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市場調查報告書

平板手機的全球市場

Phablets

出版商 Global Industry Analysts, Inc. 商品編碼 339791
出版日期 內容資訊 英文 228 Pages
商品交期: 最快1-2個工作天內
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平板手機的全球市場 Phablets
出版日期: 2015年07月01日 內容資訊: 英文 228 Pages
簡介

本報告提出平板手機的全球市場,提供美國、加拿大、日本、歐洲、亞太地區、中東□非洲、拉丁美洲等地區的個別分析,加上2013年至2020年各年的實績/評估及預測,同時彙整56家主要企業及利基企業的簡介資料。

第1章 簡介、調查方法、產品定義

  • 調查可靠性與報告限制
  • 免責聲明
  • 資料解釋與報告層級
    • 定量技法與分析方法
  • 產品定義與調查範圍

第2章 報告摘要

  • 產業概要
    • 智慧型手機的娛樂裝置化宣告「平板手機」時代的到來
    • Fab Facts反映出平板手機的人氣急速上昇
    • 平板手機:最快速成長的外形
    • 市場的命運本質上是與行動通訊產業息息相關
    • 智慧型手機的普及:平板手機市場的成長基礎
    • 全球展望
    • 發展中國家持續提供巨大成長機會
    • 中國:最重要的智慧型手機市場主導全球的平板手機出貨量
  • 競爭
    • 平板手機市場:競爭非常激烈
    • Samsung短期內主導平板手機市場
    • Samsung面臨來自中國品牌的競爭增加
    • 行動OS情勢
    • 應用程式支撐生態系統:OS成功的重要促進因素
    • Android OS做為明確的市場領導者而抬頭
  • 市場動向、課題、市場發展促進因素
    • 更大畫面的穩定需求提供具吸引力的媒體及遊戲體驗:強力的成長促進因素
    • 平板手機長期來說將蠶食平板電腦與PC的出貨量
    • 行動數據傳輸的增加確立市場成長的良好基礎
    • 平板手機的創新與發展:牽引成長
    • 創新晶片組設計提升顯示器性能
    • 手勢辨識應用程式
    • 畫面分割的便利
    • 響應式網頁設計
    • 連接性的專注促使整合
    • 創新應用程式的普及擴大為市場的良好徵兆
    • 平板手機實現更佳應用程式:應用程式開發人員的福音
    • 行動友好網站的人氣上昇促進平板手機的需求
    • 「移動社交網絡」促進市場擴大
    • 平板手機:M商務的主要實現要素
    • 主要的創新M商務行動應用程式:應用程式名稱與概要
    • 平板手機:行動金融的首選外形
    • 企業行動通訊與BYOD促成市場滲透
    • 客製化應用程式開發的缺席:企業導入平板手機的主要擔憂
    • 無線遊戲容易提供機會
    • 平板手機給流行產業帶來創新
    • 網路用戶群的擴大創造巨大的市場機會
    • 機會指標
    • 各種E市場行銷通路浮現出主要零售手段
    • 有利的人口趨勢加強市場前景
    • 機會指標
  • 產品概要
    • 簡介
    • 平板手機的歷史與發展
    • 平板手機的作業系統
  • 產品創新/發表
  • 產業最新動向
  • 主要國際企業
  • 全球市場展望

第3章 市場

  • 美國
  • 加拿大
  • 日本
  • 歐洲
    • 法國
    • 德國
    • 義大利
    • 英國
    • 西班牙
    • 俄羅斯
    • 其他歐洲各國
  • 亞太地區
    • 中國
    • 印度
    • 韓國
    • 其他亞太地區各國
  • 中東□非洲
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他拉丁美洲各國

第4章 競爭情勢

目錄
Product Code: MCP-7958

This report analyzes the worldwide markets for Phablets in Thousand Units. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America. Annual estimates and forecasts are provided for the period 2013 through 2020. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 56 companies including many key and niche players such as -

ASUSTeK Computer Inc.
Apple Inc.
Blackberry
Dell Inc.
Google Inc.

