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市場調查報告書

社群TV的全球市場

Social TV

出版商 Global Industry Analysts, Inc. 商品編碼 285002
出版日期 內容資訊 英文 222 Pages
商品交期: 最快1-2個工作天內
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社群TV的全球市場 Social TV
出版日期: 2015年01月01日 內容資訊: 英文 222 Pages
簡介

本報告詳細分析社群TV的全球市場。進行全球市場整體分析,同時以地區別將市場分類為美國、加拿大、日本、歐洲、亞太地區、以及其他地區進行分析及預測,提供各地區市場的綜合市場資料與詳細分析。並披露2012年至2020年期間的年度評估和市場預測。

第1章 簡介、調查方法、產品定義

第2章 報告摘要

  • 產業概要
    • 社群TV:社群媒體網路和電視的融合
    • 社群TV:快速入門
    • 社群TV出現與成長的主要因子
    • 社群TV市場2013年內的主要市場發展/事件
    • 社群TV:受惠於經常變化的社群網路狀況
    • 全球社群網路的事實與統計資料
    • 社群TV評估:計算社群TV收視率與用戶投入比率的整合工具
  • 市場競爭
    • 社群TV商業模式:主要廠商與B2C及B2B基礎上的服務/應用
    • 社群TV市場的企業合併整合進展中
    • TV公司與社群網路企業相互競爭於社群TV大餅中獲得一席之地
    • 社群TV:成為Facebook與Twitter間的戰場?
    • Facebook與電視節目相互作用相關主要資料
    • 社群TV Tweet的急增:Twitter的重要關心事項
    • TV網路公司與廣播公司加入社群TV潮流效應
    • 主要TV營運企業與網路企業近期的社群TV構想
    • 社群TV生態系統的主要加入企業
    • 第三方社群TV應用程式提供企業
    • TV廣播公司
    • TV平台供應商
    • 社群網路
    • 全球主要第二螢幕平台供應商企業簡介
    • 全球主要社群TV應用/服務供應商企業簡介
    • 各家服務供應商處於第二螢幕應用提供的競爭狀況
    • 社群TV領域獲得成功的咒語
    • 附加價值服務:取勝的必要式向
    • 市場進入企業為獲得競爭上優勢而採取創新策略
    • 個人化與社群整合化決定競爭力
    • 社群TV的投資狀況
    • 社群TV的主要投資家:投資企業、接受投資的企業、投資年度、以及投資領域
  • 市場動向、課題、以及市場成長促進因素
    • 第二螢幕裝置的快速普及:強力的市場成長促進因素
    • 強勁的智慧型手機銷售:主要的市場機會指標
    • 平板電腦的人氣上昇牽引市場成長
    • 網路用戶數的擴大帶來社群TV莫大的市場機會
    • 市場機會指標
    • 持續活絡發展的社群網路促進行動社群TV的導入
    • 全球行動用戶數基礎:重要的市場機會指標
    • 行動訊息應用程式革新社群TV狀況
    • 社群TV的創新及進步:站在市場成長的尖端
    • Blended TV:社群TV的創新趨勢
    • 多螢幕社群TV:發展中的新創新
    • 創新社群TV應用促進市場成長
    • 社群TV:T-商務實現的關鍵
    • 社群TV重新定義實況TV體驗
    • 具網路連線及社群網路功能的電視促進市場擴大
    • 智慧TV的人氣上昇推動社群TV成長
    • 社群TV:社群媒體市場行銷與廣告的強力工具
    • 社群TV遊戲:社群互動的重要媒體
    • 線上影音共享網站的使用獲得市場歡迎
    • □有利的人口統計趨勢強化市場前景
    • 社群TV的女性使用度高
    • 新興各國促進未來市場成長
    • 妨礙社群TV廣泛導入的主要課題
    • 正確使用者經驗的創造:具挑戰的任務
    • 頻道分裂
    • 跟先進替代技術的競爭
    • 高價且花時間
    • 數個可利用選項對發信端是個課題
    • 業餘影音創作者成為專業內容創作者的威脅
  • 服務概要
    • 社群TV:序論
    • 社群TV的進化
    • 歷史
    • 社群TV與互動功能
    • 社群TV涵蓋的主要領域
    • 社群TV的優點
    • 社群TV服務類型別
    • 第二螢幕:概要
    • 何謂行動社群TV?
  • 服務創新/新服務
  • 近期產業動向
  • 全球主要企業
  • 全球市場觀點

