全球功能性食品、飲料產業

全球功能性食品、飲料產業 是由出版商Global Industry Analysts, Inc.在2010年10月所出版的。 這份英文市場調查報告書包含Pages: 870 價格從美金4500起跳。

簡介

本報告為，調查分析全球功能性食品、飲料產業現況及展望，並匯整全球及主要地區/國家產品區隔別市場規模實績及預測（∼2015年）、主要市場趨勢、各種影響市場成長因素、主要產品概要、創新產品、新產品發展趨勢、企業間合作等產業趨勢、主要企業行動等，以下列摘要形式闡述。

第1章 簡介、調查方式、產品定義

第2章 產業展望

• 前言
• 未來、將來市場分析
• 功能性食品、飲料持續嘗試之衰退
• 功能性食品之成長驅力
• 營養科學：進展證明
• 產品開發：成長機會增加
• 功能性零食&點心區隔銷售增加
• 自有品牌：積極進軍
• 下一代標靶性營養

第3章 市場概要

• 消費者意識上升
• 心血管、消化器官相關產品獨占功能性食品市場
• 大豆食品、飲料風潮
• 加強維他命產品：促進市場成長
• 天然維他命E：跨部門成長
• 「健康的飲食」
• 阻礙
• 市場製造者：企業及品牌

第4章 功能性食品、飲料市場

• 功能性食品
  • 早餐穀物、穀物
  • 乳製品
  • 零食
• 功能性飲料
• 強化性飲料市場
• 營養飲料市場

第5章 市場趨勢、趨勢部門

• 功能性食品之矛盾
• 每日份包裝系統
• 功能性食品之咖啡意識
• PUFA
• 心臟健康
• 腸健康
• R&D趨勢
• 有機產品，等

第6章 市場課題、憂慮、市場機會

第7章 產品概要

第8章 法規環境

第9章 創新產品/新產品發展

第10章 產業活動

第11章 過去策略性企業開發：建構展望

第12章 主要企業趨勢

第13章 全球市場展望

第14章 美國

第15章 加拿大

第16章 日本

第17章 歐洲

第18章 亞太地區

第19章 拉丁美洲

第20章 其他地區

企業簡介（367間）

目錄

Abstract

This report analyzes the worldwide markets for Functional Foods and Drinks in US$ Million by the following Product Segments: Cereals and Grains, Beverages, Dairy Products, Snacks, and Other Functional Foods. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2007 through 2015. A seven-year historic analysis is also provided for these markets. The report profiles 367 companies including many key and niche players such as General Mills, Inc., Groupe Danone, Kellogg' s Company, Nestle, PepsiCo, The Coca-Cola Company, Unilever Group, and Yakult Honsha Co., Ltd. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

Table of Contents

1. INTRODUCTION, METHODOLOGY &PRODUCT DEFINITIONS 1

• Study Reliability and Reporting Limitations1
• Disclaimers2
• Data Interpretation & Reporting Level3
• Quantitative Techniques & Analytics3
• Product Definitions and Scope of Study3
• Cereals and Grains3
• Beverages4
• Dairy Products4
• Snacks4
• Other Functional Foods4

2. INDUSTRY OUTLOOK 5

• Market Prelude5
• Current and Future Analysis6
• Recession Tests Resilience of Functional Foods andDrinks Market6
• Growth Drivers for Functional Foods7
• Increasing Aged Population7
• Joint and Eye Health: Future Promising Areas7
• Nutrition Science: An Evolutionary Proof7
• Product Developments: Offer Escalating GrowthOpportunities8
• Rising Sales in Functional Snacks & Confectionery Segment8
• Private Label - Aggressive Foray8
• Targeted Nutrition - The Next Generation9

3. MARKET OVERVIEW 10

• Increasing Consumer Awareness10
• Cardiac and Digestive Health Products DominateFunctional Foods Market10
• Soy Foods & Beverages: A Boon10
• Vitamin Enriched Products: Boosting Market Growth11
• Table 1: Global Market for Vitamins (2009): Percentage Breakdown of Value Sales by Vitamin Type - Vitamin E, Vitamin B-Group, Vitamin C, and Others (includes corresponding Graph/Chart)11
• Natural Vitamin E - A Cross-Sectional Exposition11
• "Health Through Diet" - A Healthy Notation in Demand12
• Stumbling Blocks12
• Major Growth Delimiters12
• Market Makers - Players and Brands12
• Leading Players in the Global Functional Food andDrink Market (Recent Past)13

4. FUNCTIONAL FOODS & DRINKS MARKET 14

• Functional Foods14
• Cereals and Grains14
• Breakfast Cereals14
• Breads15
• Dairy Products15
• Snacks15
• Bars16
• Condiments and Complimentary Meal Items16
• Functional Drinks16
• Table 2: Global Functional Drinks Market (2008): Percentage Breakdown of Consumption (Volume) by Segment - Sports Drinks, Enriched Beverages, Energy Drinks andNutraceuticals (includes corresponding Graph/Chart)17
• Regional Footage17Table 3: World Market for Functional Drinks (2008): Percentage Breakdown of Volume Sales in SelectGeographic Markets(includes correspondingGraph/Chart)17
• Sports Drinks Market18
• Table 4: World Market for Sports Drinks (2008): Percentage Share Breakdown of Dollar Sales in Select Geographic Markets (includes corresponding Graph/Chart)18
• Energy Drinks Market18
• Table 5: World Market for Energy Drinks (2008): Percentage Breakdown of Dollar Sales in Select GeographicMarkets (includes corresponding Graph/Chart)18
• Popular Brands19
• Table 6: Leading Brands in the Global Energy Drinks Market (2005 & 2006): Percentage Breakdown of Value Sales by Red Bull, Rock star, Monster Energy, SoBe Adrenaline Rush, Amp, SoBe No Fear and Others(includes corresponding Graph/Chart)19
• Enhanced Drinks Market19
• Nutraceutical Drinks Market19
• Well-Known Brands19