Table of Contents

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

  • Study Reliability and Reporting Limitations
  • Disclaimers
  • Data Interpretation & Reporting Level
    • Quantitative Techniques & Analytics
  • Product Definitions and Scope of Study

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW

  • Smartphones as Entertainment Devices Heralds the Advent of 'Phablets'
  • Fab Facts Reflecting Surging Popularity of Phablets
  • Phablets: The Fastest Growing Form Factor
    • Table 1: Global Market for Smart Mobile Devices (Phones & Tablets) by Type (2013 & 2014): Percentage Breakdown of Volume Sales for Full-size Tablets, Medium Phones, Phablets, Small Phones, and Small Tablets (includes corresponding Graph/Chart)
    • Table 2: Apps Usage Pattern by Device Type (2013 & 2014): Percentage Breakdown of Time Spent on Full-size Tablets, Medium Phones, Phablets, Small Phones, and Small Tablets (includes corresponding Graph/Chart)
    • Table 3: Reading Habits by Device Type (2013 & 2014): Percentage Breakdown of Time Spent on Books using Full-size Tablets, Medium Phones, Phablets, Small Phones, and Small Tablets (includes corresponding Graph/Chart)
    • Table 4: The Evolving Screen Size of Mobile Phones over the Period 2007-2014
  • Market Fortunes Intrinsically Tied to the Mobile Communications Industry
    • Table 5: Global Mobile Telecommunications Sector (2014): Number of Mobile Cellular Subscriptions and Active Mobile Broadband Subscriptions for the Americas, Europe, CIS Countries, Asia-Pacific, the Middle East, and Africa (includes corresponding Graph/Chart)
    • Table 6: Top 10 Countries Worldwide with the Highest Penetration of Mobile Subscriptions (2013): Mobile Subscriptions as a Percentage of Total Population by Country (includes corresponding Graph/Chart)
    • Table 7: Mobile Subscriptions Worldwide (2014E): Percentage Breakdown by Country (includes corresponding Graph/Chart)
    • Table 8: Top 10 Countries Worldwide with Active Mobile Subscriptions (in Millions): 2014E (includes corresponding Graph/Chart)
    • Table 9: Mobile Penetration Rate (%) Worldwide by Geographic Region: 2014E (includes corresponding Graph/Chart)
    • Table 10: Mobile Penetration (as a Percentage of Total Population) for Major Countries Worldwide: 2014E (includes corresponding Graph/Chart)
  • Smartphone Penetration: Foundation for Phablet Market Growth
    • Table 11: Smartphone Penetration Worldwide (as a Percentage of Total Population) for Major Countries: 2014 (includes corresponding Graph/Chart)
    • Table 12: Smartphone Penetration Rate (%) for Select Countries Worldwide as a Percentage of Mobile Phone Users: 2014 (includes corresponding Graph/Chart)
  • Global Outlook
  • Developing Countries Continue to Offer Significant Growth Opportunities
    • Table 13: Middle-Class Consumer Spending Across Developed and Developing Regions (2013 & 2030F): Percentage Breakdown for North America, Europe, Asia-Pacific, South & Central America, and Rest of World (includes corresponding Graph/Chart)
  • China: The Leading Smartphones Market Dominate Global Phablets Shipments

2. COMPETITION

  • Phablets Market: Extremely Competitive
  • Samsung Leads the Phablets Market in the Near Term
    • Table 14: Leading Phablet Vendors Worldwide (2014): Percentage Market Share Breakdown for Apple, Lenovo, LG, Samsung, ZTE, and Others (includes corresponding Graph/Chart)
    • Leading 10 Phablet Models Worldwide (2015): Details of Market Ranking, Vendor, Model, and Key Features
    • Leading 10 Phablet Models Worldwide (2014): Details of Market Ranking, Vendor, Model, and Key Features
    • Leading 5 Phablet Models Worldwide (2013): Details of Market Ranking, Vendor, Model, and Key Features
    • Table 15: Select Leading Phablet Models and their Screen Size (in Inches): 2015 (includes corresponding Graph/Chart)
  • Samsung Faces Increasing Competition from Chinese Brands
  • The Mobile OS Landscape
  • Apps Support Eco-System: The Focal Driver for OS Success
  • Android OS Emerges as the Clear Market Leader

