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市場調查報告書

全球的泡麵市場

INSTANT NOODLES

出版商 Global Industry Analysts, Inc.
出版日期 2011年01月 商品編碼 144520
內容資訊 英文 Pages: 339
價格
本報告書已不再販售

本報告已在2012年04月11日停止出版。

更改為出版

Instant Noodles
出版日期 : 2012年03月
商品編碼: 236775

簡介

本報告書內容包括:全球的泡麵市場中、美國、加拿大、日本、歐洲、亞太地區、拉丁美洲、中東/非洲的各地區調查、過去10年的歷史、每年的實績和2010年為止的未來預測、大型、利基企業的介紹等、內容綱要摘記如下:

第1章 介紹、調查方法、及、產品定義

第2章 業界概要

  • 泡麵在食品業界中引起什麼樣的革命
  • 不景氣影響泡麵市場的最小規模
  • 現在及未來分析
  • 全球正學習日本的味道
  • 泡麵在現代生活型態中的角色、為何可以補全
  • 平均一個人的消費量
  • 人口統計趨勢
  • 業界的課題 其他

第3章 泡麵:靜止畫面

  • 泡麵驚奇的起源之相關概要
  • 速食拉麵如何跨越海、大陸

第4章 產品概要

  • 泡麵的定義
  • 麵的種類
  • 材料過程
  • 製造工程的高峰期
  • 品牌

第5章 產品銷售和介紹

第6章 近年的產品革新和上市

第7章 近年的業界活動

第8章 近年的企業活動

第9章 全球的加入企業

第10章 全球市場的展望

第11章 美國市場

第12章 加拿大市場

第13章 日本市場

第14章 歐洲市場

第15章 亞太地區市場

第16章 中東/非洲市場

第17章 拉丁美洲市場

競爭企業介紹:179家(包含事業部、子公司194家)

目錄

Abstract

This report analyzes the worldwide markets for Instant Noodles in Million Packs. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Middle East/African Markets Independently. Annual estimates and forecasts are provided for the period 2007 through 2015. Also, a seven-year historic analysis is provided for these markets. The report profiles 147 companies including many key and niche players such as Acecook Vietnam Co., Ltd., Ajinomoto Company Inc., Amoy Food Limited, AFP Properties Limited, Zhuhai Huafeng Food Industry Co., Ltd., Blue Dragon, CJ Corporation, Fukushima Foods Company Ltd., Hebei Hualong Food Group Co., Ltd., HJ Heinz Co Ltd., Kohlico Group, Mamee-Double Decker (M) Berhad, Nestlé India Ltd., New Dragon Asia Corp., Nissin Food Products Co., Ltd., Nong Shim Co Ltd., PT Indofood Sukses Makmur TBK, PT Sentrafood Indonusa, Samyang Foods Co., Ltd., Sco-Fro Foods Ltd., Tat Hui Foods Pte Ltd., Thai President Foods Public Company Limited, Tingyi (Cayman Islands) Holding Corp, Toyo Suisan Kaisha, Ltd., and UnI-President Enterprises Corp. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

Table of Contents

1. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS 1

  • Study Reliability And Reporting Limitations 1
  • Disclaimers 2
  • Data Interpretation & Reporting Level 3
    • Quantitative Techniques & Analytics 3
  • Product Definitions and Scope of Study 3

