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市場調查報告書

行動商務的全球市場

M-Commerce

出版商 Global Industry Analysts, Inc. 商品編碼 307593
出版日期 內容資訊 英文 264 Pages
商品交期: 最快1-2個工作天內
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行動商務的全球市場 M-Commerce
出版日期: 2014年05月01日 內容資訊: 英文 264 Pages
簡介

本報告報導了行動商務的全球市場,針對美國、加拿大、日本、歐洲、亞太地區、中東、拉丁美洲及其他地區進行區域性的概括分析,提供2012年∼2020年間各年實績/推測與預測,並彙整了著要企業及利基企業的檔案如後。

第1章 前言、調查方法、產品定義

  • 調查的可信度與限制項目
  • 免責聲明
  • 數據解析與調查報告層級
    • 定量方法與分析方法
  • 產品定義及調查報告範圍

第2章 實施概要

  • 產業概要
    • 行動通信產業:前言
    • 通信產業的關鍵里程碑
    • 行動商務將行動交易服務帶入聚光燈之下
    • 市場成長促進因素總結
    • 從MSP到行動用戶:對行動商務寄予厚望的行動通信產業價值鏈
    • 展望
  • 競爭
    • 行動商務生態系統中的主要參與者
    • 用戶的參與仍是注目焦點
    • 競爭:必須注意的動態
    • 為了在市場中取得更高地位,參與企業採用嶄新策略
    • 用戶體驗:重要的區別要素
    • 為了吸引消費者,市場參與者逐漸重視自適應設計(Responsive Design)
    • 數位型錄得高分
    • 定位平台開啟了廣告的序幕
    • 各企業致力於使用QR code的商業促銷
    • 行動商務市場吸引新興參與者
    • 零售業者受到行動裝置增加的恩惠
  • 市場動態、課題、市場發展促進因素
    • 行動電話的急速普及化:強力的成長促進因素
    • 機會指標
    • 消費者使用行動電話的習慣改變,促進市場的成長消
    • 智慧型手機的強力成長促成平台的確立
    • 平板電話的人氣成長有利於市場
    • 網路使用者族群的擴大誘發行動商務的成長
    • 行動寬頻參與者的急遽增加對於市場的擴增而言是一項好兆頭
    • 技術性發展:成長的先鋒
    • 生物統計學也進入了行動商務市場
    • 創新的行動APP促進了行動商務的成長
    • 定位服務:行動商務服務供應商而言絕佳的市場機會
    • 雲端:行動商務的新典範
    • 開啊中國家:未來成長的焦點
    • 「行動網路」衍生令人驚訝的數據利用:對行動商務市場有利
    • 3G轉4G:行動通信情勢的變革
    • 行動銀行:強化行動數據運輸趨勢
    • 行動支付:大收益來源
    • 主要機會指標
    • 行動廣告:一言以蔽之
    • 喜好人口動態與經濟動向強化了市場展望
    • 服務的可購性:促進成長的重要因素
    • 市場直接面對的主要問題與課題
  • 行動商務:概要
    • 商務的發展概觀
    • 行動商務:介紹
    • 行動上物的顯著特徵
    • 行動商務的主要條件
    • 行動商務的優點
    • 行動商務的缺點
    • 主要的終端用途部門
    • 行動商務產品、服務
    • 行動商務應用程式及服務的分類
    • 支付方法
    • 行動商務實現技術
  • 產品/服務的發表
  • 業界最新動態
  • 行動商務生態系統中主要的國際企業
  • 全球市場的展望

第3章 市場(市場分析)

  • 美國
  • 加拿大
  • 日本
  • 歐洲
    • 法國
    • 德國
    • 義大利
    • 英國
    • 西班牙
    • 俄羅斯
    • 歐洲其他國家
  • 亞太地區
    • 中國
    • 韓國
    • 其他亞太地區國家
  • 拉丁美洲
    • 其他拉丁美洲國家
  • 其他地區

第4章 競爭情勢

目錄
Product Code: MCP-7889

This report analyzes the worldwide markets for M-Commerce in US$ Million. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2012 through 2020. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 76 companies including many key and niche players such as -

