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市場調查報告書

擴增實境 (AR) 的全球市場分析:各構成要素、各顯示器 (頭戴式顯示器、抬頭顯示器、智慧眼鏡)、各用途 (航太、防衛、GAMING、工業、汽車、電子商務/零售)、各地區的未來預測

Augmented Reality (AR) Market Analysis By Component, Display (Head-Mounted Display, Head-Up Display, and Smart Glass), Application (Aerospace & Defense, Medical, Gaming, Industrial, Automotive and E-commerce & Retail) And Segment Forecasts To 2024

出版商 Grand View Research, Inc. 商品編碼 358148
出版日期 內容資訊 英文 85 Pages
商品交期: 最快1-2個工作天內
價格
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擴增實境 (AR) 的全球市場分析:各構成要素、各顯示器 (頭戴式顯示器、抬頭顯示器、智慧眼鏡)、各用途 (航太、防衛、GAMING、工業、汽車、電子商務/零售)、各地區的未來預測 Augmented Reality (AR) Market Analysis By Component, Display (Head-Mounted Display, Head-Up Display, and Smart Glass), Application (Aerospace & Defense, Medical, Gaming, Industrial, Automotive and E-commerce & Retail) And Segment Forecasts To 2024
出版日期: 2016年05月01日 內容資訊: 英文 85 Pages
簡介

全球擴增實境 (AR) 市場,估計2024年達到1002億4000萬美元的規模。在硬體設備、軟體兩方面的技術創新成為市場迅速成長的要素,尤其是今後預期將使穿戴式設備和IoT (物聯網) 和AR的融合需求更加擴大。還有電視、電影等推銷活動的利用 (行銷、PR等) 也很有希望。另一方面,預計汽車用AR市場也以70%以上的年複合成長率成長。各顯示器中,預計頭戴式顯示器 (HMD) 方式約以70%的年複合成長率成長。

本報告提供全球擴增實境 (以下AR) 市場相關分析,整體市場規模的變化、預測 (過去2年、今後9年份) ,及主要推動及阻礙市場要素,各構成要素、各顯示器、各用途、各地區的詳細趨勢,主要企業簡介、市場佔有率等調查評估。

第1章 分析方法、範圍

第2章 摘要整理

  • AR (擴增實境):產業的最新趨勢與主要購買標準

第3章 AR產業的未來展望

  • 市場明細
  • 市場規模、成長率預測
  • AR產業的價值鏈分析
    • 供應商環境
  • AR市場動態
    • 推動市場要素分析
    • 阻礙市場要素分析
  • 重要度高的市場機會
  • 波特的五力分析
  • 主要企業分析
  • AR市場PESTEL分析

第4章 AR市場:各構成要素的未來展望

  • 硬體設備
    • 市場規模的估計值、預測值 (總計11年份)
  • 軟體

第5章 AR市場:各顯示器的未來展望

  • 頭戴式顯示器 (HMD)
  • 抬頭顯示器 (HUD)
  • 智慧眼鏡

第6章 AR市場:各用途的未來展望

  • 航太、防衛
  • 醫療
  • GAMING
  • 工業
  • 汽車
  • 電子商務/零售
  • 其他

第7章 AR市場:各地區的未來展望

  • 北美
    • AR市場:各構成要素 (總計11年份)
    • AR市場:各顯示器 (總計11年份)
    • AR市場:各用途 (總計11年份)
    • 美國市場
    • 加拿大市場
  • 歐洲
    • AR市場:各構成要素 (總計11年份)
    • AR市場:各顯示器 (總計11年份)
    • AR市場:各用途 (總計11年份)
    • 英國市場
    • 德國市場
  • 亞太地區
    • AR市場:各構成要素 (總計11年份)
    • AR市場:各顯示器 (總計11年份)
    • AR市場:各用途 (總計11年份)
    • 中國市場
    • 印度市場
    • 日本市場
    • 韓國市場
    • 台灣市場
  • 南美
    • AR市場:各構成要素 (總計11年份)
    • AR市場:各顯示器 (總計11年份)
    • AR市場:各用途 (總計11年份)
  • 中東、非洲 (MEA)
    • AR市場:各構成要素 (總計11年份)
    • AR市場:各顯示器 (總計11年份)
    • AR市場:各用途 (總計11年份)

第8章 競爭環境

  • Acep TryLive
    • 企業概要
    • 財務成果
    • 產品比較分析
    • 策略性配合措施
  • Blippar.Com Ltd.
  • Daqri LLC
  • Google Inc.
  • Infinity Augmented Reality Inc.
  • Magic Leap, Inc.
  • Microsoft Corp.
  • Osterhout Design Group
  • Qualcomm Inc.
  • Samsung Electronics Co., Ltd.
  • SONY
  • Total Immersion
  • Wikitude GmbH

圖表一覽

目錄
Product Code: 978-1-68038-820-6

The Augmented Reality (AR) Market size is expected to reach USD 100.24 billion by 2024, according to a new report by Grand View Research, Inc. The AR market is expected to witness a substantial growth owing to advances in hardware technologies and sophisticated mobile software.