2. INDUSTRY OVERVIEW 4

  • How Instant Noodles Revolutionized the Food Industry? 4
  • Minimal Impact of Economic Recession on Instant Noodles Market 4
  • Current & Future Analysis 5
  • The World Gets a Taste of Japan 5
  • The Humble Ramen Becomes A Haute Cuisine 5
  • The Mix & Match Culture of the Squiggly Noodle 6
  • How & Why Instant Noodles Complement Modern Lifestyles 6
  • Per Capita Consumption 7
    • Historic Perspective 8
    • Table 1: Per Capita Consumption of Instant Noodlesin Asia Pacific: Unit Breakdown by Select Countriesfor the Years 2005 and 2006 (includescorresponding Graph/Chart) 8
  • Demographic Trends 8
    • Purchasing Power Parity & Its Impact on Demand 9
  • Intriguing Facts About Instant Ramen 9
    • Factual Snippets 9
    • Who Says Instant Noodles is a Terrestrial Food Phenomenon 10
    • Contributions to Society 10
    • Next to Salt, Instant Noodles is the Most Popular Vehicle for Food Fortification 11
    • WINA: An Independent Non-Government Body for the Squiggly Noodle 12
  • Flavors Are What Will Keep the Market Aflame in the Future 13
    • Flavors: An Indispensable, Delicious Theme for Instant Noodles 13
    • Culantro (aka Eryngium) 13
    • Garlic (aka stinking rose) 13
    • Ginger 13
    • Green Onion (aka welsh onion, spring onion, scallion) 13
    • Sesame Seeds & Oil 14
    • Bonito 14
    • Kansui 14
    • Lecithin, Thickeners (Polysaccharides) & Tocopherol (Vitamin E) 14
  • The Onus of Product Design is on Health & Nutrition 14
  • Unraveling the Technology Behind Instant Noodling 14
    • Styrofoam Cups: A New Packaging Technology 15
  • Noteworthy Trends In a Capsule 15
    • Homing In On Convenience 15
    • Packaged Nama Reflects the Undying Quest for An Ever Better Eating Experience 16
    • Larger Portions Spiral in Popularity 16
    • Innovation Broadens the Market 16
    • Instant Noodles Based on Jute Saluyot Hits the Aisle 17
    • Packaging Innovation Gains in Importance 17
    • Robust Demand for Instant Noodles Fashions Wheat into a Profitable Crop 17
    • Europe: A Little Late to Join the Magic Ramen Fan Club 18
    • What' s The Hitch? 18
    • The Ramen War in Mexico 19
    • Heavy Discounting Pinch Corporate Bottomlines in Indonesia 19
  • Industry Issues 20
    • Revolutionizing Impact of Instant Ramen Alarms Keepers of Culinary Cultures 20
    • Mexico: A Victim of Food Globalization 20
    • Japan: A Victim of Its Own Popular Invention 20
    • Potential Health Issues Dog Instant Noodle Consumption 21

3. INSTANT NOODLES: A FREEZE FRAME 22

  • A Quick Tour Through the Amazing Origin of Instant Noodles 22
    • The Seven Spectacular Stages of Evolution 22
    • China & Japan Share the Legacy & Art of Noodle Making 23
    • Nissin Foods: A Bold Inventor of this Revolutionary Food Concept 23
    • Product Pioneer - Nissin' s Stand On the Leadership Front 24
    • Commercial Market for Instant Ramen in Japan: A Story 24
    • Top Instant Ramen Brands in Japan for the Year 2006 25
  • How Instant Ramen Traversed the Mighty Oceans & Continents? 26
    • Major Instant Noodles Brands by Country 26

4. PRODUCT OVERVIEW 28

  • Instant Noodles: A Definition 28
    • Nutritional Value 28
    • Nutritional Chart for A 100-Gram Pack of Instant Noodles 28
    • Table 2: Comparison of Fat Content in InstantNoodles & Other Food Dishes (includescorresponding Graph/Chart) 29
    • Regional Taste Profiles of Instant Noodles 29
    • Ethnic Tastes of Consumers in Instant Noodle Market 29
  • Types of Noodles 30
    • Noodles Based on Type of Wheat Used 30
    • Noodle Types Based on Type of Wheat Used 30
    • Noodles Based on Length & Width of Individual Noodle Strands 30
    • Noodle Types Based on Width 31
    • Noodles Based on Processing 31
    • Fresh Noodles 31
    • Boiled Noodles 31
    • Dried Noodles 31
    • Steamed or Wet Noodles 32
    • Noodles Based on Salt 32
    • A Peek into Categories of Noodles Based on Salt 32
    • WSN Noodles 32
    • Noodles Based on Packaging 32
    • Pack Noodles 32
    • Cup Noodles 32
    • Drawbacks of Cup Noodles 33
    • Types of Asian Noodles 33
    • Chinese Raw Noodles 33
    • Chinese Wet Noodles 33
    • Chuka-men 33
    • Japanese Udon Noodles 34
    • Instant Fried Noodles 34
    • Malaysian Hokkien Noodles 34
    • Thailand Bamee 34
    • An Insight into Flour Specifications for Various Noodles 34
    • A Peek into Width and Thickness for Varied Noodle Types 35
    • Noodle Evaluation 35
    • Noodle Texture 35
    • Noodle Color 35
    • Flour Ash: A Notorious Factor for Noodle Discoloration. 35
    • Noodle Processing 36
  • Ingredient Profile: What Goes Into Making Noodles? 36
    • Noodle Blocks 36
    • Noodle Broth/Sauce 36
    • Table 3: Percentage Composition of VariousIngredients in Instant Noodle Production(includes corresponding Graph/Chart) 37
    • Wheat: A Major Ingredient 37
    • Buckwheat, Mung Bean & Soy Flour Gain in Popularity 38
  • A Peek Into the Manufacturing Process 38
    • The Importance of Each Process 39
    • Mixing 39
    • Dough Resting 39
    • Dough Sheeting, Slitting & Waving 39
    • Cooking Noodles 39
    • Disadvantages Trip the Traditional Frying Method 39
    • Flowchart Depicting Flow of Events in Instant Noodle Manufacture 40
  • Brand Talk 41
    • Nong-Shim' s Sin Ramen 41
    • Nissin' s KIMCHI RAMEN 41
    • CJ Co' s Retto Brand 41
    • Zhejiang Haitong' s Kaiz Mate 41
    • Technocom' s Sweet Instant Noodles 41
    • ScoFro' s iExpress Instant Noodles 42
    • Request Foods' s Honey Sesame Chicken Noodles 42
    • Chaudhary' s WAI WAI Brand 42
    • Nestlé' s Maggi 42
    • Chewy Supplies Rice Noodles 42
    • Top Brands of Instant Noodles in the International Market 43
    • Popular Instant Noodle Brands in Select Countries 43
    • Popular Noodle Varieties in Various Geographic Regions 43

