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市場調查報告書

行動訊息應用程式的全球市場

Mobile Messaging Apps

出版商 Global Industry Analysts, Inc. 商品編碼 352664
出版日期 內容資訊 英文 312 Pages
商品交期: 最快1-2個工作天內
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行動訊息應用程式的全球市場 Mobile Messaging Apps
出版日期: 2016年02月01日 內容資訊: 英文 312 Pages
簡介

本報告涵括行動訊息應用程式的全球市場之美國,加拿大,日本,歐洲,亞太地區,中東·非洲南美以及其他各地區分析,到2020年為止的市場預測,主要業者簡介等資訊。

第1章 簡介,調查手法,產品定義

第2章 摘要整理

  • 產業概要
    • 「與社群產生關係」趨勢之擴大促使訊息應用程式有成長趨勢
    • 智慧型手機的滲透增加促使市場急速成長
    • 平板電腦的銷售額增加促使訊息應用程式的成長
    • 行動網際網路利用模式的有利趨勢提升市場展望
  • 競爭方案
    • 行動傳訊:多數供應商形成的市場
    • Facebook和騰訊領導的全球訊息應用程式市場
    • WhatsApp
    • Facebook Messenger
    • WeChat
    • 地區性的支配:市場的主要特徵
    • 其他受歡迎的訊息應用程式概要
    • Blackberry Messenger
    • Hike Messenger
    • Kakaotalk
    • Line
    • MessageMe
    • Nimbuzz
    • Skype
    • Snapchat
    • Telegram
    • Viber
    • 為擴大用戶層發展正確版本的供應商
    • M&a活動的增加
    • 在行動訊息應用程式市場上熱門的M&A (2013∼2015年)
  • 收益的釀造和企業化的機會
    • 廣告:訊息應用程式的第一收益源
    • 各產業行動廣告的趨勢加速了訊息App內廣告費
    • 內容行銷這個有效收益源的出現
    • 應用程式供應商關注帶來附加收益的貼圖
    • 付款服務擴大了新企業化機會
  • 熱門的市場趨勢與成長促進要素
    • 訊息應用程式──社群網路的下一個邏輯性延伸的出現
    • 超越第一訊息發送媒體──SMS的訊息應用程式
    • 追求市場上目光的一時性應用程式
    • 雲端基礎的訊息應用程式具有戰場性市場機會
    • 具有最尖端安全功能的應用程式需求擴大
    • 在企業間環境居於優勢的訊息應用程式
    • 進行中的組織結構性變化推進訊息應用程式的強力產業案例
    • 企業行動的主流印象擴大訊息應用程式的市場機會
    • 對BYOD的信賴擴大維繫訊息應用程式的需求
    • 穿戴式訊息應用程式:新的一時性流行
    • 智慧型手機的全球市場概要
  • 智慧型手機的全球市場概要
    • 智慧型手機:「智慧型」通訊
    • 「多樣性」:智慧型手機的特性
    • 產品的創新:智慧型手機市場特性
    • 有利的人口結構趨勢強化市場展望
    • 開發中國家持續推動智慧型手機市場的成長
    • 中國:全球最大的智慧型手機市場
    • 印度:最快速成長的智慧型手機市場
    • 智慧型手機市場:激烈競爭
    • Samsung和Apple面臨來自中國品牌的競爭
  • 產品概要
  • 新產品/創新
  • 最近的產業的活動
  • 主要全球營運
  • 全世界的市場展望

第3章 市場分析

  • 美國
  • 加拿大
  • 日本
  • 歐洲
    • 法國
    • 德國
    • 義大利
    • 英國
    • 西班牙
    • 俄羅斯
    • 其他歐洲
  • 亞太地區
    • 中國
    • 印度
    • 其他亞太地區
  • 中東·非洲
  • 南美
    • 巴西
  • 其他地區

第4章 比較展望

目錄
Product Code: MCP-7955

This report analyzes the worldwide markets for Mobile Messaging Apps in Number of Users (in Thousands). The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America. Annual estimates and forecasts are provided for the period 2014 through 2020. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 118 companies including many key and niche players such as -

Alibaba Group Holding Limited
Apple Inc.
BlackBerry Limited
Facebook, Inc.
Hike Ltd.