5. TRENDS AND TREND SETTERS 20

• Functional Food Paradox: Leading to Market Consolidation20
• ' New' is the Buzzword20
• Daily Dose Packaging System - Prominent DistributingMethod21
• Recognition of Coffee as Functional Food21
• PUFA - A Part of Regular Diet22
• "Heart Health" Growing on a Healthy Note22
• Functional Foods Strikes Customer Market22
• Gut Health - Dominant in Japan and Europe23
• Complementary Affair - Probiotics and Dairy23
• A Promising Future in Cosmetic Care23
• Regional Preferences Affect Market23
• Scope of Other Sectors in the Functional Foods Market24
• Research & Development: Determines the Future ofFunctional Foods24
• Organic Functional Foods - Crossover of Organics andFunctional Foods24
• Functional Food - Key Player in Reducing Weight25
• Performance Products Sought to Enhance Lifestyle25
• Emergence of "Second Division" Health Concerns25
• Trends by Sector26
• Cereals and Breads26
• Breads - Most Profitable Product26
• Dairy Foods26
• Probiotics Add Flavor to Dairy Drinks26
• Beverages26
• Functional Drinks Move to Mainstream26
• Drinks to Pep Up Mood26
• Functional Beverages for Children RegisterSignificant Growth27
• Functional Drinks Steer Soft Drinks Growth27
• Japanese Notion "Health Through Food" GuidesMarket27
• Herbal Drinks - Value Added Second GenerationProduct27
• Nutrient Enhanced Drinks Stimulate ConsumerAppetite28
• Smooth Sailing for Functional Smoothies28
• Functional Drinks - A Prospective Field forPET Packers28
• From Soy to Rice: Non-Dairy Drinks Milking theMarket28
• Popular Ingredients28
• Energy Shots - The Latest Buzz in Energy Drinks29
• Snacks29
• Functional Snacks - Emerging Winner29
• Health Claims on Snacks - Opportunity Galore29
• Functional Confections Catch On - Prosperity onCards29

6. ISSUES, CONCERNS AND OPPORTUNITIES 30

• Regulation Issues30
• Are Functional Foods Really what we Need?30
• Consumer Welfare Organizations Pin Down on FunctionalFoods - While Some Condemn, Others Commend30
• Key Challenges to the Makers of Functional Foods31
• Issues Overlooked by Manufacturers and Marketers ofFunctional Foods31
• Issues in Probiotics Market32

7. PRODUCT OVERVIEW 33

• Definition of Functional Foods33
• Extraction of Functional Foods34
• From Plant Sources34
• From Animal Sources35
• History of Functional Foods36
• Consumer Expectations from Functional Foods36
• Dividing Catalyst for Functional Foods37
• Nutraceutical37
• Fortified Foods37
• Medical Foods37
• Dietary Supplements38
• Safety Matters38
• Absence of Regulations Leads to Safety Concerns39
• Classification of Functional Foods39
• Cereals and Grains40
• Breakfast Cereals40
• Breads40
• Dairy Products40
• Margarine and Spreads41
• Yogurts41
• Milk Products41
• Other Dairy Products42
• Beverages42
• Tracing the Emergence of New Age AlternativeDrinks42
• Classification of New Age Functional Drinks42
• Sports Drinks43
• Energy Drinks43
• Are Sports and Energy Drinks Synonymous?43
• Enriched Drinks43
• Nutraceutical Drinks44
• Dairy Drinks44
• Fruit Drinks44
• Herbal Drinks44
• Nutrient Enhanced Tea45
• Other Drinks45
• Snacks45
• Bars45
• Ingredient Profile for Meal Replacement Bars,High-Protein or Bodybuilding Bars andWeight Loss or Diet Bars46
• Energy Bars46
• Ingredient Profile for Energy Bars46
• Nutrition Bars47
• Ingredient Profile for Nutrition Bars47
• Candy and Gums47
• Other Confections47
• Other Functional Foods47
• Ingredient Classification48
• Dietary Fiber48
• Fibersol-248
• List of Sources Rich in Dietary Fiber and theirPotential Health Benefits48
• Probiotics and Prebiotics49
• List of Sources Rich in Probiotics and Prebiotics andtheir Potential Health Benefits49
• Omega-3 Fatty Acids49
• List of Sources Rich in Omega-3 Fatty Acids and theirPotential Health Benefits49
• Proteins50
• Soy Protein50
• List of Sources Rich in Soy Protein and theirPotential Health Benefits50
• Whey Protein50
• List of Sources Rich in Whey Protein and theirPotential Health Benefits50
• Amino Acids51
• List of Sources Rich in Amino Acids and theirPotential Health Benefits51
• Botanicals51
• List of Herbs, Spices, and Fruits and VegetableCompounds and their Potential Health Benefits52
• Vitamins and Minerals52
• List of Vitamins and Minerals and their PotentialHealth Benefits53
• Other ingredients53
• List of Antioxidants and their Potential HealthBenefits53
• Caffeine54
• Sugar54
• Carbohydrates54
• Trends Influencing Ingredient Market54
• Ingredient Sector Flutters on Functional Foods Fad54
• Probiotics Zoom Ahead54
• Soy Foods - Boon to Women54
• Lycopene Rich Tomatoes - A NaturalFunctional food55
• PUFA, Phytosterols, Probiotics and Soy Products -Healthy Stuff55
• Functional Foods - Applications55
• Heart Health55
• Food Components and Heart Health Benefit(s)56
• Cancer Prevention56
• Gut Health56
• Bone Health57
• Immune Health57
• Oral/Dental Health57
• Physical Performance Enhancers57
• Mental Performance Enhancers58
• Other Areas of Application58

