Latin America and Middle East & Africa from 2011 to 2015 (Percent)
• Table 56: Feature Phone Shipments - Worldwide, shown separately for North America, Western Europe, Central & Eastern Europe, Asia Pacific, Latin America and Middle East & Africa from 2011 to 2015 (Percent)
• Table 57: Smartphone Shipments - Worldwide, shown separately for North America, Western Europe, Central & Eastern Europe, Asia Pacific, Latin America and Middle East & Africa from 2011 to 2015 (Percent)
• Table 58: Mobile Handset Shipments by Type (Basic Phones, Feature Phones and Smartphones) - Worldwide, from 2011 to 2015 (Millions)
• Table 59: Mobile Handset Shipments by Type (Basic Phones, Feature Phones and Smartphones) - North America, from 2011 to 2015 (Millions)
• Table 60: Mobile Handset Shipments by Type (Basic Phones, Feature Phones and Smartphones) - Western Europe, from 2011 to 2015 (Millions)
• Table 61: Mobile Handset Shipments by Type (Basic Phones, Feature Phones and Smartphones) - Central & Eastern Europe, from 2011 to 2015 (Millions)
• Table 62: Mobile Handset Shipments by Type (Basic Phones, Feature Phones and Smartphones) -Asia Pacific, from 2011 to 2015 (Millions)
• Table 63: Mobile Handset Shipments by Type (Basic Phones, Feature Phones and Smartphones) - Latin America, from 2011 to 2015 (Millions)
• Table 64: Mobile Handset Shipments by Type (Basic Phones, Feature Phones and Smartphones) - Middle East & Africa, from 2011 to 2015 (Millions)
• Table 65: Basic Phone Shipments - Worldwide, shown separately for North America, Western Europe, Central & Eastern Europe, Asia Pacific, Latin America and Middle East & Africa from 2011 to 2015 (Millions)
• Table 66: Feature Phone Shipments - Worldwide, shown separately for North America, Western Europe, Central & Eastern Europe, Asia Pacific, Latin America and Middle East & Africa from 2011 to 2015 (Millions)
• Table 67: Smartphone Shipments - Worldwide, shown separately for North America, Western Europe, Central & Eastern Europe, Asia Pacific, Latin America and Middle East & Africa from 2011 to 2015 (Millions)
• Table 68: Mobile Handset ASP by Type (Basic Phones, Feature Phones and Smartphones) - Worldwide, from 2011 to 2015 (Millions)
• Table 69: Mobile Handset ASP by Type (Basic Phones, Feature Phones and Smartphones) - North America, from 2011 to 2015 (Millions)
• Table 70: Mobile Handset ASP by Type (Basic Phones, Feature Phones and Smartphones) - Western Europe, from 2011 to 2015 (Millions)
• Table 71: Mobile Handset ASP by Type (Basic Phones, Feature Phones and Smartphones) - Central & Eastern Europe, from 2011 to 2015 (Millions)
• Table 72: Mobile Handset ASP by Type (Basic Phones, Feature Phones and Smartphones) -Asia Pacific, from 2011 to 2015 (Millions)
• Table 73: Mobile Handset ASP by Type (Basic Phones, Feature Phones and Smartphones) - Latin America, from 2011 to 2015 (Millions)
• Table 74: Mobile Handset ASP by Type (Basic Phones, Feature Phones and Smartphones) - Middle East & Africa, from 2011 to 2015 (Millions)
• Table 75: Smartphone Penetration - Worldwide, shown separately for North America, Western Europe, Central & Eastern Europe, Asia Pacific, Latin America and Middle East & Africa from 2011 to 2015 (Percent)
• Table 76: Smartphone Penetration - North America, shown separately for Untied States and Canada from 2011 to 2015 (Percent)
• Table 77: Smartphone Penetration - Western Europe, shown separately for France, Germany, Italy, Netherlands, Spain, United Kingdom and Rest of Western Europe from 2011 to 2015 (Percent)
• Table 78: Smartphone Penetration - Central & Eastern Europe, shown separately for Greece, Poland, Russian Federation, Turkey and Rest of Central & Eastern Europe from 2011 to 2015 (Percent)
• Table 79: Smartphone Penetration - Asia Pacific, shown separately for Australia, China, India, Japan, Korea (Rep. of) and Rest of Asia Pacific from 2011 to 2015 (Percent)
• Table 80: Smartphone Penetration - Latin America, shown separately for Argentina, Brazil, Mexico, Venezuela and Rest of Latin America from 2011 to 2015 (Percent)
