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市場調查報告書

全球智慧型手機市場

Smartphones

出版商 Global Industry Analysts, Inc. 商品編碼 236856
出版日期 內容資訊 英文 418 Pages
商品交期: 最快1-2個工作天內
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全球智慧型手機市場 Smartphones
出版日期: 2015年02月01日 內容資訊: 英文 418 Pages
簡介

本報告針對智慧型手機全球市場進行詳細調查。將作業系統依照Symbian、Android、iOS、Blackberry、Windows或其他等分類進行分析;另外地區分析以美國、加拿大、日本、歐洲、亞太、中東及非洲、拉丁美洲等進行分類,提供各地區市場相關綜合性市場資訊與詳細分析。針對2013年至2020年提供年度市場估算與市場預測,以及過去7年的市場分析資料。本報告亦彙整了全球主要企業及受矚目的利基企業等共80間企業簡介。

第1章 序論、調查方法及產品定義

  • 調查可信度與報告規定事項
  • 免責聲明
  • 資料解析與報告等級
  • 產品定義及調查範圍

第2章 摘要整理

  • 業界概況
    • 行動通訊產業: 序論
    • 通訊產業主要的里程碑
    • 智慧型手機: 「智慧的」通訊方法
    • 「多功能性」: 智慧型手機特徵
    • 智慧型手機普及率: 市場成長基礎
    • 無論何處都有幫助的智慧型手機萬能性概觀
    • 全球經濟不景氣的回顧與未來預估
    • 全球市場預估
    • 新興國家支持著持續急速擴大的市場
    • 中國: 全球最大的智慧型手機市場
    • 印度: 全球持續成長最快速的智慧型手機市場
    • 著眼於已開發國家也日益重要
  • 市場競爭情況
    • 智慧型手機市場: 極為激烈的競爭
    • Samsung站在市場頂端,Apple緊追在後。Blackberry被遠遠拋在後方
    • Apple對於今日的高階市場領域有極大影響
    • Apple的iPhone為何如此受市場歡迎?
    • Blackberry盛衰
    • Nokia淡入歷史
    • Samsung與Apple將面臨中國製造商越趨強烈的競爭
    • Xiaomi以勢如破竹的氣勢衝進前5大企業
    • Apple與Samusung肩負重任,需持續適應不斷變革的市場動態
    • Amazon的Fire還來不及點火
    • 市場競爭: 值得關注的趨勢
    • 兩極化: 不可否認的現實
    • 低投入門檻允許了破壞性的市場發展
    • 各大網路企業已做好掀起下一波破壞性市場發展的準備
    • 市場日漸同質化,使Form Factor成為產品差異化的重要要素
    • 智慧財產權(IP)的重大價值彰顯
    • 可穿戴式技術: 維持顧客忠誠度的新型道具
    • 晶片組製造商間的激烈競爭增加,使製造成本降低
    • 個性化能力為競爭中的決定性因素
    • 各供應商為了抵抗Android及iOS的大浪,必須展現自家產品的價值
    • 附加價值服務: 戰勝其他競爭企業的必要事項
    • 各供應商力求軟體與服務的差異化
    • 以軟體為主的供應商加強氣勢
    • 智慧型手機供應商期待開放原始碼軟體的可能性
    • 智慧型手機的USB快閃驅動裝置有利製造商
    • 價格可變要素持續下滑
    • 更換銷售成為成功的關鍵
    • 行動裝置的流通機制越漸廣泛
    • 定價壓力與競爭課題
    • 智慧型手機供應商必須盡力維持企業忠誠度
    • 不斷變化的智慧型手機OS市場情況
    • 應用程式支撐著生態系統: 引領智慧型手機平台成功的關鍵因素
    • Android OS明顯成為市場領袖
    • Micorosoft的Windows策略
    • Symbian平台逐漸被遺忘
    • 使用Firefox OS的行動裝置進入市場
  • 市場趨勢、課題、市場成長促進要因
    • 劇增的行動資訊傳輸決定了可承擔市場成長的完美平台
    • 智慧型手機的行動資訊傳輸量對於影像檔有很大助益
    • 網路用戶增加而產生的龐大市場商機
    • 市場機會指標
    • 「行動社交網路」促使市場擴大
    • 全球行動用戶數: 重要的市場機會指標
    • 由3G轉換到4G,加促智慧型手機的換機需求
    • 成為娛樂裝置的智慧型手機預告了「Phablet(平板手機)」的到來
    • Apple因「Phablet」現象而充滿活力
    • Multi-SIM智慧型手機將帶來極大的市場成長機會
    • 低價智慧型手機市場領域成長,而高階智慧型手機領域市場緊縮
    • 智慧型手機長期佔據了高性能行動電話市場
    • 創新的行動應用程式促使智慧型手機市場成長
    • 智慧型手機: M-Commerce(行動商務)實現的關鍵要素
    • 主要M-Commerce用的創新行動應用程式: 名稱與解說
    • 智慧型手機的安全: 緊急的必要性
    • 使用Android系統的智慧型手機較容易出現安全漏洞?
    • 全面性解決方案: 應前進的方向
    • 智慧型手機安全的實現: 應遵循的最佳範例
    • 為滿足企業業務上的機動性,使智慧型手機的需求增加
    • 無線遊戲使市場機會容易取得
    • 智慧型手機催生了新廣告與行銷機會
    • 各通訊業者為了更高的ARPU致力推廣智慧型手機
    • GPS成為智慧型手機一個重要的功能
    • 電子商務平台現身在重要的零售路線上
    • 有利的消費者層的形成趨勢,強化了市場前景
  • 智慧型手機的創新與進步
    • 智慧型手機演變為多個互聯裝置中的焦點
    • 作為M2M通訊遙控的智慧型手機
    • Google模組手機構想開啟了客製化智慧型手機的道路
    • Apple「耐摔」智慧型手機技術
    • 智慧型手機的燃料電池除去了鋰離子電池的限制
    • 太陽光電螢幕延長了智慧型手機的電池壽命
    • 使用石墨烯在智慧型手機上能增加裝置的柔軟度
    • 藉由語音與手勢識別等提高用戶互動性水平
    • 成本效益高的擴張實現為智慧型手機的標準功能
    • 藉由生物識別技術,強化智慧型手機的安全及個人化
    • 利用奈米鍍膜保護裝置
    • 未來的智慧型手機無線充電
    • 可穿戴式配件對智慧型手機生態系統掀起了大變革
    • 易配對的近距離無線通訊(NFC)功能
    • 智慧型手機搭載的微型投影機又再度提高了娛樂性
    • 智慧型手機的相機解析度: 故事仍持續
    • 強化縮放與微光攝影能力:下一個重點領域
    • 方便自拍及自拍團體照的高解析度前置相機
    • 旋轉式相機解決了前置相機的缺點
    • 智慧型手機的高解析度顯示器將更上一層樓
    • 3D顯示螢幕有助於產品差異化
    • 智慧型手機市場採用3D顯示技術的時機已成熟
    • 未來的智慧型手機將更加提高對用戶環境的適合度
  • 產品概要
    • 智慧型手機的類別
    • 低階智慧型手機
    • 高階智慧型手機
    • 作業系統
  • 創新/新產品
  • 近期業界趨勢
  • 全球主要企業
  • Apple Inc. (美國)
  • Blackberry (加拿大)
  • 富士通株式會社 (日本)
  • Google Inc. (美國)
  • HTC Corporation (台灣)
  • Huawei Technologies Co. Ltd (中國)
  • Lenovo (中國)
  • Motorola Mobility, Inc. (美國)
  • LG Electronics (韓國)
  • Microsoft Corporation (美國)
  • Mozilla Corporation (美國)
  • Samsung Electronics Co., Ltd (韓國)
  • Sharp Corporation (日本)
  • Sony Mobile Communications Inc. (日本)
  • Xiaomi (中國)
  • Yulong Computer Telecommunication Scientific Co. Ltd. (Coolpad) (中國)
  • ZTE Corporation (中國)
  • 全球市場全貌