Emerging trends such as mounting convergence between wearable devices, AR, and Internet of Things (IoT) are anticipated to drive demand. The convergence amongst these technologies is expected to provide more interactive and immersive user experience.

AR has been used efficiently in marketing and PR initiatives for television, motion picture and other media promotional campaigns. Hence, growing adoption of AR technology by the entertainment sector is projected to drive the market over the forecast period.

Rising conceptualization in entertainment-related plans is observed as a lucrative opportunity for the industry. For example, Magic Leap, an augmented reality company, is developing a technology called as Dynamic Digitized Lightfield Signal that shines on the retina of the user and allows interaction between fictional characters and the real world.

Further key findings from the report suggest:

The hardware segment is estimated to grow at a CAGR of over 90% over the forecast period. Companies such as Sony and Microsoft are expected to commercialize their devices in 2016, which is expected to bolster growth over the forecast period. Further, several companies are working on enhancing the quality of sensors and processors used in AR devices. For instance, Google has collaborated with the chip manufacturers to build camera components and processors for Android phones.

Increasing penetration of smartphones and tablets are expected to drive the software segment, growing at a CAGR of over 55% from 2016 to 2024. Increasing demand for AR apps in retail, gaming and entertainment is expected to contribute to the industry growth.

The head-mounted display (HMD) segment is anticipated to dominate the market growing at a CAGR of nearly 70%from 2016 to 2024. It can be attributed to the increasing scope of applications across the military, medicine, scientific visualization, manufacturing, education, training, navigation, and entertainment. The other factors driving demand include better content connectivity, enhanced user-experience and improved Field of View (FOV).

The adoption of smart glasses is expected to increase significantly in the consumer segment. Several companies are developing advanced smart glasses which are more user-friendly, light weight and offer better FOV.

Automotive sectors expected to grow at CAGR of over 70% over the forecast period. Virtual technologies are increasingly used in automotive in response to the rising number of model and equipment variants in the vehicle design and development process. For instance, Volkswagen used spatial AR to put across virtual data onto the actual vehicle design models that allow the analyses of components. As a result, it saves time and cost required for product development.

Asia Pacific AR market is estimated to reach over USD 44.30 billion by 2024. China is anticipated to drive regional growth with the increase in adoption of AR devices and mobile apps. In 2014, China witnessed a rapid enhancement in hardware manufacturing, as a result, several chipset manufacturers are planning to support AR technology by immensely investing in the technology.

The key industry participants include AU Optronics Corp., Cambridge Display Technology Ltd., LG Display Co., Mitsubishi Electric Corporation, Panasonic Corporation, Sony Corp., and Toshiba Corp. The players engage in frequent merger & acquisitions to increase their product portfolio and geographical presence to gain competitive advantage.

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Scope & Assumption
  • 1.3. List of Data Sources

Chapter 2. Executive Summary

  • 2.1. AR - Industry snapshot and key buying criteria, 2014 - 2024

Chapter 3. AR Industry Outlook

  • 3.1. Market segmentation
  • 3.2. Market size and growth prospects
  • 3.3. AR value chain analysis
    • 3.3.1. Vendor landscape
  • 3.4. AR market dynamics
    • 3.4.1. Market driver analysis
      • 3.4.1.1. Rising adoption of AR across automotive industry
      • 3.4.1.2. Emergence of AR in gaming
      • 3.4.1.3. Increasing demand in retail industry
      • 3.4.1.4. Entertainment industry driving future growth for AR market
      • 3.4.1.5. Technological advancements in medical applications
    • 3.4.2. Market restraint analysis
      • 3.4.2.1. Financial constraint and privacy issues
  • 3.5. Key opportunities prioritized
  • 3.6. Industry analysis - Porter's
  • 3.7. AR - Key competitor analysis, 2014
    • 3.7.1. Market strategy overview
  • 3.8. AR market PESTEL analysis, 2014

Chapter 4. AR Component Outlook

  • 4.1. Hardware
    • 4.1.1. Global market estimates and forecasts, 2014 - 2024
  • 4.2. Software
    • 4.2.1. Global market estimates and forecasts, 2014 - 2024