• Table 81: Smartphone Penetration - Middle East & Africa, shown separately for Egypt, Israel, Saudi Arabia, South Africa, United Arab Emirates and Rest of Middle East & Africa from 2011 to 2015 (Percent)
• Table 82: Smartphone Users - Worldwide, shown separately for North America, Western Europe, Central & Eastern Europe, Asia Pacific, Latin America and Middle East & Africa from 2011 to 2015 (Millions)
• Table 83: Smartphone Users - North America, shown separately for Untied States and Canada from 2011 to 2015 (Millions)
• Table 84: Smartphone Users - Western Europe, shown separately for France, Germany, Italy, Netherlands, Spain, United Kingdom and Rest of Western Europe from 2011 to 2015 (Millions)
• Table 85: Smartphone Users - Central & Eastern Europe, shown separately for Greece, Poland, Russian Federation, Turkey and Rest of Central & Eastern Europe from 2011 to 2015 (Millions)
• Table 86: Smartphone Users - Asia Pacific, shown separately for Australia, China, India, Japan, Korea (Rep. of) and Rest of Asia Pacific from 2011 to 2015 (Millions)
• Table 87: Smartphone Users - Latin America, shown separately for Argentina, Brazil, Mexico, Venezuela and Rest of Latin America from 2011 to 2015 (Millions)
• Table 88: Smartphone Users - Middle East & Africa, shown separately for Egypt, Israel, Saudi Arabia, South Africa, United Arab Emirates and Rest of Middle East & Africa from 2011 to 2015 (Millions)
• Table 89: Smartphone Shipments - Worldwide, shown separately for North America, Western Europe, Central & Eastern Europe, Asia Pacific, Latin America and Middle East & Africa from 2011 to 2015 (Millions)
• Table 90: Smartphone Shipments - North America, shown separately for Untied States and Canada from 2011 to 2015 (Millions)
• Table 91: Smartphone Shipments - Western Europe, shown separately for France, Germany, Italy, Netherlands, Spain, United Kingdom and Rest of Western Europe from 2011 to 2015 (Millions)
• Table 92: Smartphone Shipments - Central & Eastern Europe, shown separately for Greece, Poland, Russian Federation, Turkey and Rest of Central & Eastern Europe from 2011 to 2015 (Millions)
• Table 93: Smartphone Shipments - Asia Pacific, shown separately for Australia, China, India, Japan, Korea (Rep. of) and Rest of Asia Pacific from 2011 to 2015 (Millions)
• Table 94: Shipments - Latin America, shown separately for Argentina, Brazil, Mexico, Venezuela and Rest of Latin America from 2011 to 2015 (Millions)
• Table 95: Smartphone Shipments - Middle East & Africa, shown separately for Egypt, Israel, Saudi Arabia, South Africa, United Arab Emirates and Rest of Middle East & Africa from 2011 to 2015 (Millions)
• Table 96: Smartphone Shipments as a Percentage of all Mobile Handset Shipments - Worldwide, shown separately for North America, Western Europe, Central & Eastern Europe, Asia Pacific, Latin America and Middle East & Africa from 2011 to 2015 (Percent)
• Table 97: Smartphone Shipments as a Percentage of all Mobile Handset Shipments - North America, shown separately for Untied States and Canada from 2011 to 2015 (Percent)
• Table 98: Smartphone Shipments as a Percentage of all Mobile Handset Shipments - Western Europe, shown separately for France, Germany, Italy, Netherlands, Spain, United Kingdom and Rest of Western Europe from 2011 to 2015 (Percent)
• Table 99: Smartphone Shipments as a Percentage of all Mobile Handset Shipments - Central & Eastern Europe, shown separately for Greece, Poland, Russian Federation, Turkey and Rest of Central & Eastern Europe from 2011 to 2015 (Percent)
• Table 100: Smartphone Shipments as a Percentage of all Mobile Handset Shipments - Asia Pacific, shown separately for Australia, China, India, Japan, Korea (Rep. of) and Rest of Asia Pacific from 2011 to 2015 (Percent)
• Table 101: Smartphone Shipments as a Percentage of all Mobile Handset Shipments - Latin America, shown separately for Argentina, Brazil, Mexico, Venezuela and Rest of Latin America from 2011 to 2015 (Percent)
