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市場調查報告書
移動式餐飲服務的全球市場
Mobile Food Services
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移動式餐飲服務的全球市場 是由出版商Global Industry Analysts, Inc.在2011年08月所出版的。
這份英文市場調查報告書包含Pages: 127 價格從美金4500起跳。
本報告書內容包括:全球的移動式外食服務市場的概要、產品趨勢、企業策略、地區（國家）分類市場的分析、近年的業界趨勢、主要企業的介紹等資訊的提供、內容綱要摘記如下:
目錄
第1章 介紹、調查方法、產品的定義
- 調查的信賴性和報告的界線
- 免責條項
- 檔案的解釋和報告的等級
- 產品的相關的定義和調查的範圍
第2章 業界的概觀
- 不景氣和外食產產業
- 亞洲市場所牽引的外食產業
- 市場構造所影響的食料消費模式的變化
- 速食・休閒 - 最新的趨勢
- 移動式餐飲服務 - 小規模也急速成長
- 外食產業部門
- 現在及未來的相關分析
- 移動式餐飲服務成功所影響的因素
- 有品味的移動式餐飲服務用卡車 - 比傳統更有流行的意識
- 引起消費者注意的美食移動式餐飲服務用卡車
- 夜市 - 排除不衛生
- 廣告 - 認知的不可欠缺
- 移動式餐飲服務用卡車的技術角色
第3章 產品的相關概觀
- 移動式餐飲服務 - 介紹
- 背景
- 移動式餐飲服務業界的成本
- 移動式餐飲服務用卡車的必須條件
- 魅力的概念
- 移動式餐飲服務用卡車和認定取可
- 銷售部門
- 理想的場所
- 品牌・想法的確立
- 許可必要條件
- 用餐移動式餐飲服務的分類
- 夜市食物的細菌混入等危險性
- 移動式餐飲服務業所直接面臨的課題
- 移動銷售和健康
- 保健當局的角色
- 食品的移動銷售之相關規則
- 夜市業務管理的相關規則
第4章 各公司的策略性趨勢
第5章 主要企業
第6章 全球市場的展望
第7章 美國
第8章 加拿大
第9章 日本
第10章 歐洲
第11章 亞太地區
第12章 其他各國
Abstract
This report analyzes the worldwide markets for Mobile Food Services in US$ Million. The report provides separate comprehensive analytics for the US, Canda, Japan, Europe, Asia-Pacific, and Rest of World. Annual estimates and forecasts are provided for the period 2009 through 2017. Also a six-year historic analysis is also provided for these markets. The report profiles 57 companies includig many key and niche players such as Baby' s Badass Burgers, Bian Dang, Burgerville, Chef Shack, DessertTruck Works, Don Chow Tacos, Flying Pig Truck, Green Truck, Home Slice LLC, The Johnny Rockets Group, Inc., Kogi BBQ, Mister Softee, Inc., Nom Nom Truck, Skillet, Sprinkles Cupcakes, and zoo Hoo' s Eatery. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources. Table of Contents
1. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS 1
- Study Reliability and Reporting Limitations 1
- Disclaimers 2
- Data Interpretation & Reporting Level 3
- Quantitative Techniques & Analytics 3
- Product Definitions and Scope of Study 3
2. INDUSTRY OVERVIEW 4
- Recession and the Foodservice Industry 4
- Asian Markets Drive Growth in Foodservice Industry 4
- Table 1: Leading Foodservice Markets by Country (2009): Percentage
Share Breakdown of Revenues for the US, Japan, China, UK, France, and Others
(includes corresponding Graph/Chart) 4
- Changing Food Consumption Patterns Affect Market Structure 5
- Fast Casual - The Latest Trend 5
- Mobile Food Services - A Small Yet Rapidly Growing Foodservice Sector 5
- Current and Future Analysis 6
- Factors Influencing Success of Mobile Food Services 6
- High-End Trucks: The Trendier Versions of Traditional Food Trucks 7
- Gourmet Food Trucks Catch Consumers' Attention 7
- Mobile Eateries - No Longer Unhealthy 7
- Advertising: Critical for Visibility 7
- Role of Technology in Mobile Food Trucks 8
- Tracking Trucks through Social Networking Tools 8
3. PRODUCT OVERVIEW 9
- Mobile Food Services - An Introduction 9
- Historical Background 9
- Cost of Mobile Food Business 10
- Essential Requirements of Mobile Food Trucks 10
- An Attractive Concept 10
- Truck & Permits 10
- Commissary 10
- An Ideal Location 11
- Developing Brand Identity 11
- Licensing Requirements 11
- Classification of Mobile Food Units 12
- Contamination Hazards in Street Foods 13
- Challenges Facing Mobile Food Businesses 13
- Mobile Vending & Health Foods 14
- Role of Health Departments 14
- Regulations for Mobile Food Vending 14
- Gaining Permits & Licenses 15
- Adherence to Location & Time 15
- Regulations Governing Street Food Operations 15
4. STRATEGIC CORPORATE DEVELOPMENTS 16