Chapter 5. AR Display Outlook

  • 5.1. Head-mounted display
    • 5.1.1. Global market estimates and forecasts, 2012 - 2022
  • 5.2. Head-up display
    • 5.2.1. Global market estimates and forecasts, 2014 - 2024
  • 5.3. Smart Glass
    • 5.3.1. Global market estimates and forecasts, 2014 - 2024

Chapter 6. AR Application Outlook

  • 6.1. Aerospace & defense
    • 6.1.1. Global market estimates and forecasts, 2014 - 2024
  • 6.2. Medical
    • 6.2.1. Global market estimates and forecasts, 2014 - 2024
  • 6.3. Gaming
    • 6.3.1. Global market estimates and forecasts, 2014 - 2024
  • 6.4. Industrial
    • 6.4.1. Global market estimates and forecasts, 2014 - 2024
  • 6.5. Automotive
    • 6.5.1. Global market estimates and forecasts, 2014 - 2024
  • 6.6. E-commerce & retail
    • 6.6.1. Global market estimates and forecasts, 2012 - 2022
  • 6.7. Others
    • 6.7.1. Global market estimates and forecasts, 2014 - 2024

Chapter 7. AR Regional Outlook

  • 7.1. North America
    • 7.1.1. AR market by component, 2014 - 2024
    • 7.1.2. AR market by display, 2014 - 2024
    • 7.1.3. AR market by application, 2014 - 2024
    • 7.1.4. U.S.
      • 7.1.4.1. AR market by component, 2014 - 2024
      • 7.1.4.2. AR market by display, 2014 - 2024
      • 7.1.4.3. AR market by application, 2014 - 2024
    • 7.1.5. Canada
      • 7.1.5.1. AR market by component, 2014 - 2024
      • 7.1.5.2. AR market by display, 2014 - 2024
      • 7.1.5.3. AR market by application, 2014 - 2024
  • 7.2. Europe
    • 7.2.1. AR market by component, 2014 - 2024
    • 7.2.2. AR market by display, 2014 - 2024
    • 7.2.3. AR market by application, 2014 - 2024
    • 7.2.4. UK
      • 7.2.4.1. AR market by component, 2014 - 2024
      • 7.2.4.2. AR market by display, 2014 - 2024
      • 7.2.4.3. AR market by application, 2014 - 2024
    • 7.2.5. Germany
      • 7.2.5.1. AR market by component, 2014 - 2024
      • 7.2.5.2. AR market by display, 2014 - 2024
      • 7.2.5.3. AR market by application, 2014 - 2024
  • 7.3. Asia-Pacific
    • 7.3.1. AR market by component, 2014 - 2024
    • 7.3.2. AR market by display, 2014 - 2024
    • 7.3.3. AR market by application, 2014 - 2024
    • 7.3.4. China
      • 7.3.4.1. AR market by component, 2014 - 2024
      • 7.3.4.2. AR market by display, 2014 - 2024
      • 7.3.4.3. AR market by application, 2014 - 2024
    • 7.3.5. India
      • 7.3.5.1. AR market by component, 2014 - 2024
      • 7.3.5.2. AR market by display, 2014 - 2024
      • 7.3.5.3. AR market by application, 2014 - 2024
    • 7.3.6. Japan
      • 7.3.6.1. AR market by component, 2014 - 2024
      • 7.3.6.2. AR market by display, 2014 - 2024
      • 7.3.6.3. AR market by application, 2014 - 2024
    • 7.3.7. Korea
      • 7.3.7.1. AR market by component, 2014 - 2024
      • 7.3.7.2. AR market by display, 2014 - 2024
      • 7.3.7.3. AR market by application, 2014 - 2024
    • 7.3.8. Taiwan
      • 7.3.8.1. AR market by component, 2014 - 2024
      • 7.3.8.2. AR market by display, 2014 - 2024
      • 7.3.8.3. AR market by application, 2014 - 2024
  • 7.4. Latin America
    • 7.4.1. AR market by component, 2014 - 2024
    • 7.4.2. AR market by display, 2014 - 2024
    • 7.4.3. AR market by application, 2014 - 2024
  • 7.5. MEA
    • 7.5.1. AR market by component, 2014 - 2024
    • 7.5.2. AR market by display, 2014 - 2024
    • 7.5.3. AR market by application, 2014 - 2024