Table of Contents

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

  • Study Reliability and Reporting Limitations
  • Disclaimers
  • Data Interpretation & Reporting Level
    • Quantitative Techniques & Analytics
  • Product Definitions and Scope of Study

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW

  • A Prelude
    • Table 1: Worldwide Mobile Messaging Apps Penetration by Region: 2015 & 2018 (as % of total Mobile Phone Users) (includes corresponding Graph/Chart)
    • Table 2: Worldwide Mobile Messaging Apps Penetration by Region: 2015 & 2018 (as % of total Mobile Internet Users) (includes corresponding Graph/Chart)
  • Increased Inclination towards 'Social Connectedness' Builds Momentum for Messaging Apps
  • Growing Penetration of Smartphones Turbo Charges Market Growth
    • Table 3: Global Mobile Phones Market: Percentages Share Breakdown of Shipments by Feature Phones and Smartphones: 2011, 2013, 2015, & 2017 (includes corresponding Graph/Chart)
  • Messaging Apps Benefit from Growing Tablet Sales
  • Positive Trend in Mobile Internet Usage Patterns Elevates Market Prospects
    • Table 4: Global Mobile Internet Active Subscriptions by Geographic Region (2015): Number of Subscriptions in Million (includes corresponding Graph/Chart)
    • Table 5: Monthly Mobile Data Traffic (in MB) for Smartphones, Mobile PCs and Tablets: 2014 & 2020 (includes corresponding Graph/Chart)
    • Table 6: Global Mobile Data Traffic by Application Segment (2015 & 2020): Percentage Breakdown of Contribution by Audio, File Sharing, Other Encrypted Applications, Social Networking, Software Downloads and Updates, Video, Web Browsing, and Other Applications (includes corresponding Graph/Chart)

2. COMPETITIVE SCENARIO

  • Mobile Messaging: A Market Characterized by Large Number of Vendors
  • Facebook & Tencent Lead the Global Messaging App Market
  • WhatsApp
  • Facebook Messenger
  • WeChat
    • Table 7: Leading Messaging Apps by Number of Monthly Active Users (MAUs) (in million) as of Q3 2015 (includes corresponding Graph/Chart)
    • Select Leading Mobile Messaging Apps and Features: A Snapshot
  • Regional Dominance: A Key Characteristic of the Market
  • An Overview of Select Other Popular Messaging Apps
  • Blackberry Messenger
  • Hike Messenger
  • Kakaotalk
  • Line
  • MessageMe
  • Nimbuzz
  • Skype
  • Snapchat
  • Telegram
  • Viber
  • Vendors Roll-Out Lightweight Versions to Enhance Audience Base
  • Market Sees Rise in M&A Activity
  • Select Merger & Acquisition (M&A) Deals in the Mobile Messaging Apps Market (2013-2015)

3. REVENUE CREATION & MONETIZATION OPPORTUNITIES

  • Advertising: A Primary Revenue Generation Channel for Messaging Apps
  • High Tide in Mobile Advertisement Vertical to Accelerate Ad Volumes in Messaging Apps
  • Content Marketing Emerges as a Viable Revenue Generation Channel
  • App Vendors Focus on Stickers to Generate Additional Revenues
  • Payment Services Extend Novel Monetization Opportunities

4. NOTEWORTHY MARKET TRENDS & GROWTH DRIVERS

  • Messaging Apps Emerge as Next Logical Extension of Social Networking
  • Messaging Apps to Surpass SMS as Primary Messaging Medium
  • Ephemeral Apps Seek Market Prominence
  • Cloud-based Messaging Apps Exhibit Potential Opportunities
  • Security Emerges as Main Focus Area in Mobile Messaging
  • Market Sees Growing Demand for Apps with Advanced Security Features
  • Messaging Apps Gain Precedence in Enterprise Environments
  • Ongoing Changes in Organizational Structure Instigate a Strong Business Case for Messaging Apps
  • Mainstream Image of Enterprise Mobility Extends Opportunities for Messaging Apps
    • Table 8: Global Workforce Population (2009 & 2015): Percentage Share Breakdown of Employees by Nature of Work (includes corresponding Graph/Chart)
    • Table 9: Global Mobile Workforce Population (2009 & 2015): Breakdown of Number of Mobile Employees in Million by Region/Country (includes corresponding Graph/Chart)
    • Table 10: Global Mobile Workforce Population (2015): Penetration of Mobile Employees by Region/Country (includes corresponding Graph/Chart)
  • Increased Reliance on BYOD Props Up Demand for Messaging Apps
    • Key Factors Encouraging BYOD Trend among Enterprises Ranked by Importance Attached by Enterprises
  • Messaging Apps for Wearables: The New Fad