8. REGULATORY ENVIRONMENT 59

• What is a Health Claim?59
• Few Authorized Health Claims59
• FFDCA Classification of Foods59
• Classification of Foods by FDA60

9. PRODUCT INNOVATIONS/INTRODUCTIONS 62

• Kashi Company Launches Golean Crisp Cereals62
• Sara Lee Introduces New Bread with DHA Omega-362
• Anlit Advanced Nutrition and Danisco IntroducedProbiotic Yogurt Bears62
• Verdure Sciences Launches POMELLA(r) FG forFunctional Foods62
• NGIL Launches Collagen Peptide62
• Nestle Introduces Nestle BEAUTY Bar Drinks62
• SoZo Global Launches New Functional Beverage63
• Forbes Medi-Tech Unveils New Pineapple Juice63
• Cooperativa Colanta to Roll Out Raisio' s BenecolCollection in Colombia63
• Future Group to Introduce Ten to Fifteen Brands per Year63
• KavaZen(r) Unveils Functional Drinks64
• Tipco Foods and Suntory Launches New JapaneseFunctional Drink64
• Avatar Corporation Releases ProEssential Omega-3 FlaxFunctional Food Ingredients64
• Kellogg' s Launches New Special K(r) Bars for Women64
• Fiave Introduces New Yogurt Drink64
• Valio Rolls Out New Functional Yoghurt Drink65
• Coca-Cola North America Rolls Out Iced Coffeein the US65
• General Mills Develops New Yogurt Drink withOmega-3 DHA for Kids65
• General Mills Rolls Out New Breakfast Cereal65
• Kellogg Releases New Sandwich Cookie65
• General Mills Partners with Curves International toIntroduce New Products65
• ITC Launches Snack Food66
• XELR8 Holdings Introduces BAZI(tm)66
• Disney and General Mills Unveil New Cereals66
• Frito-Lay Unveils New Vegetable and Fruit Snacks66
• Coca-Cola Introduces Damla in Turkey66
• Kellogg' s(r) Introduces New Rice Krispies(r)66
• Leading Brands Rolls Out Functional Beverages67
• Tesco Introduces Reducol Featured Yogurt Drink67
• PepsiCo Rolls Out SoBe Life Water67
• Kellogg Expands Keebler(r) Toasteds(r) Line67

10. RECENT INDUSTRY ACTIVITY 68

• Atlantic Grupa to Acquire Droga Kolinska68
• Kraft Foods Takes Over Cadbury plc68
• PepsiCo to Acquire Complete Stake in Serm Suk68
• Medisun Pharmaceutical JSC Divests Stake to DHG68
• BioGaia Inks Dealership Agreement withNIPPON ACCESS69
• Nestle Forays into Clinical Nutritional Business throughAcquisition of Vitaflo69
• GlaxoSmithKline and Uni-President China Holdings InkAgreement69
• Bunge Acquires Margarine Business of Raisio69
• Otsuka Pharmaceuticals to Take Over Nutrition & Sante70
• Kyowa Hakko Food Specialties Merges withKirin Food-Tech70
• Himalya International to Establish Production Facilityin India70
• Hangzhou Tianmushan to Acquire Xinfu PharmaceuticalFactory from Zhejiang Hangzhou70
• BAIL to Foray into Functional Foods Business70
• Ralcorp Holdings to Take Over Kraft Foods' PostCereals Business' Assets71
• Kraft Foods to Sell Biscuits and Chocolate Brands toComply with Regulatory Requirements71
• Gourmetceuticals Collaborates with CuramedicsPharmaceuticals71
• Forbes Medi-Tech Sells Pharma Assets and Business Unitto Transition Therapeutics71
• NBTY Takes Over Julian Graves72
• Olympus Partners Buys Out Ann' s House of Nuts72
• Nutripure Beverages to Take Over XND Technologies72
• Ospraie Management Takes Over ConAgra Trade Group72
• Kellogg Snaps Up United Bakers72
• New Life Scientific Takes Over EBR Wellness Products72
• WGL Entertainment Purchases Heathrow Enterprises73
• PepsiCo and Strauss Group Establish Joint VentureIn North America73
• Coca-Cola and illycaffe Establish InternationalJoint Venture73
• Coca-Cola Agrees to Buy 40% Interest in Honest Tea73
• Pepsi to Acquire Three-Fourths Stake in JSCLebedyansky73
• Unilever to Take Over Inmarko' s Ice Cream Businessin Russia74
• Ruchi Soya Forms Technology Deal with NutriJoy ofthe US74
• Lion Corporation to Foray into Functional Foods Market74
• PepsiCo Decides to Take Over Bulgarian Branded Nutsand Seeds Business74

