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市場調查報告書
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全球高級品市場 是由出版商Global Industry Analysts, Inc.在2010年06月所出版的。
這份英文市場調查報告書包含Pages: 206 價格從美金4500起跳。
本報告為，調查分析全球高級品(奢侈品)市場趨勢及未來展望，並匯整產品及地區別市場規模實績及預測、市場佔有率分析、不景氣之影響、未來市場趨勢、主要地區市場趨勢及特性、主要產品、產品開發、新產品導入趨勢、主要企業對策及簡介等，以下列摘要形式闡述。
第1章 簡介、調查方式、產品定義
第2章 實施概要
- 產業概要
- 概要
- 不景氣之影響
- 不景氣後市場現況
- 市場佔有率，等
- 主要趨勢、課題
- 女性為主要消費者
- 發展之經濟圈：新的市場機會
- 全球化、整合、品牌分散
- 訴求於大眾之高級品：主要成長引擎
- 仿冒品之威脅
- 產品市場趨勢
- 競合因素
- 高級香水品牌
- 主要趨勢總結
- 全球主要地區市場
- 產品概要
- 高級品、品牌：定義
- 高級品經濟
- 高級品之消費者類型
- 高級品類型
- 手錶
- 男性服飾
- 女性服飾
- 化妝品
- 皮草產品
- 香水
- 珠寶
- 鞋子
- 產品開發及新產品導入
- 近年產業趨勢
- 主要企業
- 全球市場展望
第3章 競合情況
Abstract
This report analyzes the Global market for Luxury Goods in US$ Billion by the
following product segments- Luxury Watches, Menswear, Womenswear, Luxury
Cosmetics, Leather Goods, Fragrances, Jewellery, and Shoes. Annual estimates
and forecasts are provided for the period 2007 through 2015. Also, a six-year
historic analysis is provided for this market. The report profiles 65
companies including many key and niche players such as Bulgari SpA , Burberry
Group plc , Carlton Travel Goods Ltd., Christian Dior Couture SA, Christian
Dior Couture, Cartier SA, Chanel U.S.A, Inc., Chopard & Cie S.A., Coach, Inc.,
Compagnie Financiere Richemont SA, EDOB Abwicklungs AG, Ermenegildo Zegna
Group, Giorgio Armani SpA , Gucci Group, Hermes International, S.A., L' Oreal
S.A , LVMH Moet Hennessy Louis Vuitton SA . Polo Ralph Lauren Corporation,
Prada S.p.A., Patek Philippe SA, Phillips-Van Heusen, Ralph Lauren Watch &
Jewelry Company, Rolex SA, Shiseido Company Limited, The Swatch Group Ltd .,
Salvatore Ferragamo Italia S.p.A. , Tiffany and Co., TOD' S SpA, Valentino
Fashion Group S.p.A, and V.F. Corporation. Market data and analytics are
derived from primary and secondary research. Company profiles are mostly
extracted from URL research and reported select online sources.
Table of Contents
I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
- Study Reliability and Reporting Limitations
- Disclaimers
- Data Interpretation & Reporting Level
- Quantitative Techniques & Analytics
- Product Definition and Scope of Study
- Luxury Watches
- Luxury Menswear
- Luxury Womenswear
- Luxury Cosmetics
- Luxury Leather Goods
- Luxury Fragrances
- Luxury Jewelry
- Luxury Shoes
II. EXECUTIVE SUMMARY
1. INDUSTRY OVERVIEW
- Luxury Goods Industry: A Prelude
- Biz Unusual: Luxury Goods Skip to A Different Beat
- What Does It Take for Brands to Survive in the Marketplace?
- Unraveling the Mystery Behind Japan' s Undying Penchant for Luxury
- Impact of Recession: A Review
- Marketing Upscale Brands During a Downturn: A Not-So Easy Task
- Market Scenario Post Recession
- Fashion & Luxury Houses Throw Open Their Doors to Welcome PE Investors
- Internet to Emerge As a Preferred Medium
- Key Elements of a Sound E-Brand Strategy
- Senses
- Usability
- Customization
- Text Content
- Developing the Internet As a Medium for Disseminating Information
- Market Share Findings
- Who' s Leading the Pack?
- Table 1: World Luxury Goods Market (2008): Percentage Share Breakdown of
Revenues of Leading Players (includes corresponding Graph/Chart)
- Table 2: Global Luxury Pen Market (2007): Percentage Market Share
Breakdown of Leading Manufacturers (includes corresponding Graph/Chart)
- Through the Looking Glass...
