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市場調查報告書

即時搜尋趨勢

Real-Time Search Trends

出版商 Global Industry Analysts, Inc. 商品編碼 297790
出版日期 內容資訊 英文 25 Pages
商品交期: 最快1-2個工作天內
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即時搜尋趨勢 Real-Time Search Trends
出版日期: 2014年01月01日 內容資訊: 英文 25 Pages
簡介

即時搜尋是指特定品牌、企業在行銷相關部份對於一般消費者心理觀察、消費者潛在問題提供正面反應的調查方法與預測。即時Web技術掌握了克服實際迅速產生巨大情報量中找出相關資料的困難性,即時搜尋讓即時搜尋結果更新更容易、也不必重複搜尋。 即時搜尋同時可以讓行銷負責人注意其他競爭公司發展、並且收集在特定時間的相關重要單字情報。

本報告針對即時搜尋趨勢分析提供概要、市場概要與動力、技術進化及進步、即時搜尋支援技術、主要企業、服務跟技術的進化、企業趨勢,目錄介紹如下。

第1章 即時搜尋 - 概要

  • 即時搜尋介紹
  • 即時網路:開始
  • 即時搜尋定義
  • 即時出版與部落格
  • 傳統搜尋服務與即時搜尋服務比較
  • 即時搜尋與群社搜尋比較

第2章 市場概要與動力

  • 即時搜尋商用應用
  • 即時搜尋對中小企業的影響

第3章 技術進化與進步

  • '真'即時Web會怎麼活動
  • 群社網路關鍵字是即時搜尋需求的開端
  • 即時搜尋引擎機能
  • 傳統搜尋引擎與即時搜尋引擎機能差異化
  • 即時搜尋多樣化排名系統的流行
  • 即時搜尋服務本質特徵
  • 高速搜尋結果與高度查詢量處理能力
  • 高度收集率與即時資料的提供
  • 即時資料讀寫的同步搜尋索引
  • 順位搜尋結果時戳優勢
  • 活用元數據的群社搜尋

第4章 即時搜尋支援技術

  • 協定
  • 開放式即時通訊協定(XMPP)
  • PubSubHubBub與RSS雲端
  • Simple Update Protocol(SUP)
  • API
  • Twitter的搜尋API
  • Facebook的API
  • 實施課題
  • 特殊演算法的必要性

第5章 受矚目企業

  • Google, Inc. (美國)
  • Twitter (美國)
  • Earlybird

第6章 服務導入/技術革新

  • Bit.ly引進"Realtime" 搜尋引擎
  • CloudMagic發表Web服務上個人情報線上搜尋
  • Rediff引進最新Rediff即時新聞搜尋
  • Twitter整合搜尋與發現的新機能
  • Google整合Google+即時搜尋
  • Netvibes發表了高度即時搜尋與SmartFilters
  • Topsy引進行動設備專用即時搜尋引擎
  • Sina Weibo引進即時搜尋引擎
  • Yahoo!發表搜尋引擎的Search Direct機能
  • Bing整合搜尋結果與ШユみЬ

第7章 企業創業

  • Chartbeat與Acquia簽訂協議
  • QL2 Software收購RivalWatch智慧財產
  • Twitter即時搜尋與Yandex的合作契約
  • @WalmartLabs收購OneRiot
  • Collecta停止即時搜尋活動
  • LinkedIn收購IndexTank
  • Meltwater收購IceRocket
  • eBay持續即時當地購物引擎'Milo'
  • Google即時搜尋結果MySpace狀態更新使用開始
  • OneRiot停止即時搜尋引擎
  • Twitter與7家新興合作契約

第8章 補充

目錄
Product Code: 141039

The reports predicts that real-time search offers a means to observe general consumer sentiment in respect of a specific brand, company or campaign and rapidly find out factors that are providing positive response in respect of consumers and potential challenges. "The fast pace and massive volume of information generated by real-time web technologies and practices creates the problem of finding relevant information. Real-time search is construed as a technology that facilitates real-time search result update and eliminates the need for repetitive searches for same query." Real-time search also enables marketers in monitoring and reacting to the happenings at competitors' domain. Marketers would also be able to use information gathered through real-time search for making timely bids for important words that possess relevancy at a particular point of time.

