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市場調查報告書
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全球衝浪市場 是由出版商Global Industry Analysts, Inc.在2011年08月所出版的。
這份英文市場調查報告書包含Pages: 194 價格從美金4500起跳。
本報告書為全球衝浪相關產品市場的現狀與前景的相關調査分析、世界以及主要國/地區銷售量成績・預測（∼2017年）、市場背景・市場影響因子、新產品投入動向、近年業界動向、主要企業的簡介等，概述如下。
第1章 導論・調査手法・產品定義
第2章 產業概要
- 人口構成變化
- 現在市場情形
- 市場成長牽引因子・市場動向
- 競爭環境
- 市場課題
第3章 產品概要
- 衝浪：導論
- 衝浪的進化
- 衝浪技術
- 衝浪種類
- 趴板・全身衝浪
- 拖曳衝浪
- 小舟衝浪
- 其他運動：槳板運動・海洋泛舟・風帆衝浪・風箏衝浪・無繩滑水
- 衝浪服裝
- 其他衝浪道具
第4章 新產品的發表・投入
- Alpinestars：發表HD Boardshort
- Odina Surf：發售2011年春季泳裝
- Rip Curl：發售Mirage Fanning Boardshort
- Ducati：與Bear締結共同品牌契約・發售Capsule Collection
- Quicksilver：發表衝浪道具
- Fox Head：發售衝浪衣
- Vew-Do Balance Boards：發表Bare Foot系列 等等
第5章 近年業界動態
- Pukas：與Tecnalia合作開發衝浪板
- Billabong International：收購Surf Dive 'n' Ski・ Jetty Surf
- Billabong International：收購Rush Surf
- Billabong：收購Becker Surf and Sport
- Full Spectrum Media：繼承5boards.com
- Sitka SURFboards Corporation：在溫哥華開旗艦店
- Billabong・Surfstitch：同意契約
- Billabong International：同意與Swell.com的契約 等等
第6章 主要企業
第7章 世界市場的展望
第8章 美國
第9章 歐洲
第10章 澳洲
第11章 其他地區
企業簡介：105家
Abstract
This report analyzes the worldwide markets for Surfing in US$ Million. The report provides separate comprehensive analytics for the US, Europe, Australia, and Rest of World. Annual estimates and forecasts are provided for the period 2009 through 2017. Also a six-year historic analysis is also provided for these markets. The report profiles 105 companies includig many key and niche players such as AJW Surfboard, Billabong International Limited, Body Glove International, LLC, Channel Islands Surfboards, Firewire Surfboards, LLC, Globe International Ltd., Gul Surf Co., Harbour Surfboards LLC, Hurley International LLC, Naish International, O'Neill, Quicksilver, Inc., Rip Curl, Inc., The adidas Group, and Volcom, Inc. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources. Table of Contents
1. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS 1
- Study Reliability and Reporting Limitations 1
- Disclaimers 2
- Data Interpretation & Reporting Level 3
- Quantitative Techniques & Analytics 3
- Product Definition and Scope of Study 3
2. INDUSTRY OVERVIEW 4
- A Prelude 4
- Table 1: Worldwide Surfing Population (2010): Percentage Share Breakdown
of Surfers by Select Country (includes corresponding Graph/Chart) 4
- Surfing Apparel: As Important as Surfing Equipment 5
- Product Innovations: Name of the Game 5
- Demographic Shifts 5
- Favorable Demographics to Boost Surfing Gear Sales 5
- Surf Forecasting Improves Participation 6
- Average Age of Surfer is Changing! 6
- Specific Strategies Needed to Target Women Surfer 6
- A Straight Talk About Current Market Scenario 7
- Economic Slowdown Take The Wind Out of the Market' s Sails 7
- Raw Material Cost & Discounting Created a Challenging Environment 8
- The World Beyond Recession 8
- Shift from West to East 8
- Outlook 9
- Market Drivers & Trends 9
- Media - A Major Promotional Platform 9
- Manufacturers Rope in Celebrities & Athletes for Promotions &
Endorsements 9
- Brand Diversification to Open up Huge New Markets 10
- Entertainment Industry Lent A Hand in Promoting Surfing Culture 10
- Environment Friendly Boards Making Beeline to Market 10
- Sustainable Practices to Spur Growth 11
- Competitive Landscape 11
- Market Issues 11
- Seasonality & Topography: A Characteristic of the Sport 11
- Cost Pressure Increases With Newcomers Entering the Sport 12
- Alternate Sports & Leisure Activities Cap Consumer Base 12
- Oil, Gas Prices Makes Wave Riding a Costly Proposition 12
- Adverse Impact on Environment 13
- Hazards Associated with Surfing 13
3. PRODUCT OVERVIEW 14
- Surfing - An Introduction 14
- Evolution of Surfing 14
- Surfing Techniques 14
- Types of Surfing 15
- Bodyboarding and Bodysurfing 15
- Tow-in Surfing 15
- Boat surfing 15
- Other Surfing Type Sports: Paddleboarding, Sea Kayaking, Windsurfing,
Kitesurfing, and Wakesurfing 15
- Surf Apparel 15
- Other Surfing Gear 16
- Surfboards 16
- Types of Surfboards 16
- Shortboards 16
- Longboards 16
- Funboards 16
- Other Surfboards 16
- Technical Textiles 17
- Wetsuits 17
- Rashguards 17
- Others 17
4. PRODUCT LAUNCHES/INTRODUCTIONS 18
- Alpinestars Unveils the HD Boardshort 18
- Odina Surf Launches Spring 2011 Swimwear 18
- Rip Curl Introduces Mirage Fanning Boardshort 18
- Ducati Enters into Co-Branding Agreement with Bear to Introduce Capsule