3. MARKET TRENDS, ISSUES & DRIVERS

  • Robust Demand for Larger Screens Offering Compelling Media and Gaming Experience: A Strong Growth Driver
    • Table 16: Growth in Media Consumption by Type (Jan 2014 to Jan 2015): Percentage Increase for Phablets and All Other Devices (includes corresponding Graph/Chart)
    • Table 17: Media Consumption on Smart Devices by Form-Factor (Jan 2014 to Jan 2015): Percentage Change in Usage for Small Phones, Medium Phones, Phablets, Small Tablets, and Full-size Tablets (includes corresponding Graph/Chart)
  • Phablets to Cannibalize Tablet and PC Shipments in the Long Run
    • Table 18: Global Mobile Device Market by Type (2010-2020): Percentage Breakdown of Shipments for Phablets, Non-Phablet Smartphones, and Tablets (includes corresponding Graph/Chart)
    • Table 19: Global Connected Devices Shipments by Type (2015 & 2018): Percentage Breakdown of Volume Shipments for Desktop PC, Phablets, Portable PC, Smartphone, and Tablet + 2-in1 (includes corresponding Graph/Chart)
    • Table 20: Active Mobile Phone Users by Device Type (February 2013, 2014, & 2015): Percentage Breakdown of Number of Users for Small Phone, Medium Phone, Phablets, Small Tablets, and Full-size Tablets (includes corresponding Graph/Chart)
  • Rising Mobile Data Traffic Sets the Perfect Platform for Market Growth
    • Table 21: Global Mobile Data Traffic: Average Data Volumes per Month (in Exabytes) for the Years 2014 through 2019 (includes corresponding Graph/Chart)
    • Table 22: Global Mobile Data Traffic by Application Segment (2014E and 2020P): Percentage Breakdown of Contribution by Audio, File Sharing, Other Encrypted Applications, Social Networking, Software Downloads and Updates, Video, Web Browsing, and Other Applications (includes corresponding Graph/Chart)
  • Phablets Innovation & Advancements: Spearheading Growth
  • Innovative Chipset Design for Improved Display Performance
  • Gesture Recognition Apps
  • Split Screen Facility
  • Responsive Web Designs
  • Focus on Connectivity Spurs Convergence
  • Increasing Penetration of Innovative Apps Bodes Well for the Market
    • Table 23: Global Mobile App Market (2014 & 2018): Percentage Share Breakdown of Revenues by App Category (includes corresponding Graph/Chart)
  • Phablets Enable Higher App Engagement: A Boon for App Developers
    • Table 24: Percentage Increase in App Engagement for Select Categories in Phones with Screen-size of over 5 inches (includes corresponding Graph/Chart)
  • Rising Popularity of Mobile Friendly Websites Spurs Demand for Phablets
  • 'Social Networking on the Move' Drives Market Expansion
    • Table 25: Average User Time on Apps (2014): Percentage Breakdown of Ad Impressions for Arts & Entertainment, Education, Games, Health & Fitness, Music & Videos, News & Info, Social, Sports, and Others (includes corresponding Graph/Chart)
    • Table 26: Mobile Social Media Apps Market Worldwide (2014E): Percentage of Mobile Users Accessing Social Media Apps in Major Countries (includes corresponding Graph/Chart)
  • Phablets: A Key Enabler of M-Commerce
  • Select Innovative Mobile Apps for M-Commerce: Name and Brief Description
  • Phablets: The Most Preferred Form Factor for Mobile Banking
  • Enterprise Mobility and BYOD Favor Market Penetration
  • Absence of Customized App Development: A Key Concern for Phablet Adoption in Enterprises
  • Wireless Gaming Offers Opportunities on a Platter
  • Phablets Inspire Innovations in the Fashion Industry
  • Expanding Internet User Base Generate Huge Market Opportunities
  • Opportunity Indicators:
    • Table 27: Internet Penetration Rates (%) Worldwide by Geographic Region: 2014E (includes corresponding Graph/Chart)
    • Table 28: Internet Users Worldwide by Geographic Region (2013): Percentage Share Breakdown for Asia-Pacific, Europe, North America, Latin America, Africa, and Middle East (includes corresponding Graph/Chart)
    • Table 29: Number of Users Worldwide (in Billions) for Internet, Social Networks, and Mobile Devices: 2014E (includes corresponding Graph/Chart)
  • E-Marketing Channels Emerge Into a Major Retailing Avenue
  • Favorable Demographic Trends Strengthens Market Prospects
  • Opportunity Indicators:
    • Table 30: Global Middle Class Population (in Millions) by Geographic Region: 2010, 2020P & 2030P (includes corresponding Graph/Chart)
    • Table 31: Global Middle Class Population by Geographic Region: Percentage Share Breakdown for 2010, 2020P & 2030P (includes corresponding Graph/Chart)
    • Table 32: World Population (2013): Percentage Share Breakdown by Age Group - Below 15 Years, 15-64 Years, Above 65 Years (includes corresponding Graph/Chart)
    • Table 33: 15-64 Year Population as a Percentage of Total Population in Select Countries (2013)