第3章 地區市場明細

  • 美國
    • 市場分析
    • 市場預測
  • 加拿大
  • 日本
  • 歐洲
    • 法國
    • 德國
    • 義大利
    • 英國
    • 西班牙
    • 俄國
    • 其他歐洲國家
  • 亞太地區
    • 中國
    • 印度
    • 韓國
    • 其他亞太國家
  • 中東及非洲地區
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他拉丁美洲國家

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目錄
Product Code: MCP-6153

This report analyzes the worldwide markets for Smartphones in Thousand Units by the following Operating Systems: Symbian, Android, iOS, Blackberry, Windows, and Others. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America. Annual estimates and forecasts are provided for the period 2013 through 2020. Also, a seven-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 80 companies including many key and niche players such as -

Apple Inc.
Blackberry
Fujitsu Limited
Google Inc.
HTC Corporation

Table of Contents

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

  • Study Reliability and Reporting Limitations
  • Disclaimers
  • Data Interpretation & Reporting Level
    • Quantitative Techniques & Analytics
  • Product Definitions and Scope of Study

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW

  • Mobile Communications Industry: A Prelude
    • Table 1: Global Mobile Telecommunications Sector (2014): Number of Mobile Cellular Subscriptions and Active Mobile Broadband Subscriptions for the Americas, Europe, CIS Countries, Asia-Pacific, the Middle East, and Africa (includes corresponding Graph/Chart)
    • Table 2: Global Subscriptions (in Millions) for Total Mobile, Smartphone, Mobile PC/Tablet/Mobile Router, Mobile Broadband, Mobile GSM/EDGE, Mobile WCDMA/HSPA, and Mobile LTE: 2014E & 2020P (includes corresponding Graph/Chart)
  • Key Milestones in the Telecom Industry
  • Smartphones: Communicating the 'Smart Way'
  • 'Versatility': The Hallmark of Smartphones
  • Smartphone Penetration: Foundation for Market Growth
    • Table 3: Smartphone Penetration Worldwide (as a Percentage of Total Population) for Major Countries: 2014E (includes corresponding Graph/Chart)
    • Table 4: Smartphone Penetration Rate (%) for Select Countries Worldwide as a Percentage of Mobile Phone Users: 2014 (includes corresponding Graph/Chart)
  • The Ubiquity of Smartphones in a Nutshell
    • Table 5: Most Performed Activity Using Smartphones: 2014 (includes corresponding Graph/Chart)
  • Recession in Retrospect and the Road Ahead
  • Global Outlook
  • Developing Countries Continue to Turbo Charge Growth in the Market
    • Table 6: Middle-Class Consumer Spending Across Developed and Developing Regions (2013 & 2030F): Percentage Breakdown by Region (includes corresponding Graph/Chart)
    • Table 7: Percentage Share Breakdown of Global Mobile Subscriptions by Region: January 2014 (includes corresponding Graph/Chart)
    • Table 8: Global Mobile Subscriptions (January 2014): Percentage Breakdown by Country (includes corresponding Graph/Chart)
    • Table 9: Top 10 Countries with Active Mobile Subscriptions (in Millions): January 2014 (includes corresponding Graph/Chart)
  • China: The World's Largest Smartphones Market
  • India: The Fastest Growing Smartphone Market in the World
    • Table 10: Global Smartphones Market - Major Countries Ranked by CAGR for 2014-2020: US, Canada, Japan, France, Germany, Italy, UK, Russia, China, India, and Brazil (includes corresponding Graph/Chart)
  • Focus on Developed Nations Also Increasingly Important

2. COMPETITION

  • Smartphones Marketplace: Extremely Competitive
    • Table 11: Leading Players in the Global Smartphones Market (2014E): Percentage Share Breakdown of Smartphone Shipments for Apple, Coolpad, HTC, Huawei, Lenovo, LG, Motorola, Samsung, Sony, Xiaomi, ZTE, and Others (includes corresponding Graph/Chart)
  • Samsung Emerges as the Market Leader Followed by Apple Leaving Blackberry Way Behind
  • Apple Continues to Wield Immense Influence in the High End Segment
  • What Made Apple's iPhone Click!
  • The Rise & Fall of Blackberry
  • Nokia Fades into History
  • Samsung and Apple Face Increasing Competition from Chinese Brands
  • Xiaomi Makes a Disruptive Entry into the Top Five Leadership Group
  • Onus on Apple & Samsung to Adapt to Transforming Market Dynamics
  • Amazon's Fire Fails to Burn
  • Competition: Noteworthy Trends
  • Polarization: An Undeniable Reality
  • Low Entry Barriers Support Disruptive Developments
  • Major Web Companies Set to Spearhead Next Disruption
  • Form Factor Emerges a Key Product Differentiator in an Increasingly Homogenous Market
  • Critical Value of Intellectual Property (IP) Rise in Prominence
  • Wearable Technology: An Emerging Instrument to Ensure Customer Loyalty
  • Rising Competition among Chipset Players Drive down Manufacturing Costs
  • Chipset Manufactures in the West Eye Lucrative Chinese Smartphone OEMs
  • Personalization to Define Competitiveness
  • Vendors Need to Prove Worth against the Wave of Android and iOS Devices
  • Value-Added Services: A Must to Beat Competition
  • Vendors Offer Differentiation through Software and Service
  • Software Centric Vendors Gain Prominence
  • Smartphone Vendors Wake Up to the Potential of Open Source Software
  • Integration of USB Flash Drives in Smartphones to Benefit Manufacturers
  • Pricing Variables Coming Down
  • Replacement Sales Will be Key
  • Distribution Mechanism Widens for Mobile Devices
  • Pricing Pressures & Competitive Challenges
  • Smartphone Vendors Must Work Hard to Keep Operators Loyal!
    • Mobile Network Operator Subsidy Models to Undergo Further Transformation
  • The Changing Landscape of Smartphone OS Market
  • Apps Support Eco-System: The Focal Driver for Success of Smartphone Platform
  • Android OS Emerges as the Clear Market Leader
    • Samsung Leads the Android Ecosystem in the Near Term
    • Android One Standard Sets the Stage for Lower Priced Android Smartphones
  • Microsoft's Windows Strategy
  • Symbian Platform Fades into Oblivion
  • Firefox OS Powered Mobile Devices Makes an Entry
    • Firefox OS Paves the Way for Inexpensive Smartphones