第3章 地區市場

  • 美國
    • 市場分析
    • 市場預測
  • 加拿大
  • 日本
  • 歐洲
    • 法國
    • 德國
    • 義大利
    • 英國
    • 西班牙
    • 俄羅斯
    • 其他歐洲各國
  • 亞太地區
    • 中國
    • 其他亞太地區各國
  • 其他地區

第4章 市場競爭狀況

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目錄
Product Code: MCP-7790

This report analyzes the worldwide markets for Social TV in US$ Million. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, and Rest of World. Annual estimates and forecasts are provided for the period 2012 through 2020. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 71 companies including many key and niche players such as -

Beamly
BuzzFeed
Cablevision Systems Corporation
ConnecTV
Ex Machina

Table of Contents

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

  • Study Reliability and Reporting Limitations
  • Disclaimers
  • Data Interpretation & Reporting Level
    • Quantitative Techniques & Analytics
  • Product Definitions and Scope of Study

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW

  • Social TV: Socializing around TV with Social Media Networking
  • Social TV: Fast Facts
  • Key Factors Responsible for Social TV Emergence and Growth
  • Major Developments/Events in Social TV Market During 2013
  • Social TV: A Major Beneficiary of the Ever Changing Social Networking Landscape
  • Global Social Networking Facts & Stats:
    • Table 1: Social Media Penetration Rates (%) Worldwide by Geographic Region: 2014E (includes corresponding Graph/Chart)
    • Table 2: Social Networking Penetration Worldwide as a Percentage of Total Internet Users by Gender: 2014E (includes corresponding Graph/Chart)
    • Table 3: Social Networking Penetration Worldwide as a Percentage of Total Internet Users by Age Group: 2014E (includes corresponding Graph/Chart)
    • Table 4: Leading Social Networking Companies Worldwide (2014E): Number of Active Accounts (in Millions) for Facebook, Google+, Instagram, LinkedIn, QZone, Sina Weibo, Tumblr, and Twitter (includes corresponding Graph/Chart)
    • Table 5: Leading Social Networking Companies Worldwide (2013): Percentage Market Share for Facebook, Google+, LinkedIn, MySpace, Twitter, and Others (includes corresponding Graph/Chart)
  • Social TV Measurement: An Integral Tool to Gauge TV Viewership and Engagement

2. COMPETITION

  • Social TV Business Model: Key Vendors and their Services/Applications for B2C and B2B Platforms
  • Social TV Market Witness Consolidation
  • TV Companies and Social Networking Companies Compete for a Share of the Social TV Pie
  • Social TV: Battleground for Facebook and Twitter?
  • Key Facts on Facebook & TV Shows Interactions:
  • Surging Social TV Tweets: A Major Concern for Twitter?
  • TV Networking and Broadcasting Companies Join the Social TV Bandwagon
  • Recent Social TV Initiatives by Major TV Operators and Networks
  • Key Participants in the Social TV Ecosystem
  • Third Party Social TV App Providers
  • TV Broadcasters
  • TV Platform Providers
  • Social Networks
  • Brief Profiles of Key Second Screen Platform Providers Worldwide
  • Brief Profiles of Key Social TV Application/Service Providers Worldwide
  • Service Providers Compete in Terms of Second Screen Application Offerings
  • Mantras for Success in the Social TV Arena
  • Value-Added Services: A Must to Beat Competition
  • Market Players Adopt Innovative Strategies to Gain Competitive Edge
  • Personalization and Social Integration to Define Competitiveness
  • Investment Landscape for Social TV
  • Select Investors in Social TV: Investor Company, Companies Invested In, Year of Investment & Area of Investment