4. PRODUCT OVERVIEW

  • Introduction
  • History and Evolution of Phablets
  • Phablet Operating Systems

5. PRODUCT INNOVATIONS/INTRODUCTIONS

  • Oppo Unveils U3
  • Samsung to Launch Galaxy Note 5
  • Xiaomi Launches Mi Note Phablet
  • Lenovo Unveils P90 Phablet
  • Lenovo to Launch K3 Note Phablet in India
  • Microsoft to Launch Two New Phablets
  • HTC Launches One Max Phablet
  • Huawei Introduces Honor 4X and Honor 6 Plus Phablets in India
  • Huawei Unveils MediaPad X2 Phablet
  • LG Introduces G Flex 2 Phablet
  • PowerbyProxi Unveils Wireless Charger for Phablets
  • Xiaomi Launches Redmi Note Phablet
  • Panasonic Introduces P55 phablet
  • Samsung Unveils Galaxy Note 4 Phablet
  • Xolo Introduces PocketPad Q2500 Phablet
  • Samsung to Launch Galaxy Grand 3
  • Celkon Unveils Xion S CT695 Phablet
  • Verizon and Motorola Launches New Droid Turbo Phablet
  • Google Introduces Nexus 6 Phablet and Nexus 9 Tablet
  • ZTE Launches Grand XMax Phablet
  • Sony to Unveil Xperia Z3X Phablet
  • Alcatel Launches Hero 2 Phablet
  • Huawei to Unveil Ascend Mate2 4G Phablet
  • Micromax Unveils Canvas Doodle 3 Phablet
  • ZTE Launches Nubia X6 Phablet
  • LG Launches G Flex Phablet
  • Huawei Introduces Two Novel Phablets Ascend G610 and Ascend G700
  • HTC Launches One Max Phablet
  • ASUS Launches Two New Fonepad Phablets
  • Micromax Launches A240 Phablet
  • Nokia Introduces Two New Phablets
  • Xiaomi Provides Trega 4 Mobile Processor to Mi3
  • Sony to Enter Phablet Market with Sony Xperia Z Ultra
  • Datawind to Unveil Low-Cost 4G LTE Phablets
  • LG Introduces Optimus G Phablet
  • ZTE Launches New ZTE Grand Memo
  • Spice Unveils New Stellar Horizon Pro Mi 505
  • Swipe Unveils Two New Fablets F2 and F3 in India
  • Lava Introduces IRIS 501 Phablet in India

6. RECENT INDUSTRY ACTIVITY

  • Microsoft Unites OS and Hardware Divisions Following Internal Restructuring
  • Xiaomi to Foray into the US Market
  • Lenovo Takes Over Motorola Mobility
  • Microsoft Competes Acquisition of Nokia Devices and Services

7. FOCUS ON SELECT GLOBAL PLAYERS

  • ASUSTeK Computer Inc. (Taiwan)
  • Apple Inc. (US)
  • Blackberry (Canada)
  • Dell Inc. (US)
  • Google Inc. (US)
  • HTC Corporation (Taiwan)
  • Huawei Technologies Co. Ltd. (China)
  • Lenovo (China)
  • Motorola Mobility, Inc. (US)
  • LG Electronics (South Korea)
  • Micromax Informatics Limited (India)
  • Microsoft Corporation (US)
  • Samsung Electronics Co., Ltd (South Korea)
  • Sony Mobile Communications Inc. (Japan)
  • Xiaomi (China)
  • Yulong Computer Telecommunication Scientific Co. Ltd. (Coolpad) (China)
  • ZTE Corporation (China)