5. AN OVERVIEW OF GLOBAL SMARTPHONES MARKET

  • Smartphones: Communicating the 'Smart Way'
  • 'Versatility': The Hallmark of Smartphones
  • Product Innovations: Hallmark of Smartphones Market
  • Favorable Demographic Trends Strengthen Market Prospects
  • Developing Countries Continue to Drive Smartphone Market Growth
    • Table 11: Increasing Middle-Class Consumer Spending Across Developing Regions: 2015 & 2030 (includes corresponding Graph/Chart)
    • Table 12: Global Smartphones Market - Major Countries Ranked by CAGR for 2014-2020: US, Canada, Japan, France, Germany, Italy, UK, Russia, China, India, and Brazil (includes corresponding Graph/Chart)
  • China: The World's Largest Smartphones Market
  • India: The Fastest Growing Smartphone Market in the World
  • Smartphones Marketplace: Extremely Competitive
    • Table 13: Leading Players in the Global Smartphones Market (2014): Percentage Share Breakdown of Smartphone Shipments for Apple, Coolpad, HTC, Huawei, Lenovo, LG, Motorola, Samsung, Sony, Xiaomi, ZTE, and Others (includes corresponding Graph/Chart)
  • Samsung and Apple Face Increasing Competition from Chinese Brands

6. PRODUCT OVERVIEW

  • Introduction
  • Key Features
  • Convenient Messaging
  • Voice Chat
  • Video Chat
  • Photo Sharing
  • Location Sharing
  • Group Conversations
  • Stickers
  • Read Notifications
  • Cross-Platform Functionality
  • Advantages
  • Free Service
  • No Need for Cellular Connectivity
  • Seamless Conversations
  • Flexible Sharing of Content
  • High Engagement Levels
  • Superior User Experience
  • Limitations
  • Need for Internet Connectivity
  • Communication Only with Pre-Existing Connections
  • Both the Parties Should Have Same App

7. PRODUCT INTRODUCTIONS/LAUNCHES

  • LinkedIn Launches Lookup
  • SOMA Messenger Launches Messaging App
  • Everbridge Unveils HipaaChat Mobile Messaging App
  • Acumen Innovations Unveils Safekeep
  • TigerText Introduces TigerText for Apple Watch
  • reTXT Labs Introduces reTXT Mobile Messaging App
  • Microsoft Rolls Out Skype for Business for iPhone and iPad Business Users
  • Microsoft Unveils Skype Messaging Apps for Windows 10
  • PingTank Launches 2D/3D Animated Messaging App for iOS
  • Viber Launches Services for Businesses
  • Yahoo Unveils Livetext Mobile Messaging App
  • GetClose Offers GetClose Messaging App on iOS App Store
  • Sparkcentral Introduces Mobile In-App Messaging Solution for Enterprises
  • SecureCom(tm) Mobile Launches SecureCom(tm) Private Messaging App for iOS
  • Line Introduces Line Lite
  • Myriad Group Introduces New Version of msngr
  • Hike Introduces New Voice-Calling Feature on Hike Android App
  • Quikr Rolls Out Quikr Nxt Messaging Application
  • Truecaller Launches Truemessenger
  • Reliance Jio Infocomm Introduces Jio Chat
  • PChome Online Releases PChome IM
  • Mobilink Launches Urdu Version of WhatsApp Android Messaging App
  • Social Ink Introduces Ink Messenger
  • Autodesk Launches Autodesk Instant Mobile Messaging App for Enterprises
  • Path Releases Path Talk Messaging App
  • AirWatch Introduces AirWatch Chat
  • Spok Introduces Spok Mobile Version 4.0
  • FlareWorks Launches Flares
  • Chaatz Unveils Chaatz for Google Glass
  • 4talk Global Rolls Out iOS Support for Cross-Platform Cloud Messaging Service
  • Inbox Messenger Rolls Out Advanced Messaging App
  • Open Garden Unveils New Features for FireChat Messaging App
  • John McAfee Introduces Chadder
  • Fleksy Releases Fleksy Messenger App
  • SecureCom Mobile Unveils SecureCom Text Messaging App
  • Validian to Develop Secure Mobile Messaging App
  • Deutsche Post Unveils SIMSme
  • Golden Frog Unveils Cyphr
  • Telekom Malaysia Launches HyppMe
  • comiXchat Announces Availability on iOS, Android and Windows Platforms
  • Facebook Launches Slingshot
  • KakaoTalk to Launch News Content Service
  • Samsung Rolls Out ChatON v.3.5
  • Iusacell Launches Messaging App
  • Mobli Media Unveils MIRAGE 2.0
  • AnswerFirst Communications Rolls Out miSecure Messaging
  • Acesse Unveils YouChat
  • Sprint Introduces Messaging Plus Mobile Messaging App
  • Orange Introduces Libon Messaging App for Android
  • TourRadar Introduces 'Meet Other' for iOS
  • NetEase and China Telecom Launch Yixin
  • Sina Launches WeMeet Messaging App
  • Nimbuzz Rolls Out New Redesigned Nimbuzz Messaging App