Alibaba Group
Amazon.com, Inc.
Apple, Inc.
Branding Brand
Digby

Table of Contents

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

  • Study Reliability and Reporting Limitations
  • Disclaimers
  • Data Interpretation & Reporting Level
    • Quantitative Techniques & Analytics
  • Product Definitions and Scope of Study

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW

  • Mobile Communications Industry: A Prelude
  • Key Milestones in Telecom Industry
  • M-Commerce Brings Mobile Transactional Services into Spotlight
  • Growth Drivers in a Nutshell
  • From MSPs to Mobile Users: Mobile Industry Value Chain Bets Big on M-Commerce
  • Outlook

2. COMPETITION

  • Key Participants in the M-Commerce Ecosystem
  • User Engagement Remains the Focal Point
  • Competition: Noteworthy Trends
  • Players Adopt Innovative Strategies to Improve Market Standing
  • User Experience: A Key Differentiating Factor
  • Companies Leverage Different Platforms to Succeed in the Marketplace
  • Market Participants Focus on Responsive Designs to Attract Consumers
  • Digital Catalogs Score High
  • Dawn of Advertising through Mobile-Location Platforms
  • Companies Focus on Promoting Business through QR Codes
  • M-commerce Market Attracts New Entrants
  • Retailers Benefit from Mobile Devices Proliferation

