全球的移動體通訊業界手冊、2011∼2015年：全球的移動體通訊業界之相關基本資料 是由出版商Generator Research在2011年02月所出版的。
這份英文市場調查報告書價格從美金1294起跳。
一般消費者和企業使用者在2010年中對移動體通訊服務的支出金額超過1兆美金、其市場規模高於軟體及醫藥品、IT硬體、半導體等市場。移動體通訊業界目前仍急速的成長中、2015年使用者數達70億人、銷售額預計會超過1兆7,000億美金。推動移動體通訊服務市場的成長因素為、平均1個使用者的收益提升和新興國家市場為中心的基本服務的普及擴大。
本報告書內容包括:全球的移動體通訊業界之相關基本資料的彙整、全球各地區的行動電話加入者數、移動體通訊服務的銷售額、行動端子的出貨台數、移動體通訊網路基礎架構的整備狀況等、主要事業者的市場佔有率及主要業績評價指標等、內容綱要摘記如下:
介紹
- 全球的行動電話市場
- 移動體通訊業界和其他主要業界
- 銷售額的比較
- 移動體通訊和其他媒介
- 業績的比較－大型移動體通訊事業者和其他大型企業
- 包含Fortune Global 500的通訊業界之企業和其他業界的企業
- 包含Fortune Global 500的主要移動體通訊事業者的主要業績評價指標
行動電話的加入者
行動端子的市場
- 概要
- 主要行動端子供應商
- Nokia
- Samsung
- LG
- Sony Ericsson
- Motorola
- Apple
- RIM
移動體通訊基礎架構市場
- 概要
- 未來的展望
- 主要移動體通訊基礎架構供應商
- Alcatel-Lucent
- Ericsson
- Nokia Siemens Networks
- ZTE
- Huawei Technologies
移動體通訊市場的資料
- 行動電話的普及狀況－全球的主要市場前20名
- 年輕層的行動電話普及狀況－全球的主要市場前20名
- 每月通訊事業收入－全球的主要市場前20名
- 主要通訊技術
主要移動體通訊技術
- 技術
- 網路的要素和服務
- 後端回程線路
- 基地局(BTS)
- 移動通訊交換局(MSC)
- Node-B
- IP多媒體次級系統(IMS)
- 無線連結網路(RAN)
- 遠端連結虛擬專用網路(VPN)
- 短訊服務中心(SMSC)
- 訊息服務中心(MMSC)
- SS7
- 毫微微蜂巢式基地台
- 精簡型電腦
- Wireless Fidelity(Wi-Fi)
- 國內専用線
- 國際専用線(IPLC)
- 超小型地球局(VSAT)
- 管理服務
- VoIP
- PCS網路
- 直交可變擴散率(OVSF)傳送
- 移動體通訊服務
- 即時通訊
- 企業專用服務
- 行動電子信箱
- 位置資訊服務
- 行動動畫服務技術
- 行動遊戲服務
- 擴張現實感(AR)
- 雲端運算
附錄
Abstract
ABOUT THIS REPORT
Consumers and business users spent more than USD 1 trillion on mobile services
in 2010, comfortably exceeding expenditure on software, pharmaceuticals, IT
hardware, or semiconductors.
What' s more, the mobile services industry is still growing strongly. By 2015,
this report projects that the number of mobile users around the globe will
reach 7 billion, while expenditure on mobile services will have grown to over
USD 1.7 trillion.
Growth in the mobile services industry is being driven by two separate
mechanisms:
- 1.Increasing average revenue per user (ARPU): The attraction of
modern smartphones, the appeal of mobile applications and the maturation of
the mobile internet and mobile services markets are encouraging 100s of
millions of users to spend more; both on their phone and on lucrative mobile
data plans;
- 2.Increasing penetration of basic mobile service: In developing and
emerging markets, most notably the BRICs (Brazil, Russia, India and China),
mobile operators are still bringing new subscribers onto the network for the
first time. Although ARPUs are often low, the huge numbers of new subscribers
means that total revenue growth is still substantial.
Today, it is more important than ever before to have access to the essential
facts and figures relating to the continued growth of this fascinating and
far-from-mature global industry.
This new 187-page report contains a wealth of information on the worldwide
mobile industry presented in user-friendly, graphic-heavy format which is
perfect for your presentations, reports and analyses.