• Table 102: Smartphone Shipments as a Percentage of all Mobile Handset Shipments - Middle East & Africa, shown separately for Egypt, Israel, Saudi Arabia, South Africa, United Arab Emirates and Rest of Middle East & Africa from 2011 to 2015 (Percent)
• Table 103: Smartphone Market Share by Operating System (Android, Apple iOS, RIM, Nokia Symbian, Nokia Windows Phone, Windows Phone and Other OSs) - Worldwide, from 2011 to 2015 (USD, Millions)
• Table 104: Smartphone Market Share by Operating System (Android, Apple iOS, RIM, Nokia Symbian, Nokia Windows Phone, Windows Phone and Other OSs) - North America, from 2011 to 2015 (USD, Millions)
• Table 105: Smartphone Market Share by Operating System (Android, Apple iOS, RIM, Nokia Symbian, Nokia Windows Phone, Windows Phone and Other OSs) - Western Europe, from 2011 to 2015 (USD, Millions)
• Table 106: Smartphone Market Share by Operating System (Android, Apple iOS, RIM, Nokia Symbian, Nokia Windows Phone, Windows Phone and Other OSs) - Central & Eastern Europe, from 2011 to 2015 (USD, Millions)
• Table 107: Smartphone Market Share by Operating System (Android, Apple iOS, RIM, Nokia Symbian, Nokia Windows Phone, Windows Phone and Other OSs) - Asia Pacific, from 2011 to 2015 (USD, Millions)
• Table 108: Smartphone Market Share by Operating System (Android, Apple iOS, RIM, Nokia Symbian, Nokia Windows Phone, Windows Phone and Other OSs) - Latin America, from 2011 to 2015 (USD, Millions)
• Table 109: Smartphone Market Share by Operating System (Android, Apple iOS, RIM, Nokia Symbian, Nokia Windows Phone, Windows Phone and Other OSs) - Middle East & Africa, from 2011 to 2015 (USD, millions, Millions)
• Table 110: Smartphone Market Share - Android, shown separately for North America, Western Europe, Central & Eastern Europe, Asia Pacific, Latin America and Middle East & Africa from 2011 to 2015 (USD, Millions)
• Table 111: Smartphone Market Share - Apple iOS, shown separately for North America, Western Europe, Central & Eastern Europe, Asia Pacific, Latin America and Middle East & Africa from 2011 to 2015 (USD, Millions)
• Table 112: Smartphone Market Share - RIM, shown separately for North America, Western Europe, Central & Eastern Europe, Asia Pacific, Latin America and Middle East & Africa from 2011 to 2015 (USD, Millions)
• Table 113: Smartphone Market Share - Nokia Symbian, shown separately for North America, Western Europe, Central & Eastern Europe, Asia Pacific, Latin America and Middle East & Africa from 2011 to 2015 (USD, Millions)
• Table 114: Smartphone Market Share - Nokia Windows Phone, shown separately for North America, Western Europe, Central & Eastern Europe, Asia Pacific, Latin America and Middle East & Africa from 2011 to 2015 (USD, Millions)
• Table 115: Smartphone Market Share - Windows Phone, shown separately for North America, Western Europe, Central & Eastern Europe, Asia Pacific, Latin America and Middle East & Africa from 2011 to 2015 (USD, Millions)
• Table 116: Smartphone Market Share - Other OSs, shown separately for North America, Western Europe, Central & Eastern Europe, Asia Pacific, Latin America and Middle East & Africa from 2011 to 2015 (USD, Millions)
• Table 117: Smartphone Average Selling Price (ASP) by Operating System (Android, Apple iOS, RIM, Nokia Symbian, Nokia Windows Phone, Windows Phone and Other OSs) - Worldwide, from 2011 to 2015 (USD)
• Table 118: Smartphone Average Selling Price (ASP) by Operating System (Android, Apple iOS, RIM, Nokia Symbian, Nokia Windows Phone, Windows Phone and Other OSs) - North America, from 2011 to 2015 (USD)
• Table 119: Smartphone Average Selling Price (ASP) by Operating System (Android, Apple iOS, RIM, Nokia Symbian, Nokia Windows Phone, Windows Phone and Other OSs) - Western Europe, from 2011 to 2015 (USD)
• Table 120: Smartphone Average Selling Price (ASP) by Operating System (Android, Apple iOS, RIM, Nokia Symbian, Nokia Windows Phone, Windows Phone and Other OSs) - Central & Eastern Europe, from 2011 to 2015 (USD)
• Table 121: Smartphone Average Selling Price (ASP) by Operating System (Android, Apple iOS, RIM, Nokia Symbian, Nokia Windows Phone, Windows Phone and Other OSs) - Asia Pacific, from 2011 to 2015 (USD)