8. RECENT INDUSTRY ACTIVITY

  • Google Snaps Up Jibe Mobile
  • Photobucket Takes Over Lasso Chat and Photo Messaging Application
  • SignalShare Snaps Up Incubite
  • Hike Takes Over Zip Phone
  • Tencent Holdings Invests in Kik Interactive
  • Fundamental Applications Takes Over Foro Technologies
  • BlockTrail Takes Over SendChat
  • Facebook Takes Over WhatsApp
  • Google Takes Over Emu
  • Path Talk Acquires TalkTo
  • Yahoo Takes Over MessageMe
  • Alibaba Invests in Tango
  • Yahoo Snaps Up Blink
  • Dropbox Takes Over Droptalk
  • Rakuten Takes Over Viber
  • Kakao and Daum Merge to form Daum Kakao
  • Kirusa Takes Over Saya Mobile
  • Kirusa Snaps Up Cooltok
  • China Mobile to Merge Fei Liao and Fetion IM Platforms
  • One97 Communications Acquires Plustxt
  • IGAWorks Inks Agreement with Kakao
  • Globe Telecom Collaborates with Viber

9. FOCUS ON SELECT GLOBAL PLAYERS

  • Alibaba Group Holding Limited (China)
  • Apple Inc. (US)
  • BlackBerry Limited (Canada)
  • Facebook, Inc. (US)
  • WhatsApp Inc. (US)
  • Hike Ltd. (India)
  • Kakao Corp. (South Korea)
  • Kik Interactive Inc. (Canada)
  • LINE Corporation (Japan)
  • Myriad Group AG (Switzerland)
  • Nimbuzz Technologies India Pvt. Ltd. (India)
  • Skype Technologies (Luxembourg)
  • Snapchat, Inc. (US)
  • Tango (US)
  • Telegram Messenger LLP (Germany)
  • Tencent Holdings Limited (China)
  • Viber Media S.a r.l (Cyprus)
  • Yahoo!, Inc. (US)

10. GLOBAL MARKET PERSPECTIVE

    • Table 14: World Recent Past, Current and Future Analysis for Mobile Messaging Apps by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets Independently Analyzed with Number of Users in Thousands for Years 2014 through 2020 (includes corresponding Graph/Chart)
    • Table 15: World 6-Year Perspective for Mobile Messaging Apps by Geographic Region - Percentage Breakdown of Number of Users for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets for Years 2015 & 2020 (includes corresponding Graph/Chart)