8. GLOBAL MARKET PERSPECTIVE

    • Table 34: World Recent Past, Current and Future Analysis for Phablets by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets Independently Analyzed with Annual Shipments in Thousand Units for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 35: World 8-Year Perspective for Phablets by Geographic Region/Country - Percentage Breakdown of Annual Shipments for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets for Years 2013, 2015 and 2020 (includes corresponding Graph/Chart)

III. MARKET

1. THE UNITED STATES

  • A. Market Analysis
    • Surging Demand for Mobile Internet and Data Downloads Drive Market Growth
    • Table 36: Mobile Users Penetration (%) of Leading Smartphone/Phablet Apps in the US: 2014 (includes corresponding Graph/Chart)
    • Table 37: Most Popular Activities on Smartphones/Phablets in the US: 2014 (includes corresponding Graph/Chart)
    • Table 38: Web Traffic by Smartphone Display Size in North America (2013 & 2015): Percentage Breakdown of Data Usage for Display Size 5 and 5+, and Less than 5 Inches (includes corresponding Graph/Chart)
    • Competitive Landscape
    • Table 39: Leading Players in the US Phablets Market (2014): Percentage Market Share Breakdown for Apple, HTC, LG, Motorola, Samsung, and Others (includes corresponding Graph/Chart)
    • Table 40: North America Mobile Web Traffic by Phablet Model (2015): Percentage Breakdown of Data Usage for Apple iPhone 6 Plus, Google Nexus 5, LG G2, LG G3, Motorola Droid Ultra, Samsung Galaxy Note 2, Samsung Galaxy Note 3, Samsung Galaxy Note 4, Samsung Galaxy S4, Samsung Galaxy S5 and Others (includes corresponding Graph/Chart)
      • Despite Apple's Leading Position, Android-Based Phablets Continue to Dominate the Market
    • Product Launches
    • Strategic Corporate Developments
    • Select Key Players
  • B. Market Analytics
    • Table 41: The US Recent Past, Current & Future Analysis for Phablets Market Analyzed with Annual Shipments in Thousand Units for Years 2013 through 2020 (includes corresponding Graph/Chart)

2. CANADA

  • A. Market Analysis
    • Blackberry - A Key Canadian Player
  • B. Market Analytics
    • Table 42: Canadian Recent Past, Current & Future Analysis for Phablets Market Analyzed with Annual Shipments in Thousand Units for Years 2013 through 2020 (includes corresponding Graph/Chart)

3. JAPAN

  • A. Market Analysis
    • Key Trends & Drivers
    • Apple iPhone Make its Presence Felt in the Japanese Market
    • Product Launches
    • Sony Mobile Communications Inc. - A Key Japanese Player
  • B. Market Analytics
    • Table 43: Japanese Recent Past, Current & Future Analysis for Phablets Market Analyzed with Annual Shipments in Thousand Units for Years 2013 through 2020 (includes corresponding Graph/Chart)

4. EUROPE

  • A. Market Analysis
    • Phablets and Smartphones Witness Growth amidst Declining Mobile Phone Shipments
    • Android to Outperform Competitors
    • Table 44: Leading Phablet Companies in Western Europe (2014): Percentage Share Breakdown of Shipments for Apple, LG, Samsung, and Others (includes corresponding Graph/Chart)
  • B. Market Analytics
    • Table 45: European Recent Past, Current & Future Analysis for Phablets by Geographic Region - France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets Independently Analyzed with Annual Shipments in Thousand Units for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 46: European 8-Year Perspective for Phablets by Geographic Region - Percentage Breakdown of Unit Shipments for France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets for Years 2013, 2015 & 2020 (includes corresponding Graph/Chart)

4a. FRANCE

  • A. Market Analysis
    • Product Launch
  • B. Market Analytics
    • Table 47: French Recent Past, Current & Future Analysis for Phablets Market Analyzed with Annual Shipments in Thousand Units for Years 2013 through 2020 (includes corresponding Graph/Chart)

