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市場調查報告書

行動商業型錄(黃頁)的全球市場

Mobile Yellow Pages

出版商 Global Industry Analysts, Inc. 商品編碼 252352
出版日期 內容資訊 英文 210 Pages
商品交期: 最快1-2個工作天內
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行動商業型錄(黃頁)的全球市場 Mobile Yellow Pages
出版日期: 2015年03月01日 內容資訊: 英文 210 Pages
簡介

本報告提供全球行動商業型錄市場相關調查分析,提供您美國,加拿大,日本,歐洲,亞太地區,南美,全球其他各國的各市場相關綜合分析,再彙整2014年∼2020年預測,過去5年的實際成果,主要企業等相關資訊。

第1章 簡介,調查方法,產品定義

第2章 摘要整理

  • 產業概要
    • 簡介
    • 預測
    • 行動商業型錄與廣告:高潛力市場
    • 數位的擴大促進收益增加
    • 行動電話的普及促進行動商業型錄市場
    • 行動裝置最常被檢索的商務類別
    • 智慧型手機的無所不在(Ubiquity)
  • 市場趨勢和促進因素
  • 行動廣告的考察
  • 商業型錄市場
  • 定位型廣告
  • 服務概要
    • 印刷版商業型錄
    • 網路商業型錄(IYP)
    • 線上/印刷版商業型錄的優點
    • 其他成本效率好的媒體:威脅
  • 產品/服務的創新與引進
  • 近來產業活動
  • 全球主要企業
  • 全球市場概要

第3章 市場

  • 美國
  • 加拿大
  • 日本
  • 歐洲
    • 法國
    • 德國
    • 義大利
    • 英國
    • 西班牙
    • 俄羅斯
    • 其他歐洲各國
  • 亞太地區
    • 澳洲
    • 中國
    • 印度
    • 韓國
    • 其他的亞太地區的各國
  • 南美
  • 全球其他各國

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目錄
Product Code: MCP-7741

This report analyzes the worldwide markets for Mobile Yellow Pages in US$ Million. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2014 through 2020. Also, a five-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 37 companies including many key and niche players such as -

AGI Publishing, Inc.
Dex Media, Inc.
Eniro AB
Hibu plc
LocalEdge

Table of Contents

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

  • Study Reliability and Reporting Limitations
  • Disclaimers
  • Data Interpretation & Reporting Level
    • Quantitative Techniques & Analytics
  • Product Definitions and Scope of Study
    • Mobile Yellow Pages

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW

  • Prelude
  • Outlook
  • Mobile Yellow Pages and Advertising - A Highly Potential Market
  • Digital Expansion to Pep up Revenues
  • Growing Mobile Phone Usage Drives Mobile Yellow Pages Market
    • Table 1: Popular Uses of Smartphones (includes corresponding Graph/Chart)
  • Most Researched Local Business Categories on Mobile Devices (2010-2014)
    • Table 2: World Smartphone Penetration for Select Countries (as a Percentage of Mobile Phone Users): 2013 (includes corresponding Graph/Chart)
  • The Ubiquity of Smartphones in a Nutshell
    • Table 3: Most Performed Activity Using Smartphones (2012) (includes corresponding Graph/Chart)
    • Table 4: Gender-wise Breakup of Internet Usage among Smartphone Users: 2013 (includes corresponding Graph/Chart)
    • Table 5: Age-wise Breakup of Internet Usage Among Smartphone Users: 2013 (includes corresponding Graph/Chart)
    • Table 6: Area-wise Breakup of Internet Usage Among Smartphone Users: 2013 (includes corresponding Graph/Chart)