3. MARKET TRENDS, ISSUES & DRIVERS

  • Surging Mobile Data Traffic Sets the Perfect Platform for Market Growth
    • Table 12: Monthly Mobile Data Traffic (in MB) for Smartphones, Mobile PCs and Tablets: 2014E & 2020P (includes corresponding Graph/Chart)
  • Video to Contribute Significantly to Mobile Data Traffic Volumes on Smartphones
    • Table 13: Global Mobile Data Traffic by Application Segment (2014E and 2020P): Percentage Breakdown of Contribution by Audio, File Sharing, Other Encrypted Applications, Social Networking, Software Downloads and Updates, Video, Web Browsing, and Other Applications (includes corresponding Graph/Chart)
  • Expanding Internet User Base Generate Huge Market Opportunities
  • Opportunity Indicators:
    • Table 14: Number of Users Worldwide (in Billions) for Internet, Social Networks, and Mobile Devices: 2014E (includes corresponding Graph/Chart)
    • Table 15: Internet Users Worldwide by Geographic Region (2013): Percentage Share Breakdown for Asia-Pacific, Europe, North America, Latin America, Africa, and Middle East (includes corresponding Graph/Chart)
    • Table 16: Internet Penetration Rates (%) Worldwide by Geographic Region: 2014E (includes corresponding Graph/Chart)
    • Table 17: Top Ten Internet Countries Worldwide (2014E): Ranked on the Basis of Number of Internet Users in Millions (includes corresponding Graph/Chart)
    • Table 18: Internet Penetration Rate Worldwide (%) by Gender: 2013 (includes corresponding Graph/Chart)
  • 'Social Networking on the Move' Drives Market Expansion
    • Table 19: Mobile Social Networking Market Worldwide (2014E): Percentage of Mobile Subscribers Accessing Mobile Web in Major Countries (includes corresponding Graph/Chart)
    • Table 20: Mobile Social Media Apps Market Worldwide (2014E): Percentage of Mobile Users Accessing Social Media Apps in Major Countries (includes corresponding Graph/Chart)
  • Global Mobile Subscriber Base: An Important Opportunity Indicator
    • Table 21: Mobile Subscriptions Worldwide (2014E): Percentage Breakdown by Country (includes corresponding Graph/Chart)
    • Table 22: Top 10 Countries Worldwide with Active Mobile Subscriptions (in Millions): 2014E (includes corresponding Graph/Chart)
    • Table 23: Mobile Penetration Rate (%) Worldwide by Geographic Region: 2014E (includes corresponding Graph/Chart)
    • Table 24: Mobile Penetration (as a Percentage of Total Population) for Major Countries Worldwide: 2014E (includes corresponding Graph/Chart)
  • Transition from 3G to 4G to Drive Replacement Demand for Smartphones
    • Table 25: Global Mobile Broadband (3G & 4G) Market (2009 & 2014): Percentage Share Breakdown of Number of Subscriptions by Technology (includes corresponding Graph/Chart)
  • Smartphones as Entertainment Devices Heralds the Advent of 'Phablets'
  • Apple Warms up to the 'Phablet' Phenomena
  • Multi-SIM Smartphones Offer Significant Growth Opportunities
  • High-End Smartphone Segment Shrinks While the Budget Phone Segment Takes Off
    • Table 26: Global Smartphones Market (2012 & 2013): Percentage Share Breakdown of Sales by Price Range (includes corresponding Graph/Chart)
    • Table 27: Global Smartphones Market (2012 & 2013): Percentage Share Breakdown of Sales by Price Range and Vendor (includes corresponding Graph/Chart)
  • Smartphones to Cannibalize Feature Phones Market in the Long Run
    • Table 28: Global Mobile Phones Market: Percentages Share Breakdown of Shipments by Feature Phones and Smartphones: 2010-2017P (includes corresponding Graph/Chart)
  • Innovative Mobile Apps Drive Growth in the Smartphone Market
    • Table 29: Global Mobile App Market (2014 & 2018): Percentage Share Breakdown of Revenues by App Category (includes corresponding Graph/Chart)
  • Smartphones: A Key Enabler of M-Commerce
  • Select Innovative Mobile Apps for M-Commerce: Name and Brief Description
  • Smartphone Security: The Need of the Hour
  • Android Based Smartphones More Prone to Security Breaches?
  • Holistic Solution: The Way to Go
  • Enabling Smartphone Security: Best Practices to Follow
  • Enterprise Mobility Drives Demand for Smartphones
  • Wireless Gaming Offers Opportunities on a Platter
  • Smartphones Generate New Advertising and Marketing Opportunities
  • Carriers to Promote Smartphones for Higher ARPU
  • GPS Becomes a Key Function in Smartphones
  • E-Marketing Channels Emerge Into a Major Retailing Avenue
  • Favorable Demographic Trends Strengthens Market Prospects
    • Table 30: Gender-wise Breakup of Internet Usage among Smartphone Users: 2013 (includes corresponding Graph/Chart)
    • Table 31: Age-wise Breakup of Internet Usage among Smartphone Users: 2013 (includes corresponding Graph/Chart)
    • Table 32: Area-wise Breakup of Internet Usage among Smartphone Users: 2013 (includes corresponding Graph/Chart)

4. SMARTPHONE INNOVATIONS & ADVANCEMENTS

  • Smartphones Evolve as Focal Point for Several Interconnected Devices
  • Smartphones as Remote Control for Machine-to Machine Communications
  • Google's Modular Phone Concept Paves the Way for Custom Smartphones
  • Apple's Fall-Resistant Smartphone Technology
  • Fuel Cells in Smartphones Eliminate Limitations of Li-ion Batteries
  • Photovoltaic Screens to Extend Battery Life in Smartphones
  • Graphene in Smartphone Increases Device Flexibility
  • Voice & Gesture Recognition Takes User Interactivity to the Next Level
  • Cost-Effective Augmented Reality to Become a Standard Smartphone Feature
  • Biometrics for Enhancing Security and Personalization of Smartphones
  • Nano-Coatings for Device Protection
  • Wireless Charging for Future Smartphones
  • Wearable Accessories Revolutionize the Smartphone Ecosystem
  • Near Field Communication (NFC) for Easy Device Pairing
  • Pico-Projectors in Smartphones Enhance the Entertainment Quotient
  • Smartphone Camera Resolutions: The Saga Continues
  • Enhancing Zoom & Low-Light Photography Capabilities: Next Focus Areas
  • High Resolution Front-Facing Cameras for Selfies & Groupfies
  • Twisting Cameras Eliminate Drawbacks of Front Facing Cameras
  • High Definition Displays in Smartphones Scale New Heights
  • 3D Display Screens Aid Product Differentiation
  • Smartphone Market Ripe for Stereoscopic 3D Display Technologies
    • Table 33: World Market for Stereoscopic 3D Screens (2018P): Percentage Share Breakdown of Volume Shipments by End-Use Application (includes corresponding Graph/Chart)
  • Future Smartphone Innovations to be More Adaptable to User Environment

5. PRODUCT OVERVIEW

  • Types of Smartphones
  • Low-End Smartphones
  • High-End Smartphones
  • Operating Systems