11. STRATEGIC CORPORATE DEVELOPMENTSIN THE RECENT PAST - A PERSPECTIVEBUILDER 75

• PepsiCo and Unilever Agree to Expand Their GlobalPartnership75
• Nestle Acquires Gerber75
• Coca-Cola Purchases Glaceau75
• Coca-Cola and Coca-Cola Enterprises Ink Distribution Dealwith Campbell Soup75
• Coca-Cola And Nestle Revise their BPW Joint Venture76
• Pepsi Buys Balance Stake in Ukrainian LeadingJuice Maker76
• Unilever Divests Boursin76
• Nestle Forms Strategic Alliance with Pierre Marcolini76
• PepsiCo Launches Frappuccino(r)Coffee in China76
• Nestle Inaugurates New Milk Factory in China77
• Avesta Good Earth to Establish Production Unitin South Indian City77
• Sudzucker Establishes Functional Food Group77
• PepsiCo Agrees to Buy Brazilian Snack Business77
• Glanbia Purchases Small Functional Foods Businessin Canada77
• Neptune Technologies & Bioressources and Yoplait toJointly Develop New Functional Dairy Foods77
• Unilever Indonesia to Acquire fruit-based Drinks Brand78
• Ajinomoto Acquires Balance Stake in Health DrinksProducer78
• Yakult Honsha Commences Sales of Bifiene Milk Drinkin Europe78
• Danone Sells Biscuit and Cereal Products Business78
• Nestle Closes the Take Over of Novartis MedicalNutrition78
• Unilever Inks Deal to Establish Joint Venture to HandleHeart-Health Brands in Brazil78
• PepsiCo to Build Second Snack Unit in Russia78
• Danone Forays into Thai Fresh Dairy Food Market79
• Ralcorp to Purchase Bloomfield79
• Coca Cola Acquires San Miguel' s Stake in CCBPI79
• Alpha Baking Acquires Natural Ovens79
• Canada Bread Takes Over Patisserie Chevalier79
• Groupe DANONE Gets Full Control Over CAD80
• Goodman Fielder Purchases Copperpot80
• Land O' Lakes Signs an Agreement with Saputo80
• Groupe DANONE and Alqueria Join Hands80
• Nestle Launches Largest Milk Facility in Pakistan80
• Nestle Purchases Novartis Business80
• CPW Acquires Uncle Tobys' Cereal Business81
• TRAC Financial Agrees to Take Over Minority Stakein Frappio81
• Sunset Brands to Acquire Business of Lifeforce Labs81
• Godrej Beverages Acquires Nutrine81
• Tata Group Acquires 30% Stake in Energy Brands81
• Coca Cola Acquires Majority Stake in KBL81
• Frutarom Takes over Acatris Health82
• Groupe DANONE Acquires JSC Molochnyi Zavod82
• PepsiCo Buys Star Foods82
• Kerry Group Purchases Nuvex Ingredients82
• Cognis Deutschland Buys Napro Pharma82
• PepsiCo Acquires IZZE Beverage82
• Unilever Divests Frozen Foods Business83
• Arla Acquires Tholstrup Cheese83
• PepsiCo Buys Ardea83
• Beverage Partners Worldwide Concentrateson Black Tea83
• Yakult Honsha and Kirin Brewery Set Upa Joint Venture83
• General Mills Inks Pact with Bravo!83
• Pacific Health Receives Patent for Accelerade84
• Symrise Acquires Kaden Biochemicals84
• Novartis Divests Nutrition & Sante Unit84

12. FOCUS ON SELECT GLOBAL PLAYERS 85

• General Mills, Inc. (USA)85
• Groupe Danone (France)85
• Kellogg' s Company (USA)85
• Nestle (Switzerland)85
• PepsiCo (USA)86
• The Coca-Cola Company (USA)86
• Unilever Group (The Netherlands)86
• Yakult Honsha Co., Ltd. (Japan)87