2. MARKET TRENDS AND DRIVERS

  • Mobile Local Search to Outpace Desktop Local Search
    • Table 7: Local Search Market (2014): Percentage Share Breakdown of Searches by Format (includes corresponding Graph/Chart)
  • Local Search Marketing: Implications for Yellow Pages
    • Table 8: Leading Worldwide Sources of Local Business Information (2014): Percentage Share Breakdown by Source (includes corresponding Graph/Chart)
    • Table 9: Local Advertising Market (2014): Percentage Share Breakdown by Format - Direct Mail, Internet, Mobile, Newspapers, Radio, TV, Yellow Pages and Others (includes corresponding Graph/Chart)
  • Local SEOs: An Emerging Trend
  • A Brief Overview on Emerging Trends in Internet Yellow Pages Industry
  • Mobile Yellow Pages Apps on the Rise
  • Apps Used to Find Local Business
  • LBA Drives Mobile Based Ad Services
  • Opportunities in Mobile Yellow Pages Market
  • Online Local Yellow Pages Advertising - Changing Trends
  • Cross Device Targeting: A Key Analytics Solution
  • Online Yellow Pages Revolutionizes Telephone Number Listings
  • Internet Marketing Gaining Over Yellow Pages
  • Can Internet Enables YP Companies to Fight Declines in Printed Directories Category?
  • Brand Image Propels Internet Yellow Pages Searches
  • Advancements Drive Growth of Mobile Yellow Pages Market
  • Market for Printed Yellow Pages to Decline
  • Yellow Pages - Rise of Yelp Phenomenon and Empathy Marketing
  • Yellow Pages Offers an Alternate Option to Online Media
  • Dealing with Google's Dominant Presence
  • Companies Strategize to Curb Falling Fortunes of Printed Directories

3. YELLOW PAGES MARKET

  • A Curtain Raiser
  • Threat of Obsolescence Looms over Printed Yellow Pages Market
  • Yellow Pages Industry Increasingly Takes the Digital Route
  • Mobile Local Services: The Digital Future
  • Tablets Foray into Yellow Pages Market
  • Mobile Search Apps on a Roll
  • SMEs Keen to Go Digital
    • Table 10: Online Local Advertising Budget Allocation by Local SMEs (2014): Percentage Share Breakdown by Websites (includes corresponding Graph/Chart)
  • Customers Display Preference for Newer Search Channels
  • Print Yellow Pages Market Under Pressure
  • Print YP Still Significant, But Quickly Losing Momentum
    • Table 11: Global Yellow Pages Market (2014): Percentage Share Breakdown of Revenues by Segment (includes corresponding Graph/Chart)
  • Brand Recognition Drives Customer Preference for IYPs
  • Why is the Yellow Pages Industry Sluggish?
  • Internet Yellow Pages Threatened by Alternate Channels
  • Yellow Pages Face Stiff Competition from Search Engines
  • Google Suppresses Referrals to YP Directories
  • Yellow Page Companies Attempt to Play Safe
  • YP Publishers Diversify to Stay Ahead
  • Ban against Distribution of Print YP

4. INSIGHT INTO MOBILE ADVERTISING

  • Mobile Advertising: A Prelude
  • Mobile Advertising - In a Nutshell
  • Search Advertising to Expand the Market Potential
  • Messaging Advertising Sees Dwindling Fortunes
  • Mobile's Influence on Consumer Lifestyle Enthuses Brands
  • Google Leads World Mobile Ad Market
  • Factors Driving Growth in Mobile Advertisement Market
  • Personalized Nature of Advertising
  • Challenges Facing Mobile Ad Market
  • Factor Restraining Growth in Mobile Advertising Market

5. LOCATION BASED ADVERTISING

  • Location Based Advertising - Dawn of A New Era in Advertising
  • Growing Interest Among Stakeholders
  • Smart Phones Provide the Needed Impetus
  • LBA: A Boon for Merchants
  • Privacy Concerns Remain Big Issue
  • Opt-In, Opt-Out: Necessary for LBA Growth
  • Benefits of LBA to Retailers
  • Teething Challenges
  • Growth Drivers for LBA