- Austin Grill Enters into Food Truck Business 16
- SAUCA Rolls Out Fourth Mobile Food Truck 16
- TK Burger Rolls Out New Themed Food Truck 16
- Aaron' s Catering to Unveil Gourmet Mobile Eatery 16
- Worldwide Food Services to Acquire Rainbow Food Services 17
- Atlanta City to Introduce Food Truck Concept in Public Land of Sweet
Auburn 17
- ZooHoo' s Eatery Introduces Mobile Food Service Franchise for Burgers 17
- Van Leeuwen Ice Cream Rolls Out Food Truck 17
- Taim Falafel Launches Mobile Eatery 18
- Deliciously Dangerous Pies Launches First Pie Truck 18
- Cafe At Pharr and Yumbii Collaborate to Introduce New Mobile Eatery 18
- CPK Introduces New Catering Food Truck 18
- GotChef Opens Gourmet Mobile Restaurant 18
- Happy Bodega to Launch Food Truck 18
- Sauca Introduces Second Mobile Food Truck 19
- Burgerville Introduces Mobile Food Truck 19
- Johnny Rockets to Launch Mobile Food Truck 19
5. FOCUS ON SELECT MOBILE FOOD SERVICE PROVIDERS 20
- Baby' s Badass Burgers (US) 20
- Bian Dang (US) 20
- Burgerville (US) 20
- Chef Shack (US) 20
- DessertTruck Works (US) 21
- Don Chow Tacos (US) 21
- Flying Pig Truck (US) 21
- Green Truck (US) 21
- Home Slice LLC (US) 22
- The Johnny Rockets Group, Inc. (US) 22
- Kogi BBQ (US) 22
- Mister Softee, Inc. (US) 22
- Nom Nom Truck (US) 23
- Skillet (US) 23
- Sprinkles Cupcakes (US) 23
- ZooHoo' s Eatery (US) 23
6. GLOBAL MARKET PERSPECTIVE 24
- Table 2: World Recent Past, Current and Future Analysis for Mobile Food
Services by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, and
Rest of World Markets Independently Analyzed with Annual Revenue Figures in
US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart) 24
- Table 3: World Historic Review for Mobile Food Services by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific, and Rest of World Markets
Independently Analyzed with Annual Revenue Figures in US$ Million for Years
2003 through 2008 (includes corresponding Graph/Chart) 25
- Table 4: World 15-Year Perspective for Mobile Food Services by Geographic
Region - Percentage Breakdown of Revenues for US, Canada, Japan, Europe,
Asia-Pacific, and Rest of World Markets for Years 2003, 2010, and 2017
(includes corresponding Graph/Chart) 26
7. THE UNITED STATES 27
- A. Market Analysis 27
- Outlook 27
- Recession and the Restaurant Industry 27
- Mobile Food Trucks: Flavor of the Season 27
- Changing Consumer Preferences Drive Food Trucks to Reinvent Menus 28
- Low Overheads Favor Food Trucks Market 28
- Gourmet Food Trucks: Fighting the Recession 28
- Restaurants Look to Replicate Mobile Food' s Success 29
- Mainstream Restaurants Foray into Mobile World 29
- Growing Popularity of Seafood on Wheels 29
- Indian Dishes: Finding Favor Among Americans 30
- Advertising Strategies 30
- Trend Towards Social Network-based Advertising 30
- Regulatory Hurdles for Food Trucks 31
- Washington 31
- Los Angeles 31
- Regulations in Select States 31
- Alabama 31
- Colorado 32
- Florida 32
- Georgia 32
- Indiana 33
- Louisiana 33
- Massachusetts 33
- Montana 34
- North Carolina 34
- Oklahoma 34
- Seattle 35
- Tennessee 35
- Utah 36
- Vermont 36
- Hot Dog Street Vending: An Overview of Regulations 36
- California Retail Food Code 37
- Regulations for Mobile Ice Cream Trucks 37
- B. Market Analytics 38
- Table 5: US Recent Past, Current and Future Analysis for Mobile Food
Services Independently Analyzed with Annual Revenue Figures in US$ Million
for Years 2009 through 2017 (includes corresponding Graph/Chart) 38
- Table 6: US Historic Review for Mobile Food Services Independently