13. GLOBAL MARKET PERSPECTIVE 88

• Table 7: World Recent Past, Current & Future Analysis for Functional Foods and Drinks by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
• Latin America and Rest of World Markets IndependentlyAnalyzed with Annual Sales Figures in US$ Millionfor Years 2007 through 2015 (includes corresponding Graph/Chart)88
• Table 8: World Historic Review for Functional Foods andDrinks by Geographic Region - USA, Canada, Japan,Europe, Asia-Pacific (excluding Japan), Latin America,and Rest of World Markets Independently Analyzed withAnnual Sales Figures in US$ Million for Years 2000through 2006 (includes corresponding Graph/Chart)89
• Table 9: World 11-Year Perspective for Functional Foodsand Drinks by Geographic Region - Percentage Breakdown of Dollar Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Marketsfor Years 2005, 2010, and 2015 (includes corresponding Graph/Chart)90
• Table 10: World Recent Past, Current & Future Analysisfor Cereals and Grains by Geographic Region - USA,Canada, Japan, Europe, Asia-Pacific (excluding Japan),Latin America and Rest of World Markets IndependentlyAnalyzed with Annual Sales Figures in US$ Million forYears 2007 through 2015 (includes correspondingGraph/Chart)91
• Table 11: World Historic Review for Cereals and Grainsby Geographic Region - USA, Canada, Japan, Europe,Asia-Pacific (excluding Japan), Latin America, andRest of World Markets Independently Analyzed withAnnual Sales Figures in US$ Million for Years 2000through 2006 (includes corresponding Graph/Chart)92
• Table 12: World 11-Year Perspective for Cereals and Grains by Geographic Region - Percentage Breakdown of Dollar Salesfor USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2005,2010, and 2015 (includes corresponding Graph/Chart)93
• Table 13: World Recent Past, Current & Future Analysis for Dairy Products by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America andRest of World Markets Independently Analyzed with AnnualSales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart)94
• Table 14: World Historic Review for Dairy Products by Geographic Region - USA, Canada, Japan, Europe,Asia-Pacific (excluding Japan), Latin America, andRest of World Markets Independently Analyzed withAnnual Sales Figures in US$ Million for Years 2000through 2006 (includes corresponding Graph/Chart)95
• Table 15: World 11-Year Perspective for Dairy Products by Geographic Region - Percentage Breakdown of Dollar Salesfor USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2005,2010, and 2015 (includes corresponding Graph/Chart)96
• Table 16: World Recent Past, Current & Future Analysis for Beverages by Geographic Region - USA, Canada, Japan,Europe, Asia-Pacific (excluding Japan), Latin Americaand Rest of World Markets Independently Analyzed withAnnual Sales Figures in US$ Million for Years 2007through 2015 (includes corresponding Graph/Chart)97
• Table 17: World Historic Review for Beverages by Geographic Region - USA, Canada, Japan, Europe, Asia- Pacific (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years2000 through 2006 (includes corresponding Graph/Chart)98
• Table 18: World 11-Year Perspective for Beverages by Geographic Region - Percentage Breakdown of DollarSales for USA, Canada, Japan, Europe, Asia-Pacific(excluding Japan), Latin America and Rest of WorldMarkets for Years 2005, 2010, and 2015 (includescorresponding Graph/Chart)99
• Table 19: World Recent Past, Current & Future Analysis for Snacks by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest ofWorld Markets Independently Analyzed with Annual SalesFigures in US$ Million for Years 2007 through 2015(includes corresponding Graph/Chart)100
• Table 20: World Historic Review for Snacks by Geographic Region - USA, Canada, Japan, Europe, Asia- Pacific (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years2000 through 2006 (includes corresponding Graph/Chart)101
• Table 21: World 11-Year Perspective for Snacks byGeographic Region - Percentage Breakdown of DollarSales for USA, Canada, Japan, Europe, Asia-Pacific(excluding Japan), Latin America and Rest of WorldMarkets for Years 2005, 2010, and 2015(includes corresponding Graph/Chart)102
• Table 22: World Recent Past, Current & Future Analysis for Other Functional Foods by Geographic Region - USA,Canada, Japan, Europe, Asia-Pacific (excluding Japan),Latin America and Rest of World Markets IndependentlyAnalyzed with Annual Sales Figures in US$ Million forYears 2007 through 2015 (includes correspondingGraph/Chart)103
• Table 23: World Historic Review for Other Functional Foodsby Geographic Region - USA, Canada, Japan, Europe,Asia-Pacific (excluding Japan), Latin America, andRest of World Markets Independently Analyzed withAnnual Sales Figures in US$ Million for Years 2000through 2006 (includes corresponding Graph/Chart)104
• Table 24: World 11-Year Perspective for Other FunctionalFoods by Geographic Region - Percentage Breakdown ofDollar Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America, and Rest of WorldMarkets for Years 2005, 2010, and 2015 (includescorresponding Graph/Chart)105

14. THE UNITED STATES 106

A. Market Analysis 106

• Current & Future Analysis106
• Recession Hits Functional F&B Market106
• Fact File for the US Functional Foods andDrinks Market107
• Functional Foods for Children - Larger Scope107
• Factors Driving Growth108
• Factors Restraining Growth108
• Leading Players and Brands - Sports and Energy Drinks109
• Table 25: Leading Players in the US Functional Drinks Market (2008): Percentage Breakdown of Value Salesfor PepsiCo, Red Bull, Coca-Cola, and Others(includes corresponding Graph/Chart)109
• Table 26: Market Shares of Leading Energy Drinks in the US (2006): Percentage Breakdown of Value Sales for Red Bull, Monster Energy, Rockstar, SoBe Adrenaline Rush, Amp, SoBe No Fear, Full Throttle and Others (includes corresponding Graph/Chart)109
• Table 27: Market Shares of Leading Sports Brands in the US (2005): Percentage Breakdown by Sales forGatorade, Powerade, Capri Sun Sport and PrivateLabel (includes corresponding Graph/Chart)109
• Table 28: Market Shares of Leading Sports Drinks in the US (2006): Percentage Breakdown of Value Sales by Gatorade, Powerade, Gatorade Frost, Gatorade Fierce, Gatorade X Factor, Gatorade All Stars and Others (includes corresponding Graph/Chart)110
• Functional Foods Market110
• Protein Ingredients Market110
• Table 29: Protein Ingredient Market in the US (2009): Percentage Breakdown of Value Sales by IngredientType - Soy Proteins, Whey Proteins, Caseins, Gelatin, Egg Proteins, and Wheat Gluten (includescorresponding Graph/Chart)111
• US Mineral Fortification Market111
• Table 30: Mineral Fortification Market in the US(2009): Percentage Breakdown of Value Salesfor Fortified Mineral Type - Calcium, Iron,and Magnesium (includes correspondingGraph/Chart)111
• Functional Drinks Market111
• Reaching the Mainstream112
• Sports and Performance Beverages112
• Fresh Fruit Juices and Herbal Drinks112
• Energy Drinks113
• Soy113
• Tea113
• Tea Market Set to Roar114
• Enhanced Water114
• Market Trends114
• Functional Foods Increases Demand forSupplements114
• Consumer Health Concerns - Major Target Areas115
• Heart Health - A Major Area of Concern forAmericans115
• Anxiety and Stress Relieving Products Surgein Demand115
• Teens Taste for Functional Drinks - Gateway toNew "Youth Market' 116
• Baby Boomers - A Prime Target for FunctionalFood Makers116
• Functional Food for Women - A Potential Niche116
• Soya - New Protein Favorite for Americans116
• Energy Bars - A Favorite of Outdoor ActiveConsumer117
• Good Times Ahead for Margarines117
• Functional Bar Breaks All Bars117
• Dairy Products Finally Find Appeal withAmericans117
• Moving to Mainstream - Energy Bars EnergizeSouls and Sales118
• Busy Birds Do Brisk Business for Brews118
• Consumer Confusion Slacks Sales at Drug Stores118
• A Study of American Functional Food Consumer118
• Health Concerns Among American Consumers119
• An Insight into How ' Good for You' FunctionalFoods Turned Into ' Bad for You' Foods119
• Distribution Network120
• Regulatory Environment120
• Food and Drug Administration (FDA)120
• Consumer Health Information for Better NutritionInitiative (CHIBNI)121
• Dietary Supplement Health and Education Act(DSHEA)122
• Functional Foods and Dietary Supplements:Comparison of Regulations122
• Federal Trade Commission (FTC)123
• Nutrition Labeling and Education Act (NLEA)123
• FDA Modernization Act (FDAMA)124
• Federal Food, Drug and Cosmetic Act (FDCA)124
• Generally Recognized As Safe (GRAS)125