2. KEY MARKET TRENDS & ISSUES
- Women Emerge Into Marquee Consumers
- Developing Economies: A Haven for Ferreting New Opportunities
- Globalization, Consolidation & Brand Diversification: Tri Trends in
Vogue
- Table 3: Current Geographic Spread of Top Luxury Houses (includes
corresponding Graph/Chart)
- Luxury for the Masses: A Key Growth Engine
- How Deep & Wide Is the Middle Class Market Worldwide?
- Counterfeiting Casts a Long Shadow of Threat
- Trends Across Product Markets
- Luxury Apparel & Jewelry Sales Soften
- Luxury Watches On Stable Ground
- Competitive Variables
- Table 4: Global Luxury Watch Market (2008): Percentage Share Breakdown
of Revenues of Leading Manufacturers (includes corresponding Graph/Chart)
- Table 5: Global Luxury Watch Market (2008): Percentage Share Breakdown
of Value Sales of Leading Brands (includes corresponding Graph/Chart)
- Luxury Fragrance Brands Restore the Element of Luxury: Making the Right
Moves
- A Recapitulation of Key Trends
3. FOCUS ON SELECT REGIONAL MARKETS WORLDWIDE
- Europe
- Overview
- Weaker Euro: A Blessing in Disguise
- Key Statistical Findings
- Table 6: Luxury Products Market in France (2007): Percentage Market
Share Breakdown of Product Markets (includes corresponding Graph/Chart)
- Russia: A Key Emerging Regional Market
- Trends Across Product Segments
- Jewelry & Watches
- Cosmetics
- Apparel
- Italy
- Table 7: Italian Luxury Products Market (2007): Percentage Market Share
Breakdown of Product Markets (includes corresponding Graph/Chart)
- Switzerland
- Table 8: Luxury Products Market in Switzerland (2007): Percentage Market
Share Breakdown of Product Markets
- Table 9: Swiss Exports of Watches (2009): Percentage Share Breakdown of
Export Value by Key Destination Countries (includes corresponding
Graph/Chart)
- Asia-Pacific
- Overview
- Japan
- Overview
- Affordable Luxury: Acutely Hit by the Recession
- What Does It Take to Survive in the Market?
- Distribution
- India
- Overview
- Market Structure
- Demographics
- Challenges
- Luxury Watches: A Key Market Segment
- China
- Overview
- Chinese Luxury Market (2008): List of Top Ten Preferred Luxury Brands
- Table 10: Luxury Clothing & Accessories Market in China (2007):
Percentage Market Share Breakdown of Leading Brands (includes corresponding
Graph/Chart)
- Consumer Clusters
- Demographics Trends
- Table 11: Chinese Luxury Goods Market (2009): Preferred Choice of
Purchase Location Among Local Consumers Presented as Percentage of
Respondent Responses by Country/Location (includes corresponding Graph/Chart)
- Table 12: Chinese Luxury Goods Market (2009): Preferred Choice of Retail
Medium Among Local Consumers Presented as Percentage Number of Respondent
Responses by Type of Retail Outlet (includes corresponding Graph/Chart)
- What' s Driving the Optimism of the Chinese Consumers?