Chapter 8. Competitive Landscape

  • 8.1. Acep TryLive
    • 8.1.1. Company Overview
    • 8.1.2. Financial Performance
    • 8.1.3. Product Benchmarking
    • 8.1.4. Strategic Initiatives
  • 8.2. Blippar.Com Ltd.
    • 8.2.1. Company Overview
    • 8.2.2. Financial Performance
    • 8.2.3. Product Benchmarking
    • 8.2.4. Strategic Initiatives
  • 8.3. Daqri LLC
    • 8.3.1. Company Overview
    • 8.3.2. Financial Performance
    • 8.3.3. Product Benchmarking
    • 8.3.4. Strategic Initiatives
  • 8.4. Google Inc.
    • 8.4.1. Company Overview
    • 8.4.2. Financial Performance
    • 8.4.3. Product Benchmarking
    • 8.4.4. Strategic Initiatives
  • 8.5. Infinity Augmented Reality Inc.
    • 8.5.1. Company Overview
    • 8.5.2. Financial Performance
    • 8.5.3. Product Benchmarking
    • 8.5.4. Strategic Initiatives
  • 8.6. Magic Leap, Inc.
    • 8.6.1. Company Overview
    • 8.6.2. Financial Performance
    • 8.6.3. Product Benchmarking
    • 8.6.4. Strategic Initiatives
  • 8.7. Microsoft Corp.
    • 8.7.1. Company Overview
    • 8.7.2. Financial Performance
    • 8.7.3. Product Benchmarking
    • 8.7.4. Strategic Initiatives
  • 8.8. Osterhout Design Group
    • 8.8.1. Company Overview
    • 8.8.2. Financial Performance
    • 8.8.3. Product Benchmarking
    • 8.8.4. Strategic Initiatives
  • 8.9. Qualcomm Inc.
    • 8.9.1. Company Overview
    • 8.9.2. Financial Performance
    • 8.9.3. Product Benchmarking
    • 8.9.4. Strategic Initiatives
  • 8.10. Samsung Electronics Co., Ltd.
    • 8.10.1. Company Overview
    • 8.10.2. Financial Performance
    • 8.10.3. Product Benchmarking
    • 8.10.4. Strategic Initiatives
  • 8.11. Sony Corp
    • 8.11.1. Company Overview
    • 8.11.2. Financial Performance
    • 8.11.3. Product Benchmarking
    • 8.11.4. Strategic Initiatives
  • 8.12. Total Immersion
    • 8.12.1. Company Overview
    • 8.12.2. Financial Performance
    • 8.12.3. Product Benchmarking
    • 8.12.4. Strategic Initiatives
  • 8.13. Wikitude GmbH
    • 8.13.1. Company Overview
    • 8.13.2. Financial Performance
    • 8.13.3. Product Benchmarking
    • 8.13.4. Strategic Initiatives