Analyzed with Annual Revenue Figures in US$ Million for Years 2003 through
2008 (includes corresponding Graph/Chart) 38
8. CANADA 39
- A. Market Analysis 39
- Outlook 39
- Food Consumption Trends in Canada 39
- Canadian Cities Warm Up to Mobile Trucks Phenomenon 39
- Trend Towards Upscale Food Trucks 40
- B. Market Analytics 41
- Table 7: Canadian Recent Past, Current and Future Analysis for Mobile
Food Services Independently Analyzed with Annual Revenue Figures in US$
Million for Years 2009 through 2017 (includes corresponding Graph/Chart) 41
- Table 8: Canadian Historic Review for Mobile Food Services
Independently Analyzed with Annual Revenue Figures in US$ Million for Years
2003 through 2008 (includes corresponding Graph/Chart) 41
9. JAPAN 42
- A. Market Analysis 42
- Outlook 42
- Growing Popularity of Restaurant-on-Wheels 42
- B. Market Analytics 43
- Table 9: Japanese Recent Past, Current and Future Analysis for Mobile
Food Services Independently Analyzed with Annual Revenue Figures in US$
Million for Years 2009 through 2017 (includes corresponding Graph/Chart) 43
- Table 10: Japanese Historic Review for Mobile Food Services
Independently Analyzed with Annual Revenue Figures in US$ Million for Years
2003 through 2008 (includes corresponding Graph/Chart) 43
10. EUROPE 44
- A. Market Analysis 44
- Outlook 44
- Table 11: Number of Street Stalls or Kiosks in Select European
Countries (2009) (includes corresponding Graph/Chart) 44
- B. Market Analytics 45
- Table 12: European Recent Past, Current and Future Analysis for Mobile
Food Services by Geographic Region - France, Germany, Italy, UK, Spain, and
Rest of Europe Markets Independently Analyzed with Annual Revenue Figures in
US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart)
45
- Table 13: European Historic Review for Mobile Food Services by
Geographic Region - France, Germany, Italy, UK, Spain, and Rest of Europe
Markets Independently Analyzed with Annual Revenue Figures in US$ Million
for Years 2003 through 2008 (includes corresponding Graph/Chart) 46
- Table 14: European 15-Year Perspective for Mobile Food Services by
Geographic Region - Percentage Breakdown of Revenues for France, Germany,
Italy, UK, Spain, and Rest of Europe Markets for Years 2003, 2010, and 2017
(includes corresponding Graph/Chart) 47
10a. FRANCE 48
- Market Analysis 48
- Table 15: French Recent Past, Current and Future Analysis for Mobile
Food Services Analyzed with Annual Revenue Figures in US$ Million for Years
2009 through 2017 (includes corresponding Graph/Chart) 48
- Table 16: French Historic Review for Mobile Food Services Analyzed with
Annual Revenue Figures in US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) 49
10b. GERMANY 50
- A. Market Analysis 50
- Outlook 50
- Street Stalls and Kiosks Sector in Germany: An Overview 50
- B. Market Analytics 51
- Table 17: German Recent Past, Current and Future Analysis for Mobile
Food Services Analyzed with Annual Revenue Figures in US$ Million for Years
2009 through 2017 (includes corresponding Graph/Chart) 51
- Table 18: German Historic Review for Mobile Food Services Analyzed with
Annual Revenue Figures in US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) 51
10c. ITALY 52
- Market Analysis 52
- Table 19: Italian Recent Past, Current and Future Analysis for Mobile
Food Services Analyzed with Annual Revenue Figures in US$ Million for Years
2009 through 2017 (includes corresponding Graph/Chart) 52
- Table 20: Italian Historic Review for Mobile Food Services Analyzed
with Annual Revenue Figures in US$ Million for Years 2003 through 2008