5. PRODUCT LAUNCHES & INTRODUCTIONS 44

  • ITC to Introduce Novel Range of Instant Noodles 44
  • Hindustan Unilever Launches Knorr Soupy Noodles 44
  • GlaxoSmithkline Consumer Healthcare Rolls Out Foodles 44
  • Ching' s Secret Introduces New Ching' s Instant Noodles 44
  • Smith & Jones Unveils Tadka Marke 44
  • Nestle Introduces Maggi Cuppa Mania 45

6. PRODUCT INNOVATIONS/LAUNCHES IN RECENT PAST- A PERSPECTIVE BUILDER 46

  • Toyo Suisan Unveils New Curry Noodle and Soy Sauce 46
  • Toyo Suisan Releases New Chinese Noodles 46
  • Toyo Suisan Introduces Japanese Soy Sauce and Noodles 46
  • Toyo Suisan Unveils YAMITSUKI 46
  • Toyo Suisan Unveils Wakayama Maru-Chan 46
  • Toyo Suisan Introduces GEGEGE Maru-Chan 46
  • New iKo-Lee' s Instant Noodles Hits the Aisle 46
  • Blue Dragon Unveils Two New Products 47
  • Nestle India Offers Maggi Dal Atta Noodles 47
  • Magic Foods Debuts Insta Magic 47
  • Vikalpa Snack Launches ' Just Noodles' 47
  • Wai Wai Makes Way into Indian Realm 47
  • Nissin Food Products Rolls Out Instant Noodles 48
  • Roz Siam Unveils Instant Noodles 48
  • Jollof Noodles from The Emir of Kano 48

7. RECENT INDUSTRY ACTIVITY 49

  • China Food Services and Beijing Sai Han Coarse Cereal Ink Distribution Agreement 49
  • Etika International Holdings Acquires Stake in Two Instant Noodle Companies 49
  • Uni-President China Holdings to Enhance Kunming Plant Capacity 49
  • Nestle India and Karnataka Government Ink Memorandum of Understanding 49
  • Master Kang to Establish New Instant-noodle Facility 50
  • House Foods to Acquire Minor Stake in Masan Group 50
  • Sanyo Foods Acquires Stake in Marutai 50
  • Nagatanien Establishes New Facility 50
  • COFCO Acquires Wu Gu Dao Chang 50
  • Tibet Longhu to Manufacture New Instant Noodles 51
  • Nissin Foods to Foray into Russia' s Fast Food Meals Market 51
  • Thai President Foods Invests 100 million baht for Capacity Expansion 51
  • Nissin Food Shifts to Tokyo 51

8. CORPORATE ACTIVITY IN RECENT PAST- A PERSPECTIVE BUILDER 52

  • Nissin Food Products Acquires Myojo Foods 52
  • Toyo Suisan to Invest Yen 10 billion for Instant Noodles Factory 52
  • Jinmailang Collaborates with Chinese Agricultural University 52
  • New Dragon Purchases Instant Noodle Production Site 52
  • Salim Group Acquires Share in Food Empire 52
  • Acecook To Establish Instant Noodle Production Site 53
  • CG Foods India To Set Up Manufacturing Centers 53
  • Haldiram To Produce Instant Noodles 53
  • Korea Yakult Set to Foray into Indian Aisle 53
  • Ting Hsin Establishes Instant Noodle Restaurant in China 53
  • Ajinomoto Establishes New Site 54
  • Wan Tahi To Inaugurate Instant Noodle Manufacturing Site 54
  • EU Ban on Thai Instant Noodles 54
  • UK Bans Nong Shim Instant Noodles 54
  • Nong Shim Inaugurates Instant Noodle Operations in the US 54
  • ICC International Purchases Goonk Gink 55
  • Mamee Increases Investments 55
  • Nissin Initiates Promotional Campaign 55