List of Tables

  • TABLE 1: AR - Industry snapshot & key buying criteria, 2014 - 2024
  • TABLE 2: ARmarket, 2014 - 2024 (USD Million)
  • TABLE 3: Market estimates and forecasts by region, 2014 - 2024 (USD Million)
  • TABLE 4: Market estimates and forecasts by component, 2014 - 2024 (USD Million)
  • TABLE 4: Market estimates and forecasts by display, (USD Million) 2014 - 2024
  • TABLE 4: Market estimates and forecasts by application, 2014 - 2024 (USD Million)
  • TABLE 5: AR - Key market driver impact
  • TABLE 6: AR - Key market restraint impact
  • TABLE 7: Key AR vendors
  • TABLE 8: Global hardware market, 2014 - 2024 (USD Million)
  • TABLE 9: Global harwdare market by region, 2014 - 2024 (USD Million)
  • TABLE 10: Global software market, 2014 - 2024 (USD Million)
  • TABLE 11: Global software market by region, 2014 - 2024 (USD Million)
  • TABLE 8: Global HMD market, 2014 - 2024 (USD Million)
  • TABLE 9: Global HMD market by region, 2014 - 2024 (USD Million)
  • TABLE 10: Global HUD market, 2014 - 2024 (USD Million)
  • TABLE 11: Global HUD market by region, 2014 - 2024 (USD Million)
  • TABLE 8: Global smart glass market, 2014 - 2024 (USD Million)
  • TABLE 9: Global smart glass market by region, 2014 - 2024 (USD Million)
  • TABLE 10: Global aerospace & defense market, 2014 - 2024 (USD Million)
  • TABLE 11: Global aerospace & defense market by region, 2014 - 2024 (USD Million)
  • TABLE 8: Global medical market, 2014 - 2024 (USD Million)
  • TABLE 9: Global medical market by region, 2014 - 2024 (USD Million)
  • TABLE 10: Global gaming market, 2014 - 2024 (USD Million)
  • TABLE 11: Global gaming market by region, 2014 - 2024 (USD Million)
  • TABLE 8: Global industrial market, 2014 - 2024 (USD Million)
  • TABLE 9: Global industrial market by region, 2014 - 2024 (USD Million)
  • TABLE 10: Global automotive market, 2014 - 2024 (USD Million)
  • TABLE 11: Global automotive market by region, 2014 - 2024 (USD Million)
  • TABLE 8: Global e-commerce &retail market, 2014 - 2024 (USD Million)
  • TABLE 9: Global e-commerce & retail market by region (USD Million),2014 - 2024
  • TABLE 10: Global others market, 2014 - 2024 (USD Million)
  • TABLE 11: Global others market by region, 2014 - 2024 (USD Million)
  • TABLE 12: North America market by component, 2014 - 2024 (USD Million)
  • TABLE 12: North America market by display, 2014 - 2024 (USD Million)
  • TABLE 12: North America market by application, 2014 - 2024 (USD Million)
  • TABLE 13: U.S. market by component, 2014 - 2024 (USD Million)
  • TABLE 12: U.S. market by display, 2014 - 2024 (USD Million)
  • TABLE 12: U.S. market by application, 2014 - 2024 (USD Million)
  • TABLE 14: Canada market by component, 2014 - 2024 (USD Million)
  • TABLE 12: Canada market by display, 2014 - 2024 (USD Million)
  • TABLE 12: Canada market by application, 2014 - 2024 (USD Million)
  • TABLE 15: Europe market by component, 2014 - 2024 (USD Million)
  • TABLE 12: Europe market by display, 2014 - 2024 (USD Million)
  • TABLE 12: Europe market by application, 2014 - 2024 (USD Million)
  • TABLE 16: Germany market by component, 2014 - 2024 (USD Million)
  • TABLE 12: Germany market by display, 2014 - 2024 (USD Million)
  • TABLE 12: Germany market by application, 2014 - 2024 (USD Million)
  • TABLE 17: UK market by component, 2014 - 2024 (USD Million)
  • TABLE 12: UK market by display, 2014 - 2024 (USD Million)
  • TABLE 12: UK market by application, 2014 - 2024 (USD Million)
  • TABLE 18: Asia-Pacific market by component, 2014 - 2024 (USD Million)
  • TABLE 12: Asia-Pacific market by display, 2014 - 2024 (USD Million)
  • TABLE 12: Asia-Pacific market by application, 2014 - 2024 (USD Million)
  • TABLE 19: China market by component, 2014 - 2024 (USD Million)
  • TABLE 12: China market by display, 2014 - 2024 (USD Million)
  • TABLE 12: China market by application, 2014 - 2024 (USD Million)
  • TABLE 20: India market by component, 2014 - 2024 (USD Million)
  • TABLE 12: India market by display, 2014 - 2024 (USD Million)
  • TABLE 12: India market by application, 2014 - 2024 (USD Million)
  • TABLE 21: Japan market by component, 2014 - 2024 (USD Million)
  • TABLE 12: Japan market by display, 2014 - 2024 (USD Million)
  • TABLE 12: Japan market by application, 2014 - 2024 (USD Million)
  • TABLE 12: Korea market by component, 2014 - 2024 (USD Million)
  • TABLE 12: Korea market by display, 2014 - 2024 (USD Million)
  • TABLE 12: Korea market by application, 2014 - 2024 (USD Million)
  • TABLE 12: Taiwan market by component, 2014 - 2024 (USD Million)
  • TABLE 12: Taiwan market by display, 2014 - 2024 (USD Million)
  • TABLE 12: Taiwan market by application, 2014 - 2024 (USD Million)
  • TABLE 22: Latin America market by component, 2014 - 2024 (USD Million)
  • TABLE 12: Latin America market by display, 2014 - 2024 (USD Million)
  • TABLE 12: Latin America market by application, 2014 - 2024 (USD Million)
  • TABLE 25: MEA market by component, 2014 - 2024 (USD Million)
  • TABLE 12: MEA market by display, 2014 - 2024 (USD Million)
  • TABLE 12: MEA market by application, 2014 - 2024 (USD Million)

List of Figures

  • FIG. 1: AR market segmentation
  • FIG. 2: Global AR market, 2014 - 2024 (USD Million)
  • FIG. 3: ARvalue chain analysis
  • FIG. 4: AR service market dynamics
  • FIG. 5: Key opportunities prioritized
  • FIG. 6: AR - Porter's analysis
  • FIG. 7: AR - PESTEL analysis
  • FIG. 8: AR market share by component, 2014 & 2024
  • FIG. 9: AR market share by display, 2014 & 2024
  • FIG. 10: AR market share by application, 2014 & 2024
  • FIG. 11: AR market share by region, 2014 & 2024
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