• Table 122: Smartphone Average Selling Price (ASP) by Operating System (Android, Apple iOS, RIM, Nokia Symbian, Nokia Windows Phone, Windows Phone and Other OSs) - Latin America, from 2011 to 2015 (USD)
• Table 123: Smartphone Average Selling Price (ASP) by Operating System (Android, Apple iOS, RIM, Nokia Symbian, Nokia Windows Phone, Windows Phone and Other OSs) - Middle East & Africa, from 2011 to 2015 (USD)
• Table 124: Smartphone Revenues by Operating System (Android, Apple iOS, RIM, Nokia Symbian, Nokia Windows Phone, Windows Phone and Other OSs) - Worldwide, from 2011 to 2015 (USD, Millions)
• Table 125: Smartphone Revenues by Operating System (Android, Apple iOS, RIM, Nokia Symbian, Nokia Windows Phone, Windows Phone and Other OSs) - North America, from 2011 to 2015 (USD, Millions)
• Table 126: Smartphone Revenues by Operating System (Android, Apple iOS, RIM, Nokia Symbian, Nokia Windows Phone, Windows Phone and Other OSs) - Western Europe, from 2011 to 2015 (USD, Millions)
• Table 127: Smartphone Revenues by Operating System (Android, Apple iOS, RIM, Nokia Symbian, Nokia Windows Phone, Windows Phone and Other OSs) - Central & Eastern Europe, from 2011 to 2015 (USD, Millions)
• Table 128: Smartphone Revenues by Operating System (Android, Apple iOS, RIM, Nokia Symbian, Nokia Windows Phone, Windows Phone and Other OSs) - Asia Pacific, from 2011 to 2015 (USD, Millions)
• Table 129: Smartphone Revenues by Operating System (Android, Apple iOS, RIM, Nokia Symbian, Nokia Windows Phone, Windows Phone and Other OSs) - Latin America, from 2011 to 2015 (USD, Millions)
• Table 130: Smartphone Revenues by Operating System (Android, Apple iOS, RIM, Nokia Symbian, Nokia Windows Phone, Windows Phone and Other OSs) - Middle East & Africa, from 2011 to 2015 (USD, millions, Millions)
• Table 131: Smartphone Revenues - Android, shown separately for North America, Western Europe, Central & Eastern Europe, Asia Pacific, Latin America and Middle East & Africa from 2011 to 2015 (USD, Millions)
• Table 132: Smartphone Revenues - Apple iOS, shown separately for North America, Western Europe, Central & Eastern Europe, Asia Pacific, Latin America and Middle East & Africa from 2011 to 2015 (USD, Millions)
• Table 133: Smartphone Revenues - RIM, shown separately for North America, Western Europe, Central & Eastern Europe, Asia Pacific, Latin America and Middle East & Africa from 2011 to 2015 (USD, Millions)
• Table 134: Smartphone Shipments - Nokia Symbian, shown separately for North America, Western Europe, Central & Eastern Europe, Asia Pacific, Latin America and Middle East & Africa from 2011 to 2015 (USD, Millions)
• Table 135: Smartphone Revenues - Nokia Windows Phone, shown separately for North America, Western Europe, Central & Eastern Europe, Asia Pacific, Latin America and Middle East & Africa from 2011 to 2015 (USD, Millions)
• Table 136: Smartphone Revenues - Windows Phone, shown separately for North America, Western Europe, Central & Eastern Europe, Asia Pacific, Latin America and Middle East & Africa from 2011 to 2015 (USD, Millions)
• Table 137: Smartphone Revenues - Other OSs, shown separately for North America, Western Europe, Central & Eastern Europe, Asia Pacific, Latin America and Middle East & Africa from 2011 to 2015 (USD, Millions)
• Table 138: Population for 17 Leading Countries from 2007 to 2009 (Millions)
• Table 139: Number of Households for 17 Leading Countries from 2007 to 2009 (Millions)
• Table 140: GDP per Capita for 17 Leading Countries from 2007 to 2009 (USD, Billions)
• Table 141: Average Household Size for 17 Leading Countries from 2007 to 2009 (Inhabitants)
• Table 142: Proportion of Population that lives in Urban Regions for 17 Leading Countries from 2007 to 2009 (Percent)
• Table 143: Consumer Price Inflation for 17 Leading Countries from 2007 to 2009 (Percent)
• Table 144: Internet Penetration for 17 Leading Countries from 2007 to 2009 (Percent)
• Table 145: Fixed Broadband Penetration for 17 Leading Countries from 2007 to 2009 (Percent)