3. MARKET TRENDS, ISSUES & DRIVERS

  • Surging Penetration of Second Screen Devices: A Strong Growth Driver
    • Table 6: Most Performed Activity on Smartphone While Watching Television: 2014E (includes corresponding Graph/Chart)
    • Table 7: Most Performed Tablet PC Activity While Watching Television: 2013 (includes corresponding Graph/Chart)
    • Table 8: Second Screen Usage for Social Networking by TV Viewers by Type of Mobile Device Used (2014E): Percentage Breakdown for PCs/Laptops, Smartphones, Tablets, and TVs (includes corresponding Graph/Chart)
    • Table 9: Second Screen Usage by TV Viewers for Accessing Social TV Services (2014E): Percentage Breakdown by Device Type (includes corresponding Graph/Chart)
  • Strong Smartphone Sales: A Major Opportunity Indicator
    • Table 10: Global Smartphones Sales in Million Units: 2012, 2014, 2016, 2018 & 2020 (includes corresponding Graph/Chart)
    • Table 11: Smartphone Penetration Rate (%) for Select Countries Worldwide as a Percentage of Mobile Phone Users: 2014 (includes corresponding Graph/Chart)
    • Table 12: Smartphone Penetration Worldwide (as a Percentage of Total Population) for Major Countries: 2014E (includes corresponding Graph/Chart)
  • Growing Popularity of Tablets Lends Traction to Market Growth
    • Table 13: Tablet, Laptop and Desktop Shipments Worldwide (in Million Units): 2011-2016P (includes corresponding Graph/Chart)
    • Table 14: Global Tablet Market by Operating System (2013-2017): Percentage Market Share Breakdown for iOS, Android, Windows RT (includes corresponding Graph/Chart)
  • Expanding Internet User Base Generate Huge Opportunities for Social TV
  • Opportunity Indicators:
    • Table 15: Number of Users Worldwide (in Billions) for Internet, Social Networks, and Mobile Devices: 2014E (includes corresponding Graph/Chart)
    • Table 16: Internet Users Worldwide by Geographic Region (2013): Percentage Share Breakdown for Asia-Pacific, Europe, North America, Latin America, Africa, and Middle East (includes corresponding Graph/Chart)
    • Table 17: Internet Penetration Rates (%) Worldwide by Geographic Region: 2014E (includes corresponding Graph/Chart)
    • Table 18: Top Ten Internet Countries Worldwide (2014E): Ranked on the Basis of Number of Internet Users in Millions (includes corresponding Graph/Chart)
    • Table 19: Percentage (%) of Households Worldwide with Internet Access by Geographic Region: 2013 (includes corresponding Graph/Chart)
    • Table 20: Internet Penetration Rate Worldwide (%) by Gender: 2013 (includes corresponding Graph/Chart)
  • 'Social Networking on the Move' Drives Mobile Social TV Adoption
    • Table 21: Mobile Social Networking Market Worldwide (2014E): Percentage of Mobile Subscribers Accessing Mobile Web in Major Countries (includes corresponding Graph/Chart)
    • Table 22: Mobile Social Media Apps Market Worldwide (2014E): Percentage of Mobile Users Accessing Social Media Apps in Major Countries (includes corresponding Graph/Chart)
  • Global Mobile Subscriber Base: An Important Opportunity Indicator
    • Table 23: Mobile Subscriptions Worldwide (2014E): Percentage Breakdown by Country (includes corresponding Graph/Chart)
    • Table 24: Top 10 Countries Worldwide with Active Mobile Subscriptions (in Millions): 2014E (includes corresponding Graph/Chart)
    • Table 25: Mobile Penetration Rate (%) Worldwide by Geographic Region: 2014E (includes corresponding Graph/Chart)
    • Table 26: Mobile Penetration (as a Percentage of Total Population) Worldwide for Major Countries: 2014E (includes corresponding Graph/Chart)
  • Mobile Messaging Apps to Revolutionize the Social TV Landscape
  • Key Opportunity Indicators:
