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市場調查報告書

跨平台廣告的全球市場

Cross-Platform Advertising

出版商 Global Industry Analysts, Inc. 商品編碼 335301
出版日期 內容資訊 英文 226 Pages
商品交期: 最快1-2個工作天內
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跨平台廣告的全球市場 Cross-Platform Advertising
出版日期: 2015年05月01日 內容資訊: 英文 226 Pages
簡介

本報告提供跨平台廣告的全球市場之美國,加拿大,日本,歐洲,亞太地區,南美以及其他地區之地區別分析,還有到2020年前的市場預測,主要業者的簡介等資訊。

第1章 簡介,調查手法,產品定義

第2章 摘要整理

  • 產業概要
  • 所謂跨平台廣告
  • 新產品/創新
  • 最近的產業活動
  • 主要全球營運
  • 全世界的市場展望

第3章 市場分析

  • 美國
  • 加拿大
  • 日本
  • 歐洲
    • 法國
    • 德國
    • 義大利
    • 英國
    • 西班牙
    • 俄羅斯
    • 其他歐洲
  • 亞太地區
    • 澳洲
    • 中國
    • 印度
    • 韓國
    • 其他亞太地區
  • 南美
  • 其他地區

第4章 比較展望

目錄
Product Code: MCP-7012

This report analyzes the worldwide markets for Cross-Platform Advertising in US$ Million. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2013 through 2020. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 43 companies including many key and niche players such as -

4INFO, Inc.
Amobee, Inc.
AOL, Inc.
Apple, Inc.
Atlas Solutions, Inc.

Table of Contents

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

  • Study Reliability and Reporting Limitations
  • Disclaimers
  • Data Interpretation & Reporting Level
    • Quantitative Techniques & Analytics
  • Product Definitions and Scope of Study
    • Cross-Platform Advertising

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW

  • A Prelude to Cross-Platform Advertising
  • Developing Markets Spell Opportunities for Cross-Platform Advertising
    • Table 1: World Cross-Platform Advertising Market by Geographic Region/Country - Ranked by %CAGR (2014-2020) (includes corresponding Graph/Chart)
  • Rising Adoption of Web-Enabled Devices to Boost Market Prospects
    • Table 2: Global Shipments of Laptops, Desktop PCs, and Tablets for the Years 2012, 2013, 2014 & 2017 (In Million Units) (includes corresponding Graph/Chart)
  • Increasing Proliferation of Smartphones & Tablets: Opportunity for Growth
    • Table 3: World Smartphones Market by Geographic Region (2014 & 2020) - Breakdown of Annual Shipments in Thousand Units for US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America (includes corresponding Graph/Chart)
    • Table 4: Smartphone Penetration Worldwide (as a Percentage of Total Population) for Major Countries (2014) (includes corresponding Graph/Chart)
    • Table 5: Smartphone Penetration Rate (%) for Select Countries Worldwide as a Percentage of Mobile Phone Users (2014) (includes corresponding Graph/Chart)
  • Expanding Mobile Internet and Advancing 3G/4G Networking Technologies
    • Table 6: Monthly Mobile Data Traffic (in MB) for Smartphones, Mobile PCs and Tablets: 2014E & 2020P (includes corresponding Graph/Chart)
    • Table 7: Global Mobile Data Traffic by Application Segment (2014E and 2020P): Percentage Breakdown of Contribution by Audio, File Sharing, Other Encrypted Applications, Social Networking, Software Downloads and Updates, Video, Web Browsing, and Other Applications (includes corresponding Graph/Chart)
  • Smart TVs: An Important Platform for Cross-Screen Advertising
  • Rising Internet Usage: An Opportunity for Cross-Platform Advertising Market
    • Table 8: Worldwide Internet Penetration Rates (%) by Region: January 2014 (includes corresponding Graph/Chart)
    • Table 9: Top Ten Internet Countries: Ranked by Number of Internet Users (in Millions): January 2014 (includes corresponding Graph/Chart)
  • Rising Customer Preference for Multiscreen Activities: Potential for Cross-Platform Advertisers
  • Better Recall Rates Drives Focus onto Integrated Cross-Platform Advertising
  • Cross-Platform Ad Campaigns Gaining Edge Over Single Platform Campaigns
  • Mobile Advertising Companies Adopt Data-Driven Technologies
  • Cocooning Trend Bodes Well for Cross-Platform Advertisers
  • Increasing Trend towards Mobile Apps: Potential for Cross-Platform Advertising
    • Table 10: Global Mobile App Market (2014 & 2018): Percentage Share Breakdown of Revenues by App Category (includes corresponding Graph/Chart)
  • Continuous Growth in Cross-Platform Video Advertising Market
  • Identifying Customers: Essential for Success of Cross-Platform Ad Campaigns
  • Cross-Platform Advertising in Auto Industry
  • Technical Issues Present Challenges for Cross-Platform Advertising Market
  • Consistency and Creativity - Major Challenges in Cross-Platform Campaign
  • Content Management - A Critical Factor in Cross-Platform Advertising
  • Some Cross-Platform, Hashtag-based Marketing Campaigns in Recent Past
  • MakeItCount by Nike
  • lovehome by HGTV
  • captureeuphoria by Ben & Jerry's
  • HBO Game of Thrones - Influencer Boxes
  • SoLongVampires by Audi
  • Pepsi Pulse and #LiveForNow by Pepsi