Collection 18
- Quicksilver Unveils Surf Gear Range 19
- Fox Head Introduces Surf Clothes 19
- Vew-Do Balance Boards Unveils Bare Foot Series of Surf Inspired Balance
Boards 19
- O' Neill Unveils Eco' Neill Surfing Apparel 20
- Chemistry Surfboards Unveils Online Store 20
- Patagonia Unveils Online Surf Catalog 20
- Quicksilver Collaborates with European Retailers to Introduce New
Boardshorts 21
- Cabrinha to Introduce Stand Up Paddle Surfing Gear 21
- Merton hotel Launches FlowRider Surf Simulator 22
- WaveTribe Introduces Eco-friendly Surfing Products 22
5. RECENT INDUSTRY ACTIVITY 23
- Pukas Enters into Partnership with Tecnalia to Develop Surfboards 23
- Billabong International Acquires Surf Dive ' n' Ski and Jetty Surf 23
- Billabong International Acquires Rush Surf 23
- Billabong Purchases Becker Surf and Sport 23
- Full Spectrum Media Takes Over 5boards.com 24
- Sitka SURFboards Corporation Opens Vancouver Flagship Store 24
- Billabong and Surfstitch Enter into Agreement 24
- Billabong International Enters into Agreement with Swell.com 24
- Boardworks to Create Paddle Division and Ink Agreement with Rusty
Preisendorfer 25
- American Wave Machines and Body Glove International Ink Agreement 25
- Billabong to Acquire West 49 25
- Gateshead Council to Design Leisure Centre with Surfing System 25
- Billabong International Purchases DaKine Hawaii 26
- Volcom Takes over Laguna Surf & Sport 26
- Billabong International Acquires Sector 9 26
6. FOCUS ON SELECT PLAYERS 27
- AJW Surfboard (USA) 27
- Billabong International Limited (Australia) 27
- Body Glove International, LLC (US) 27
- Channel Islands Surfboards (USA) 27
- Firewire Surfboards, LLC (USA) 28
- Globe International Ltd. (Australia) 28
- Gul Surf Co. (UK) 28
- Harbour Surfboards LLC (USA) 29
- Hurley International LLC (USA) 29
- Naish International (USA) 29
- O' Neill (USA) 29
- Quicksilver, Inc. (USA) 30
- Rip Curl, Inc. (USA) 30
- The adidas Group (Germany) 31
- Volcom, Inc. (USA) 31
7. GLOBAL MARKET PERSPECTIVE 32
- Table 2: World Recent Past, Current and Future Analysis for Surfing by
Geographic Region - US, Europe, Australia, and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009
through 2017 (includes corresponding Graph/Chart) 32
- Table 3: World Historic Review for Surfing by Geographic Region - US,
Europe, Australia, and Rest of World Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) 33
- Table 4: World 15-Year Perspective for Surfing by Geographic Region -
Percentage Breakdown of Dollar Sales for US, Europe, Australia, and Rest of
World Markets for Years 2003, 2010 and 2017 (includes corresponding
Graph/Chart) 34
- Table 5: World Recent Past, Current and Future Analysis for Surfing
Apparel by Geographic Region - US, Europe, Australia, and Rest of World
Markets Independently Analyzed with Annual Sales Figures in US$ Million for
Years 2009 through 2017 (includes corresponding Graph/Chart) 35
- Table 6: World Historic Review for Surfing Apparel by Geographic Region -
US, Europe, Australia, and Rest of World Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) 36
- Table 7: World 15-Year Perspective for Surfing Apparel by Geographic
Region - Percentage Breakdown of Dollar Sales for US, Europe, Australia, and
Rest of World Markets for Years 2003, 2010 and 2017 (includes corresponding
Graph/Chart) 37
- Table 8: World Recent Past, Current and Future Analysis for Others by
Geographic Region - US, Europe, Australia, and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009
through 2017 (includes corresponding Graph/Chart) 38
- Table 9: World Historic Review for Others by Geographic Region - US,
Europe, Australia, and Rest of World Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) 39
- Table 10: World 15-Year Perspective for Other by Geographic Region -
Percentage Breakdown of Dollar Sales for US, Europe, Australia, and Rest of
World Markets for Years 2003, 2010 and 2017 (includes corresponding
Graph/Chart) 40
8. THE UNITED STATES 41
- A. Market Analysis 41
- Current and Future Analysis 41
- Market Overview 41
- Surfing Participation 41
- Table 11: Surfing Participation in the US for the years 2001 through
2009 (In Millions) (includes corresponding Graph/Chart) 41
- Table 12: Surfing Population in US (2010): Percentage Breakdown of
Surfing Participation by Age Group (includes corresponding Graph/Chart) 42
- Table 13: Surfing Population in US (2010): Percentage Breakdown of