9. FOCUS ON SELECT GLOBAL PLAYERS 56

  • Acecook Vietnam Co., Ltd (Vietnam) 56
  • Ajinomoto Company, Inc. (Japan) 56
    • Amoy Food Limited (Hong Kong) 56
  • AFP Properties Limited (Singapore) 57
    • Zhuhai Huafeng Food Industry (Group) Co., Ltd. (China) 57
  • Blue Dragon (UK) 57
  • Cj Corporation (Korea) 57
  • Fukushima Foods Company Ltd (Japan) 58
  • Hebei Hualong Food Group Co., Ltd (China) 58
  • HJ Heinz Co Ltd (UK) 58
  • Kohlico Group (UK) 58
  • Mamee-Double Decker (M) Berhad (Malaysia) 59
  • Nestlé India Ltd (India) 59
  • New Dragon Asia Corp. (China) 60
  • Nissin Food Products Co., Ltd. (Japan) 60
  • Nong Shim Co Ltd (Korea) 60
  • Pt. Indofood Sukses Makmur TBK (Indonesia) 61
  • PT Sentrafood Indonusa (Indonesia) 61
  • Samyang Foods Co., Ltd (Korea) 61
  • Sco-Fro Foods Ltd (UK) 61
  • Tat Hui Foods Pte Ltd. (Singapore) 62
  • Thai President Foods Public Company Limited (Thailand) 62
  • Tingyi (Cayman Islands) Holding Corp (China) 62
  • Toyo Suisan Kaisha, Ltd (Japan) 63
  • Uni-President Enterprises Corp (Taiwan) 63

10. GLOBAL MARKET PERSPECTIVE 64

  • Table 4: World Recent Past, Current & Future Analysisfor Instant Noodles by Geographic Region - US, Canada,Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets Independently Analyzedwith Annual Sales Figures in Million Packs for Years2007 through 2015 (includes correspondingGraph/Chart) 64
  • Table 5: World Historic Review for Instant Noodles by Geographic Region - US, Canada, Japan, Europe,Asia-Pacific (excluding Japan), Middle East/Africa andLatin America Markets Independently Analyzed with AnnualSales Figures in Million Packs for Years 2000 through2006 (includes corresponding Graph/Chart) 65
  • Table 6: World 11-Year Perspective for Instant Noodles by Geographic Region - Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets for Years2005, 2010, and 2015(includes corresponding Graph/Chart) 66

11. THE UNITED STATES 67

  • A. Market Analysis 67
    • Outlook 67
    • Hectic Lifestyles Sustain Sales for Convenience Foods... 67
    • Flavor Profile 67
    • Demographic Profile: 67
    • Competitive Scenario in the Past 67
    • Table 7: US Market for Instant Noodles (2003):Percentage Breakdown of Leading ForeignBrands for Maruchan, Top Ramen, and Others(includes corresponding Graph/Chart) 68
    • Table 8: Leading Ramen Noodle Soup Brands in the United States: Breakdown of Dollar Sales ThroughSupermarkets, Drugstores & Discount Stores forthe Year Ended Oct 2006 (In US$ Million)(includes corresponding Graph/Chart) 68
    • Table 9: Leading Ramen Noodle Soup Brandsin the United States: Breakdown of Unit SalesThrough Supermarkets, Drugstores & DiscountStores for the Year Ended Oct 2006 (In MillionUnits) (includes corresponding Graph/Chart) 69
  • B. Market Analytics 70
    • Table 10: US Recent Past, Current & Future Analysisfor Instant Noodles with Annual Sales Figuresin Million Packs for Years 2007 through 2015(includes corresponding Graph/Chart) 70
    • Table 11: US Historic Review for Instant Noodles with Annual Sales Figures in Million Packs for Years 2000 through 2006 (includes corresponding Graph/Chart) 70

12. CANADA 71

  • Market Analysis 71
    • Table 12: Canadian Recent Past, Current & FutureAnalysis for Instant Noodles with Annual SalesFigures in Million Packs for Years 2007 through2015 (includes corresponding Graph/Chart) 71
    • Table 13: Canadian Historic Review for Instant Noodleswith Annual Sales Figures in Million Packs for Years2000 through 2006 (includes correspondingGraph/Chart) 72