6. PRODUCT INNOVATIONS/INTRODUCTIONS

  • HTC to Introduce HTC One M9 Smartphone
  • Japanese Carrier Designs Infobar Smartphone
  • Samsung to Introduce New Range of Galaxy Series Smartphones
  • LG to Introduce Curved G Flex 2 Smartphone
  • Microsoft Research Unveils AutoCharge Wireless Charging
  • Microsoft to Introduce Windows 10 Powered Smartphone
  • Samsung Introduces Galaxy A7 Smartphone in China and Russia
  • Infinix Launches Infinix Hot X507 Android Smartphone
  • HTC Introduces Desire 620G and 620 Smartphones
  • Qualcomm Introduces Snapdragon 810 SoC Chipset for Tablets and Smartphones
  • BlackBerry Rolls Out BlackBerry® Passport in White and Red Colors
  • Microsoft Unveils Lumia 535 Dual SIM and Lumia 535 Smartphones
  • O+ Unveils 360 Series Smartphones
  • LG Rolls Out LG G2 Lite and L Prime Smartphones in Brazil
  • LAVA Unveils Long Endurance Iris Fuel Series Smartphones
  • Samsung Introduces Galaxy A Series Smartphones with A3 and A5 Models
  • Oppo Launches Oppo R5 Smartphone
  • Lenovo Rolls Out Lenovo S856 and A606 Series Smartphones
  • ZTE Launches ZTE STAR 1 Smartphone in Malaysia
  • Samsung Expands Galaxy Note Series with Galaxy Note 4 in India
  • HTC Unveils Desire Eye Smartphone
  • Blackberry® Launches BlackBerry Passport in Hong Kong
  • Alcatel Partners with Mozilla to Introduce Firefox Powered Smartphones
  • Samsung Rolls Out Galaxy Grand Prime in India
  • Obi Introduces Five new Entry Level Smartphones in India
  • Microsoft Introduces Nokia Lumia 730, 830 and 735 Series
  • Microsoft Introduces Nokia X2 Smartphone in India
  • ZTE Unveils New Kis and Blade Series Smartphones
  • Lenovo Introduces VIBE Z2 and VIBE X2 Smartphone Models
  • Panasonic Launches ELUGA U Smartphone in India
  • BlackBerry Introduces BlackBerry® Z3 in the Hong Kong
  • ZTE Introduces 4G LTE Enabled Qing Yang 2 Smartphone
  • Google Launches Android One Initiative
  • BlackBerry to Introduce Z3 in the Middle Eastern Market
  • BlackBerry® Introduces Z3 Smartphone in Malaysia
  • Samsung Introduces Broadband LTE-A Enabled Galaxy S5 Smartphone
  • Micromax Launches Windows Powered Canvas Win W092 and Canvas Win W121
  • ZTE Introduces KIS3, Blade L2 and Nubia Z5s Mini in Indonesia
  • Samsung Unveils Samsung Z Pioneering Tizen Powered Smartphones
  • LG Launches G3 Smartphone Featuring Laser Focus Capability
  • Motorola Launches Moto E and 4G LTE Enabled Moto G Smartphones
  • Microsoft Introduces Windows Phone 8.1 Powered Lumia 630 Smartphone
  • Samsung Unveils Galaxy K Zoom Smartphone
  • ZTE Introduces Nubia X6 Smartphone
  • Lenovo Introduces S850, S660, S860 S Series Smartphone
  • Nokia Introduces X+, XL and X Android Smartphones
  • ZTE Introduces Firefox OS Powered Open II and Open C Smartphones
  • BlackBerry Introduces BlackBerry® 10 Smartphone
  • HTC Introduces HTC Desire 610 Smartphone
  • BlackBerry Unveils BlackBerry® Z3 Smartphone
  • Asus Introduces XenFone 6, ZenFone4 and Zen Fone 5 Series
  • Lenovo Unveils Vibe Z LTE Enabled Smartphone

7. RECENT INDUSTRY ACTIVITY

  • Xiaomi to Foray into Russian and Brazilian Markets
  • Samsung to Use Proprietary Microprocessors in its Next Generation Galaxy S Smartphones
  • Odebrecht Inks Contract with BlackBerry for Acquiring 3,500 BlackBerry 10 Powered Smartphones
  • Sony Partners with Brightex to Market Smartphones in Pakistan
  • Lenovo Acquires Motorola Mobility from Google
  • Microsoft Acquires Nokia and Merge Operations

8. FOCUS ON SELECT PLAYERS

  • Apple Inc. (US)
  • Blackberry (Canada)
  • Fujitsu Limited (Japan)
  • Google Inc. (US)
  • HTC Corporation (Taiwan)
  • Huawei Technologies Co. Ltd (China)
  • Lenovo (China)
  • Motorola Mobility, Inc. (US)
  • LG Electronics (South Korea)
  • Microsoft Corporation (US)
  • Mozilla Corporation (US)
  • Samsung Electronics Co., Ltd (South Korea)
  • Sharp Corporation (Japan)
  • Sony Mobile Communications Inc. (Japan)
  • Xiaomi (China)
  • Yulong Computer Telecommunication Scientific Co. Ltd. (Coolpad) (China)
  • ZTE Corporation (China)

9. GLOBAL MARKET PERSPECTIVE

    • Table 34: Global Recent Past, Current & Future Analysis for Smartphones by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America Markets Independently Analyzed with Annual Shipments in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart)
    • Table 35: Global Historic Review for Smartphones by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America Markets Independently Analyzed with Annual Shipments in Thousand Units for Years 2009 through 2013 (includes corresponding Graph/Chart)
    • Table 36: Global 12-Year Perspective for Smartphones by Geographic Region - Percentage Breakdown of Unit Shipments for US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America Markets for Years 2009, 2015 & 2020 (includes corresponding Graph/Chart)
    • Table 37: Global Historic and Recent Past Analysis for Symbian Operating System by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America Markets Independently Analyzed with Annual Shipments in Thousand Units for Years 2009 through 2013 (includes corresponding Graph/Chart)
    • Table 38: Global Recent Past, Current & Future Analysis for Android Operating System by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America Markets Independently Analyzed with Annual Shipments in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart)
    • Table 39: Global Historic Review for Android Operating System by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America Markets Independently Analyzed with Annual Shipments in Thousand Units for Years 2009 through 2013 (includes corresponding Graph/Chart)
    • Table 40: Global 12-Year Perspective for Android Operating System by Geographic Region - Percentage Breakdown of Unit Shipments for US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America Markets for Years 2009, 2015 & 2020 (includes corresponding Graph/Chart)
    • Table 41: Global Recent Past, Current & Future Analysis for iOS Operating System by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America Markets Independently Analyzed with Annual Shipments in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart)
    • Table 42: Global Historic Review for iOS Operating System by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America Markets Independently Analyzed with Annual Shipments in Thousand Units for Years 2009 through 2013 (includes corresponding Graph/Chart)
    • Table 43: Global 12-Year Perspective for iOS Operating System by Geographic Region - Percentage Breakdown of Unit Shipments for US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America Markets for Years 2009, 2015 & 2020 (includes corresponding Graph/Chart)
    • Table 44: Global Recent Past, Current & Future Analysis for Blackberry Operating System by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America Markets Independently Analyzed with Annual Shipments in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart)
    • Table 45: Global Historic Review for Blackberry Operating System by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America Markets Independently Analyzed with Annual Shipments in Thousand Units for Years 2009 through 2013 (includes corresponding Graph/Chart)
    • Table 46: Global 12-Year Perspective for Blackberry Operating System by Geographic Region - Percentage Breakdown of Unit Shipments for US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America Markets for Years 2009, 2015 & 2020 (includes corresponding Graph/Chart)
    • Table 47: Global Recent Past, Current & Future Analysis for Windows Operating System by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America Markets Independently Analyzed with Annual Shipments in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart)
    • Table 48: Global Historic Review for Windows Operating System by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America Markets Independently Analyzed with Annual Shipments in Thousand Units for Years 2009 through 2013 (includes corresponding Graph/Chart)
    • Table 49: Global 12-Year Perspective for Windows Operating System by Geographic Region - Percentage Breakdown of Unit Shipments for US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America Markets for Years 2009, 2015 & 2020 (includes corresponding Graph/Chart)
    • Table 50: Global Recent Past, Current & Future Analysis for Other Operating Systems by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America Markets Independently Analyzed with Annual Shipments in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart)
    • Table 51: Global Historic Review for Other Operating Systems by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America Markets Independently Analyzed with Annual Shipments in Thousand Units for Years 2009 through 2013 (includes corresponding Graph/Chart)
    • Table 52: Global 12-Year Perspective for Other Operating Systems by Geographic Region - Percentage Breakdown of Unit Shipments for US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America Markets for Years 2009, 2015 & 2020 (includes corresponding Graph/Chart)