(includes corresponding Graph/Chart) 53
10d. THE UNITED KINGDOM 54
- A. Market Analysis 54
- Outlook 54
- Foodservice Industry: An Insight 54
- Independent Players Dominate Street Stalls and Kiosks Sector 54
- B. Market Analytics 55
- Table 21: UK Recent Past, Current and Future Analysis for Mobile Food
Services Analyzed with Annual Revenue Figures in US$ Million for Years 2009
through 2017 (includes corresponding Graph/Chart) 55
- Table 22: UK Historic Review for Mobile Food Services Analyzed with
Annual Revenue Figures in US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) 56
10e. SPAIN 57
- Market Analysis 57
- Table 23: Spanish Recent Past, Current and Future Analysis for Mobile
Food Services Analyzed with Annual Revenue Figures in US$ Million for Years
2009 through 2017 (includes corresponding Graph/Chart) 57
- Table 24: Spanish Historic Review for Mobile Food Services Analyzed
with Annual Revenue Figures in US$ Million for Years 2003 through 2008
(includes corresponding Graph/Chart) 58
10f. REST OF EUROPE 59
- A. Market Analysis 59
- Outlook 59
- Russia: An Insight into Street Foods Market 59
- B. Market Analytics 60
- Table 25: Rest of Europe Recent Past, Current and Future Analysis for
Mobile Food Services Analyzed with Annual Revenue Figures in US$ Million for
Years 2009 through 2017 (includes corresponding Graph/Chart) 60
- Table 26: Rest of Europe Historic Review for Mobile Food Services
Analyzed with Annual Revenue Figures in US$ Million for Years 2003 through
2008 (includes corresponding Graph/Chart) 60
11. ASIA-PACIFIC 61
- A. Market Analysis 61
- Outlook 61
- Australia 61
- Mobile Food Stalls: A Popular Foodservice Sector 61
- China 61
- Urbanization Trend & Rising Income Levels Favor Foodservice
Industry' s Growth 61
- Morning Meals: A Critical Factor for Foodservice Industry 62
- Shanghai Adopts New Food Safety Regulations for Mobile Street Vendors
62
- India 62
- Street Foods Market: An Introduction 62
- Table 27: Foodservice Industry in India (2009): Percentage Share
Breakdown of Value Sales for Home Delivery & Takeaway, Fast Food
Outlets, Full-Service Restaurants, Self-Service Cafeterias, and Street
Stalls/Kiosks (includes corresponding Graph/Chart) 63
- Table 28: Foodservice Industry in India (2009): Percentage Share
Breakdown of Number of Outlets for Home Delivery & Takeaway, Street
Stalls/Kiosks, Fast Food Outlets, Full-Service Restaurants, and Others
(includes corresponding Graph/Chart) 63
- Classification of Street Vendors 64
- Issues Facing Vendor Community 64
- B. Market Analytics 64
- Table 29: Asia-Pacific Recent Past, Current and Future Analysis for
Mobile Food Services Independently Analyzed with Annual Revenue Figures in
US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart)
64
- Table 30: Asia-Pacific Historic Review for Mobile Food Services
Independently Analyzed with Annual Revenue Figures in US$ Million for Years
2003 through 2008 (includes corresponding Graph/Chart) 65
12. REST OF WORLD 66
- A. Market Analysis 66
- Outlook 66
- Argentina 66
- Chile 66
- Israel 66
- Saudi Arabia 67
- B. Market Analytics 67
- Table 31: Rest of World Recent Past, Current and Future Analysis for
Mobile Food Services Independently Analyzed with Annual Revenue Figures in
US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart)
67
- Table 32: Rest of World Historic Review for Mobile Food Services
Independently Analyzed with Annual Revenue Figures in US$ Million for Years
2003 through 2008 (includes corresponding Graph/Chart) 68
COMPETITIVE LANDSCAPE
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