3. MARKET TRENDS, ISSUES & DRIVERS

  • Rapid Penetration of Mobile Phones: A Strong Growth Driver
  • Opportunity Indicators:
    • Table 1: World Market for Mobile Handsets: Breakdown of Volume Sales in Million Units for Years 2011, 2013E & 2015P (includes corresponding Graph/Chart)
    • Table 2: Worldwide Mobile Penetration Rate (%) by Geographic Region: January 2014 (includes corresponding Graph/Chart)
    • Table 3: Worldwide Mobile Penetration (as a Percentage of Total Population) for Select Countries: January 2014 (includes corresponding Graph/Chart)
    • Table 4: Global Mobile Phones Market: Percentages Share Breakdown of Shipments by Feature Phones and Smartphones for the Years 2010 through 2015P (includes corresponding Graph/Chart)
  • Changing Consumer Mobile Usage Habits Encourage Market Growth
  • Robust Growth of Smartphones Sets the Platform
    • Table 5: Global Market for Smartphones: Volume Sales in Million Units for 2011, 2013, 2015 & 2018 (includes corresponding Graph/Chart)
    • Table 6: World Smartphone Penetration for Select Countries (as a Percentage of Mobile Phone Users): 2013 (includes corresponding Graph/Chart)
    • Table 7: Worldwide Smartphone Penetration (as a Percentage of Total Population) for Select Countries: January 2014 (includes corresponding Graph/Chart)
  • Growing Popularity of Tablet Phones Benefits the Market
    • Table 8: Global Tablet Phone Market (2016P): Percentage Share Breakdown of Estimated Installed Base by Operating System (includes corresponding Graph/Chart)
  • Expanding Internet User Base Spurs M-Commerce Growth
    • Table 9: Global Internet Users by Geographic Region (2013): Percentage Share Breakdown of Number of Internet Users for Asia-Pacific, Europe, North America, Latin America, Africa, and Middle East (includes corresponding Graph/Chart)
    • Table 10: Worldwide Internet Penetration Rates (%) by Region: January 2014 (includes corresponding Graph/Chart)
    • Table 11: Top Ten Internet Countries: Ranked by Number of Internet Users (in Millions): January 2014 (includes corresponding Graph/Chart)
    • Table 12: World Internet Users (2013): Percentage (%) of Households with Internet Access by Region (includes corresponding Graph/Chart)
  • Spiraling Mobile Broadband Subscriptions Augurs Well for Market Expansion
    • Table 13: Global Mobile Broadband Subscriptions (in Million) in Developed and Developing Countries: January 2014 (includes corresponding Graph/Chart)
    • Table 14: Worldwide Mobile Broadband Penetration Rate (%) by Region: January 2014 (includes corresponding Graph/Chart)
  • Technology Advancements: Spearheading Growth
  • Innovations in Payment Technologies Benefits Market Performance
  • Biometrics Make Inroads into the M-Commerce Market
    • Table 15: Global Biometric Smartphones Market (2013): Percentage Share Breakdown of Shipments by Company (includes corresponding Graph/Chart)
    • Biometric Payment Cards: Providing Additional Security
  • Innovative Mobile Apps Propel M-Commerce Growth
    • Select Mobile Applications for M-Commerce
  • Location-Based Services: Significant Market Opportunity for M-Commerce Service Providers
  • Post-Purchase M-Commerce: A New User Engagement Tool
  • SoLoMo: The New Buzzword
  • Cloud: The New Paradigm for M-Commerce
  • Aggressive Customer Retention Strategies Sustain Demand in Developed Markets
  • Developing Countries: The Focal Point for Future Growth
    • Table 16: Middle-Class Consumer Spending Across Developed and Developing Regions (2013E & 2030F): Percentage Breakdown by Region (includes corresponding Graph/Chart)
    • Table 17: Number of Mobile Subscribers (in Million) Worldwide by Geographic Region: January 2014 (includes corresponding Graph/Chart)
    • Table 18: Percentage Share Breakdown of Global Mobile Subscriptions by Region: January 2014 (includes corresponding Graph/Chart)
    • Table 19: Global Mobile Subscriptions (January 2014): Percentage Breakdown of by Country (includes corresponding Graph/Chart)
    • Table 20: Top 10 Countries with Active Mobile Subscriptions (in Millions): January 2014 (includes corresponding Graph/Chart)
  • China & India: Important Potential Future Markets
    • China: The World's Largest Smartphones Market
    • Table 21: Global Smartphones Market - Percentage Breakdown of Unit Sales for US, Canada, Japan, France, Germany, Italy, UK, Russia, China, India, and Brazil for 2013E (includes corresponding Graph/Chart)
    • India: The Fastest Growing Smartphone Market in the World
    • Table 22: Global Smartphones Market - Leading Countries Ranked by CAGR for 2013-2018: US, Canada, Japan, France, Germany, Italy, UK, Russia, China, India, and Brazil (includes corresponding Graph/Chart)
  • 'Mobile Internet' Spawns Incredible Data Usage: Bodes Well for M-Commerce Market
    • Table 23: Worldwide Active Broadband (Fixed & Mobile) Per 100 People (2013): Breakdown by Geographic Region (includes corresponding Graph/Chart)
    • Table 24: Worldwide Monthly Wireless Data Traffic in Millions of Gigabytes per Month for the Years 2012 Through 2018 (includes corresponding Graph/Chart)
  • Increased Strain on 3G Networks Brings 4G Networks into the Spotlight
    • Table 25: World Market for Mobile Handsets by Technology - Percentage Breakdown of Annual Sales Volume for 2G, 2.5G, 3G, 3.5G, and 3.9G Enabled Handsets for Years 2013 & 2015 (includes corresponding Graph/Chart)
    • Table 26: Leading Countries Worldwide by Number of 3G/4G Subscriptions: Percentage Breakdown for 2013Q2 (includes corresponding Graph/Chart)
  • Transition from 3G to 4G Networks: Revolutionizing the Mobile Communications Landscape
    • Table 27: Global 4G Market (2013E): Percentage Breakdown of Subscribers by Region (includes corresponding Graph/Chart)
    • Table 28: Global 3G Mobile Broadband Market (2009 & 2014): Percentage Share Breakdown of Number of Subscriptions by Technology (includes corresponding Graph/Chart)
  • Mobile Banking: An Intensifying Mobile Data Traffic Stream
  • Demand for Mobile Money Flourishes in Developing Countries
    • Table 29: World Mobile Money Deployments (2013): Breakdown of Number of Mobile Money Services by Region (includes corresponding Graph/Chart)
    • Growth Drivers in the Mobile Money Market
  • Growing Prevalence of Electronic Banking Lends Traction to Market Growth
    • Table 30: Global Non-Cash Transaction Volumes (2013): Percentage Share Breakdown by Mode of Transaction (includes corresponding Graph/Chart)
  • Mobile Payments: A Large Revenue Generator
  • Key Opportunity Indicators:
    • Table 31: World M-Payment Market: Breakdown of Number of M-Payment Transactions (In Billion): 2010-2015 (includes corresponding Graph/Chart)
    • Table 32: World M-Payment Market (2013): Percentage Share Breakdown of Number of M-Payment Transactions by Provider (includes corresponding Graph/Chart)
  • Precautionary Measures for Consumers
  • Consumer Desire for Convenience in POS Payments to Drive Adoption of NFC-Based Mobile Wallets
    • Factors Driving Adoption of NFC Wallets
    • Factors Inhibiting Growth
  • Growing Prominence of M-Advertising Favors the M-Commerce Market
  • Key Opportunity Indicators:
    • Table 33: Global Mobile Advertising Industry (2013 & 2016P): Percentage Share Breakdown of Revenues by Region (includes corresponding Graph/Chart)
    • Table 34: Global Mobile Internet Ad Market (2013E): Percentage Share Breakdown Internet Ad Revenues by Leading Players (includes corresponding Graph/Chart)
  • Mobile Advertising In a Nutshell
  • Mobile Ticketing on the Rise
  • Favorable Demographic & Economic Trends Strengthens Market Prospects
    • Table 35: World Penetration Rates (%) and Number of Users of Internet, Social Networks, and Mobile Devices: January 2014 (includes corresponding Graph/Chart)
    • Table 36: Internet Penetration Rate (%) by User: 2013 (includes corresponding Graph/Chart)
  • Younger Population: An Attractive Consumer Segment for M-Commerce
    • Table 37: Youth (10-24) as a Percentage of Global Population by Geographic Region (2013) (includes corresponding Graph/Chart)
    • Table 38: Youth (10-24) as a Percentage of Total Population for Select Countries: 2013 (includes corresponding Graph/Chart)
  • Women Dominate the M-Commerce Marketplace
  • Service Affordability: A Key Factor Driving Growth
  • Key Issues & Challenges Confronting the Market
  • Data Privacy and Security: A Major Concern
  • Lack of Input and Output Capabilities
  • Bandwidth Issues
  • Small Screen Size