B. Market Analytics 126

• Table 31: US Recent Past, Current & Future Analysis for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with AnnualSales Figures in US$ Million for Years 2007 through2015 (includes corresponding Graph/Chart)126
• Table 32: US Historic Review for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional
• Foods Independently Analyzed with Annual SalesFigures in US$ Million for Years 2000 through 2006(includes corresponding Graph/Chart)127
• Table 33: US 11-Year Perspective for Functional Foodsand Drinks by Product Segment - Percentage Breakdown of Dollar Sales for Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods forYears 2005, 2010, and 2015 (includes corresponding Graph/Chart)128

15. CANADA 129

A. Market Analysis 129

• Current & Future Analysis129
• Functional Foods and Drinks Market129
• Growth Drivers129
• Research & Development129
• Regulatory Environment130
• Definition130
• Food and Drugs Act and Health Canada130
• Natural Health Product Regulations131

B. Market Analytics 131

• Table 34: Canadian Recent Past, Current & Future Analysisfor Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks,and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007through 2015 (includes corresponding Graph/Chart)131Table 35: Canadian Historic Review for FunctionalFoods and Drinks by Product Segment - Cereals andGrains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with AnnualSales Figures in US$ Million for Years 2000 through2006 (includes corresponding Graph/Chart)132
• Table 36: Canadian 11-Year Perspective for Functional Foods and Drinks by Product Segment - Percentage Breakdown of Dollar Sales for Cereals and Grains,Dairy Products, Beverages, Snacks, and OtherFunctional Foods for Years 2005, 2010, and 2015(includes corresponding Graph/Chart)133

16. JAPAN 134

A. Market Analysis 134

• Current & Future Analysis134
• Outlook134
• Functional Foods and Drinks Market134
• Growth Drivers135
• Functional Beverages Brim in Japan136
• Eyeing the Elders - Next Best Target for JapaneseFood Makers136
• Functional Drinks - Under a Spate of Bother136
• Regulatory Environment137
• Definition137
• FOSHU (Foods For Specified Health Uses)137
• FOSHU Approved Functional Food Products137

B. Market Analytics 138

• Table 37: Japanese Recent Past, Current & Future Analysis for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages,Snacks, and Other Functional Foods IndependentlyAnalyzed with Annual Sales Figures in US$ Millionfor Years 2007 through 2015 (includes corresponding Graph/Chart)138Table 38: Japanese Historic Review for Functional Foods and Drinks by Product Segment - Cereals and Grains,Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual SalesFigures in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart)139
• Table 39: Japanese 11-Year Perspective for Functional Foods and Drinks by Product Segment - Percentage Breakdown of Dollar Sales for Cereals and Grains,Dairy Products, Beverages, Snacks, and OtherFunctional Foods for Years 2005, 2010, and 2015(includes corresponding Graph/Chart)140

17. EUROPE 141

A. Market Analysis 141

• Current & Future Analysis141
• Functional Foods and Drinks Market in Europe141
• Changing Demographics to Propel Market Growth142
• Market for Enzymes in Food Applications142
• Protein Ingredient Market in Europe142
• Table 40: Protein Ingredient Market in Europe(2004-2006): Percentage Breakdown of ValueSales by Ingredient Type - Milk Protein, Gelatin,Fish Protein, Soya Protein, Gluten, Egg Protein,Single Cell Yeasts, Meat Protein, Pulse Protein,and Others (includes correspondingGraph/Chart)143
• Functional Drinks Market143
• Table 41: Functional Drinks Market in Western Europe (2009): Percentage Breakdown of Volume Sales by Product Segment - Enriched Drinks, Sports Drinks, Energy Drinks, and Nutraceutical (includes corresponding Graph/Chart)144
• Growth Drivers144
• Growth Restraints144
• Market Trends144
• Changing Attitudes to Help Sales Heave144
• Yogurts - Driven by Innovation145
• Sports Drinks Lack Sporting Appeal withEuropeans145
• Dairy: The Dearest for Europeans145
• Heart Health - The New Functional Dairy Target145
• Europeans Gain Flavor to Nutraceutical Drinks146
• Leading Players - Foods and Drinks146
• Leading Players and Brands in the EuropeanFunctional Foods and Drinks Market146
• Regulatory Environment146