2. AN INTRODUCTION TO CROSS-PLATFORM ADVERTISING

  • Cross-Platform Advertising: A Conceptual Overview
  • How Does Cross-Platform Advertising Differ from Multi-Channel Marketing?
  • Cost-Effective Ways to Implement Cross-platform Advertising Services
  • Advantages of Cross-Platform Advertising
  • Challenges Faced in Cross-Platform Advertising

3. PRODUCT INTRODUCTIONS/INNOVATIONS

  • RhythmOne Releases Video SDK solution
  • Blinkx Launches RhythmOne (1R), a Cross-Screen Ad Platform
  • Microsoft Launches Re-Imagined MSN Cross-Platform App
  • Drawbridge Adds Offline Marketing Attribution to its Cross-Device Solution
  • Conversant Unveils Private Exchange Solution
  • Microsoft Introduces New Cross-Platform Advertising on MSN Apps
  • Microsoft Introduces Free Cross-Promotion
  • AOL Releases ONE, a Unified Programmatic Platform in North America
  • Amobee Launches Amobee Ink
  • Microsoft Advertising Unveils Interactive Cross-Platform Campaign for Renault Vehicles
  • Sizmek Releases Novel Attribution Suite for Cross-Channel Analytics
  • Thrillist in Partnership with TouchTunes Launches Thrillist In-Venue platform
  • Advance Digital Selects PubMatic's One Platform
  • SeaChange and INVIDI Develop SeaChange-INVIDI Cross-Platform Management Solution
  • Millennial Media Launches Path, a Mobile-First Cross-Platform Ad Solution
  • Facebook to Relaunch Atlas, a Cross-Platform Ad Network
  • Crosswise Releases Cross-Device Identification Platform
  • Crosswise Launches Cross-Device Identification Data Solution
  • Drawbridge Introduces Pre-Roll Video Ads for Video Advertising
  • Sizmek Unveils Novel Toolset for Mobile and Social Advertisements
  • 4INFO Unveils Per4mance Trak
  • 4INFO Launches MultiScreen Video Advertising
  • comScore Introduces Partnership Program for vCE® Mobile
  • PubMatic Unveils Cross-platform Solution for Video Advertisements
  • Vistar Media Introduces Cross-Screen Ad Platform
  • Somo Partners with Drawbridge for Self-Service Drawbridge Cross-Device Advertising Platform
  • AOL Platforms Introduces 'One' Platform
  • Xaxis Launches Xaxis Sync Technology in Asia-Pacific
  • Vdopia Unveils 'Chocolate' for Buying and Selling of Mobile Video Advertising
  • PK4 Media Unveils XPS™ Cross-Platform Technology Solution
  • CoxReps Introduces Novel Cross-Platform Advertising Solutions
  • Amobee Unveils AppsFuel Cross-Platform HTML5 Mobile App Store
  • MobileFuse Unveils 'Vision' Cross-Platform Video Advertising Network
  • DMG Introduces UPPs Cross-Platform Advertising Network
  • AT&T Integrates Advertising and In-App Messaging APIs to API Platform
  • Adconion Direct Integrates Video Advertising Solutions to Advertising Platform
  • GoldSpot Media Introduces Digital One-Voice Cross-Platform Ad Solution
  • CoxReps Unveils Novel Cross-Platform Advertising Solutions