- Luxury Watches: A Key Market Segment
- Table 13: Luxury Watches Market in China (2007): Percentage market Share
Breakdown of Leading Brands (includes corresponding Graph/Chart)
- A Peek Into the Challenges in Store
- Middle East
- Overview
4. PRODUCT OVERVIEW
- Luxury Products & Brands: A Definition
- Economics of Luxury Goods
- Types of Luxury Consumers
- Luxury is Functional
- Luxury is Reward
- Luxury is Indulgence
- Luxury Goods Vs Regular Goods
- Types of Luxury Goods
- Luxury Watches
- Luxury Menswear
- Luxury Womenswear
- Luxury Cosmetics
- Luxury Leather Goods
- Luxury Fragrances
- Distinction Between Luxury/Fine Fragrance and Mass Fragrance
- Luxury Jewelry
- Luxury Shoes
5. PRODUCT LAUNCHES/INNOVATIONS
- Marks & Spencer India Launches Spring Collection 2009
- Bloomingdale to Launch Store-in-Store for Supima Apparel Sale
- Damas Rolls Out Luxury Timepieces
- Elan Luxury Collections to Unveil New Jewelry Line
- Piaget Unveils Collection of Luxury Watches and Jewelry
- Bulgari Launches 18-c Gold Timepiece
- Wacoal and Brickfish® Launch New Intimates Collection
- Polo Ralph Lauren and Richemont Group to Roll Out Luxury Watches
- eLUXURY Unveils Stephen Sprouse-Louis Vuitton Collection
- TAG Heuer to Unveil 53 New Watch Models
- Rene Caovilla to Introduce Designer Shoes
- Carl Blackburn Unveils Jewelry Collection Online
- Jessica to launch Fancy
- Muks to Unveil New Luxury Accessories Line
- eLUXURY.com Unveils Proenza Schouler
- Clarus Rolls Out Luxury Jewelry Collection
- Damas Unveils Favre-Leuba Timepieces
- Armaan Unveils Swiss Diamond Watches
- Wacoal Rolls Out Top Solution
- Timex India to Introduce Luxury Watches
- Swatch Group Rolls Out Omega Fine Leather products
- Shrenuj & Company to Introduce Luxury Goods
- Gitanjali Gems to Unveil Lifestyle Products under Nakshatra Brand
- Traci Bags Rolls Out Luxury Handbags
- Complete Technique and 55DSL Unveils Luxury Jewelry
- Greenscape Capital Group Unveils Trophy Wife
- Rachel Ashwell Designs and Jerry Leigh to Roll Out Lounge Wear
- Khimji' s Watches Division Launches 3 Luxury Brands
- Jean Richard to Collaborate with MV Agusta
- Carlton Introduces an Array of Small Leather Goods
6. RECENT INDUSTRY ACTIVITY
- Philips-Van Heusen Takes-Over Tommy Hilfiger
- Richemont Acquires Net-a-porter
- Tanishq Inaugurates Zoya
- Ittierre Enters into Agreement with Galliano
- Empik Media & Fashion Sells Polish Unit' s Stake
- Emerisque, S.Kumars to Take Over Hartmarx
- Financiere Saint-Germain Acquires Daum Crystal
- VF Corporation Acquires Mo Industries
- ESCADA Divests BiBA Brand
- ESCADA Inks Agreement with Mutares AG
- Giorgio Armani S.P.A Establishes Stores in Various Locations
- Burberry to Launch New Store
- Giorgio Armani Establishes Armani/Casa Outlet in the Dubai Mall
- Etienne Aigner Signs Agreement with Mariella Burani Fashion Group
- Mont Blanc Establishes a New Outlet in Jeddah
- Malia Group and Burani Designer Holding Form a Joint Venture
- Mark and Robin to Stock Moinet' s Watches
- Kairos Capital Takes Over Luxury Ventures
- DotCom Inks a Contract with Chanel
- Equitium Acquires Luca Luca
- Modern Luxury Media Takes Over Juli B
- Richemont to Divest Premium Goods Division
- Lalique to Establish a New Outlet in West End
- PPR to Acquire 23 Percent Stake in Sowind Group
- ROLEX Partners with Vienna Philharmonic Orchestra
- Fashion Accessories First Takes Over Catherine Stein Design
- DKSH Takes Over Asian Operation of Desco
- CTF Group Takes Over Milus
- Guess by Marciano to Introduce Luxury Stores in UAE
- Richemont Acquires Manufacture Roger Dubuis
- Kairos Capital Takes Over Luxury Ventures
- Gitanjali Lifestyle Opens Bezel-Luxury Watches Store
- Taubman Centers to Open a Mall in Macau
- TSG International Opens Four Boutiques in Bangalore
- L' Oreal to Acquire YSL Beaute
- W Luxury Group Inks an Agreement with Franc Vila Watches
- Arden Signs Licensing Agreement with Claiborne
- Para Group Acquires Fashion Business of Wanmani
- Art & Fragrance Acquires Lalique
- Euoko Group Acquires Euoko