4b. GERMANY

  • Market Analysis
    • Table 48: German Recent Past, Current & Future Analysis for Phablets Market Analyzed with Annual Shipments in Thousand Units for Years 2013 through 2020 (includes corresponding Graph/Chart)

4c. ITALY

  • Market Analysis
    • Table 49: Italian Recent Past, Current & Future Analysis for Phablets Market Analyzed with Annual Shipments in Thousand Units for Years 2013 through 2020 (includes corresponding Graph/Chart)

4d. THE UNITED KINGDOM

  • A. Market Analysis
    • Online Stores Remain the Most Popular Medium of Distribution
    • Value for Money: A Dominant Factor Influencing Purchasing Decision
    • Ranking of Leading Phablet Brands in the UK: 2015
  • B. Market Analytics
    • Table 50: The UK Recent Past, Current & Future Analysis for Phablets Market Analyzed with Annual Shipments in Thousand Units for Years 2013 through 2020 (includes corresponding Graph/Chart)

4e. SPAIN

  • Market Analysis
    • Table 51: Spanish Recent Past, Current & Future Analysis for Phablets Market Analyzed with Annual Shipments in Thousand Units for Years 2013 through 2020 (includes corresponding Graph/Chart)

4f. RUSSIA

  • A. Market Analysis
    • Market Trends
      • Stylish Design Along With Good Value for Money: Key Factors Influencing Purchase Decision
      • Electronics or Media Retailing Outlets: The Preferred Channels for Sales & Distribution
  • B. Market Analytics
    • Table 52: Russian Recent Past, Current & Future Analysis for Phablets Market Analyzed with Annual Shipments in Thousand Units for Years 2013 through 2020 (includes corresponding Graph/Chart)

4g. REST OF EUROPE

  • A. Market Analysis
    • Product Launch
  • B. Market Analytics
    • Table 53: Rest of Europe Recent Past, Current & Future Analysis for Phablets Market Analyzed with Annual Shipments in Thousand Units for Years 2013 through 2020 (includes corresponding Graph/Chart)

5. ASIA-PACIFIC

  • A. Market Analysis
    • Asian Countries Turbo Charge Phablets Market Growth
    • Table 54: Leading Phablet Vendors in Asia-Pacific (excl. Japan) (2014): Percentage Market Share Breakdown of Shipments for Apple, Coolpad, Huawei, Lenovo, Samsung, ZTE, and Others (includes corresponding Graph/Chart)
    • India & China: Two Countries with the Largest Young Population Offer Significant Opportunities
    • Table 55: Ten Largest Populated Countries Worldwide (July 2013): Total Population (in Millions) by Age Group 0-14 Years, 15-44 Years, 45-64 Years, and 65+ Years for China, India, USA, Indonesia, Brazil, Pakistan, Nigeria, Bangladesh, Russia and Japan
  • B. Market Analytics
    • Table 56: Asia-Pacific Recent Past, Current & Future Analysis for Phablets by Geographic Region - China, India, South Korea, and Rest of Asia-Pacific Markets Independently Analyzed with Annual Shipments in Thousand Units for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 57: Asia-Pacific 8-Year Perspective for Phablets by Geographic Region - Percentage Breakdown of Unit Shipments for China, India, South Korea, and Rest of Asia-Pacific Markets for Years 2013, 2015 & 2020 (includes corresponding Graph/Chart)

5a. CHINA

  • A. Market Analysis
    • China: The World's Largest Phablets Market
    • Table 58: Leading Players in the Chinese Phablets Market (2014E): Percentage Market Share Breakdown for Coolpad, Huawei, Lenovo, Samsung, Xiaomi, ZTE, and Others (includes corresponding Graph/Chart)
    • Key Market Trends & Drivers
      • Android Remains the Most Popular OS Platform in China
      • Screen Size Drive Success, Promote Adoption of Phablets
      • Cost-Effectiveness Remains Key to Success in the Chinese Market
      • Apple Struggles to Make a Mark in the Chinese Market
      • Local Vendors Spice-Up the Chinese Smartphone Market
    • Table 59: Leading Phablet Models by Chinese Vendors (2015): Brief Details in Terms of Rank, Vendor Name, Model Name, and Key Features
    • Product Launches
    • Strategic Corporate Development
    • Select Key Players
  • B. Market Analytics
    • Table 60: Chinese Recent Past, Current & Future Analysis for Phablets Market Analyzed with Annual Shipments in Thousand Units for Years 2013 through 2020 (includes corresponding Graph/Chart)