6. SERVICE OVERVIEW

  • Classification of Mobile Search Function
  • Print Yellow Pages
  • Advantages
  • Disadvantages
  • Internet Yellow Pages (IYP)
  • Types of Internet Yellow Pages Advertisements
    • Sponsored Listings
    • Banner Advertisements
    • Email Links
  • Advantages of Internet Yellow Pages
  • A Typical Mobile Yellow Pages Model
  • Benefits of Online and Print Yellow Pages over Other Sources
  • Permission-based Marketing
  • Targeted Solutions
  • Ideal for Movers
  • Cost Effective Surrogates: A Threat
  • Billboards
  • Radio
  • Cooperative Direct Mail
  • Online Directories
  • Frequency Programs
  • Search Engine Optimization

7. PRODUCT/SERVICE INNOVATIONS/ INTRODUCTIONS

  • Yellow Pages Introduces a Novel Shop The Neighbourhood™ Campaign
  • Yellow Pages Group Launches 8-Week Ad Blitz Campaign in Canada
  • Global Yellow Pages Unveils CallmyName App
  • NTT DoCoMo Unveils Twitter Local Yellow Pages
  • hibu Unveils New Online Store for SMBs to Establish Digital Presence
  • Aruba Rolls Out Free Mobile Search Apps for Android™ and Apple Devices
  • Yellow Pages Group Introduces French-language Version of Mobile App ShopWise™
  • Egypt Yellow Pages Launches Yellow Media
  • Yellow Media Upgrades Dalili
  • JT Global Unveils Online Yellow Pages
  • Yellow Medya Releases Brand SoLoMo Engagement Platform
  • Primedia Qatar and Qtel Launch New Qatar Yellow Pages Website

8. RECENT INDUSTRY ACTIVITY

  • Snipp Inks 3-Year Agreement with Virket
  • UpSnap Inks Partnership Deal with Guarantee and Mountaineer
  • Telstra Corp to Divest Sensis
  • CGI Signs Agreement to Extend Multi-Year Agreement with Yellow Pages
  • Yelp Inks Advertising Partnership with YP
  • Berry Acquires LocalVox
  • Yelp Inks Partnership Agreements with Yahoo! And Yellow Pages
  • PagesJaunes Groupe Changes its Name to Solocal Group
  • Valpak Enters into an Agreement with Yellow Pages
  • Yellow Pages and CBC/Radio-Canada Extend Partnership
  • Google Selects Yellow Pages as AdWords Premier SMB Partner
  • Yellow Pages Selects Infobright to Power Digital Advertising Analytics
  • Dex One Merges with SuperMedia to Form Dex Media
  • Mobivity Purchases Assets of Front Door Insights
  • News Limited Divests TrueLocal to Sensis
  • Getit Infoservices Acquires AskMe and Infomedia Yellow Pages
  • Marchex Enters into Partnership Agreement with Ziplocal
  • Eniro Receives Approval for Merger of Directory Assistance Service 1888
  • Yahoo! and PagesJaunes Enter into Partnership
  • Eniro Acquires Assets from EDSA
  • AT&T Divests Stake in Yellow Pages
  • Yellow Media Becomes Google's First Premier SMB Partner in Egypt
  • Yellow Medya Enters into Agreement with TomTom
  • Yellow Pages Group and Yahoo! Canada Extend Alliance
  • Global Yellow Pages Signs Reseller Agreement with Microsoft

9. FOCUS ON SELECT GLOBAL PLAYERS

  • AGI Publishing, Inc. (US)
  • Dex Media, Inc. (US)
  • Eniro AB (Sweden)
  • Hibu plc (UK)
  • hibu Inc (US)
  • LocalEdge (US)
  • Seat Pagine Gialle SpA (Italy)
  • Sensis Pty Ltd (Australia)
  • Solocal Group (France)
  • Trudon (Pty) Ltd. (South Africa)
  • TRUVO (Belgium)
  • Yellow Pages Group (Canada)
  • YP (US)
  • Ziplocal (US)

10. GLOBAL MARKET PERSPECTIVE

    • Table 12: World Recent Past, Current & Future Analysis for Mobile Yellow Pages Market by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2014 Through 2020 (includes corresponding Graph/Chart)
    • Table 13: World Historic Review for Mobile Yellow Pages Market by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2009 Through 2013 (includes corresponding Graph/Chart)
    • Table 14: World 12-Year Perspective for Mobile Yellow Pages Market by Geographic Region - Percentage Breakdown of Revenues for US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets for Years 2009, 2015 & 2020 (includes corresponding Graph/Chart)