- Gitanjali Group Acquires Lucera Jewellery
- G-III Apparel Group Takes Over Andrew Marc
- Citizen Watch Acquires Bulova Corporation
- Diesel Takes Over Viktor & Rolf
- Blancpain SA Takes Over Vica Sarl
- GIC Affiliate to Acquire Stake in Reid & Taylor
- 3i Acquires Stake in Antichi Pellettieri Bags
- Sixty Group Takes Over Roberta di Camerino Brand
- Coach Takes Over Coach Retail Businesses of ImagineX
- Antichi Pellettieri Takes Over Finduck stock
- LVMH to Takeover Hublot
- DIFC Lifestyle Buys Stake in Villa Moda Lifestyle
- Onward Holdings to Buy Jil Sander
- Greenscape Capital Takes Over Lela Designs
- Russell-Newman Takes Over KN Karen Neuberger®
- The Swatch Group Ltd Takes Over Rivoli Group
- The Benetton Group Enters into Partnership with Al Mana Fashion Group
- Bulgari to Launch New Paris Flagship Store on Avenue George V
- Giorgio Armani Launches Boutique in Via Montenapoleone
- Phillips de Pury & Company Collaborates with Mercury Group
- Parsvnath Developers Plans Luxury Mall
- Brandhouse Retails to Launch Four New International Brands
- Carlton Opens New Mono Brand Store
- Benetton Group Signs Expansion Agreement with Sears Mexico
7. FOCUS ON SELECT GLOBAL PLAYERS
- Bulgari SpA (Italy)
- Burberry Group plc (UK)
- Carlton Travel Goods Ltd. (UK)
- Christian Dior Couture SA (France)
- Christian Dior Couture (France)
- Cartier SA (France)
- Chanel U.S.A, Inc. (US)
- Chopard & Cie S.A. (Switzerland)
- Coach, Inc. (US)
- Compagnie Financiere Richemont SA (Switzerland)
- EDOB Abwicklungs AG (Germany)
- Ermenegildo Zegna Group (Italy)
- Giorgio Armani SpA (Italy)
- Gucci Group (Italy)
- Hermes International, S.A. (France)
- L' Oreal S.A (France)
- LVMH Moet Hennessy Louis Vuitton SA (France)
- Polo Ralph Lauren Corporation (USA)
- Prada S.p.A. (Italy)
- Patek Philippe SA (Switzerland)
- Phillips-Van Heusen (US)
- Ralph Lauren Watch & Jewelry Company (Switzerland)
- Rolex SA (Switzerland)
- Shiseido Company Limited (Japan)
- The Swatch Group Ltd (Switzerland)
- Salvatore Ferragamo Italia S.p.A. (Italy)
- Tiffany and Co. (USA)
- TOD' S SpA (Italy)
- Valentino Fashion Group S.p.A (Italy)
- V.F. Corporation (USA)
8. GLOBAL MARKET PERSPECTIVE
- Table 14: World Recent Past, Current & Future Analysis for Luxury
Goods by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(Excluding Japan), Latin America and Rest of World Markets Independently
Analyzed with Annual Sales Figures in US$ Billion for Years 2007 through 2015
(includes corresponding Graph/Chart)
- Table 15: World Historic Review for Luxury Goods by Geographic Region -
US, Canada, Japan, Europe, Asia-Pacific (Excluding Japan), Latin America and
Rest of World Markets Independently Analyzed with Annual Sales Figures in US$
Billion for Years 2001 through 2006 (includes corresponding Graph/Chart)
- Table 16: World 13-Year Perspective for Luxury Goods by Geographic Region
-Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe,
Asia-Pacific (Excluding Japan), Latin America and Rest of World Markets for
Years 2003, 2009 & 2015 (includes corresponding Graph/Chart)
- By Product Segment
- Table 17: World Recent Past, Current & Future Analysis for Luxury
Goods by Product Segment - Watches, Menswear, Womenswear, Cosmetics, Leather
Goods, Fragrances, Jewellery and Shoes Independently Analyzed with Annual
Sales Figures in US$ Billion for Years 2007 through 2015 (includes
corresponding Graph/Chart)
- Table 18: World Historic Review for Luxury Goods by Product Segment-
Watches, Menswear, Womenswear, Cosmetics, Leather Goods, Fragrances, Jewelry
and Shoes Independently Analyzed with Annual Sales Figures in US$ Billion for
Years 2001 through 2006 (includes corresponding Graph/Chart)
- Table 19: World 13-Year Perspective for Luxury Goods by Product Segment-
Percentage Breakdown of Dollar Sales for Watches, Menswear, Womenswear,
Cosmetics, Leather Goods, Fragrances, Jewelry and Shoes for Years 2003, 2009
& 2015 (includes corresponding Graph/Chart)
III. COMPETITIVE LANDSCAPE
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