• Table 146: Total Mobile Subscriptions for 17 Leading Countries (Pre-paid and Post-paid) from 2007 to 2009 (Millions)
• Table 147: Mobile Penetration for 17 Leading Countries from 2007 to 2009 (Percent)
• Table 148: Mobile Prepaid Penetration for 17 Leading Countries from 2007 to 2009 (Percent)
• Table 149: Mobile Broadband Penetration for 17 Leading Countries from 2007 to 2009 (Percent)
• Table 150: Mobile Network Revenue per Mobile Subscriber for 17 Leading Countries from 2007 to 2009 (USD)
• Table 151: Constituent Markets for Worldwide and Regional Analysis and Forecasts

LIST OF FIGURES

• Figure 1: Worldwide Vendor Revenues for Smartphones and Notebook PCs from 2011 to 1014 (USD, Billions)
• Figure 2: Falling Cost of Mobile Devices - ASP of Nokia Mobile Phones from 2002 to 2010
• Figure 3: Philippines - Mobile Operator Service Revenues Separated into Voice + Messaging and Data from 2011 to 2015 (PHP, Billions)
• Figure 4: Philippines - Data as a Percentage of Total Operator Service Revenues: 2011 to 2015
• Figure 5: Emergence of Integrated Content Distribution Platforms
• Figure 6: Example Android Devices (LG, HTC, Motorola, Samsung, Sony Ericsson and Toshiba)
• Figure 7: Worldwide Revenues of Apple Macintosh Computers, iPhone and Related Products and Services, iPod and Music-related Products and Services and all Other Products and Services from 2001 to 2010
• Figure 8: Comparison in Growth in Worldwide Revenues from 2007 to 2010 for Apple, Nokia, Microsoft, RIM and Google (USD, Billions)
• Figure 9: Worldwide Expenditure on Digital Media (Music, Gaming, Film, Television, Newspapers, Magazines, Books and Advertising) from 2010 to 2014 (USD, Billions)
• Figure 10: Apple - Integrated Platform Model
• Figure 11: Selected Apple Devices
• Figure 12: Comparative Increase in Company Revenues: RIM vs. Apple from 2004 to 2010 (Normalised to 2004)
• Figure 13: Comparative Increase in Device Revenues: RIM (BlackBerry) vs. Apple (iPhone) from 2007 to 2010 (Normalised to 2007)
• Figure 14: Example Smartphones from Research In Motion Devices
• Figure 15: Worldwide Unit Shipments of BlackBerry Smartphones from 2004 to 2010 (Actual) and 2011 to 12015 (Projected) [Units, Million]
• Figure 16: Comparison in Worldwide Shipments: Apple iPhone and RIM BlackBerry from 2006 to 2010 (Units, Millions)
• Figure 17: Illustration of New User Interface that will become part of Nokia' s New Symbian Devices (Image courtesy Nokia)
• Figure 18: Market Share of Nokia Symbian in North America, Western Europe, Central & Eastern Europe, Asia Pacific, Latin America and Middle East & Africa from 2011 to 2015 (Percent)
• Figure 19: Comparative Gross Margin (GM) for Nokia (Device Business), Apple (Company) and Research In Motion (Company) from 2007 to 2010 (Percent)
• Figure 20: Average Selling Price (ASP) for Nokia Mobile Phone Business (Weighted Average of ‘Mobile Phones’ and ‘Converged Devices’) from 2007 to 2010 (USD)
• Figure 21: Nokia Windows Phone: Concept Devices (Courtesy Nokia)
• Figure 22: Comparison in Worldwide Shipments for the first Four Years - Nokia Windows Phone and Apple iPhone (Units, Millions)
• Figure 23: Emergence of Lower cost, Entry-level Smartphones (Example: Philippines)
• Figure 24: Phased Migration from Symbian to Windows Phone
• Figure 25: Benchmarking Growth in Nokia Windows Phone Devices (Unrealistically Aggressive Scenario) with Growth of iPhone + Android: 2010 to 2015
• Figure 26: Worldwide Shipments for Major Smartphone Platforms [Android, RIM, Nokia (Nokia Symbian and Nokia Windows Phone), Apple iOS and Other OSs] from 2007 to 2010 (Units, Millions)
• Figure 27: Worldwide Device Revenues for Major Smartphone Platforms [Android, RIM, Nokia (Nokia Symbian and Nokia Windows Phone), Apple iOS and Other OSs] from 2007 to 2010 (USD, Billions)
• Figure 28: Example Screenshots - Windows Mobile (Pocket PC)
• Figure 29: Examples of Windows Mobile Devices
• Figure 30: Examples of Windows Phone Devices
• Figure 44: Moblin User Interface

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