III. MARKET

1. THE UNITED STATES

  • A. Market Analysis
    • Table 53: Smartphone Users (in Millions) in the United States: 2011-2017E (includes corresponding Graph/Chart)
    • Table 54: US Internet Usage Trends among Smartphone Owners: Percentage Share Breakdown of Internet Users by Key Demographics: 2013 (includes corresponding Graph/Chart)
    • Table 55: Mobile Users Penetration (%) of Leading Smartphone Apps in the US: 2014 (includes corresponding Graph/Chart)
    • Table 56: Most Popular Activities on Smartphones in the US: 2014 (includes corresponding Graph/Chart)
    • Competitive Scenario
    • Table 57: Leading Players in the US Smartphones Market (2014E): Percentage Market Share Breakdown for Apple, HTC, LG, Motorola, Samsung, and Others (includes corresponding Graph/Chart)
    • Product Launches
    • Strategic Corporate Development
    • Select Key Players
  • B. Market Analytics
    • Table 58: US Recent Past, Current & Future Analysis for Smartphones by Operating System - Android, iOS, Blackberry, Windows, and Others Markets Independently Analyzed with Annual Shipments in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart)
    • Table 59: US Historic Review for Smartphones by Operating System - Symbian, Android, iOS, Blackberry, Windows, and Others Markets Independently Analyzed with Annual Shipments in Thousand Units for Years 2009 through 2013 (includes corresponding Graph/Chart)
    • Table 60: US 12-Year Perspective for Smartphones by Operating System - Percentage Breakdown of Unit Shipments for Symbian, Android, iOS, Blackberry, Windows, and Others Markets for Years 2009, 2015 & 2020 (includes corresponding Graph/Chart)

2. CANADA

  • A. Market Analysis
    • Key Statistical Findings
    • Table 61: Canadian Internet Usage Trends Among Smartphone Owners: Percentage Share Breakdown of Internet Users by Key Demographics: 2013 (includes corresponding Graph/Chart)
    • Product Launches
    • Blackberry - A Key Canadian Player
  • B. Market Analytics
    • Table 62: Canadian Recent Past, Current & Future Analysis for Smartphones by Operating System - Android, iOS, Blackberry, Windows, and Others Markets Independently Analyzed with Annual Shipments in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart)
    • Table 63: Canadian Historic Review for Smartphones by Operating System - Symbian, Android, iOS, Blackberry, Windows, and Others Markets Independently Analyzed with Annual Shipments in Thousand Units for Years 2009 through 2013 (includes corresponding Graph/Chart)
    • Table 64: Canadian 12-Year Perspective for Smartphones by Operating System - Percentage Breakdown of Unit Shipments for Symbian, Android, iOS, Blackberry, Windows, and Others Markets for Years 2009, 2015 & 2020 (includes corresponding Graph/Chart)

3. JAPAN

  • A. Market Analysis
    • Market Overview
    • Apple iPhone Make its Presence Felt in the Japanese Market
    • Table 65: Leading Players in the Japanese Smartphones Market (2014E): Percentage Share Breakdown of Sales for Apple, Fujitsu, Samsung, Sharp, Sony, and Others (includes corresponding Graph/Chart)
    • Table 66: Japanese Internet Usage Trends Among Smartphone Owners: Percentage Share Breakdown of Internet Users by Key Demographics: 2013 (includes corresponding Graph/Chart)
    • Product Launches
    • Strategic Corporate Development
    • Select Key Players
  • B. Market Analytics
    • Table 67: Japanese Recent Past, Current & Future Analysis for Smartphones by Operating System - Android, iOS, Blackberry, Windows, and Others Markets Independently Analyzed with Annual Shipments in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart)
    • Table 68: Japanese Historic Review for Smartphones by Operating System - Symbian, Android, iOS, Blackberry, Windows, and Others Markets Independently Analyzed with Annual Shipments in Thousand Units for Years 2009 through 2013 (includes corresponding Graph/Chart)
    • Table 69: Japanese 12-Year Perspective for Smartphones by Operating System - Percentage Breakdown of Unit Shipments for Symbian, Android, iOS, Blackberry, Windows, and Others Markets for Years 2009, 2015 & 2020 (includes corresponding Graph/Chart)

4. EUROPE

  • A. Market Analysis
    • Android to Outperform Competitors
    • Table 70: Leading Players in the Western European Smartphones Market (2014E): Percentage Share Breakdown of Shipments for Apple, LG, Samsung, Sony, and Others (includes corresponding Graph/Chart)
    • Stiff Market Conditions for iPhone
    • Key Statistical Findings
    • Table 71: Percentages Share Breakdown of Mobile Phone Shipments by Feature Phones and Smartphones in Europe: 2012, 2014 & 2016P (includes corresponding Graph/Chart)
  • B. Market Analytics
    • Table 72: European Recent Past, Current & Future Analysis for Smartphones by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Shipments in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart)
    • Table 73: European Historic Review for Smartphones by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Shipments in Thousand Units for Years 2009 through 2013 (includes corresponding Graph/Chart)
    • Table 74: European 12-Year Perspective for Smartphones by Geographic Region - Percentage Breakdown of Unit Shipments for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2009, 2015 & 2020 (includes corresponding Graph/Chart)
    • Table 75: European Recent Past, Current & Future Analysis for Smartphones by Operating System - Android, iOS, Blackberry, Windows, and Others Markets Independently Analyzed with Annual Shipments in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart)
    • Table 76: European Historic Review for Smartphones by Operating System - Symbian, Android, iOS, Blackberry, Windows, and Others Markets Independently Analyzed with Annual Shipments in Thousand Units for Years 2009 through 2013 (includes corresponding Graph/Chart)
    • Table 77: European 12-Year Perspective for Smartphones by Operating System - Percentage Breakdown of Unit Shipments for Symbian, Android, iOS, Blackberry, Windows, and Other Markets for Years 2009, 2015 & 2020 (includes corresponding Graph/Chart)

4a. FRANCE

  • A. Market Analysis
    • Key Statistical Findings
    • Table 78: French Internet Usage Trends Among Smartphone Owners: Percentage Share Breakdown of Internet Users by Key Demographics: 2013 (includes corresponding Graph/Chart)
  • B. Market Analytics
    • Table 79: French Recent Past, Current & Future Analysis for Smartphones by Operating System - Android, iOS, Blackberry, Windows, and Others Markets Independently Analyzed with Annual Shipments in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart)
    • Table 80: French Historic Review for Smartphones by Operating System - Symbian, Android, iOS, Blackberry, Windows, and Others Markets Independently Analyzed with Annual Shipments in Thousand Units for Years 2009 through 2013 (includes corresponding Graph/Chart)
    • Table 81: French 12-Year Perspective for Smartphones by Operating System - Percentage Breakdown of Unit Shipments for Symbian, Android, iOS, Blackberry, Windows, and Others Markets for Years 2009, 2015 & 2020 (includes corresponding Graph/Chart)

4b. GERMANY

  • A. Market Analysis
    • Key Statistical Findings
    • Table 82: German Internet Usage Trends Among Smartphone Owners: Percentage Share Breakdown of Internet Users by Key Demographics: 2013 (includes corresponding Graph/Chart)
  • B. Market Analytics
    • Table 83: German Recent Past, Current & Future Analysis for Smartphones by Operating System - Android, iOS, Blackberry, Windows, and Others Markets Independently Analyzed with Annual Shipments in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart)
    • Table 84: German Historic Review for Smartphones by Operating System - Symbian, Android, iOS, Blackberry, Windows, and Others Markets Independently Analyzed with Annual Shipments in Thousand Units for Years 2009 through 2013 (includes corresponding Graph/Chart)
    • Table 85: German 12-Year Perspective for Smartphones by Operating System - Percentage Breakdown of Unit Shipments for Symbian, Android, iOS, Blackberry, Windows, and Others Markets for Years 2009, 2015 & 2020 (includes corresponding Graph/Chart)