4. M-COMMERCE: AN OVERVIEW

  • A Peek into the Evolution of Commerce
  • M-Commerce: Introduction
  • Salient Features of M-Commerce
  • Key Requirements of M-Commerce
  • Benefits of M-Commerce
  • Drawbacks
  • Key End-Use Sectors
  • Financial Services Sector
  • Telecommunication Sector
  • Retail/Service Sector
  • Information Services Sector
  • M-Commerce Products & Services
  • Mobile ATM
  • Mobile Ticketing
  • Mobile Coupons, Vouchers, and Loyalty Cards
  • Content Purchase and Delivery
  • Location-based Services
  • Information Services
  • Mobile Banking
  • Mobile Payment
  • Mobile Brokerage
  • Mobile Reverse Auctions
  • Mobile Browsing
  • Mobile Purchase
  • M-Commerce Applications and Services Classification
  • Directory M-Commerce Applications and Services
  • Transaction-Oriented M-Commerce Applications and Services
    • M-Commerce Services and Applications
  • Payment Methods
  • M-Commerce Enabling Technologies
  • Radio Frequency Identification (RFID)
  • Location Determination
  • Software Defined Radio (SDR)
  • Adaptive Modulation and Coding (AMC)
  • Digital Signal Compression
  • Biometrics
  • WAP (Wireless Application Protocols)
  • IPv6
  • Mobile ad hoc Networks
  • MIMO (Multiple-Input Multiple-Output)
  • OFDM
  • CDMA
  • Turbo Codes
  • Data Encryption