13. JAPAN 73

  • A. Market Analysis 73
    • Outlook 73
    • A Primer 73
    • Instant Noodles: A Lifestyle Trend in Japan 73
    • Japan: A Country That Stood At the Forefront of the Ramen Revolution 73
    • The Clash of the Titans 74
    • Nissin & Toyo Suisan: A Competitive Review of the Two Battle Scarred Warhorses 74
    • Table 14: Japanese Market for Instant Noodles (2008): Percentage Breakdown of Value Sales for Leading Players - Nissin Food Products, Toyo Suisan, Sanyo Foods, Myojo Foods, Acecook, and Others(includes corresponding Graph/Chart) 74
    • A Historic Perspective 74
    • Consumption and Production Scenario 74
    • Table 15: Japanese Market for Noodles (2005): Percentage Breakdown of Production Volumesfor Cup-type Noodles, Packaged Noodles, andNama (Fresh-type Noodles) (includescorresponding Graph/Chart) 75
    • A Crowded Market 75
    • Tracking Prices 75
    • Table 16: Japanese Market for Instant Noodles:Price Comparisons in Various Cities forYears 2005 and 2006 (includescorresponding Graph/Chart) 76
    • Flour Consumption in Japan Stands Tall 77
    • Buckwheat Gaining Ground 77
    • Japan: The Largest Exporter of Instant Ramen in the Modern World 77
    • Table 17: Japanese Exports of Instant Ramen (2004): Breakdown of Value Exports by Destination Countries for United States, Hong Kong, Taiwan, Singapore, Canada, and Others (In Yen Million) (includes corresponding Graph/Chart) 78
    • Table 18: Japanese Imports of Instant Ramen (2004): Breakdown of Value Imports by Country for South Korea, Belgium, China, Thailand, Italy, and Others(In Yen Million) (includes correspondingGraph/Chart) 78
  • B. Market Analytics 79
    • Table 19: Japanese Recent Past, Current & FutureAnalysis for Instant Noodles with Annual SalesFigures in Million Packs for Years 2007through 2015 (includes correspondingGraph/Chart) 79
    • Table 20: Japanese Historic Review for InstantNoodles with Annual Sales Figures in MillionPacks for Years 2000 through 2006 (includescorresponding Graph/Chart) 79

14. EUROPE 80

  • A. Market Analysis 80
    • Outlook 80
    • A Primer 80
    • Market Restraints 80
    • Falling Prey to Controversies Over Health 80
    • Pasta Creates Obstacles 81
  • B. Market Analytics 81
    • Table 21: European Recent Past, Current & FutureAnalysis for Instant Noodles by Geographic Region -France, Germany, UK, Russia, and Rest of EuropeanMarkets Independently Analyzed with Annual SalesFigures in Million Packs for Years 2007 through2015 (includes corresponding Graph/Chart) 81
    • Table 22: European Historic Review for InstantNoodles by Geographic Region - France, Germany,UK, Russia, and Rest of European MarketsIndependently Analyzed with Annual Sales Figuresin Million Packs for Years 2000 through 2006(includes corresponding Graph/Chart) 82
    • Table 23: European 11-Year Perspective for InstantNoodles by Geographic Region - Percentage Breakdownof Unit Sales for France, Germany, UK, Russia, andRest of Europe for Years 2005, 2010, and 2015(includes corresponding Graph/Chart) 83

14a. FRANCE 84

  • Market Analysis 84
    • Table 24: French Recent Past, Current & Future Analysisfor Instant Noodles with Annual Sales Figures in Million Packs for Years 2007 through 2015 (includescorresponding Graph/Chart) 84
    • Table 25: French Historic Review for InstantNoodles with Annual Sales Figures in MillionPacks for Years 2000 through 2006 (includescorresponding Graph/Chart) 84

14b. GERMANY 85

  • A. Market Analysis 85
    • Outlook 85
    • An Overview of the German Market 85
  • B. Market Analytics 85
    • Table 26: German Recent Past, Current & FutureAnalysis for Instant Noodles with Annual SalesFigures in Million Packs for Years 2007 through2015 (includes corresponding Graph/Chart) 85
    • Table 27: German Historic Review for Instant Noodleswith Annual Sales Figures in Million Packs forYears 2000 through 2006 (includescorresponding Graph/Chart) 86