B. Market Analytics 147

• Table 42: European Recent Past, Current & FutureAnalysis for Functional Foods and Drinks by Region/Country - France, Germany, Italy, UK, Spain, andRest of Europe Markets Independently Analyzed withAnnual Sales Figures in US$ Million for Years2007 through 2015 (includes correspondingGraph/Chart)147
• Table 43: European Historic Review for Functional Foods and Drinks by Region/Country - France, Germany, Italy,UK, Spain, and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million forYears 2000 through 2006 (includes corresponding Graph/Chart)148
• Table 44: European Recent Past, Current & Future Analysis for Functional Foods and Drinks by Product Segment -Cereals and Grains, Dairy Products, Beverages, Snacks,and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007through 2015 (includes corresponding Graph/Chart)149
• Table 45: European Historic Review for Functional Foods and Drinks by Product Segment - Cereals and Grains,Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figuresin US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart)150
• Table 46: European 11-Year Perspective for Functional Foods and Drinks by Region - Percentage Breakdown of Dollar Sales for France, Germany, Italy, UK, Spain, andRest of Europe Markets for Years 2005, 2010, and 2015 (includes corresponding Graph/Chart)151
• Table 47: European 11-Year Perspective for Functional Foods and Drinks by Product Segment - Percentage Breakdown of Dollar Sales for Cereals and Grains,Dairy Products, Beverages, Snacks, and OtherFunctional Foods for Years 2005, 2010, and 2015(includes corresponding Graph/Chart)152

17a. FRANCE 153

A. Market Analysis 153

• Current & Future Analysis153
• Functional Foods Market153
• Functional Drinks Market153
• Market Trends154
• Risk of Disease(s) - Fuels Functional Foods Sales154
• French Favor Low Cholesterol154
• All The Way It' s a Probiotics Market154
• High Incidence of ' Bad' Cholesterol Pumps Sales ofFunctional Fats155
• Taste Tops Need for Nutrition and Health Hazards155
• BSE Crisis and Misleading Claims Keep FrenchOff the Functional Foods Shelves155
• Most Desired Health Claims155

B. Market Analytics 156

• Table 48: French Recent Past, Current & Future Analysisfor Functional Foods and Drinks by Product Segment - Cereals and Grains, Beverages, Dairy Products, Snacksand Other Functional Foods Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart)156
• Table 49: French Historic Review for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figuresin US$ Million for Years 2000 through 2006(includes corresponding Graph/Chart)157
• Table 50: French 11-Year Perspective for Functional Foodsby Product Segment - Percentage Breakdown of DollarSales for Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods for Years 2005,2010, and 2015 (includes corresponding Graph/Chart)158

17b. GERMANY 159

A. Market Analysis 159

• Current & Future Analysis159
• Functional Foods and Drinks Market159
• Growth Drivers159
• Growth Restraints159
• Market Trends160
• Functional Breads Receive Optimistic Response160
• Dairy Dreams Come True in the German Market160
• Functional Drinks - A Fragmented Market inGermany160
• Health and Convenience are Not Enough forGermans160

B. Market Analytics 161

• Table 51: German Recent Past, Current & Future Analysis
• for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks,and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007through 2015 (includes corresponding Graph/Chart)161
• Table 52: German Historic Review for Functional Foodsand Drinks by Product Segment - Cereals and Grains,Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual SalesFigures in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart)162
• Table 53: German 11-Year Perspective for Functional Foods by Product Segment - Percentage Breakdown of DollarSales for Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods for Years 2005,2010, and 2015 (includes corresponding Graph/Chart)163

17c. ITALY 164

A. Market Analysis 164

• Current & Future Analysis164
• Foods Tasting Insipid Receive Bad Response164

B. Market Analytics 165

• Table 54: Italian Recent Past, Current & Future Analysisfor Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks,and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007through 2015 (includes corresponding Graph/Chart)165Table 55: Italian Historic Review for Functional Foodsand Drinks by Product Segment - Cereals and Grains,Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figuresin US$ Million for Years 2000 through 2006(includes corresponding Graph/Chart)166
• Table 56: Italian 11-Year Perspective for Functional Foodsby Product Segment - Percentage Breakdown of DollarSales for Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods for Years 2005,2010, and 2015 (includes corresponding Graph/Chart)167

17d. THE UNITED KINGDOM 168

A. Market Analysis 168

• Current & Future Analysis168
• Functional Foods and Drinks Market168
• Growth Drivers168
• Growth Restraints169
• Market Trends169
• Functional Confectionery - Riding on GrowingHealth Awareness169
• Yogurts Pep Up Functional Food Market169
• Functional Food Consumers to Grow in Number169
• Britons Beseech for Energy Boosters170
• Baby Boomers170
• ' Calcium-Enriched' Waters and Juices - The MarketMakers170
• Rising Health Concerns Make Consumers Clamor forFunctional Foods170
• Vegan Diet to Influence Functional Foods Sales170
• Gut Health Gains Prominence171
• Opportunities in the Unexplored Niche ProductsMarket171
• Regulatory Environment171