5. PRODUCT/SERVICE LAUNCHES

  • Zaakpay Unveils Zaakpay Mpay Mobile Payment Processing System
  • PayPal Introduces PayPal Beacon
  • Shopgate Inaugurates Shopgate m-Commerce Services
  • Target Unveils Novel In-Store Marketing Initiatives
  • IBM Rolls Out IBM MobileFirst
  • Apple's New Edition of Mobile Operating System to Improve Mobile Shopping Experience
  • Ebay Launches Exact App
  • The Humane Society of the United States Deploys Moovweb for Mobile Optimized Site
  • VeriFone and Lenovo Partner to Launch New Windows-based Mobile Point-of-Sale Platform
  • MillerCoors Launches New Mobile Optimized Site Using Unbound Commerce Solution
  • Telefonica Germany to Unveil Mpass Mobile Payment System
  • PayPal Introduces PayPal Here
  • Etisalat Group Rolls Out MobileCommerce Service
  • Vodafone and ICICI Bank Enter into Partnership
  • Onebip Rolls Out Onebip Mobile Browser
  • Movilway Unveils New M-Commerce Products
  • Yeldi Introduces NFC Mobile Payment Solution
  • SingTel and M1 Roll Out NFC-Enabled Mobile Wallets
  • Airtel Unveils New Mobile Money Platform with ECOBANK
  • Ericsson Adds Two Wallets to M-Commerce Product Range
  • Clutch Releases Unified Shopping Platform
  • Vodafone to Introduce NFC Mobile Wallet with CorFire
  • Singapore Telecommunications to Launch mRemit
  • Wal-Mart Launches Apple iPad and iPhone Apps
  • Fandango to Extend Paperless Mobile Tickets to 1,400 Additional Movie Screens
  • Apple to Introduce Passbook Mobile Payment App
  • Cavender's Boot City Introduces New Mobile Commerce Site
  • Unbound Commerce Unveils Digital Pop-Up Stores Program
  • Bangkok Bank Rolls Out Mobile Banking Portal on Netbiscuits Platform
  • Lamps Plus Launches Company's New Mobile Website
  • Heal's Unveils New Mobile Commerce Optimized Website
  • Wonder Introduces Fully Mobile POS Service Deploying Verifone Solutions
  • Point Group's PAYBOX Gateway to Power McDonald's Mobile Orders

6. RECENT INDUSTRY ACTIVITY

  • GiftCards.com to Acquire Giftly
  • eBay to Take Over Braintree
  • Seamless and Gothia Financial Group Ink an Agreement
  • LifeApps Digital Media Takes Over Today's New Deal
  • Net Element International Plans Acquisition of Unified Payments
  • Monitise Inks an Agreement with Visa Europe
  • Visa and Samsung Ink Agreement
  • Target Establishes New Technology Innovation Center in San Francisco
  • VeriFone Systems Bags New Contract from SNCF Group
  • International Processing Solution Selects Infobip's Centili Mobile Payments Platform
  • Net Element International Inks Investor Accreditation Agreement with The Skolkovo Foundation
  • Visa and Roam Enter into Agreement
  • Jmango to Enter into a Partnership with paythru
  • Berlin Technology Led Consortium Acquires Sevenval Mobile Technology
  • Google Takes Over Motorola Mobility Holdings
  • Facebook Acquires Karma
  • PayPal and Discover Ink a Pact
  • SOFTBANK and PayPal to Enter into an Agreement
  • Catalina Takes Over Modiv Media
  • Visa Acquires Minority Stake in MMN
  • Oberthur Enters into Agreement with MoreMagic
  • G-Xchange and American Express to Enter into Partnership
  • Visa Enters into a Partnership with Intel
  • Visa Partners with Vodafone
  • Verizon Wireless Teams with Alcatel-Lucent
  • VeriFone Systems Teams Up with Bank of China and China Mobile to Implement NFC
  • Net Element and MegaFon Partnership to Offer Payment Services
  • MasterCard and Everything Everywhere Enter into Collaboration
  • Mxit Enters into Partnership with Standard Bank
  • mPowa to Foray into the US Mobile Payment Market
  • Burger King and Firethorn Mobile Introduce BK Mobile Crown Card Pilot Program
  • Seamless Inks an Agreement with Extenda
  • Ericsson Forms a Strategic Partnership with MTN
  • Trunkbow International and China UnionPay Enter into Partnership Agreement
  • ASC X9 and MEF Team Up
  • Monitise Acquires Clairmail
  • Net Elements to Merge with Cazador Acquisition Corporation
  • Forsee Enters into Partnership with Branding Brand
  • Telefonica in Partnership with Visa Europe
  • CorFire™ Enters into Partnership with Payfone
  • VeriFone in Agreement with Isis
  • Tagit Inks Partnership Deal with Knet

7. SELECT GLOBAL PLAYERS IN THE M-COMMERCE ECOSYSTEM

  • Alibaba Group (China)
  • Amazon.com, Inc. (US)
  • Apple, Inc. (US)
  • Branding Brand (US)
  • Digby (US)
  • eBay, Inc. (US)
  • Fandango, Inc. (US)
  • International Business Machines Corporation (US)
  • Moovweb Intergalactic (US)
  • Netbiscuits (Germany)
  • Otto Group (Germany)
  • PayPal (US)
  • QVC, Inc. (US)
  • ShopNBC (US)
  • Sevenval GmbH (Germany)
  • SiteMinis, Inc. (US)
  • Skava (US)
  • Target Corporation (US)
  • Unbound Commerce (US)
  • Usablenet, Inc. (US)
  • VeriFone Systems, Inc. (US)
  • Wal-Mart Stores, Inc. (US)

