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市場調查報告書
未來展望:中東、非洲為求有效的市民管理，活用線上社群媒體
Perspective: Leveraging Online Social Media for Effective Citizen Engagement in the Middle East and Africa Region
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未來展望:中東、非洲為求有效的市民管理，活用線上社群媒體 是由出版商IDC Government Insights在2011年12月所出版的。
這份英文市場調查報告書包含Pages: 13 價格從美金4800起跳。
本報告提供中東和非洲的線上社群媒體急速成長的說明，其活性因子相關 以埃及與阿拉伯聯合大公國為例，加入政府的對應方法及課題等資料，為您概述為以下內容。
關於本未來展望報告
- 線上社群媒體的成長:概要
- 線上社群媒體透過市民的引進而擴大
- 線上社群媒體的引進活性因子
- 青年人口
- 上網服務的擴大
- 智慧型手機的引進
- 通訊語音連接的收益減少
- 市民、政府間，互相交流的影響
- 埃及的線上社群媒體革命
- 阿拉伯聯合大公國利用線上社群媒體的方法
- 透過線上社群媒體，政府、市民間交流的障礙
- 透過線上社群媒體，有效的市民管理的開發
參考資料
This IDC Government Insights Perspective illustrates the rapid growth of online social media within the Middle East and Africa region and outlines the key drivers behind this rapid growth in citizen adoption. Taking the examples of Egypt and the United Arab Emirates, this report also examines how regional governments are responding to this evolving dynamic and the challenges they face as they look to roll out relevant Web 2.0 initiatives to engage with citizens and residents better.
Table of Contents
In This Perspective
The Growth of Online Social Media: An Overview
Increasing Citizen Adoption of Online Social Media
Drivers of Online Social Media Adoption
Impact on Citizen Interactions with the Government
Obstacles to Government-Citizen Engagement Through Online Social Media
Developing Effective Citizen Engagement through Online Social Media
Learn More
Table: Estimated Number of Facebook Users and Facebook Penetration by Region
Table: Percentage of Smartphones of Total Mobile Handset Sales in Select MEA Countries
Table: African Mobile Telecom Providers' Blended Average Revenue per User, 2010-2014 (in US$)
Table: Spectrum of Government-Initiatives To Leverage Online Social Media for Citizen Engagement
Figure: Google vs. Facebook, Global Daily Reach (in Percentage)
Figure: Top 10 MEA Countries in terms of Facebook Penetration (and Comparative Penetration Rates in Select Western European Countries)
Figure: African Telecommunications Providers' Blended Average Revenue per User, 2010-2014 (in US$)
Figure: Statistics Center Abu Dhabi Census Challenge 2011 Mobile Application Screenshot
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