B. Market Analytics 172

• Table 57: UK Recent Past, Current & Future Analysis for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with AnnualSales Figures in US$ Million for Years 2007 through2015 (includes corresponding Graph/Chart)172
• Table 58: UK Historic Review for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figuresin US$ Million for Years 2000 through 2006(includes corresponding Graph/Chart)173
• Table 59: UK 11-Year Perspective for Functional Foodsby Product Segment - Percentage Breakdown of DollarSales for Cereals and Grains, Dairy Products,Beverages, Snacks, and Other Functional Foodsfor Years 2005, 2010, and 2015 (includescorresponding Graph/Chart)174

17e. SPAIN 175

A. Market Analysis 175

• Current & Future Analysis175
• An Overview of Spanish Functional Foods andDrinks Market175

B. Market Analytics 176

• Table 60: Spanish Recent Past, Current & Future Analysis for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks,and Other Functional Foods Independently Analyzedwith Annual Sales Figures in US$ Million for Years2007 through 2015 (includes correspondingGraph/Chart)176
• Table 61: Spanish Historic Review for Functional Foodsand Drinks by Product Segment - Cereals and Grains,Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual SalesFigures in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart)177
• Table 62: Spanish 11-Year Perspective for FunctionalFoods by Product Segment - Percentage Breakdown of Dollar Sales for Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods forYears 2005, 2010, and 2015 (includes corresponding Graph/Chart)178

17f. REST OF EUROPE 179

A. Market Analysis 179

• Current & Future Analysis179
• Overview of Select Markets179
• Austria179
• Functional Foods and Drinks Market179
• Functional Beverages - An Austrian Preference179
• Distribution Network179
• Finland180
• Functional Foods Market180
• Regulatory Environment180
• Ireland180
• Russia181
• Growing Popularity of FunctionalConfections & Snacks181

B. Market Analytics 182

• Table 63: Rest of Europe Recent Past, Current & Future Analysis for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods IndependentlyAnalyzed with Annual Sales Figures in US$ Million forYears 2007 through 2015 (includes corresponding Graph/Chart)182
• Table 64: Rest of Europe Historic Review for Functional Foods and Drinks by Product Segment - Cereals andGrains, Dairy Products, Beverages, Snacks, andOther Functional Foods Independently Analyzedwith Annual Sales Figures in US$ Million forYears 2000 through 2006 (includes corresponding Graph/Chart)183
• Table 65: Rest of Europe 11-Year Perspective forFunctional Foods by Product Segment - Percentage Breakdown of Dollar Sales for Cereals and Grains,Dairy Products, Beverages, Snacks, and OtherFunctional Foods for Years 2005, 2010,and 2015 (includes correspondingGraph/Chart)184

18. ASIA-PACIFIC 185

A. Market Analysis 185

• Current & Future Analysis185
• Market Overview185
• Australia185
• China185
• India186
• Korea186
• Thailand186
• Functional Beverage Market Surgingat Impressive Rate186
• Table 66: Market Share of Leading FunctionalDrinks Brands in Thailand (2009) (includes corresponding Graph/Chart)187

B. Market Analytics 187

• Table 67: Asia-Pacific Recent Past, Current & Future Analysis for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products,Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figuresin US$ Million for Years 2007 through 2015(includes corresponding Graph/Chart)187
• Table 68: Asia-Pacific Historic Review for FunctionalFoods and Drinks by Product Segment - Cereals andGrains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with AnnualSales Figures in US$ Million for Years 2000 through2006 (includes corresponding Graph/Chart)188
• Table 69: Asia-Pacific 11-Year Perspective for Functional Foods by Product Segment - Percentage Breakdown of Dollar Sales for Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods forYears 2005, 2010, and 2015 (includes corresponding Graph/Chart)189

19. LATIN AMERICA 190

A. Market Analysis 190

• Current & Future Analysis190
• Brazilian Functional Foods Market190
• Overview of Mexican Market190
• B. Market Analytics191
• Table 70: Latin American Recent Past, Current & Future Analysis for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods IndependentlyAnalyzed with Annual Sales Figures in US$ Million forYears 2007 through 2015 (includes corresponding Graph/Chart)191
• Table 71: Latin American Historic Review for Functional Foods and Drinks by Product Segment - Cereals andGrains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed withAnnual Sales Figures in US$ Million for Years2000 through 2006 (includes correspondingGraph/Chart)192
• Table 72: Latin American 11-Year Perspective forFunctional Foods by Product Segment - Percentage Breakdown of Dollar Sales for Cereals and Grains,Dairy Products, Beverages, Snacks, and OtherFunctional Foods for Years 2005, 2010, and 2015(includes corresponding Graph/Chart)193

20. REST OF WORLD 194

• Market Analysis194
• Table 73: Rest of World Recent Past, Current & Future Analysis for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods IndependentlyAnalyzed with Annual Sales Figures in US$ Million forYears 2007 through 2015 (includes corresponding Graph/Chart)194
• Table 74: Rest of World Historic Review for Functional Foods and Drinks by Product Segment - Cereals andGrains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with AnnualSales Figures in US$ Million for Years 2000 through2006 (includes corresponding Graph/Chart)195
• Table 75: Rest of World 11-Year Perspective for Functional Foods by Product Segment - Percentage Breakdown of Dollar Sales for Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods forYears 2005, 2010, and 2015 (includes corresponding Graph/Chart)196

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