The report comprises seven fact-filled sections:
- Introduction
- Mobile Subscriber Base
- Mobile Handset Market
- Mobile Infrastructure Market
- Mobile Marketing Data
- Key Telecom Technologies
- Appendices (including full glossary of terms)
KEY BENEFITS
Here is a summary of the sort of data and information contained within this
insightful report:
- Mobile Subscribers - Worldwide and Regional (Western Europe, Eastern
Europe, Asia Pacific, North America, Latin America Africa & Middle East);
- Mobile Subscriber Numbers and Market Shares for 266 Mobile Network
Operators (2009 - 2010);
- Mobile Subscriber Numbers for 83 Countries (2009 - 2010);
- Mobile Service Revenues - Worldwide and Regional (Western Europe, Eastern
Europe, Asia Pacific, North America, Latin America Africa & Middle East);
- Mobile Handset Shipments - Worldwide;
- Mobile Network Infrastructure Expenditure - Worldwide;
- Comparative Revenues and Growth Rates for Other Major Global Industries
(Software, Pharmaceuticals, IT hardware and Semiconductors);
- Comparative data for Mobile Subscribers and Internet Users for US, UK,
China, India, Russia and Brazil;
- KPIs of 18 Leading Mobile Network Operators (MNOs);
- Top 10 Countries in 2010 based on Mobile Subscriber Base;
- Top 10 Countries in 2010 based on growth of Mobile Subscriber Base;
- Top 10 Operators in 2010 Worldwide Mobile Subscriber Base;
- Mobile Subscriber Base by Mobile Network Technology (2G/3G) - Worldwide
and Regional (Western Europe, Eastern Europe, Asia Pacific, North America,
Latin America Africa & Middle East);
- Mobile Subscriber Base and Penetration in 15 Western European Markets from
2009 to 2015;
- Top 20 Operators in Western Europe by Mobile Subscriber Base;
- Mobile Handset Shipments - Worldwide;
- Worldwide Mobile Handset Shipments and Market Shares for Nokia, Samsung,
LG, Motorola, Sony Ericsson, RIM and Apple from 2008 to 2010;
- Worldwide Expenditure on Mobile Network Infrastructure for Ericsson, NSN,
Alcatel-Lucent, Motorola, Huawei and Others).
Table of Contents
INTRODUCTION
- Worldwide Mobile Market
- Subscribers
- Revenues
- Handsets
- Infrastructure
- Mobile and Other Major Industries
- Revenue Comparison of Mobile and Other Major Industries
- Mobile and Other Media
- Mobile vs. TV
- Mobile vs. Internet
- Performance Comparison - Major Mobile Companies vs. Other Big
Companies
- Telecommunications vs. Other Industries in Fortune Global 500
- KPIs of Leading MNOs in Fortune Global 500
MOBILE SUBSCRIBER BASE
- Worldwide
- Western Europe
- Eastern Europe
- North America
- Latin America
- Asia Pacific
- Africa and Middle East
MOBILE HANDSET MARKET
- Overview
- Major Handset Vendors
- Nokia
- Samsung
- LG
- Sony Ericsson
- Motorola
- Apple
- RIM
MOBILE INFRASTRUCTURE MARKET
- Overview
- Future Outlook
- Major Mobile Infrastructure Vendors
- Alcatel-Lucent
- Ericsson
- Nokia Siemens Networks
- ZTE
- Huawei Technologies
MOBILE MARKETING DATA
- Mobile Penetration - Top 20 Mobile Markets
- Mobile Penetration in Youth Segment - Top 20 Mobile Markets
- Data ARPU - Top 20 Mobile Markets
- Key Telecom Technologies
KEY MOBILE TECHNOLOGIES
- Technologies
- Network Components and Services
- Backhaul
- Base Transceiver Station (BTS)
- Mobile Services Switching Center (MSC)
- Node-B
- IP Multimedia Subsystem (IMS)
- Radio Access Network (RAN)
- Remote Access Virtual Private Network (VPN)
- Short Message Service Centre (SMSC)
- Message Service Centre (MMSC)
- SS7
- Femtocell
- Thin Client
- Wireless Fidelity (Wi-Fi)
- National leased lines
- International Private Leased Circuit (IPLC)
- Very Small Aperture Terminal (VSAT)
- Managed Services
- Voice over Internet Protocol (VoIP)
- PCS networks
- Orthogonal variable spreading factor (OVSF)
- Mobile Services
- Instant Messaging
- Enterprise Services
- Mobile e-mail
- Location Based Services
- Mobile Video Service Technologies
- Mobile Gaming Service
- Augmented Reality (AR)
- Cloud Computing
APPENDICIES
- Glossary
- Companies Mentioned in this Report
- About the Authors
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