14c. THE UNITED KINGDOM 87

  • A. Market Analysis 87
    • Outlook 87
    • Market Basics 87
    • Table 28: UK Noodles Market (2007): PercentageShare Breakdown of Value Sales by ProductCategory - Main Noodles and Savoury Noodles 87
    • Competitive Climate 88
    • Unilever Ushers in the Pot Noodle Concept 88
    • Key Challenges 88
  • B. Market Analytics 89
    • Table 29: UK Recent Past, Current & Future Analysisfor Instant Noodles with Annual Sales Figures inMillion Packs for Years 2007 through 2015(includes corresponding Graph/Chart) 89
    • Table 30: UK Historic Review for Instant Noodles with Annual Sales Figures in Million Packs for Years 2000 through 2006 (includes corresponding Graph/Chart) 89

14d. RUSSIA 90

  • Market Analysis 90
    • Table 31: Russian Recent Past, Current & Future Analysis for Instant Noodles with Annual Sales Figures in Million Packs for Years 2007 through 2015 (includescorresponding Graph/Chart) 90
    • Table 32: Russian Historic Review for Instant Noodleswith Annual Sales Figures in Million Packs forYears 2000 through 2006 (includescorresponding Graph/Chart) 90

14e. REST OF EUROPE 91

  • A. Market Analysis 91
    • Outlook 91
    • Focus on Select Markets 91
    • Bulgaria 91
    • Czech Republic 91
    • Hungary 91
    • Poland 91
    • Slovakia 92
  • B. Market Analytics 92
    • Table 33: Rest of Europe Recent Past, Current & Future Analysis for Instant Noodles with Annual Sales Figuresin Million Packs for Years 2007 through 2015(includes corresponding Graph/Chart) 92
    • Table 34: Rest of Europe Historic Review for InstantNoodles with Annual Sales Figures in Million Packsfor Years 2000 through 2006 (includes corresponding Graph/Chart) 93

15. ASIA-PACIFIC 94

  • A. Market Analysis 94
    • Outlook 94
    • A Market Primer 94
    • Price Competition Becomes Acute 94
    • A Historical Glimpse of Per Capita Consumption 94
    • Table 35: Instant Noodles Market in Asia-Pacific: Percentage Growth in Per Capita Consumption inSelect Countries for the Years 1995-1998 Vs.1999-2002 (includes correspondingGraph/Chart) 95
    • Table 36: Instant Noodle Market in Asia-Pacific (2003):A Sneak Peek into Annual Per Capita Consumptionin Select Asian Countries (includes corresponding Graph/Chart) 95
  • B. Market Analytics 96
    • Table 37: Asia-Pacific Recent Past, Current & Future Analysis for Instant Noodles by Geographic Region- China/Hong Kong, Indonesia, South Korea, Vietnam, Philippines, Thailand, and Rest of Asia-Pacific Markets Independently Analyzed with Annual Sales Figuresin Million Packs for Years 2007 through 2015(includes corresponding Graph/Chart) 96
    • Table 38: Asia-Pacific Historic Review for Instant Noodlesby Geographic Region - China/Hong Kong, Indonesia,South Korea, Vietnam, Philippines, Thailand, and Rest of Asia-Pacific Markets Independently Analyzed with Annual Sales Figures in Million Packs for Years 2000 through2006 (includes corresponding Graph/Chart) 97
    • Table 39: Asia-Pacific 11-Year Perspective for Instant Noodles by Geographic Region - Percentage Breakdownof Unit Sales for China/ Hong Kong, Indonesia,South Korea, Vietnam, Philippines, Thailand, andRest of Asia Pacific for Years 2005, 2010, and 2015(includes corresponding Graph/Chart) 98

15a. CHINA/HONG KONG 99

  • A. Market Analysis 99
    • Outlook 99
    • China: A Market Primer 99
    • Market in the Past 99
    • A Market Fact File 100
    • Trends In A Capsule 101
    • Innovation Takes the Front Seat 101
    • Popular Flavors... The Drum Roll Begins 101
    • Cup Noodles is Popular in Which Chinese Region? 101
    • China: A Production Hub For Asian Players 102
    • Survival In the Chinese Market Gets Tough 102
    • How Ingredient Prices Impact Bottom Lines? 102
    • Table 40: Why & How Ingredient Price HikesImpacts Price of Instant Noodles Per Pack 102
    • The Clash of the Titans 102
    • Table 41: Chinese Market for Instant Noodles (2008): Percentage Breakdown of Value Sales for Master Kong, Hualong Group, Baixiang Food Group and Others (includes corresponding Graph/Chart) 103
    • Table 42: Master Kong' s Major Product Markets(2007): Percentage Breakdown of Value Sales forPacket Noodles, Container Noodles, and Others (includes corresponding Graph/Chart) 103
    • Competitive Climate in the Past 104
    • Table 43: Chinese Market for Instant Noodles (2004 & 2005): Percentage Market Share Breakdown forTingyi, President, Hualong, and Others (includes corresponding Graph/Chart) 104
    • Table 44: Chinese Market for Instant Noodles: MajorCities Ranked by Purchase Frequency of MasterKong, President, and Huafeng Brands (includescorresponding Graph/Chart) 105
    • The Focus Shifts to Rural Consumers 106
  • B. Market Analytics 106
    • Table 45: Chinese/Hong Kong Recent Past, Current &Future Analysis for Instant Noodles with Annual Sales Figures in Million Packs for Years 2007 through 2015 (includes corresponding Graph/Chart) 106
    • Table 46: Chinese/Hong Kong Historic Review for Instant Noodles with Annual Sales Figures in Million Packsfor Years 2000 through 2006 (includescorresponding Graph/Chart) 106