    • Table 27: Leading Mobile Messenger Apps Worldwide (2014E): Number of Monthly Active Users (in Millions) for WhatsApp, Facebook Messenger, WeChat, Skype, Viber, LINE, Kik, BlackBerry Messenger and KakaoTalk (includes corresponding Graph/Chart)
    • Table 28: Leading Mobile Messenger Apps in the US (2014E): Number of Active Users (in Millions) for WhatsApp, Facebook Messenger, WeChat, Skype, Viber, LINE, Kik, BlackBerry Messenger and KakaoTalk (includes corresponding Graph/Chart)
    • Table 29: Mobile Messaging App Active Usage Rate Worldwide as a Percentage of Total Internet Users: 2014E (includes corresponding Graph/Chart)
  • Social TV Innovations & Advancements: Spearheading Growth
  • Blended TV: An Innovative Trend in Social TV
  • Multiscreen Social TV: A New Innovation in the Making
  • Innovative Social TV Applications Propel Market Growth
    • Select Recently Launched Social TV Applications
    • Second-Generation Social TV Apps Gaining Prominence
    • Entertain Remote Control App Revolutionizes Social TV Experience
  • Social TV: A Key Enabler of T-Commerce
  • Sports Events Trigger Social Media Usage, Bodes Well for Social TV
  • Shared TV Experience Drives Social TV Growth
  • Social TV Redefines Live TV Experience
  • TVs with Internet Connection and Social Features Promote Market Expansion
    • Table 30: Number of Connected TVs by Technology/Device in 000 Units: 2013 (includes corresponding Graph/Chart)
  • Rising Popularity of Smart TVs Benefit Social TV Growth
    • Table 31: Global Smart TV Market by Geographic Region (2013 & 2018): Percentage Breakdown of Unit Shipments for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of the World (includes corresponding Graph/Chart)
  • Widgets to Popularize Social TV
  • Social TV: A Powerful Tool for Social Media Marketing and Advertising
  • Global Ad Spending: A Key Opportunity Indicator
    • Table 32: Global Advertising Industry (2013 & 2015): Percentage Share Breakdown of Ad Spends by Advertisement Medium (includes corresponding Graph/Chart)
    • Table 33: Global Advertising Spending by Geographic Region: Percentage Share Breakdown for 2013 (includes corresponding Graph/Chart)
    • Table 34: Global Mobile Ad Market (2013): Percentage Share Breakdown of Spending by Segment (includes corresponding Graph/Chart)
    • Table 35: Global Mobile Ad Market (2013): Spending in US$ Per Mobile Internet User by Country (includes corresponding Graph/Chart)
    • Table 36: Global Digital Ad Market (2013): Spending in US$ Per Internet User by Country (includes corresponding Graph/Chart)
  • Social TV Games: An Important Medium for Social Interactions
  • Use of Online Video-Sharing Sites Gains Traction
  • Favorable Demographic Trends Strengthens Market Prospects
  • Young Population: An Attractive Consumer Cluster for Social TV
    • Table 37: Social TV Market: Percentage Breakdown of Usage by Age (includes corresponding Graph/Chart)
    • Table 38: Youth (10-24) as a Percentage of Global Population by Geographic Region: 2013 (includes corresponding Graph/Chart)
    • Table 39: Youth (10-24) as a Percentage of Total Population for Major Countries: 2013 (includes corresponding Graph/Chart)
  • Women Dominate the Social TV Platform
    • Table 40: Social TV Market (2014E): Percentage Breakdown by Gender (includes corresponding Graph/Chart)
  • Developing Countries to Drive Future Market Growth
  • Key Challenges Hampering Widespread Adoption of Social TV
  • Creating Right User Experience: A Challenging Task
  • Channel Fragmentation
  • Competition from Advanced Alternative Technologies
  • Expensive and Time Consuming
  • Availability of Several Options Pose a Challenge for Publishers
  • Amateur Creators Pose Threat to Professional Content Producers