III. MARKET

1. THE UNITED STATES

  • A. Market Analysis
    • Current and Future Analysis
    • Yellow Pages Industry - A Brief Overview
    • Online Yellow Pages Market Surges
    • Mobile Yellow Pages Industry Races Ahead
    • Mobile Devices: A Promising Medium for Local Search
    • Tiny Screen...Huge Potential
    • Internet Yellow Pages Market: On the Rise
    • Local Advertising Market: An Insight
    • Table 15: Local Media Market in the US (2014): Percentage Share Breakdown of Revenues by Media for Direct Mail, Newspapers, Television, Radio, Yellow Pages, and Others (includes corresponding Graph/Chart)
    • Yellow Pages Find Favor for Local Searching
    • Table 16: Local Business Searches in the US (2014): Percentage Share Breakdown of Number of Searches by Segment - Portal Sites, Print Yellow Pages, Internet Yellow Pages Sites, Local Search Sites, and Others (includes corresponding Graph/Chart)
    • Table 17: Primary Goals of Local Business Online Search by Channel in the US: Percentage Breakdown by Frequency of Usage (includes corresponding Graph/Chart)
    • Is the Digital Shift in Local Searches Slowing Down?
    • Demand on Recovery Mode in Metros
    • Mobile Apps Find Favor among Affluent Users
    • Seasonality Affects Search Patterns
    • Advertising Spend Patterns in the US
    • Table 18: Advertising Market in the US (2014): Percentage Share Breakdown of Ad Spending by Media Segment (includes corresponding Graph/Chart)
    • Table 19: Online Advertising Market in the US (2014): Percentage Share Breakdown of Revenues by Ad Type (includes corresponding Graph/Chart)
    • Table 20: US Mobile Ad Market (2010-2014): Spending as a Proportion of Total Digital Ad Spending (includes corresponding Graph/Chart)
    • Yellow Pages Market Adapts to Digital Medium
    • Competitive Landscape
    • Table 21: Leading Players in the US Yellow Pages Market (2014): Percentage Share Breakdown of Revenues for Dex Media Inc, hibu Inc, LocalEdge, Valley Yellow Pages, YP, and Others (includes corresponding Graph/Chart)
    • Key Statistical Findings
    • Table 22: Leading Players in the US Mobile Internet Ad Market (2013): Percentage Share Breakdown of Revenues by Company (includes corresponding Graph/Chart)
    • Table 23: Leading Players in the US Mobile Internet Search Ad Market (2013): Percentage Share Breakdown of Revenues by Company (includes corresponding Graph/Chart)
    • Product Launch
    • Strategic Corporate Developments
    • Select Players
  • B. Market Analytics
    • Table 24: US Recent Past, Current & Future Analysis for Mobile Yellow Pages Market Analyzed with Annual Revenues in US$ Million for Years 2014 Through 2020 (includes corresponding Graph/Chart)
    • Table 25: US Historic Review for Mobile Yellow Pages Market Analyzed with Annual Revenues in US$ Million for Years 2009 Through 2013 (includes corresponding Graph/Chart)

2. CANADA

  • A. Market Analysis
    • Current and Future Analysis
    • Mobile Extends New Opportunity for Canadian Advertisers
    • Table 26: Canadian Mobile Ad Market (2010-2014): Spending as a Proportion of Total Digital Ad Spending (includes corresponding Graph/Chart)
    • Challenges Confronting Mobile Advertising in Canada
    • Product Launches
    • Strategic Corporate Developments
    • Select Player
  • B. Market Analytics
    • Table 27: Canadian Recent Past, Current & Future Analysis for Mobile Yellow Pages Market Analyzed with Annual Revenues in US$ Million for Years 2014 Through 2020 (includes corresponding Graph/Chart)
    • Table 28: Canadian Historic Review for Mobile Yellow Pages Market Analyzed with Annual Revenues in US$ Million for Years 2009 Through 2013 (includes corresponding Graph/Chart)