8. GLOBAL MARKET PERSPECTIVE

    • Table 39: World Recent Past, Current & Future Analysis for M-Commerce by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart)
    • Table 40: World 9-Year Perspective for M-Commerce by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2012, 2014 & 2020 (includes corresponding Graph/Chart)

III. MARKET

1. THE UNITED STATES

  • A. Market Analysis
    • M-Commerce Market: Poised to Surge in the US
    • Market Participants Look Up to M-Commerce for Increasing Revenue
    • Factors Driving Growth in the US M-Commerce Market
    • Advanced Mobile Devices Foster Growth in Mobile Commerce Market
      • High Smartphone Penetration: A Boon for the M-Commerce Market
    • Table 41: US Market for Mobile Phones (2013): Percentage Share Breakdown of Smartphones and Feature Phones (includes corresponding Graph/Chart)
      • Tablets Emerge As Predominant M-Commerce Channel
      • Opportunity Indicators:
    • Table 42: US M-Commerce Market by Device - Percentage Breakdown of Retail Sales for Smartphones, Tablets, and Others for Years 2011, 2014 & 2016 (includes corresponding Graph/Chart)
    • Table 43: Percentage of M-Commerce Retail Sales in Total E-Commerce Retail Sales for Smartphones and Tablets (includes corresponding Graph/Chart)
    • Growing Prominence of Affiliate Marketing in the M-Commerce Market
    • Consumer Spending on M-Commerce Continues to Grow
    • Table 44: US M-Commerce Spending (In US$ Billion): 2010-2013 (includes corresponding Graph/Chart)
      • Increasing Average Shopping Volumes - A Boon for the Market
    • Rapid Proliferation of 3G and 4G Services to Improve M-Commerce Prospects
    • Technology-Savvy Consumers Spur Enhanced, User-Friendly Applications
    • Mobile Payments - A High Growth Market
      • Incentives by Retailers Drive Growth in Mobile Payments
      • Abandoned Mobile Carts Cause Huge Losses for Retailers
    • Product Launches
    • Strategic Corporate Developments
    • Select Players
  • B. Market Analytics
    • Table 45: US Recent Past, Current & Future Analysis for M-Commerce Market - Analyzed with Annual Sales Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart)

2. CANADA

  • A. Market Analysis
    • Current & Future Analysis
    • Mobile Commerce - An Emerging Market
    • Challenges Confronting Mobile Commerce in Canada
  • B. Market Analytics
    • Table 46: Canadian Recent Past, Current & Future Analysis for M-Commerce Market - Analyzed with Annual Sales Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart)

3. JAPAN

  • A. Market Analysis
    • Current & Future Analysis
    • Market Overview
  • B. Market Analytics
    • Table 47: Japanese Recent Past, Current & Future Analysis for M-Commerce Market - Analyzed with Annual Sales Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart)

4. EUROPE

  • A. Market Analysis
    • Current & Future Analysis
    • M-Commerce Market - An Overview
      • Key Opportunity Indicators:
    • Table 48: Mobile Subscribers in Select European Countries: February 2014 (includes corresponding Graph/Chart)
    • Table 49: Smartphone Penetration in Asia in Select Countries: February 2014 (includes corresponding Graph/Chart)
    • Table 50: Mobile Broadband Subscriptions and Mobile Broadband Penetration in Select Asian Countries: February 2014 (includes corresponding Graph/Chart)
    • Mobile Banking to Surge in Europe
    • Mobile Wallet/Payment Technology Rise in Adoption
    • Retailers Adopt M-Commerce
    • Strategic Corporate Developments
  • B. Market Analytics
    • Table 51: European Recent Past, Current & Future Analysis for M-Commerce by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart)
    • Table 52: European 9-Year Perspective for M-Commerce by Geographic Region - Percentage Breakdown of Dollar Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2012, 2014 & 2020 (includes corresponding Graph/Chart)