III. MARKET

1. THE UNITED STATES

  • A. Market Analysis
    • Inclination towards 'Social Connectedness' Fuels Market Growth
    • Table 16: Mobile Messaging Apps Penetration in North America: 2014 & 2018 (includes corresponding Graph/Chart)
    • Table 17: The US Messaging App Market (2015): Percentage Share Breakdown of Users by Age Group (includes corresponding Graph/Chart)
    • Table 18: The US Messaging App Market (2015): Percentage Share Breakdown of Users by Gender (includes corresponding Graph/Chart)
    • High Penetration of Smart Devices Drives Adoption of Messaging Apps
      • Favorable Demographic Trends Augment Smartphone Sales
    • Table 19: Smartphone Users (in '000s) in the United States: 2015 & 2020 (includes corresponding Graph/Chart)
    • Table 20: The US Internet Usage Trends Among Smartphone Owners: Percentage Share Breakdown of Internet Users by Key Demographics: 2015 (includes corresponding Graph/Chart)
    • Table 21: Most Popular Activities on Smartphones in the US: 2015 (includes corresponding Graph/Chart)
    • Messaging Apps with Full Security Features Aim to Expand Market Footprint
    • Product Launches
    • Strategic Corporate Developments
    • Select Key Players
  • B. Market Analytics
    • Table 22: The US Recent Past, Current and Future Analysis for Mobile Messaging Apps Market with Number of Users in Thousands for Years 2014 through 2020 (includes corresponding Graph/Chart)

2. CANADA

  • A. Market Analysis
    • Key Statistical Findings
    • Table 23: Canadian Internet Usage Trends Among Smartphone Owners: Percentage Share Breakdown of Internet Users by Key Demographics: 2015 (includes corresponding Graph/Chart)
    • Product Launches
    • Strategic Corporate Developments
    • Select Key Players
  • B. Market Analytics
    • Table 24: Canadian Recent Past, Current and Future Analysis for Mobile Messaging Apps Market with Number of Users in Thousands for Years 2014 through 2020 (includes corresponding Graph/Chart)

3. JAPAN

  • A. Market Analysis
    • Line: The Widely Used Mobile Messaging App in Japan
    • Growing Smartphones Demand Gives Impetus to Market Growth
    • Table 25: Japanese Internet Usage Trends Among Smartphone Owners: Percentage Share Breakdown of Internet Users by Key Demographics: 2015 (includes corresponding Graph/Chart)
    • Product Launch
    • Corporate Development
  • B. Market Analytics
    • Table 26: Japanese Recent Past, Current and Future Analysis for Mobile Messaging Apps Market with Number of Users in Thousands for Years 2014 through 2020 (includes corresponding Graph/Chart)

4. EUROPE

  • A. Market Analysis
    • Table 27: Mobile Messaging Apps Penetration in Europe: 2015 & 2018 (includes corresponding Graph/Chart)
    • European Enterprises Focus on Messaging Apps for Myriad Communication Needs
    • Smartphone Usage Patterns Drive Demand for Messaging Apps in Europe
    • Table 28: Percentage Share Breakdown of Mobile Phone Shipments by Feature Phones and Smartphones in Europe: 2012, 2014 & 2016 (includes corresponding Graph/Chart)
  • B. Market Analytics
    • Table 29: European Recent Past, Current and Future Analysis for Mobile Messaging Apps by Region/Country - France, Germany, Italy, UK, Spain, and Rest of Europe Markets Independently Analyzed with Number of Users in Thousands for Years 2014 through 2020 (includes corresponding Graph/Chart)
    • Table 30: European 6-Year Perspective for Mobile Messaging Apps by Region/Country - Percentage Breakdown of Number of Users for France, Germany, Italy, UK, Spain, and Rest of Europe Markets for Years 2015 & 2020 (includes corresponding Graph/Chart)

4a. France

  • A. Market Analysis
    • Product Launch
  • B. Market Analytics
    • Table 31: French Recent Past, Current and Future Analysis for Mobile Messaging Apps Market with Number of Users in Thousands for Years 2014 through 2020 (includes corresponding Graph/Chart)

4b. Germany

  • A. Market Analysis
    • German Mobile Users Prefer Cloud-based Apps
    • Product Launch
    • Telegram Messenger LLP - A Major Germany-based Company
  • B. Market Analytics
    • Table 32: German Recent Past, Current and Future Analysis for Mobile Messaging Apps Market with Number of Users in Thousands for Years 2014 through 2020 (includes corresponding Graph/Chart)