Table of Contents

1. REAL-TIME SEARCH - A FOCUS REPORT

  • Introduction to Real-Time Search
  • Real-Time Web: A Curtain Raiser
  • Real-Time Search Defined
  • Real-Time Publishing versus Blogging
  • Comparison of Traditional and Real-Time Search Services
  • Real-Time Search Vis-a-Vis Social Search

2. MARKET OVERVIEW AND DYNAMICS

  • Commercial Applications of Real-Time Search
  • Impact of Real-Time Search on Small Businesses

3. EVOLUTION AND PROGRESS OF TECHNOLOGY

  • How the 'True' Real-Time Web Operates
  • Social Networking Triggers Need for Real-Time Search
  • Functions of Real-Time Search Engine
  • Differentiating the Functioning of Conventional and Real-Time Search Engines
  • Diverse Ranking Systems Prevalent in Real-Time Search
  • Essential Features of Real-Time Search Services
  • Fast Search Results and High-Query-Volume Handling Capacity
  • High Rate of Ingestion and Instant Data Provision
  • Concurrent Search Index for Real-time Data Read/Write
  • Dominance of Time-Stamp in Ranking Search Results
  • Social Search to Benefit from Metadata

4. TECHNOLOGIES SUPPORTING REAL-TIME SEARCH

  • The Protocols
  • Extensible Messaging and Presence Protocol (XMPP)
  • PubSubHubBub and RSSCloud
  • Simple Update Protocol (SUP)
  • The APIs
  • Twitter Search API
  • Facebook's API
  • Implementation Challenges
  • Need for Special Algorithms

5. NOTEWORTHY MARKET PARTICIPANTS

  • Google, Inc. (USA)
  • Twitter (USA)
  • Earlybird

6. SERVICE INTRODUCTIONS/TECHNOLOGY INNOVATIONS

  • Bit.ly Launches "Realtime" Search Engine
  • CloudMagic Introduces Online Search for Personal Data across Web Services
  • Rediff Launches New Rediff Realtime News Search
  • Twitter Incorporates New Features in Search and Discovery Functions
  • Twitter Introduces New Improvements in Discover Tab
  • Google Incorporates Real-time Search in Google+
  • Netvibes Introduces Advanced Real-time Search and SmartFilters
  • Topsy Introduces Realtime Search Engine for Mobile Appliances
  • Topsy Unveils Real-time Search Engine for Public Google+ Posts
  • Topsy Rolls-out Real-time Video Search
  • Sina Weibo Launches Real-time Search Engine
  • Yahoo! Introduces Search Direct Feature in Search Engine
  • Bing Incorporates Tweets in Search Results
  • Google Introduces Several New Features in Real-time Search
  • Google Undertakes Up-gradation of Twitter Search Features
  • Google Incorporates Several Important Changes on Google Search
  • Google Incorporates Facebook Pages in Real-time Search
  • NachoFoto Rolls Out Real-time Image Search Portal
  • Sobees Rolls Out Real-time Search Platform

7. CORPORATE INITIATIVES

  • Chartbeat Inks Pact with Acquia
  • QL2 Software Acquires Intellectual Property of RivalWatch
  • Twitter Enters into Partnership Agreement with Yandex for Real-time Search
  • @WalmartLabs Acquires OneRiot
  • Collecta Closes Down Real-Time Search Engine Operations
  • LinkedIn Acquires IndexTank
  • Meltwater Acquires IceRocket
  • eBay Takes Over Real-time Local Shopping Engine 'Milo'
  • Google Starts Using MySpace Status Updates in Real-time Search Results
  • OneRiot Closes Down Real-time Search Engine
  • Twitter Enters into Partnership Agreement with Seven Start-up Companies

8. APPENDIX

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