4a. FRANCE

  • A. Market Analysis
    • Current & Future Analysis
    • Product Launch
    • Strategic Corporate Developments
  • B. Market Analytics
    • Table 53: French Recent Past, Current & Future Analysis for M-Commerce Market - Analyzed with Annual Sales Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart)

4b. GERMANY

  • A. Market Analysis
    • Current & Future Analysis
    • Market Overview
    • Product Launch
    • Strategic Corporate Developments
    • Select Players
  • B. Market Analytics
    • Table 54: German Recent Past, Current & Future Analysis for M-Commerce Market - Analyzed with Annual Sales Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart)

4c. ITALY

  • A. Market Analysis
    • Current & Future Analysis
  • B. Market Analytics
    • Table 55: Italian Recent Past, Current & Future Analysis for M-Commerce Market - Analyzed with Annual Sales Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart)

4d. THE UNITED KINGDOM

  • A. Market Analysis
    • Current & Future Analysis
    • Market Overview
    • Mobile Emerges as a Key Sales Channel for Retailers and Brands
    • Growing Tablet Penetration Extends New Opportunity
    • Mobile Internet Advertising Gains Popularity
    • UK High Street Retailers Adopt Mobile Commerce
    • Product Launches
    • Strategic Corporate Development
  • B. Market Analytics
    • Table 56: UK Recent Past, Current & Future Analysis for M-Commerce Market - Analyzed with Annual Sales Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart)

4e. SPAIN

  • A. Market Analysis
    • Current & Future Analysis
  • B. Market Analytics
    • Table 57: Spanish Recent Past, Current & Future Analysis for M-Commerce Market - Analyzed with Annual Sales Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart)

4f. RUSSIA

  • A. Market Analysis
    • Current & Future Analysis
    • Market Overview
    • Strategic Corporate Developments
  • B. Market Analytics
    • Table 58: Russian Recent Past, Current & Future Analysis for M-Commerce Market - Analyzed with Annual Sales Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart)

4g. REST OF EUROPE

  • A. Market Analysis
    • Current & Future Analysis
    • Strategic Corporate Developments
  • B. Market Analytics
    • Table 59: Rest of Europe Recent Past, Current & Future Analysis for M-Commerce Market - Analyzed with Annual Sales Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart)

5. ASIA-PACIFIC

  • A. Market Analysis
    • Current & Future Analysis
    • Asia-Pacific to Spearhead Growth in M-Commerce Market
    • M-Commerce Adoption Grows in Asia
    • Rising Penetration of Mobile Devices Bodes Well for M-Commerce Growth
    • Table 60: Mobile Subscribers in Select Asian Countries: January 2014 (includes corresponding Graph/Chart)
      • Growing Use of Smartphones: A Key Growth Driver
    • Table 61: Smartphone Penetration in Asia in Select Countries: January 2014 (includes corresponding Graph/Chart)
    • Robust Rise in Mobile Internet User Base
    • Table 62: Mobile Broadband Subscriptions and Mobile Broadband Penetration in Select Asian Countries: January 2014 (includes corresponding Graph/Chart)
    • X-Commerce Boom Offers Growth Opportunities to TSPs
    • Content Based Services on an Upswing
    • Mobile Advertising Continues to Grow Rapidly
  • B. Market Analytics
    • Table 63: Asia-Pacific Recent Past, Current & Future Analysis for M-Commerce by Geographic Region - China, South Korea and Rest of Asia-Pacific Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart)
    • Table 64: Asia-Pacific 9-Year Perspective for M-Commerce by Geographic Region - Percentage Breakdown of Dollar Sales for China, South Korea and Rest of Asia-Pacific Markets for Years 2012, 2014 & 2020 (includes corresponding Graph/Chart)