4. SERVICE OVERVIEW

  • Social TV: An Introduction
  • Evolution of Social TV
  • History
  • Social TV and Its Interactive Features
  • Content Sharing
  • Communication
  • Community Building
  • Status Update
  • Major Areas Covered by Social TV
  • TV Participation
  • Content Discovery
  • Device and Cloud Control
  • Benefits of Social TV
  • Social Viewing
  • Transforms Live TV
  • Customized Channels
  • Social Channels
  • Personalized Experience
  • Social Recommendations
  • Branded Badges
  • Types of Social TV Services
  • One Screen Experience on Computer
  • One Screen Experience on TV
  • Two Screen Experience on TV
  • Second Screen: An Overview
  • What is Mobile Social TV?

5. SERVICE INNOVATIONS/INTRODUCTIONS

  • Visiware Introduces New Innovative Platform
  • TOK.TV Launches TOK Social Button
  • ConnecTV Unveils Social Media Platform
  • Youtoo TV to Launch Social TV
  • Bravo Launches New Line of Social TV Initiatives
  • Sky Releases New Social TV Tool
  • Apptarix Introduces New Social TV Network

6. RECENT INDUSTRY ACTIVITY

  • Screenz Enters into Agreement with Maker
  • Twitter Takes Over SecondSync
  • Twitter Acquires Mesagraph
  • Twitter Takes Over SnappyTV
  • Snipper Inks Pact with VidiGo
  • SecondSync Inks Partnership with Facebook
  • ConnecTV and Evite Enter into a Marketing Partnership
  • Twitter Acquires Bluefin Labs
  • Twitter Acquires Trendrr
  • i.TV Takes Over GetGlue

7. FOCUS ON SELECT PLAYERS

  • Social TV Application Developers and Service Providers
  • Beamly (UK)
  • BuzzFeed (USA)
  • Cablevision Systems Corporation (USA)
  • ConnecTV (USA)
  • Ex Machina (The Netherlands)
  • Facebook, Inc. (USA)
  • iPowow Ltd. (Australia)
  • i.TV (USA)
    • tvtag (USA)
  • Instagram (USA)
  • Netflix, Inc. (USA)
  • Never.no (USA)
  • Pinterest (USA)
  • Shazam (USA)
  • SnappyTV (USA)
  • Spredfast (USA)
  • Starling, Inc. (USA)
  • Tumblr (USA)
  • Tunerfish (USA)
  • TVplus (USA)
  • Twitter (USA)
  • Viggle, Inc. (USA)
  • VLOOP LLC (US)
  • Social TV Analytics/Measurement Companies
  • Bluefin Labs (USA)
  • Networked Insights (USA)
  • SecondSync Ltd. (UK)
  • SocialGuide, Inc. (USA)
  • Trendrr (USA)

8. GLOBAL MARKET PERSPECTIVE

    • Table 41: World Recent Past, Current & Future Analysis for Social TV by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart)
    • Table 42: World 9-Year Perspective for Social TV by Geographic Region - Percentage Breakdown of Revenues for US, Canada, Japan, Europe, Asia-Pacific and Rest of World Markets for Years 2012, 2014 and 2020 (includes corresponding Graph/Chart)

III. MARKET

1. THE UNITED STATES

  • A. Market Analysis
    • Market Overview
    • Table 43: Time Spent by US Consumers on Various Media: 2014E (includes corresponding Graph/Chart)
    • Growing Social TV Adoption
    • Social TV Drivers in a Nutshell
    • Key Internet, Mobile and Social Media Statistics in the US
    • Marketing Companies Focus on Social and Digital Media to Target Millennials
    • TV Advertising Medium Offers High Growth Opportunities
    • Table 44: US Advertising Market (2014E): Percentage Breakdown of Spending by Medium (includes corresponding Graph/Chart)
    • Competitive Landscape
      • Leading TV Networks in the Social TV Space
      • Leading Social TV Networks and their Popular Shows (In Terms of Social TV Comments)
    • Table 45: Leading TV Shows in the US (2013-2014 TV Season): Ranked by Number of Average Tweets per Episode (In Thousands) (includes corresponding Graph/Chart)
    • Table 46: Leading Live Broadcasts in the US (2013-2014 TV Season): Ranked by Number of Average Tweets (In Thousands) (includes corresponding Graph/Chart)
    • Table 47: Leading Sporting Events in the US (2013-2014 TV Season): Ranked by Number of Average Tweets (In Thousands) (includes corresponding Graph/Chart)
    • Service Launches
    • Strategic Corporate Developments
    • Key Players
  • B. Market Analytics
    • Table 48: US Recent Past, Current & Future Analysis for Social TV with Annual Revenue Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart)

2. CANADA

  • A. Market Analysis
    • Social TV Grows in Popularity
  • B. Market Analytics
    • Table 49: Canadian Recent Past, Current & Future Analysis for Social TV with Annual Revenue Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart)

3. JAPAN

  • A. Market Analysis
    • ACCESS Co., Ltd. - A Key Player
  • B. Market Analytics
    • Table 50: Japanese Recent Past, Current & Future Analysis for Social TV with Annual Revenue Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart)

4. EUROPE

  • A. Market Analysis
    • Key Opportunity Indicators:
    • Table 51: Internet Penetration in Europe: 2014E (includes corresponding Graph/Chart)
    • Table 52: Social Media Penetration in Europe: 2014E (includes corresponding Graph/Chart)
    • Table 53: Mobile Internet Penetration (As a Percentage of Total Population) in Europe: 2014E (includes corresponding Graph/Chart)
  • B. Market Analytics
    • Table 54: European Recent Past, Current & Future Analysis for Social TV by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart)
    • Table 55: European 9-Year Perspective for Social TV by Geographic Region - Percentage Breakdown of Revenues for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2012, 2014 and 2020 (includes corresponding Graph/Chart)