3. JAPAN

  • A. Market Analysis
    • Current and Future Analysis
    • Table 29: Japanese Mobile Ad Market (2010-2014): Spending as a Proportion of Total Digital Ad Spending (includes corresponding Graph/Chart)
    • Market Overview
    • Smooth Way Ahead for Mobile Advertising
    • Product Launch
  • B. Market Analytics
    • Table 30: Japanese Recent Past, Current & Future Analysis for Mobile Yellow Pages Market Analyzed with Annual Revenues in US$ Million for Years 2014 Through 2020 (includes corresponding Graph/Chart)
    • Table 31: Japanese Historic Review for Mobile Yellow Pages Market Analyzed with Annual Revenues in US$ Million for Years 2009 Through 2013 (includes corresponding Graph/Chart)

4. EUROPE

  • A. Market Analysis
    • Current and Future Analysis
    • Overview
    • Europe Sees Rise in Mobile Ad Spending as a Proportion of Digital Ad Spending
    • Table 32: European Mobile Ad Market (2010-2014): Spending as a Proportion of Total Digital Ad Spending by Select Country (includes corresponding Graph/Chart)
    • Factors Driving the Growth of Mobile Advertisements
  • B. Market Analytics
    • Table 33: European Recent Past, Current & Future Analysis for Mobile Yellow Pages Market by Geographic Region - France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2014 Through 2020 (includes corresponding Graph/Chart)
    • Table 34: European Historic Review for Mobile Yellow Pages Market by Geographic Region - France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2009 Through 2013 (includes corresponding Graph/Chart)
    • Table 35: European 12-Year Perspective for Mobile Yellow Pages by Geographic Region - Percentage Breakdown of Revenues for France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets for Years 2009, 2015 & 2020 (includes corresponding Graph/Chart)

4a. FRANCE

  • A. Market Analysis
    • Current and Future Analysis
    • Significant Mobile Ownership Fails to Surge Mobile Yellow Pages Market
    • Strategic Corporate Developments
    • Select Player
  • B. Market Analytics
    • Table 36: French Recent Past, Current & Future Analysis for Mobile Yellow Pages Market Analyzed with Annual Revenues in US$ Million for Years 2014 Through 2020 (includes corresponding Graph/Chart)
    • Table 37: French Historic Review for Mobile Yellow Pages Market Analyzed with Annual Revenues in US$ Million for Years 2009 Through 2013 (includes corresponding Graph/Chart)

4b. GERMANY

  • A. Market Analysis
    • Current and Future Analysis
    • A Peek into German Mobile Market Dynamics
    • Table 38: German Smartphone Market (2013): Percentage Breakdown of User Base by Smartphone Operating System (includes corresponding Graph/Chart)
    • Table 39: Internet Usage in Germany (2013): Percentage Breakdown of Browser-Based Web-Page Views by Type of Device (includes corresponding Graph/Chart)
    • Smartphones to Drive Mobile Internet Use and Ad Spending
  • B. Market Analytics
    • Table 40: German Recent Past, Current & Future Analysis for Mobile Yellow Pages Market Analyzed with Annual Revenues in US$ Million for Years 2014 Through 2020 (includes corresponding Graph/Chart)
    • Table 41: German Historic Review for Mobile Yellow Pages Market Analyzed with Annual Revenues in US$ Million for Years 2009 Through 2013 (includes corresponding Graph/Chart)

4c. ITALY

  • A. Market Analysis
    • Current and Future Analysis
    • Select Player
  • B. Market Analytics
    • Table 42: Italian Recent Past, Current & Future Analysis for Mobile Yellow Pages Market Analyzed with Annual Revenues in US$ Million for Years 2014 Through 2020 (includes corresponding Graph/Chart)
    • Table 43: Italian Historic Review for Mobile Yellow Pages Market Analyzed with Annual Revenues in US$ Million for Years 2009 Through 2013 (includes corresponding Graph/Chart)