4c. ITALY

  • A. Market Analysis
    • Good OS Platform along with Value for Money: A Key Factor Driving Consumer Purchasing Decisions
    • Key Statistical Findings
    • Table 86: Italian Internet Usage Trends Among Smartphone Owners: Percentage Share Breakdown of Internet Users by Key Demographics: 2013 (includes corresponding Graph/Chart)
  • B. Market Analytics
    • Table 87: Italian Recent Past, Current & Future Analysis for Smartphones by Operating System - Android, iOS, Blackberry, Windows, and Others Markets Independently Analyzed with Annual Shipments in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart)
    • Table 88: Italian Historic Review for Smartphones by Operating System - Symbian, Android, iOS, Blackberry, Windows, and Others Markets Independently Analyzed with Annual Shipments in Thousand Units for Years 2009 through 2013 (includes corresponding Graph/Chart)
    • Table 89: Italian 12-Year Perspective for Smartphones by Operating System - Percentage Breakdown of Unit Shipments for Symbian, Android, iOS, Blackberry, Windows, and Others Markets for Years 2009, 2015 & 2020 (includes corresponding Graph/Chart)

4d. THE UNITED KINGDOM

  • A. Market Analysis
    • Apple and Samsung Dominate Smartphone Sales in the UK
    • Table 90: Leading Smartphone Vendors in the United Kingdom (2014E): Percentage Share Breakdown of Sales for Apple, Blackberry, HTC, Motorola, Samsung, Sony & Others (includes corresponding Graph/Chart)
    • Market Trends
      • Online Stores Remain the Most Popular Medium of Distribution
      • Value for Money: A Dominant Factor Influencing Purchasing Decision
    • Key Statistical Findings
    • Table 91: UK Internet Usage Trends Among Smartphone Owners: Percentage Share Breakdown of Internet Users by Key Demographics: 2013 (includes corresponding Graph/Chart)
  • B. Market Analytics
    • Table 92: The UK Recent Past, Current & Future Analysis for Smartphones by Operating System - Android, iOS, Blackberry, Windows, and Others Markets Independently Analyzed with Annual Shipments in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart)
    • Table 93: UK Historic Review for Smartphones by Operating System - Symbian, Android, iOS, Blackberry, Windows, and Others Markets Independently Analyzed with Annual Shipments in Thousand Units for Years 2009 through 2013 (includes corresponding Graph/Chart)
    • Table 94: The UK 12-Year Perspective for Smartphones by Operating System - Percentage Breakdown of Unit Shipments for Symbian, Android, iOS, Blackberry, Windows, and Others Markets for Years 2009, 2015 & 2020 (includes corresponding Graph/Chart)

4e. SPAIN

  • A. Market Analysis
    • Key Statistical Findings
    • Table 95: Spanish Internet Usage Trends Among Smartphone Owners: Percentage Share Breakdown of Internet Users by Key Demographics: 2013 (includes corresponding Graph/Chart)
  • B. Market Analytics
    • Table 96: Spanish Recent Past, Current & Future Analysis for Smartphones by Operating System - Android, iOS, Blackberry, Windows, and Others Markets Independently Analyzed with Annual Shipments in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart)
    • Table 97: Spanish Historic Review for Smartphones by Operating System - Symbian, Android, iOS, Blackberry, Windows, and Others Markets Independently Analyzed with Annual Shipments in Thousand Units for Years 2009 through 2013 (includes corresponding Graph/Chart)
    • Table 98: Spanish 12-Year Perspective for Smartphones by Operating System - Percentage Breakdown of Unit Shipments for Symbian, Android, iOS, Blackberry, Windows, and Others Markets for Years 2009, 2015 & 2020 (includes corresponding Graph/Chart)

4f. RUSSIA

  • A. Market Analysis
    • Market Trends
      • Stylish Design Along With Good Value for Money: Key Factors Influencing Purchase Decision
      • Electronics or Media Retailing Outlets: The Preferred Channels for Sales & Distribution
    • Key Statistical Findings
    • Table 99: Russian Internet Usage Trends Among Smartphone Owners: Percentage Share Breakdown of Internet Users by Key Demographics: 2013 (includes corresponding Graph/Chart)
  • B. Market Analytics
    • Table 100: Russian Recent Past, Current & Future Analysis for Smartphones by Operating System - Android, iOS, Blackberry, Windows, and Others Markets Independently Analyzed with Annual Shipments in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart)
    • Table 101: Russian Historic Review for Smartphones by Operating System - Symbian, Android, iOS, Blackberry, Windows, and Others Markets Independently Analyzed with Annual Shipments in Thousand Units for Years 2009 through 2013 (includes corresponding Graph/Chart)
    • Table 102: Russian 12-Year Perspective for Smartphones by Operating System - Percentage Breakdown of Unit Shipments for Symbian, Android, iOS, Blackberry, Windows, and Others Markets for Years 2009, 2015 & 2020 (includes corresponding Graph/Chart)

4g. REST OF EUROPE

  • A. Market Analysis
    • Product Launch
  • B. Market Analytics
    • Table 103: Rest of Europe Recent Past, Current & Future Analysis for Smartphones by Operating System - Android, iOS, Blackberry, Windows, and Others Markets Independently Analyzed with Annual Shipments in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart)
    • Table 104: Rest of Europe Historic Review for Smartphones by Operating System - Symbian, Android, iOS, Blackberry, Windows, and Others Markets Independently Analyzed with Annual Shipments in Thousand Units for Years 2009 through 2013 (includes corresponding Graph/Chart)
    • Table 105: Rest of Europe 12-Year Perspective for Smartphones by Operating System - Percentage Breakdown of Unit Shipments for Symbian, Android, iOS, Blackberry, Windows, and Others Markets for Years 2009, 2015 & 2020 (includes corresponding Graph/Chart)

5. ASIA-PACIFIC

  • A. Market Analysis
    • Asian Smartphone Makers Offer Strong Competition to Global Leaders Samsung and Apple
    • Table 106: Leading Smartphone Vendors in Asia-Pacific (excl. Japan) (2014E): Percentage Market Share Breakdown of Shipments for Apple, Coolpad, Huawei, Lenovo, Samsung, ZTE, and Others (includes corresponding Graph/Chart)
      • Leading Regional Smartphone Vendors in Asia (2014): Company Name, Domicile Country and Brief Profile
    • Asian Countries to Turbo Charge Future Growth in the Market
    • Table 107: Percentages Share Breakdown of Mobile Phone Shipments in Asia-Pacific by Feature Phones and Smartphones: 2012, 2014 & 2016P (includes corresponding Graph/Chart)
      • China: The World's Largest Smartphones Market
      • India: The Fastest Growing Smartphone Market in the World
    • Table 108: Global Smartphones Market - Major Countries Ranked by CAGR for 2014-2020: US, Canada, Japan, France, Germany, Italy, UK, Russia, China, India, and Brazil (includes corresponding Graph/Chart)
      • India & China: Two Countries with the Largest Young Population Offer Significant Opportunities
  • B. Market Analytics
    • Table 109: Asia-Pacific Recent Past, Current & Future Analysis for Smartphones by Geographic Region - China, India, South Korea and Rest of Asia-Pacific Markets Independently Analyzed with Annual Shipments in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart)
    • Table 110: Asia-Pacific Historic Review for Smartphones by Geographic Region - China, India, South Korea and Rest of Asia-Pacific Markets Independently Analyzed with Annual Shipments in Thousand Units for Years 2009 through 2013 (includes corresponding Graph/Chart)
    • Table 111: Asia-Pacific 12-Year Perspective for Smartphones by Geographic Region - Percentage Breakdown of Unit Shipments for China, India, South Korea and Rest of Asia-Pacific Markets for Years 2009, 2015 & 2020 (includes corresponding Graph/Chart)
    • Table 112: Asia-Pacific Recent Past, Current & Future Analysis for Smartphones by Operating System - Android, iOS, Blackberry, Windows, and Others Markets Independently Analyzed with Annual Shipments in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart)
    • Table 113: Asia-Pacific Historic Review for Smartphones by Operating System - Symbian, Android, iOS, Blackberry, Windows, and Others Markets Independently Analyzed with Annual Shipments in Thousand Units for Years 2009 through 2013 (includes corresponding Graph/Chart)
    • Table 114: Asia-Pacific 12-Year Perspective for Smartphones by Operating System - Percentage Breakdown of Unit Shipments for Symbian, Android, iOS, Blackberry, Windows, and Others Markets for Years 2009, 2015 & 2020 (includes corresponding Graph/Chart)