15b. INDONESIA 107

  • A. Market Analysis 107
    • Outlook 107
    • Impact of Recession on the Market 107 Characteristic Traits of the Indonesian Market: A Fact File 107
    • Market Structure 108
    • Indofood Today... 109
    • Table 47: Leading Manufacturers in Indonesian Instant Noodles Market (2008): Percentage Breakdown of Volume Sales for PT. Indofood Sukses Makmur, PT. Prakarsa Alam Segar, PT. Sentrafood Indonusa,PT. Artha Millenia Pangan Makmur and Others(includes corresponding Graph/Chart) 109
    • Table 48: Production Capacity for Leading Playersin the Instant Noodles Market in Indonesia forthe Year 2009 (includes correspondingGraph/Chart) 110
    • Trends In a Capsule 111
    • Shrewd Advertising Perks Up Consumption 111
    • Establishment of Production Standards Boost Product Quality 111
    • Acceptable Ranges of Biological Agents in Instant Noodles 111
    • Key Statistics 112
    • Table 49: Indonesian Instant Noodles Market(2010-2014): Annual Production Capacityin Thousand Tons (includes correspondingGraph/Chart) 112
    • Table 50: Indonesian Imports of Instant Noodles:Volume Breakdown in Thousand Tons forthe Years 2004 through 2008 (includescorresponding Graph/Chart) 112
    • Table 51: Indonesian Exports of Instant Noodles:Volume Breakdown in Thousand Tons forthe Years 2004 through 2008 (includescorresponding Graph/Chart) 113
    • A Glance at Production Costs and Pricing Dynamics in the Past 113
    • Production Costs 113
    • Table 52: Tracking Production Costs of InstantNoodles in Indonesia for the Years 2001through 2008 (includes correspondingGraph/Chart) 114
    • Pricing Dynamics 114
    • Table 53: Indonesian Market for Instant Noodles: Percentage Share of Contribution of Ingredientsto the Total Cost of the Product (includes corresponding Graph/Chart) 114
    • B. Market Analytics 115
    • Table 54: Indonesian Recent Past, Current & FutureAnalysis for Instant Noodles with Annual SalesFigures in Million Packs for Years 2007 through2015 (includes corresponding Graph/Chart) 115
    • Table 55: Indonesian Historic Review for InstantNoodles with Annual Sales Figures in MillionPacks for Years 2000 through 2006 (includescorresponding Graph/Chart) 115

15c. SOUTH KOREA 116

  • A. Market Analysis 116
    • Outlook 116
    • A Primer 116
    • Strategies Adopted to Keep Enthusiasm Sufficiently Kindled 116
    • Competitive Scenario in the Past 117
    • Table 56: Instant Noodle Market in Korea (2004): Percentage Market Share Breakdown of LeadingPlayers - Nong Shim, Samyang, Ottogi, and Yakult (includes corresponding Graph/Chart) 117
    • Top Selling Brands of Ramen in Korea for the Year 2006 117
    • Wheat Production in Korea - Historical Data 117
  • B. Market Analytics 118
    • Table 57: South Korean Recent Past, Current & Future Analysis for Instant Noodles with Annual Sales Figuresin Million Packs for Years 2007 through 2015(includes corresponding Graph/Chart) 118
    • Table 58: South Korean Historic Review for InstantNoodles with Annual Sales Figures in MillionPacks for Years 2000 through 2006 (includescorresponding Graph/Chart) 118

15d. VIETNAM 119

  • A. Market Analysis 119
    • Outlook 119
    • A Primer 119
  • B. Market Analytics 119
    • Table 59: Vietnamese Recent Past, Current &Future Analysis for Instant Noodles with AnnualSales Figures in Million Packs for Years 2007through 2015 (includes correspondingGraph/Chart) 119
    • Table 60: Vietnamese Historic Review for InstantNoodles with Annual Sales Figures in MillionPacks for Years 2000 through 2006 (includescorresponding Graph/Chart) 120