4d. THE UNITED KINGDOM

  • A. Market Analysis
    • Current and Future Analysis
    • Select Player
  • B. Market Analytics
    • Table 44: UK Recent Past, Current & Future Analysis for Mobile Yellow Pages Analyzed with Annual Revenues in US$ Million for Years 2014 Through 2020 (includes corresponding Graph/Chart)
    • Table 45: UK Historic Review for Mobile Yellow Pages Market Analyzed with Annual Revenues in US$ Million for Years 2009 Through 2013 (includes corresponding Graph/Chart)

4e. SPAIN

  • Market Analysis
    • Table 46: Spanish Recent Past, Current & Future Analysis for Mobile Yellow Pages Analyzed with Annual Revenues in US$ Million for Years 2014 Through 2020 (includes corresponding Graph/Chart)
    • Table 47: Spanish Historic Review for Mobile Yellow Pages Market Analyzed with Annual Revenues in US$ Million for Years 2009 Through 2013 (includes corresponding Graph/Chart)

4f. RUSSIA

  • Market Analysis
    • Table 48: Russian Recent Past, Current & Future Analysis for Mobile Yellow Pages Analyzed with Annual Revenues in US$ Million for Years 2014 Through 2020 (includes corresponding Graph/Chart)
    • Table 49: Russian Historic Review for Mobile Yellow Pages Market Analyzed with Annual Revenues in US$ Million for Years 2009 Through 2013 (includes corresponding Graph/Chart)

4g. REST OF EUROPE

  • A. Market Analysis
    • Current and Future Analysis
    • Product Launch
    • Strategic Corporate Developments
    • Select Players
  • B. Market Analytics
    • Table 50: Rest of European Recent Past, Current & Future Analysis for Mobile Yellow Pages Analyzed with Annual Revenues in US$ Million for Years 2014 Through 2020 (includes corresponding Graph/Chart)
    • Table 51: Rest of European Historic Review for Mobile Yellow Pages Market Analyzed with Annual Revenues in US$ Million for Years 2009 Through 2013 (includes corresponding Graph/Chart)

5. ASIA-PACIFIC

  • A. Market Analysis
    • Current and Future Analysis
    • Overview
    • Rising Penetration of Mobile Devices
      • Rising Use of Smartphones
      • Market Snapshots
    • Table 52: Asia-Pacific Mobile Ad Market (2010-2014): Spending as a Proportion of Total Digital Ad Spending by Select Country (includes corresponding Graph/Chart)
    • Robust Rise in Mobile Internet User Base
    • Table 53: Average Number of Page Impressions Per User Per Day on the Internet for Select Asian Countries (includes corresponding Graph/Chart)
    • Product Launch
    • Strategic Corporate Developments
    • Select Player
  • B. Market Analytics
    • Table 54: Asia-Pacific Recent Past, Current & Future Analysis for Mobile Yellow Pages Market by Geographic Region - Australia, China, India, South Korea, and Rest of Asia-Pacific Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2014 Through 2020 (includes corresponding Graph/Chart)
    • Table 55: Asia-Pacific Historic Review for Mobile Yellow Pages Market by Geographic Region - Australia, China, India, South Korea, and Rest of Asia-Pacific Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2009 Through 2013 (includes corresponding Graph/Chart)
    • Table 56: Asia-Pacific 12-Year Perspective for Mobile Yellow Pages by Geographic Region - Percentage Breakdown of Revenues for Australia, China, India, South Korea, and Rest of Asia-Pacific Markets for Years 2009, 2015 & 2020 (includes corresponding Graph/Chart)

5a. AUSTRALIA

  • Market Analysis
    • Table 57: Australian Recent Past, Current & Future Analysis for Mobile Yellow Pages Market Analyzed with Annual Revenues in US$ Million for Years 2014 Through 2020 (includes corresponding Graph/Chart)
    • Table 58: Australian Historic Review for Mobile Yellow Pages Market Analyzed with Annual Revenues in US$ Million for Years 2009 Through 2013 (includes corresponding Graph/Chart)