Surfing Participation by Frequency of Participation (includes corresponding
Graph/Chart) 42
- Purchase Trends 42
- Factors Influencing Purchasing Decision 42
- Leading Purchase Locations 42
- Table 14: US Longboards Market (2010): Percentage Breakdown of Retail
Sales by Frequency of Purchase (includes corresponding Graph/Chart) 43
- Table 15: US Surf Market (2010): Percentage Breakdown of Retail Sales
by Purchase Location (includes corresponding Graph/Chart) 43
- B. Market Analytics 44
- Table 16: US Recent Past, Current and Future Analysis for Surfing by
Segment - Apparels and Others Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2009 through 2017 (includes corresponding
Graph/Chart) 44
- Table 17: US Historic Review for Surfing by Segment - Apparels and
Others Independently Analyzed with Annual Sales Figures in US$ Million for
Years 2003 through 2008 (includes corresponding Graph/Chart) 45
- Table 18: US 15-Year Perspective for Surfing by Segment - Percentage
Breakdown of Dollar Sales for Apparels and Others for Years 2003, 2010 and
2017 (includes corresponding Graph/Chart) 45
9. EUROPE 46
- A. Market Analysis 46
- Current and Future Analysis 46
- Key Statistics: 46
- Table 19: Surfing Population in Europe (2009): Percentage Share
Breakdown of Number of Participants by Gender 46
- Table 20: Surfboard Manufacturing in Europe (2009): Breakdown by Type
46
- B. Market Analytics 47
- Table 21: European Recent Past, Current and Future Analysis for Surfing
by Geographic Region - France, Germany, Italy, UK, Spain, Russia, and Rest
of Europe Markets Independently Analyzed with Annual Sales Figures in US$
Million for Years 2009 through 2017 (includes corresponding Graph/Chart) 47
- Table 22: European Historic Review for Surfing by Geographic Region -
France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets
Independently Analyzed with Annual Sales Figures in US$ Million for Years
2003 through 2008 (includes corresponding Graph/Chart) 48
- Table 23: European Recent Past, Current and Future Analysis for Surfing
by Segment - Apparels and Others Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2009 through 2017 (includes corresponding
Graph/Chart) 49
- Table 24: European Historic Review for Surfing by Segment - Apparels
and Others Independently Analyzed with Annual Sales Figures in US$ Million
for Years 2003 through 2008 (includes corresponding Graph/Chart) 50
- Table 25: European 15-Year Perspective for Surfing by Geographic Region
- Percentage Breakdown of Dollar Sales for France, Germany, Italy, UK,
Spain, Russia, and Rest of Europe Markets for Years 2003, 2010 and 2017
(includes corresponding Graph/Chart) 51
- Table 26: European 15-Year Perspective for Surfing by Segment -
Percentage Breakdown of Dollar Sales for Apparels and Others for Years 2003,
2010 and 2017 (includes corresponding Graph/Chart) 52
9a. FRANCE 53
- Market Analysis 53
- Table 27: French Recent Past, Current and Future Analysis for Surfing
by Segment - Apparels and Others Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2009 through 2017 (includes corresponding
Graph/Chart) 53
- Table 28: French Historic Review for Surfing by Segment - Apparels and
Others Independently Analyzed with Annual Sales Figures in US$ Million for
Years 2003 through 2008 (includes corresponding Graph/Chart) 54
- Table 29: French 15-Year Perspective for Surfing by Segment -
Percentage Breakdown of Dollar Sales for Apparels and Others for Years 2003,
2010 and 2017 (includes corresponding Graph/Chart) 54
9b. GERMANY 55
- Market Analysis 55
- Table 30: German Recent Past, Current and Future Analysis for Surfing
by Segment - Apparels and Others Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2009 through 2017 (includes corresponding
Graph/Chart) 55
- Table 31: German Historic Review for Surfing by Segment - Apparels and
Others Independently Analyzed with Annual Sales Figures in US$ Million for
Years 2003 through 2008 (includes corresponding Graph/Chart) 56
- Table 32: German 15-Year Perspective for Surfing by Segment -
Percentage Breakdown of Dollar Sales for Apparels and Others for Years 2003,
2010 and 2017 (includes corresponding Graph/Chart) 56
9c. ITALY 57
- Market Analysis 57
- Table 33: Italian Recent Past, Current and Future Analysis for Surfing
by Segment - Apparels and Others Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2009 through 2017 (includes corresponding