5a. CHINA

  • A. Market Analysis
    • Current & Future Analysis
    • Market Overview
    • Growth Drivers in a Nutshell
    • An Opportunity Indicator:
    • Table 65: Number of Internet Users in China for the Years 2009 through 2013 (In Million) (includes corresponding Graph/Chart)
    • Declining Mobile Prices Drives Demand for M-Commerce
    • Rise in Mobile Internet Penetration Drives M-Commerce Growth
    • Table 66: Number of Mobile Internet Users in China for the Years 2009 through 2013 (In Million) (includes corresponding Graph/Chart)
    • Key Internet, Mobile, and M-Commerce Statistics in China:
    • Explosive Growth in Middle Income Group - A Boon for M-Commerce
    • Growing Demand for Transactional Services
      • Mobile Banking Gaining Importance in China
      • Mobile Payments Gaining Importance in China
      • Emerging Technologies Boost the Demand for M-Payments
      • Increasing Popularity of Smartphones - A Boon for the Chinese M-Payment Sector
    • Competitive Scenario
      • Domestic Players Dominate the Market
    • Table 67: Chinese Mobile Shopping Market (2013): Percentage Share Breakdown of Retail Sales by Leading Retailer (includes corresponding Graph/Chart)
    • Strategic Corporate Development
    • A Key Player
  • B. Market Analytics
    • Table 68: Chinese Recent Past, Current & Future Analysis for M-Commerce Market - Analyzed with Annual Sales Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart)

5b. SOUTH KOREA

  • A. Market Analysis
    • Current & Future Analysis
    • High Growth of Mobile Internet Penetration Benefits M-Commerce
    • Table 69: South Korean Mobile Market (2011-2016): Percentage Share Breakdown of Internet Users as a Proportion of Mobile Users and Total Population (includes corresponding Graph/Chart)
    • Mobile Payments Market - An Insight
  • B. Market Analytics
    • Table 70: South Korea Recent Past, Current & Future Analysis for M-Commerce Market - Analyzed with Annual Sales Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart)

5c. REST OF ASIA-PACIFIC

  • A. Market Analysis
    • Current & Future Analysis
    • Select Regional Markets
      • Australia: High Smartphone Penetration Spurs M-Commerce Market Growth
      • India: A Potential Laden Market
    • Table 71: Indian M-Commerce Market (2012): Percentage Share Breakdown of Revenues by Service Type (includes corresponding Graph/Chart)
      • Internet and Mobile Devices in India: Quick Facts
      • Smartphones: A Key Growth Driver for M-Commerce in India
      • Mobile Payments Gather Steam in India
      • Additional Developments
      • M-Commerce in Rural India
      • Challenges to Reckon With
      • Other Challenges
      • Thailand - MVAS Market Overview
      • Singapore
      • Malaysia
    • Product Launches
    • Strategic Corporate Developments
  • B. Market Analytics
    • Table 72: Rest of Asia-Pacific Recent Past, Current & Future Analysis for M-Commerce Market - Analyzed with Annual Sales Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart)

6. LATIN AMERICA

  • A. Market Analysis
    • Current & Future Analysis
    • Latin America Offers Significant Growth Opportunities
      • Key Statistical Finding:
    • Table 73: Latin American Smartphone Penetration Rate (%) by Country: 2013 (includes corresponding Graph/Chart)
    • Product Launch
  • B. Market Analytics
    • Table 74: Latin American Recent Past, Current & Future Analysis for M-Commerce by Geographic Region - Brazil and Rest of Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart)
    • Table 75: Latin American 9-Year Perspective for M-Commerce by Geographic Region - Percentage Breakdown of Dollar Sales for Brazil and Rest of Latin America Markets for Years 2012, 2014 & 2020 (includes corresponding Graph/Chart)

6a. BRAZIL

  • A. Market Analysis
    • Current & Future Analysis
    • Market Overview
  • B. Market Analytics
    • Table 76: Brazilian Recent Past, Current & Future Analysis for M-Commerce Market - Analyzed with Annual Sales Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart)

6b. REST OF LATIN AMERICA

  • A. Market Analysis
    • Current & Future Analysis
  • B. Market Analytics
    • Table 77: Rest of Latin America Recent Past, Current & Future Analysis for M-Commerce Market - Analyzed with Annual Sales Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart)

7. REST OF WORLD

  • A. Market Analysis
    • Current & Future Analysis
    • Saudi Arabian Market - A Snapshot
    • Africa - An Emerging M-Commerce Market
    • An Insight into the South African M-Commerce Market
      • Retailers Create 'Bricks and Clicks' Ecosystem
      • Mobile Couponing Gains Prominence
    • Product Launches
    • Strategic Corporate Developments
  • B. Market Analytics
    • Table 78: Rest of World Recent Past, Current & Future Analysis for M-Commerce Market - Analyzed with Annual Sales Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart)

IV. COMPETITIVE LANDSCAPE

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