4c. Italy

  • Market Analysis
    • Table 33: Italian Recent Past, Current and Future Analysis for Mobile Messaging Apps Market with Number of Users in Thousands for Years 2014 through 2020 (includes corresponding Graph/Chart)

4d. The United Kingdom

  • A. Market Analysis
    • Ephemeral Apps Gain Prominence
      • Key Statistical Findings
    • Table 34: The UK Mobile App Market (2015): Percentage Share Breakdown of App Usage by Frequency (includes corresponding Graph/Chart)
    • Table 35: The UK Mobile App Market (2015): Percentage Share Breakdown of App Users by Device Type (includes corresponding Graph/Chart)
    • Table 36: The UK Mobile App Market (2014): Percentage Share Breakdown of Revenues by App Category (includes corresponding Graph/Chart)
  • B. Market Analytics
    • Table 37: The UK Recent Past, Current and Future Analysis for Mobile Messaging Apps Market with Number of Users in Thousands for Years 2014 through 2020 (includes corresponding Graph/Chart)

4e. Spain

  • Market Analysis
    • Table 38: Spanish Recent Past, Current and Future Analysis for Mobile Messaging Apps Market with Number of Users in Thousands for Years 2014 through 2020 (includes corresponding Graph/Chart)

4f. Russia

  • Market Analysis
    • Table 39: Russia Recent Past, Current and Future Analysis for Mobile Messaging Apps Market with Number of Users in Thousands for Years 2014 through 2020 (includes corresponding Graph/Chart)

4g. Rest of Europe

  • A. Market Analysis
    • Product Launches
    • Corporate Development
    • Select Key Players
  • B. Market Analytics
    • Table 40: Rest of European Recent Past, Current and Future Analysis for Mobile Messaging Apps Market with Number of Users in Thousands for Years 2014 through 2020 (includes corresponding Graph/Chart)

5. ASIA-PACIFIC

  • A. Market Analysis
    • Asia-Pacific: The Most Important Market for Messaging Apps
    • Table 41: Mobile Messaging Apps Penetration in Asia-Pacific: 2015 & 2018 (includes corresponding Graph/Chart)
      • Select Mobile Messaging Apps in Asia: A Snapshot
    • Regional Divergence: A Key Characteristic of Asia-Pacific Messaging App Market
    • Table 42: Select Leading Messaging Apps in Asia-Pacific by Number of Monthly Active Users (in million) in 2015 (includes corresponding Graph/Chart)
    • Growing Penetration of Smartphones Fuels Demand Growth for Messaging Apps
  • B. Market Analytics
    • Table 43: Asia-Pacific Recent Past, Current and Future Analysis for Mobile Messaging Apps by Region/Country - China, India, and Rest of Asia-Pacific Markets Independently Analyzed with Number of Users in Thousands for Years 2014 through 2020 (includes corresponding Graph/Chart)
    • Table 44: Asia-Pacific 6-Year Perspective for Mobile Messaging Apps by Region/Country - Percentage Breakdown of Number of Users for China, India, and Rest of Asia-Pacific Markets for Years 2015 & 2020 (includes corresponding Graph/Chart)

5a. China

  • A. Market Analysis
    • Tencent Holdings: The Undisputed Leader in the Chinese Messaging App Market
    • China's Emergence as the Largest Base of Smartphone Users Augurs Well for Market Growth
    • Table 45: Chinese Internet Usage Trends Among Smartphone Owners: Percentage Share Breakdown of Internet Users by Key Demographics: 2015 (includes corresponding Graph/Chart)
    • Chinese Mobile User Prefer Social Messaging Ahead of SMS
    • Product Launches
    • Corporate Development
    • Select Key Players
  • B. Market Analytics
    • Table 46: Chinese Recent Past, Current and Future Analysis for Mobile Messaging Apps Market with Number of Users in Thousands for Years 2014 through 2020 (includes corresponding Graph/Chart)