Graph/Chart) 57
- Table 34: Italian Historic Review for Surfing by Segment - Apparels and
Others Independently Analyzed with Annual Sales Figures in US$ Million for
Years 2003 through 2008 (includes corresponding Graph/Chart) 58
- Table 35: Italian 15-Year Perspective for Surfing by Segment -
Percentage Breakdown of Dollar Sales for Apparels and Others for Years 2003,
2010 and 2017 (includes corresponding Graph/Chart) 58
9d. THE UNITED KINGDOM 59
- Market Analysis 59
- Table 36: UK Recent Past, Current and Future Analysis for Surfing by
Segment - Apparels and Others Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2009 through 2017 (includes corresponding
Graph/Chart) 59
- Table 37: UK Historic Review for Surfing by Segment - Apparels and
Others Independently Analyzed with Annual Sales Figures in US$ Million for
Years 2003 through 2008 (includes corresponding Graph/Chart) 60
- Table 38: UK 15-Year Perspective for Surfing by Segment - Percentage
Breakdown of Dollar Sales for Apparels and Others for Years 2003, 2010 and
2017 (includes corresponding Graph/Chart) 60
9e. SPAIN 61
- Market Analysis 61
- Table 39: Spanish Recent Past, Current and Future Analysis for Surfing
by Segment - Apparels and Others Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2009 through 2017 (includes corresponding
Graph/Chart) 61
- Table 40: Spanish Historic Review for Surfing by Segment - Apparels and
Others Independently Analyzed with Annual Sales Figures in US$ Million for
Years 2003 through 2008 (includes corresponding Graph/Chart) 62
- Table 41: Spanish 15-Year Perspective for Surfing by Segment -
Percentage Breakdown of Dollar Sales for Apparels and Others for Years 2003,
2010 and 2017 (includes corresponding Graph/Chart) 62
9f. RUSSIA 63
- Market Analysis 63
- Table 42: Russian Recent Past, Current and Future Analysis for Surfing
by Segment - Apparels and Others Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2009 through 2017 (includes corresponding
Graph/Chart) 63
- Table 43: Russian Historic Review for Surfing by Segment - Apparels and
Others Independently Analyzed with Annual Sales Figures in US$ Million for
Years 2003 through 2008 (includes corresponding Graph/Chart) 64
- Table 44: Russian 15-Year Perspective for Surfing by Segment -
Percentage Breakdown of Dollar Sales for Apparels and Others for Years 2003,
2010 and 2017 (includes corresponding Graph/Chart) 64
9g. REST OF EUROPE 65
- Market Analysis 65
- Table 45: Rest of Europe Recent Past, Current and Future Analysis for
Surfing by Segment - Apparels and Others Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) 65
- Table 46: Rest of Europe Historic Review for Surfing by Segment -
Apparels and Others Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 (includes corresponding Graph/Chart) 66
- Table 47: Rest of Europe 15-Year Perspective for Surfing by Segment -
Percentage Breakdown of Dollar Sales for Apparels and Others for Years 2003,
2010 and 2017 (includes corresponding Graph/Chart) 66
10. AUSTRALIA 67
- A. Market Analysis 67
- Current and Future Analysis 67
- Market Overview 67
- B. Market Analytics 68
- Table 48: Australian Recent Past, Current and Future Analysis for
Surfing by Segment - Apparels and Others Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) 68
- Table 49: Australian Historic Review for Surfing by Segment - Apparels
and Others Independently Analyzed with Annual Sales Figures in US$ Million
for Years 2003 through 2008 (includes corresponding Graph/Chart) 69
- Table 50: Australian 15-Year Perspective for Surfing by Segment -
Percentage Breakdown of Dollar Sales for Apparels and Others for Years 2003,
2010 and 2017 (includes corresponding Graph/Chart) 69
11. REST OF WORLD 70
- Market Analysis 70
- Table 51: Rest of World Recent Past, Current and Future Analysis for
Surfing by Segment - Apparels and Others Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) 70
- Table 52: Rest of World Historic Review for Surfing by Segment -
Apparels and Others Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 (includes corresponding Graph/Chart) 71
- Table 53: Rest of World 15-Year Perspective for Surfing by Segment -
Percentage Breakdown of Dollar Sales for Apparels and Others for Years 2003,
2010 and 2017 (includes corresponding Graph/Chart) 71
COMPETITIVE LANDSCAPE
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