5b. INDIA

  • A. Market Analysis
    • Rising Social Networking and Gaming Activity Fuels Market Demand
    • Table 61: Leading Phablet Companies in India (2014): Percentage Breakdown of Volume Sales for Karbonn, Micromax, Nokia/Microsoft, Samsung, Sony, and Others (includes corresponding Graph/Chart)
    • India: Market with Huge Untapped Potential
    • Android Platform: Leads the OS Race in India
    • The Cost Factor & Value for Money Factor: Vital for Success in the Marketplace
    • User-Friendliness: An Important Requirement
    • The Rise of Local Players Stirs-Up Budget Segment
    • Table 62: Leading Phablet Models by Indian Vendors (2015): Brief Details in Terms of Vendor Name, Model Name, and Key Features
    • Product Launches
    • Select Key Players
  • B. Market Analytics
    • Table 63: Indian Recent Past, Current & Future Analysis for Phablets Market Analyzed with Annual Shipments in Thousand Units for Years 2013 through 2020 (includes corresponding Graph/Chart)

5c. SOUTH KOREA

  • A. Market Analysis
    • South Korea: Home to Samsung, the Global Phablet Market Leader
    • User-Friendly Design: Key to Success
    • Mobile Operator or Carrier Retail Stores: The Most Popular Channel of Distribution
    • Product Launches
    • Select Key Players
  • B. Market Analytics
    • Table 64: South Korean Recent Past, Current & Future Analysis for Phablets Market Analyzed with Annual Shipments in Thousand Units for Years 2013 through 2020 (includes corresponding Graph/Chart)

5d. REST OF ASIA-PACIFIC

  • A. Market Analysis
    • Australia: A Potential Laden Market
    • Product Launches
    • Select Key Players
  • B. Market Analytics
    • Table 65: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Phablets Market Analyzed with Annual Shipments in Thousand Units for Years 2013 through 2020 (includes corresponding Graph/Chart)

6. MIDDLE EAST & AFRICA

  • Market Analysis
    • Table 66: Middle East and Africa Recent Past, Current & Future Analysis for Phablets Market Analyzed with Annual Shipments in Thousand Units for Years 2013 through 2020 (includes corresponding Graph/Chart)

7. LATIN AMERICA

  • Market Analysis
    • Table 67: Latin American Recent Past, Current & Future Analysis for Phablets by Geographic Region - Brazil, Mexico, and Rest of Latin America Markets Independently Analyzed with Annual Shipments in Thousand Units for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 68: Latin American 8-Year Perspective for Phablets by Geographic Region - Percentage Breakdown of Unit Shipments for Brazil, Mexico, and Rest of Latin America Markets for Years 2013, 2015 & 2020 (includes corresponding Graph/Chart)

7a. BRAZIL

  • A. Market Analysis
    • Stylish Design & Good OS Platform: Key to Success
  • B. Market Analytics
    • Table 69: Brazilian Recent Past, Current & Future Analysis for Phablets Market Analyzed with Annual Shipments in Thousand Units for Years 2013 through 2020 (includes corresponding Graph/Chart)

7b. MEXICO

  • Market Analysis
    • Table 70: Mexican Recent Past, Current & Future Analysis for Phablets Market Analyzed with Annual Shipments in Thousand Units for Years 2013 through 2020 (includes corresponding Graph/Chart)

7c. REST OF LATIN AMERICA

  • Market Analysis
    • Table 71: Rest of Latin America Recent Past, Current & Future Analysis for Phablets Market Analyzed with Annual Shipments in Thousand Units for Years 2013 through 2020 (includes corresponding Graph/Chart)

IV. COMPETITIVE LANDSCAPE

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