5b. India

  • A. Market Analysis
    • Strong Growth in Smartphone Sales Bodes Well for Market Growth
      • Key Statistical Findings
    • Table 47: Smartphone Penetration in India by Age: 2015 (includes corresponding Graph/Chart)
    • Table 48: Indian Internet Usage Trends Among Smartphone Owners: Percentage Share Breakdown of Internet Users by Key Demographics: 2015 (includes corresponding Graph/Chart)
    • Table 49: Most Performed Activity Using Smartphones: 2015 (includes corresponding Graph/Chart)
    • Product Launches
    • Strategic Corporate Developments
    • Select Key Players
  • B. Market Analytics
    • Table 50: Indian Recent Past, Current and Future Analysis for Mobile Messaging Apps Market with Number of Users in Thousands for Years 2014 through 2020 (includes corresponding Graph/Chart)

5c. Rest of Asia-Pacific

  • A. Market Analysis
    • Kakaotalk: A Widely Used Messaging App in South Korea
    • Australia: A High Potential Market
    • Product Launches
    • Strategic Corporate Developments
    • Kakao Corp. - A Major South Korea-based Company
  • B. Market Analytics
    • Table 51: Rest of Asia-Pacific Recent Past, Current and Future Analysis for Mobile Messaging Apps Market with Number of Users in Thousands for Years 2014 through 2020 (includes corresponding Graph/Chart)

6. THE MIDDLE EAST & AFRICA

  • A. Market Analysis
    • Growing Penetration of Smart Devices Creates Strong Business Case for Messaging Apps in The Middle East
    • Table 52: Mobile Messaging Apps Penetration in the Middle East & Africa (2015 & 2018) (includes corresponding Graph/Chart)
      • Key Statistical Findings
    • Table 53: The Middle East & Africa Mobile Phones Market: Percentage Share Breakdown of Shipments by Feature Phones and Smartphones for the Years 2012, 2014 & 2016P (includes corresponding Graph/Chart)
    • Table 54: Saudi Arabian Internet Usage Trends Among Smartphone Owners: Percentage Share Breakdown of Internet Users by Key Demographics: 2015 (includes corresponding Graph/Chart)
    • Table 55: South African Internet Usage Trends Among Smartphone Owners: Percentage Share Breakdown of Internet Users by Key Demographics: 2015 (includes corresponding Graph/Chart)
    • Product Launch
    • Corporate Development
  • B. Market Analytics
    • Table 56: The Middle East & Africa Recent Past, Current and Future Analysis for Mobile Messaging Apps Market with Number of Users in Thousands for Years 2014 through 2020 (includes corresponding Graph/Chart)

7. LATIN AMERICA

  • A. Market Analysis
    • Table 57: Mobile Messaging Apps Penetration in Latin America: 2015 & 2018 (includes corresponding Graph/Chart)
    • Latin America: A Market Laden with Potential Opportunities
  • B. Market Analytics
    • Table 58: Latin American Recent Past, Current and Future Analysis for Mobile Messaging Apps by Region/Country - Brazil and Rest of Latin America Markets Independently Analyzed with Number of Users in Thousands for Years 2014 through 2020 (includes corresponding Graph/Chart)
    • Table 59: Latin American 6-Year Perspective for Mobile Messaging Apps by Region/ Country - Percentage Breakdown of Number of Users for Brazil and Rest of Latin America Markets for Years 2015 & 2020 (includes corresponding Graph/Chart)

7a. Brazil

  • A. Market Analysis
    • Brazilian Smartphone Market: An Overview
    • Table 60: Brazilian Internet Usage Trends among Smartphone Owners: Percentage Share Breakdown of Internet Users by Key Demographics: 2015 (includes corresponding Graph/Chart)
  • B. Market Analytics
    • Table 61: Brazilian Recent Past, Current and Future Analysis for Mobile Messaging Apps Market with Number of Users in Thousands for Years 2014 through 2020 (includes corresponding Graph/Chart)

7b. Rest of Latin America

  • A. Market Analysis
    • Product Launch
  • B. Market Analytics
    • Table 62: Rest of Latin America Recent Past, Current and Future Analysis for Mobile Messaging Apps Market with Number of Users in Thousands for Years 2014 through 2020 (includes corresponding Graph/Chart)

IV. COMPETITIVE LANDSCAPE

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