4. RECENT INDUSTRY ACTIVITY

  • INTAGE and Nielsen Form JV to Provide Cross-Platform Advertising Solutions
  • comScore Forms Partnership with WPP with Enhance Cross-Platform Capabilities
  • Tapad Forms Strategic Partnership with Placed
  • Amobee Acquires Adconion Direct and Kontera
  • Millennial Media Acquires Nexage
  • Alliance Data Acquires Conversant
  • Acquire Online Forms Partnership with ClickOn
  • PubMatic Acquires Mocean Mobile, an Ad Serving Company
  • Sizmek Completes Acquisition of Aerify Media
  • PK4 Acquires Prosperio's Programmatic Direct Platform
  • Publishers Clearing House Digital Takes Over Plethora Mobile
  • Yahoo to Acquire BrightRoll
  • PlaceIQ Enters into Partnership with Tapad
  • Interpublic Group Enters into Partnership Agreement with Millennial Media
  • Sokal Media Group Establishes Strategic Partnership with Millennial Media
  • Flite Forms Partnership with Atlas
  • Millennial Media Partners with Turn
  • Virgin Media Establishes Partnership with BlackArrow
  • 4INFO Enters into Partnership with Acxiom
  • BlackArrow Expands to Europe
  • Jeep Utilizes Cross-Screen Technology of Millennial Media
  • ValueClick Changes Name to Conversant, Inc.
  • Millennial Media Takes Over Jumptap
  • Blinkx to Acquire Rhythm NewMedia, a Mobile Video Ad Platform
  • Drawbridge Partners with TRUSTe for Cross-Device Advertising Privacy Solution
  • Mediahub/Mullen Establishes Partnership with Millennial Media
  • Frontline® Plus Establishes Partnership with MediaBrix
  • Lukup Media Signs Agreement with Mediabrands Indonesia
  • Adometry Collaborates with Tapad
  • Adform and Marin Software Merges Advertising Technology Platforms
  • Taptica Plans to Expand Globally
  • Nielsen Obtains FTC Approval to Acquire Arbitron

5. FOCUS ON SELECT PLAYERS

  • 4INFO, Inc. (USA)
  • Amobee, Inc. (USA)
  • AOL, Inc. (USA)
  • Apple, Inc. (USA)
  • Atlas Solutions, Inc. (USA)
  • Conversant, Inc. (USA)
  • Drawbridge (USA)
  • Google, Inc. (USA)
  • InMobi (India)
  • Microsoft Advertising (USA)
  • Millennial Media (USA)
  • PubMatic (USA)
  • RhythmOne (USA)
  • Rovi Corporation (USA)
  • Sizmek (USA)
  • Tapad, Inc. (USA)
  • Yahoo, Inc. (USA)

6. GLOBAL MARKET PERSPECTIVE

    • Table 11: World Recent Past, Current & Future Analysis for Cross-Platform Advertising by Geographic Region/ Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart) (includes corresponding Graph/Chart)
    • Table 12: World 8-Year Perspective for Cross-Platform Advertising by Geographic Region/Country - Percentage Breakdown of Revenues for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2013, 2015 & 2020 (includes corresponding Graph/Chart) (includes corresponding Graph/Chart)

III. MARKET

1. THE UNITED STATES

  • A. Market Analysis
    • Market Overview
    • Table 13: Cross-Platform Advertising Packages in the US (As of 2014): Percent of Advertisers and Publishers Offering Advertising Package Sales by Combination of Platforms (includes corresponding Graph/Chart)
      • Changing Media Consumption Trends Influence Market Growth
    • Table 14: US Digital Media Market (As of June 2014): Percent of Time Spent by Platform (includes corresponding Graph/Chart)
    • Advanced Mobile Devices Foster Growth in Mobile Advertising Market
      • Automotive Advertising Chasing the Trend
    • Product Launches
    • Strategic Corporate Developments
    • Key Players
  • B. Market Analytics
    • Table 15: US Recent Past, Current & Future Analysis for Cross-Platform Advertising Market Analyzed with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)

2. CANADA

  • Market Analysis
    • Table 16: Canadian Recent Past, Current & Future Analysis for Cross-Platform Advertising Market Analyzed with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)

3. JAPAN

  • A. Market Analysis
    • Market Overview
    • Strategic Corporate Developments
  • B. Market Analytics
    • Table 17: Japanese Recent Past, Current & Future Analysis for Cross-Platform Advertising Market Analyzed with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)

4. EUROPE

  • A. Market Analysis
    • Market Overview
    • Expanding Internet User Base: Opportunity for Cross-Platform Advertising Market
    • Table 18: Internet Users and Internet Penetration Rate in European Countries (2013) (includes corresponding Graph/Chart)
    • Table 19: Mobile Internet Penetration (As a Percentage of Total Population) in Europe: 2014E (includes corresponding Graph/Chart)
    • European Associations
      • European Interactive Advertising Association
      • Interactive Advertising Bureau
    • Strategic Corporate Developments
  • B. Market Analytics
    • Table 20: European Recent Past, Current & Future Analysis for Cross-Platform Advertising by Geographic Region/Country - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 21: European 8-Year Perspective for Cross-Platform Advertising by Geographic Region/Country - Percentage Breakdown of Revenues for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2013, 2015 & 2020 (includes corresponding Graph/Chart)

4a. FRANCE

  • Market Analysis
    • Table 22: French Recent Past, Current & Future Analysis for Cross-Platform Advertising Market Analyzed with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)

4b. GERMANY

  • Market Analysis
    • Table 23: German Recent Past, Current & Future Analysis for Cross-Platform Advertising Market Analyzed with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)