5a. CHINA

  • A. Market Analysis
    • Market Trends
      • Android Remains the Most Popular OS Platform in China
      • Cost-Effectiveness Remains Key to Success in the Chinese Market
      • Screen Size Drive Smartphone Success
      • Evolution and Transition of Air Interface Technologies to Drive Growth in the Chinese Market
      • Apple Struggles to Make a Mark in the Chinese Market
      • Local Vendors Spice-Up the Chinese Smartphone Market
    • Table 115: Leading Players in the Chinese Smartphones Market (2014E): Percentage Market Share Breakdown for Coolpad, Huawei, Lenovo, Samsung, Xiaomi, ZTE, and Others (includes corresponding Graph/Chart)
    • Key Statistical Findings
    • Table 116: Chinese Internet Usage Trends Among Smartphone Owners: Percentage Share Breakdown of Internet Users by Key Demographics: 2013 (includes corresponding Graph/Chart)
    • Product Launches
    • Strategic Corporate Developments
    • Select Key Players
  • B. Market Analytics
    • Table 117: Chinese Recent Past, Current & Future Analysis for Smartphones by Operating System - Android, iOS, Blackberry, Windows, and Others Markets Independently Analyzed with Annual Shipments in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart)
    • Table 118: Chinese Historic Review for Smartphones by Operating System - Symbian, Android, iOS, Blackberry, Windows, and Others Markets Independently Analyzed with Annual Shipments in Thousand Units for Years 2009 through 2013 (includes corresponding Graph/Chart)
    • Table 119: Chinese 12-Year Perspective for Smartphones by Operating System - Percentage Breakdown of Unit Shipments for Symbian, Android, iOS, Blackberry, Windows, and Others Markets for Years 2009, 2015 & 2020 (includes corresponding Graph/Chart)

5b. INDIA

  • A. Market Analysis
    • Market Trends
      • Android Platform: The King in the Indian Smartphone Market
      • Cost-Effectiveness & Value for Money Pivotal to Success
      • User-Friendliness in Smartphones: A Key Factor Powering Consumer Purchasing Decision
      • The Rise of Local Players Stirs-Up Budget Segment
    • Table 120: Leading Players in the Indian Smartphones Market (2014E): Percentage Share Breakdown of Sales for Karbonn, Lava, Lenovo (incl. Motorola), Micromax, Samsung, and Others (includes corresponding Graph/Chart)
      • Expansion of 3rd Party App Stores to Stimulate Smartphones Adoption
    • Key Statistical Findings
    • Table 121: Indian Smartphones Market (2013): Percentage Share Breakdown of Shipments by Screen Size (includes corresponding Graph/Chart)
    • Table 122: Indian Internet Usage Trends Among Smartphone Owners: Percentage Share Breakdown of Internet Users by Key Demographics: 2013 (includes corresponding Graph/Chart)
    • Table 123: Smartphone Penetration by Age (includes corresponding Graph/Chart)
    • Table 124: Most Performed Activity Using Smartphones (includes corresponding Graph/Chart)
    • Product Launches
    • Select Key Players
  • B. Market Analytics
    • Table 125: Indian Recent Past, Current & Future Analysis for Smartphones by Operating System - Android, iOS, Blackberry, Windows, and Others Markets Independently Analyzed with Annual Shipments in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart)
    • Table 126: Indian Historic Review for Smartphones by Operating System - Symbian, Android, iOS, Blackberry, Windows, and Others Markets Independently Analyzed with Annual Shipments in Thousand Units for Years 2009 through 2013 (includes corresponding Graph/Chart)
    • Table 127: Indian 12-Year Perspective for Smartphones by Operating System - Percentage Breakdown of Unit Shipments for Symbian, Android, iOS, Blackberry, Windows, and Others Markets for Years 2009, 2015 & 2020 (includes corresponding Graph/Chart)

5c. SOUTH KOREA

  • A. Market Analysis
    • Table 128: Leading Players in the South Korean Smartphones Market (2014E): Percentage Share Breakdown of Sales for Apple, Fujitsu, Samsung, Sharp, Sony, and Others (includes corresponding Graph/Chart)
    • Key Market Trends
      • The Laboratory for Testing Mobile Marketing Strategies
      • User-Friendly Design: Key to Success
      • Mobile Operator or Carrier Retail Stores: The Most Popular Channel of Distribution
    • Product Launches
    • Strategic Corporate Development
    • Select Key Players
  • B. Market Analytics
    • Table 129: South Korean Recent Past, Current & Future Analysis for Smartphones by Operating System - Android, iOS, Blackberry, Windows, and Others Markets Independently Analyzed with Annual Shipments in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart)
    • Table 130: South Korean Historic Review for Smartphones by Operating System - Symbian, Android, iOS, Blackberry, Windows, and Others Markets Independently Analyzed with Annual Shipments in Thousand Units for Years 2009 through 2013 (includes corresponding Graph/Chart)
    • Table 131: South Korean 12-Year Perspective for Smartphones by Operating System - Percentage Breakdown of Unit Shipments for Symbian, Android, iOS, Blackberry, Windows, and Others Markets for Years 2009, 2015 & 2020 (includes corresponding Graph/Chart)

5d. REST OF ASIA-PACIFIC

  • A. Market Analysis
    • Australia: A Potential Laden Market
    • Key Statistical Findings
    • Table 132: Internet Usage Trends among Smartphone Owners in Australia: Percentage Share Breakdown of Internet Users by Key Demographics: 2013 (includes corresponding Graph/Chart)
    • Product Launches
    • HTC Corporation - A Key Taiwanese Player
  • B. Market Analytics
    • Table 133: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Smartphones by Geographic Region - Australia, Indonesia, Malaysia, Thailand, The Philippines, and Other Markets Independently Analyzed with Annual Shipments in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart)
    • Table 134: Rest of Asia-Pacific Historic Review for Smartphones by Geographic Region - Australia, Indonesia, Malaysia, Thailand, The Philippines, and Other Markets Independently Analyzed with Annual Shipments in Thousand Units for Years 2009 through 2013 (includes corresponding Graph/Chart)
    • Table 135: Rest of Asia-Pacific 12-Year Perspective for Smartphones by Geographic Region - Percentage Breakdown of Unit Shipments for Australia, Indonesia, Malaysia, Thailand, The Philippines, and Other Markets for Years 2009, 2015 & 2020 (includes corresponding Graph/Chart)
    • Table 136: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Smartphones by Operating System - Android, iOS, Blackberry, Windows, and Others Markets Independently Analyzed with Annual Shipments in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart)
    • Table 137: Rest of Asia-Pacific Historic Review for Smartphones by Operating System - Symbian, Android, iOS, Blackberry, Windows, and Others Markets Independently Analyzed with Annual Shipments in Thousand Units for Years 2009 through 2013 (includes corresponding Graph/Chart)
    • Table 138: Rest of Asia-Pacific 12-Year Perspective for Smartphones by Operating System - Percentage Breakdown of Unit Shipments for Symbian, Android, iOS, Blackberry, Windows, and Others Markets for Years 2009, 2015 & 2020 (includes corresponding Graph/Chart)