5b. CHINA

  • Market Analysis
    • Table 59: Chinese Recent Past, Current & Future Analysis for Mobile Yellow Pages Market Analyzed with Annual Revenues in US$ Million for Years 2014 Through 2020 (includes corresponding Graph/Chart)
    • Table 60: Chinese Historic Review for Mobile Yellow Pages Market Analyzed with Annual Revenues in US$ Million for Years 2009 Through 2013 (includes corresponding Graph/Chart)

5c. INDIA

  • A. Market Analysis
    • Current and Future Analysis
    • Overview
    • SMEs Present Huge Opportunities for Yellow Pages
    • Status of Location-based Services
    • Mobile Yellow Pages: Benefiting from Rising Mobile Phone Penetration
    • Key Statistical Findings
    • Table 61: Indian Mobile Ad Market (2013): Percentage Share Breakdown of Ad Impressions by Device Type (includes corresponding Graph/Chart)
    • Table 62: Indian Mobile Ad Market (2013): Percentage Share Breakdown of Ad Impressions by Device Brand (includes corresponding Graph/Chart)
    • Table 63: Indian Mobile Ad Market (2013): Percentage Share Breakdown of Ad Impressions by Mobile OS (includes corresponding Graph/Chart)
    • Strategic Corporate Development
  • B. Market Analytics
    • Table 64: Indian Recent Past, Current & Future Analysis for Mobile Yellow Pages Market Analyzed with Annual Revenues in US$ Million for Years 2014 Through 2020 (includes corresponding Graph/Chart)
    • Table 65: Indian Historic Review for Mobile Yellow Pages Market Analyzed with Annual Revenues in US$ Million for Years 2009 Through 2013 (includes corresponding Graph/Chart)

5d. SOUTH KOREA

  • Market Analysis
    • Table 66: South Korean Recent Past, Current & Future Analysis for Mobile Yellow Pages Market Analyzed with Annual Revenues in US$ Million for Years 2014 Through 2020 (includes corresponding Graph/Chart)
    • Table 67: South Korean Historic Review for Mobile Yellow Pages Market Analyzed with Annual Revenues in US$ Million for Years 2009 Through 2013 (includes corresponding Graph/Chart)

5e. REST OF ASIA-PACIFIC

  • Market Analysis
    • Table 68: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Mobile Yellow Pages Market Analyzed with Annual Revenues in US$ Million for Years 2014 Through 2020 (includes corresponding Graph/Chart)
    • Table 69: Rest of Asia-Pacific Historic Review for Mobile Yellow Pages Market Analyzed with Annual Revenues in US$ Million for Years 2009 Through 2013 (includes corresponding Graph/Chart)

6. LATIN AMERICA

  • A. Market Analysis
    • Current and Future Analysis
    • Product Launch
  • B. Market Analytics
    • Table 70: Latin American Recent Past, Current & Future Analysis for Mobile Yellow Pages Analyzed with Annual Revenues in US$ Million for Years 2014 Through 2020 (includes corresponding Graph/Chart)
    • Table 71: Latin American Historic Review for Mobile Yellow Pages Analyzed with Annual Revenues in US$ Million for Years 2009 Through 2013 (includes corresponding Graph/Chart)

7. REST OF WORLD

  • A. Market Analysis
    • Current and Future Analysis
    • Product Launches
    • Strategic Corporate Development
    • Select Player
  • B. Market Analytics
    • Table 72: Rest of World Recent Past, Current & Future Analysis for Mobile Yellow Pages Analyzed with Annual Revenues in US$ Million for Years 2014 Through 2020 (includes corresponding Graph/Chart)
    • Table 73: Rest of World Historic Review for Mobile Yellow Pages Analyzed with Annual Revenues in US$ Million for Years 2009 Through 2013 (includes corresponding Graph/Chart)

IV. COMPETITIVE LANDSCAPE

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