4c. ITALY

  • Market Analysis
    • Table 24: Italian Recent Past, Current & Future Analysis for Cross-Platform Advertising Market Analyzed with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)

4d. THE UNITED KINGDOM

  • A. Market Analysis
    • Market Overview
    • Table 25: Number of Internet Users and Penetration Levels in the UK (2007-2014) (includes corresponding Graph/Chart)
    • Growing Tablet Penetration Presents Opportunity
    • Product Launches
    • Strategic Corporate Development
  • B. Market Analytics
    • Table 26: UK Recent Past, Current & Future Analysis for Cross-Platform Advertising Market Analyzed with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)

4e. SPAIN

  • Market Analysis
    • Table 27: Spanish Recent Past, Current & Future Analysis for Cross-Platform Advertising Market Analyzed with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)

4f. RUSSIA

  • Market Analysis
    • Table 28: Russian Recent Past, Current & Future Analysis for Cross-Platform Advertising Market Analyzed with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)

4g. REST OF EUROPE

  • Market Analysis
    • Table 29: Rest of Europe Recent Past, Current & Future Analysis for Cross-Platform Advertising Market Analyzed with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)

5. ASIA-PACIFIC

  • A. Market Analysis
    • Asia-Pacific Presents Strong Growth Potential
    • Increasing Penetration of Mobile Devices: A Favorable Factor
    • Product Launch
  • B. Market Analytics
    • Table 30: Asia-Pacific Recent Past, Current & Future Analysis for Cross-Platform Advertising by Geographic Region/Country - Australia, China, India, South Korea, and Rest of Asia-Pacific Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 31: Asia-Pacific 8-Year Perspective for Cross-Platform Advertising by Geographic Region/ Country - Percentage Breakdown of Revenues for Australia, China, India, South Korea, and Rest of Asia-Pacific Markets for Years 2013, 2015 & 2020 (includes corresponding Graph/Chart)

5a. AUSTRALIA

  • Market Analysis
    • Table 32: Australian Recent Past, Current & Future Analysis for Cross-Platform Advertising Market Analyzed with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)

5b. CHINA

  • A. Market Analysis
    • Growing Utilization of Mobile Internet Drives Cross-Platform Advertising Market
    • Expanding Internet User Population Bodes Well for Market Growth
    • Table 33: Internet Usage in China (2007-2014): Breakdown by Number of Internet Users, Internet Penetration Rates (includes corresponding Graph/Chart)
    • Table 34: Internet Users in China (2014): Percentage Share Breakdown of Internet Users by Age Group (includes corresponding Graph/Chart)
    • Key Internet, Mobile and Social Media Statistics in China
  • B. Market Analytics
    • Table 35: Chinese Recent Past, Current & Future Analysis for Cross-Platform Advertising Market Analyzed with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)

5c. INDIA

  • A. Market Analysis
    • Current and Future Analysis
    • InMobi (India) - A Key Player
  • B. Market Analytics
    • Table 36: Indian Recent Past, Current & Future Analysis for Cross-Platform Advertising Market Analyzed with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)

5d. SOUTH KOREA

  • A. Market Analysis
    • Market Overview
    • Table 37: South Korean Mobile Market (2011-2016): Percentage Breakdown of Internet Users as a Proportion of Mobile Users and Total Population (includes corresponding Graph/Chart)
  • B. Market Analytics
    • Table 38: South Korean Recent Past, Current & Future Analysis for Cross-Platform Advertising Market Analyzed with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)

5e. REST OF ASIA-PACIFIC

  • A. Market Analysis
    • Current and Future Analysis
    • Strategic Corporate Developments
  • B. Market Analytics
    • Table 39: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Cross-Platform Advertising Market Analyzed with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)

6. LATIN AMERICA

  • A. Market Analysis
    • Market Overview
    • Brazil: A Rapidly Expanding Cross-Platform Advertising Market
  • B. Market Analytics
    • Table 40: Latin American Recent Past, Current & Future Analysis for Cross-Platform Advertising by Geographic Region/Country - Brazil, Mexico, and Rest of Latin America Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 41: Latin American 8-Year Perspective for Cross-Platform Advertising by Geographic Region/Country - Percentage Breakdown of Revenues for Brazil, Mexico, and Rest of Latin America Markets for Years 2013, 2015 & 2020 (includes corresponding Graph/Chart)

7. REST OF WORLD

  • A. Market Analysis
    • Current and Future Analysis
    • Cross-Platform Advertising in Middle East & Africa: An Emerging Market
    • Saudi Arabia: Proliferation of Mobile Devices Drives Market Growth
    • Product Launches
  • B. Market Analytics
    • Table 42: Rest of World Recent Past, Current & Future Analysis for Cross-Platform Advertising Market Analyzed with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)

IV. COMPETITIVE LANDSCAPE

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