15e. PHILIPPINES 121

  • Market Analysis 121
    • Table 61: Philippine Recent Past, Current & FutureAnalysis for Instant Noodles with Annual SalesFigures in Million Packs for Years 2007 through2015 (includes corresponding Graph/Chart) 121
    • Table 62: Philippine Historic Review for InstantNoodles with Annual Sales Figures in MillionPacks for Years 2000 through 2006 (includescorresponding Graph/Chart) 121

15f. THAILAND 122

  • A. Market Analysis 122
    • Outlook 122
    • Instant Noodles Manufacturers Shift Focus to Exports and Value Added Products 122
    • Market Fact File 122
    • Competitive Landscape: A Historical Glimpse 123
    • Table 63: Thai Market for Instant Noodles (2004): Percentage Market Share Breakdown of LeadingPlayers - Thai President Foods, Thai PreservedFoods, and Others (includes correspondingGraph/Chart) 123
    • Brands With the Highest Brand Recognition & Equity 124
    • Wheat Consumption in Thai Market 124
  • B. Market Analytics 125
    • Table 64: Thai Recent Past, Current & Future Analysisfor Instant Noodles with Annual Sales Figures in Million Packs for Years 2007 through 2015 (includescorresponding Graph/Chart) 125
    • Table 65: Thai Historic Review for Instant Noodles with Annual Sales Figures in Million Packs for Years 2000 through 2006 (includes corresponding Graph/Chart) 125

15g. REST OF ASIA-PACIFIC 126

  • A. Market Analysis 126
    • Outlook 126
    • Overview of Select Markets 126
    • Australia 126
    • India 126
    • Maggi: The Favorite Brand 127
    • Top Ramen: Another Popular Brand 127
    • Uttranchal: A Promising State... 127
    • Malaysia 127
    • Myanmar 127
    • Nepal 128
    • Nepalese Manufacturers Focus on Exports 128
    • The Rationale Underlying Imports of Cup Noodles 129
    • A Glance at Singapore' s Competitive Climate in 2004 129
    • Table 66: Instant Noodle Market in Singapore(2004): Percentage Market Share of LeadingBrands - Maggi, Myojo, Nissin, and Others(includes corresponding Graph/Chart) 129
    • Taiwan 130
    • Wheat Cultivation 130
  • B. Market Analytics 131
    • Table 67: Rest of Asia-Pacific Recent Past, Current &Future Analysis for Instant Noodles with Annual Sales Figures in Million Packs for Years 2007 through 2015 (includes corresponding Graph/Chart) 131
    • Table 68: Rest of Asia-Pacific Historic Reviewfor Instant Noodles with Annual Sales Figuresin Million Packs for Years 2000 through 2006(includes corresponding Graph/Chart) 131

16. MIDDLE EAST/AFRICA 132

  • A. Market Analysis 132
    • Outlook 132
    • Focus on Select Markets 132
    • Saudi Arabia 132
    • Israel 132
  • B. Market Analytics 133
    • Table 69: Middle East/Africa Recent Past, Current &Future Analysis for Instant Noodles with Annual Sales Figures in Million Packs for Years 2007 through 2015 (includes corresponding Graph/Chart) 133
    • Table 70: Middle East/Africa Historic Review for InstantNoodles with Annual Sales Figures in Million Packsfor Years 2000 through 2006 (includes corresponding Graph/Chart) 133

17. LATIN AMERICA 134

  • A. Market Analysis 134
    • Outlook 134
    • Overview of Select Markets 134
    • Mexico 134
    • Brazil 134
    • Argentina 135
    • Chile 135
  • B. Market Analytics 135
    • Table 71: Latin America Recent Past, Current & Future Analysis for Instant Noodles with Annual Sales Figuresin Million Packs for Years 2007 through 2015(includes corresponding Graph/Chart) 135
    • Table 72: Latin America Historic Review for InstantNoodles with Annual Sales Figures in Million Packs forYears 2000 through 2006 (includes correspondingGraph/Chart) 136
    • 1. Total Companies Profiled: 179 (including Divisions/Subsidiaries - 194)Region/Country PlayersThe United States 27 Canada 2
    • Japan 9
    • Europe 26 Germany 2
  • The United Kingdom 14 Italy 3
  • Rest of Europe 6
  • Asia-Pacific (Excluding Japan) 128 Africa 2
  • Middle-East 1

COMPETITIVE LANDSCAPE

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