6. MIDDLE EAST & AFRICA

  • A. Market Analysis
    • Key Statistical Findings
    • Table 139: Middle East & Africa Mobile Phones Market: Percentages Share Breakdown of Shipments by Feature Phones and Smartphones for the Years 2012, 2014 & 2016P (includes corresponding Graph/Chart)
    • Table 140: Middle East Smartphones Market (2013): Percentage Breakdown by User (includes corresponding Graph/Chart)
    • Table 141: Saudi Arabian Internet Usage Trends Among Smartphone Owners: Percentage Share Breakdown of Internet Users by Key Demographics: 2013 (includes corresponding Graph/Chart)
    • Table 142: South African Internet Usage Trends Among Smartphone Owners: Percentage Share Breakdown of Internet Users by Key Demographics: 2013 (includes corresponding Graph/Chart)
    • Table 143: Leading Players in the African Smartphones Market (2013): Percentage Share Breakdown of Shipments by Vendor (includes corresponding Graph/Chart)
    • Product Launches
  • B. Market Analytics
    • Table 144: Middle Eastern & African Recent Past, Current & Future Analysis for Smartphones by Geographic Region - Saudi Arabia, South Africa and Rest of Middle East & Africa Markets Independently Analyzed with Annual Shipments in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart)
    • Table 145: Middle Eastern & African Historic Review for Smartphones by Geographic Region - Saudi Arabia, South Africa and Rest of Middle East & Africa Markets Independently Analyzed with Annual Shipments in Thousand Units for Years 2009 through 2013 (includes corresponding Graph/Chart)
    • Table 146: Middle Eastern & African 12-Year Perspective for Smartphones by Geographic Region - Percentage Breakdown of Unit Shipments for Saudi Arabia, South Africa and Rest of Middle East & Africa Markets for Years 2009, 2015 & 2020 (includes corresponding Graph/Chart)
    • Table 147: Middle Eastern & African Recent Past, Current & Future Analysis for Smartphones by Operating System - Android, iOS, Blackberry, Windows, and Others Markets Independently Analyzed with Annual Shipments in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart)
    • Table 148: Middle Eastern & African Historic Review for Smartphones by Operating System - Symbian, Android, iOS, Blackberry, Windows, and Others Markets Independently Analyzed with Annual Shipments in Thousand Units for Years 2009 through 2013 (includes corresponding Graph/Chart)
    • Table 149: Middle Eastern & African 12-Year Perspective for Smartphones by Operating System - Percentage Breakdown of Unit Shipments for Symbian, Android, iOS, Blackberry, Windows, and Others Markets for Years 2009, 2015 & 2020 (includes corresponding Graph/Chart)

7. LATIN AMERICA

  • Market Analysis
    • Table 150: Latin American Recent Past, Current & Future Analysis for Smartphones by Geographic Region - Brazil, Mexico and Rest of Latin America Markets Independently Analyzed with Annual Shipments in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart)
    • Table 151: Latin American Historic Review for Smartphones by Geographic Region - Brazil, Mexico and Rest of Latin America Markets Independently Analyzed with Annual Shipments in Thousand Units for Years 2009 through 2013 (includes corresponding Graph/Chart)
    • Table 152: Latin American 12-Year Perspective for Smartphones by Geographic Region - Percentage Breakdown of Unit Shipments for Brazil, Mexico and Rest of Latin America Markets for Years 2009, 2015 & 2020 (includes corresponding Graph/Chart)
    • Table 153: Latin American Recent Past, Current & Future Analysis for Smartphones by Operating System - Android, iOS, Blackberry, Windows, and Others Markets Independently Analyzed with Annual Shipments in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart)
    • Table 154: Latin American Historic Review for Smartphones by Operating System - Symbian, Android, iOS, Blackberry, Windows, and Others Markets Independently Analyzed with Annual Shipments in Thousand Units for Years 2009 through 2013 (includes corresponding Graph/Chart)
    • Table 155: Latin American 12-Year Perspective for Smartphones by Operating System - Percentage Breakdown of Unit Shipments for Symbian, Android, iOS, Blackberry, Windows, and Others Markets for Years 2009, 2015 & 2020 (includes corresponding Graph/Chart)

7a. BRAZIL

  • A. Market Analysis
    • Stylish Design & Good OS Platform: Key to Success
    • Table 156: Leading Players in the Brazilian Smartphones Market (2013): Percentage Share Breakdown of Sales by Vendor (includes corresponding Graph/Chart)
    • Key Statistical Findings
    • Table 157: Brazilian Internet Usage Trends Among Smartphone Owners: Percentage Share Breakdown of Internet Users by Key Demographics: 2013 (includes corresponding Graph/Chart)
    • Product Launch
    • Strategic Corporate Development
  • B. Market Analytics
    • Table 158: Brazilian Recent Past, Current & Future Analysis for Smartphones by Operating System - Android, iOS, Blackberry, Windows, and Others Markets Independently Analyzed with Annual Shipments in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart)
    • Table 159: Brazilian Historic Review for Smartphones by Operating System - Symbian, Android, iOS, Blackberry, Windows, and Others Markets Independently Analyzed with Annual Shipments in Thousand Units for Years 2009 through 2013 (includes corresponding Graph/Chart)
    • Table 160: Brazilian 12-Year Perspective for Smartphones by Operating System - Percentage Breakdown of Unit Shipments for Symbian, Android, iOS, Blackberry, Windows, and Others Markets for Years 2009, 2015 & 2020 (includes corresponding Graph/Chart)

7b. MEXICO

  • A. Market Analysis
    • Key Statistical Findings
    • Table 161: Mexican Internet Usage Trends Among Smartphone Owners: Percentage Share Breakdown of Internet Users by Key Demographics: 2013 (includes corresponding Graph/Chart)
  • B. Market Analytics
    • Table 162: Mexican Recent Past, Current & Future Analysis for Smartphones by Operating System - Android, iOS, Blackberry, Windows, and Others Markets Independently Analyzed with Annual Shipments in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart)
    • Table 163: Mexican Historic Review for Smartphones by Operating System - Symbian, Android, iOS, Blackberry, Windows, and Others Markets Independently Analyzed with Annual Shipments in Thousand Units for Years 2009 through 2013 (includes corresponding Graph/Chart)
    • Table 164: Mexican 12-Year Perspective for Smartphones by Operating System - Percentage Breakdown of Unit Shipments for Symbian, Android, iOS, Blackberry, Windows, and Others Markets for Years 2009, 2015 & 2020 (includes corresponding Graph/Chart)

7c. REST OF LATIN AMERICA

  • Market Analysis
    • Table 165: Rest of Latin America Recent Past, Current & Future Analysis for Smartphones by Operating System - Android, iOS, Blackberry, Windows, and Others Markets Independently Analyzed with Annual Shipments in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart)
    • Table 166: Rest of Latin America Historic Review for Smartphones by Operating System - Symbian, Android, iOS, Blackberry, Windows, and Others Markets Independently Analyzed with Annual Shipments in Thousand Units for Years 2009 through 2013 (includes corresponding Graph/Chart)
    • Table 167: Rest of Latin America 12-Year Perspective for Smartphones by Operating System - Percentage Breakdown of Unit Shipments for Symbian, Android, iOS, Blackberry, Windows, and Others Markets for Years 2009, 2015 & 2020 (includes corresponding Graph/Chart)

IV. COMPETITIVE LANDSCAPE

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