4a. FRANCE

  • A. Market Analysis
    • Social TV Market Overview
    • Service Launch
    • Strategic Corporate Development
  • B. Market Analytics
    • Table 56: French Recent Past, Current & Future Analysis for Social TV with Annual Revenue Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart)

4b. GERMANY

  • A. Market Analysis
    • Market Overview
  • B. Market Analytics
    • Table 57: German Recent Past, Current & Future Analysis for Social TV with Annual Revenue Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart)

4c. ITALY

  • Market Analysis
    • Table 58: Italian Recent Past, Current & Future Analysis for Social TV with Annual Revenue Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart)

4d. THE UNITED KINGDOM

  • A. Market Analysis
    • Market Overview
      • Rise in Mobile Internet Penetration
    • Social TV Catching Up Among Younger Generation
    • Service Launch
    • Strategic Corporate Developments
    • Key Players
  • B. Market Analytics
    • Table 59: UK Recent Past, Current & Future Analysis for Social TV with Annual Revenue Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart)

4e. SPAIN

  • Market Analysis
    • Table 60: Spanish Recent Past, Current & Future Analysis for Social TV with Annual Revenue Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart)

4f. RUSSIA

  • A. Market Analysis
    • Social TV Market - An Overview
  • B. Market Analytics
    • Table 61: Russian Recent Past, Current & Future Analysis for Social TV with Annual Revenue Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart)

4g. REST OF EUROPE

  • A. Market Analysis
    • Strategic Corporate Development
    • EX Machina (The Netherlands) - A Key Player
  • B. Market Analytics
    • Table 62: Rest of Europe Recent Past, Current & Future Analysis for Social TV with Annual Revenue Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart)

5. ASIA-PACIFIC

  • A. Market Analysis
    • Asia-Pacific to Lead Future Growth in the Global Social TV Market
      • Key Opportunity Indicator:
    • Table 63: Social Media Penetration in Asia: 2014E (includes corresponding Graph/Chart)
  • B. Market Analytics
    • Table 64: Asia-Pacific Recent Past, Current & Future Analysis for Social TV by Geographic Region - China and Rest of Asia-Pacific Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart)
    • Table 65: Asia-Pacific 9-Year Perspective for Social TV by Geographic Region - Percentage Breakdown of Revenues for China and Rest of Asia-Pacific Markets for Years 2012, 2014 and 2020 (includes corresponding Graph/Chart)

5a. CHINA

  • A. Market Analysis
    • Market Overview
    • Table 66: Number of Internet Users in China (In Million): 2009-2014E (In Million) (includes corresponding Graph/Chart)
    • Table 67: Number of Monthly Active Users (Millions) in China by Leading Social Networking Site: 2014E (includes corresponding Graph/Chart)
    • Table 68: Number of Mobile Internet Users (Millions) in China: 2009-2014E (includes corresponding Graph/Chart)
    • Key Internet, Mobile and Social Media Statistics in China
    • Rising Adoption of Social TV Among TV Networks and Advertisers
  • B. Market Analytics
    • Table 69: Chinese Recent Past, Current & Future Analysis for Social TV with Annual Revenue Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart)

5b. REST OF ASIA-PACIFIC

  • A. Market Analysis
    • Select Regional Markets
      • Australia: Social TV Gains Momentum
      • India: A Potential Laden Market
      • Internet, Mobile Devices and Social Media in India: Quick Facts
      • Television Channels Adopt Social Media to Promote TV Shows
      • Twitter Emerges As a Second Screen Platform
      • Challenges to Reckon With
    • Service Launch
    • iPowow Ltd. (Australia) - A Key Player
  • B. Market Analytics
    • Table 70: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Social TV with Annual Revenue Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart)

6. REST OF WORLD

  • A. Market Analysis
    • Brazil: A Fast Growing Social TV Market
    • Service Launch
    • Strategic Corporate Development
  • B. Market Analytics
    • Table 71: Rest of World Recent Past, Current & Future Analysis for Social TV with Annual Revenue Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart)

IV. COMPETITIVE LANDSCAPE

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