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市場調查報告書
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行動銀行市場 是由出版商Global Industry Analysts, Inc.在2010年02月所出版的。
這份英文市場調查報告書包含Pages: 411 價格從美金3950起跳。
本報告書內容包括:全球的行動銀行市場的調查、市場概要、市場趨勢、產品、課題等分析、全球市場的展望、主要國家・地區的市場分析、主要企業84家的介紹、內容綱要摘記如下:
第1章 介紹・調查方法・產品的定義
第2章 實施摘要
- 市場概要
- 多重通路銀行：銀行部門的新方針
- 行動金融服務市場：概要
- 行動銀行市場：概要
- 市場趨勢
- 行動銀行市場的擴大：銀行種類變化的反應
- 行動銀行：潛在的成長機會
- 不景氣提升行動銀行的需求
- 行動銀行服務的消費者態度及使用模式
- 行動網路及先進技術推動行動銀行市場
- 行動銀行：技術預測
- 行動銀行的行銷機會
- 行動廣告提高對品牌的認識
- 行動廣告促進社交網路及智慧型電話
- 行動廣告次於技術進歩及經濟型費用種類、等
- 產品概要
- 行動銀行：概念的定義
- 行動銀行服務使用的必要條件
- 銀行的行動銀行技術引進的影響因子
- 行動銀行服務的分類
- 行動銀行服務的分配
- 行動銀行的商務模式
- 行動銀行：技術元件
- 行動銀行市場所直接面臨的課題
- 行動銀行服務的安全：主要擔憂事項
- 相互運用性
- 延伸性及信賴性
- 應用發布
- 網路相關課題
- 共通規格及欠缺的規範
- 顧客認證
- 其他的課題
- 產品/服務的介紹
- 最近的市場活動
- 主要企業
- 全球市場的展望
第3章 市場
第4章 競爭情勢
Abstract
This report analyzes the worldwide markets for Mobile Banking in Millions
(Number of Users).The report provides separate comprehensive analytics for US,
Canada, Europe, Asia-Pacific, and Rest of World. Annual forecasts are provided
for each region for the period 2006 through 2015. The report profiles 84
companies including many key and niche players worldwide such as Bank of
America Corp., Barclays Bank Plc, BB & T Corp., Citibank N.A, JPMorgan Chase &
Co., Lloyds TSB Bank Plc, The PNC Financial Services Group, Inc., Wells Fargo
& Company, ClairMail, Inc, Firethorn Holdings, LLC, Fronde Anywhere Ltd.,
Fundamo (Pty) Ltd., Macalla Software Ltd., mFoundry, MI-PAY Ltd., Monitise
plc, Monitise Americas, MShift, Inc., and Sybase Inc. Market data and
analytics are derived from primary and secondary research. Company profiles
are mostly extracted from URL research and reported select online sources.
Table of Contents
I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITION
- Study Reliability and Reporting Limitations
- Disclaimers
- Data Interpretation & Reporting Level
- Quantitative Techniques & Analytics
- Product Definitions and Scope of Study
II. EXECUTIVE SUMMARY
1. INDUSTRY OVERVIEW
- Multi-Channel Banking - The New Mantra for Banking Sector
- Comparative Analysis of Various E-Banking Channels
- Mobile Financial Services Market - An Overview
- Table 1: Mobile Phone Penetration in Select Countries (includes
corresponding Graph/Chart)
- Mobile Banking Market - An Overview
- Growth of Mobile Banking Across Geographical Markets
- Mobile Banking - At a Glance
- Mobile Banking - Serving the Un-Banked
- Current & Future Analysis
- Factors Influencing Mobile Banking Market
- Convenience
- Reduced Transaction Costs
- Factors Influencing Growth in the Mobile Banking
- Market Restraints
- Factors Restraining Market Growth
2. MARKET DYNAMICS
- Expanding Mobile Banking Market - A Reflection of Changing Banking Patterns
- Mobile Banking Opportunities for Various Market Participants
- Mobile Banking - Potential Growth Opportunities
- Integration of Mobile Phones & Self-Service Channels
- Personalization & Customization
- Location-Based Services & Loyalty
- Recession Fosters Demand for Mobile Banking
- Consumer Behavior and Usage Pattern of Mobile Banking Services
- Mobile Internet & Advanced Technologies Propel Mobile Banking Market
- Factors Driving Adoption of Advanced Mobile Banking Services
- Growing Penetration of 3G and Smartphones
- Table 2: % of 3G and Smartphone Customers Using Mobile Banking Services
(2009): Breakdown for Web Browser, Client Application and SMS-Based Service
(includes corresponding Graph/Chart)
- Mobile Banking: Technology Perspective
- Marketing Opportunities for Mobile Banking
3. PRODUCT OVERVIEW
- Mobile Banking - A Conceptual Definition
- Prerequisites for Availing Mobile Banking Services
- Factors Influencing Banks' Adoption of Mobile Banking Technology
- Classification of Mobile Banking Services
- Push & Pull Services
- Transaction-Based and Enquiry-Based Services
- Additive Banking
- Transformational Banking
- Delivery of Mobile Banking Services
- Mobile Banking with SMS
- Benefits and Drawbacks of SMS Banking
- Mobile Banking with WAP
- Mobile Web - Advantages & Disadvantages
- Downloadable Application
- Mobile Client Applications - Advantages & Disadvantages
- SMS with Mobile Web (SMS with WAP Push)
- SMS with Mobile Web - Benefits & Drawbacks
- Secure SMS
- Secure SMS - Benefits & Drawbacks
- Mobile Banking Business Models
- Bank-Led Model
- Bank-Focused Model
- Non-Bank-Led Model
- Mobile Banking Services - An Overview
4. MOBILE BANKING - TECHNOLOGY COMPONENTS
- Technology Components of Mobile Banking
- Mobile Handset
- Role of Advanced Handsets
- Mobile Network Technologies
- Description of Select Mobile Channel Technologies
- Features of Mobile Channel Technologies
5. CHALLENGES FACING MOBILE BANKING MARKET
- Security of Mobile Banking Services - A Major Concern
- Potential Threats Faced by Mobile Banking Services
- Security Provisions & Customers
- Interoperability
- Scalability & Reliability
- Application Distribution
- Network-Related Issues
- Lack of Common Standards & Regulations
- Customer Authentication
- Other Challenges
6. PRODUCT/SERVICE INTRODUCTIONS
- Petra and Caxton FX Release Touchstone Mobile
- MMV and Citibank Release Citi Mobile Banking
- Telcel Teams Up with Banamex to Introduce SMS-Mobile Banking
- IFIC Bank Launches SMS Banking Service
- Lloyds Launches On Demand Text Balance Service
- Metavante, Monitise Introduce Text Message Banking Service
- Rwandatel to Launch Mobile Banking Service
- PSCU Launches Mobile Banking Service
- EFICI Unveils EFICASH(tm)
- Zain to Launch Mobile Banking Service
- Yes Bank to Launch ' Pay Anyone' Mobile Payment Solution
- Citibank and Telkomsel Introduce Citi Mobile-Thin Client
- Fifth Third Bank Unveils Mobile Banking Service
- MTN to Introduce MTN MobileMoney
- Citibank Launches Mobile Banking Service
- Sun Microsystems and C-SAM Launch New Mobile Banking Solution
- Commonwealth Bank Introduces Mobile Internet Banking Services
- NBD Unveils MoBanking
- Fiserv Unveils Mobile Money FastTrack
- MCB Unveils MCB Mobile
- Postbank Unveils Mobile Phone Banking Services
- Prudential Bank Unveils SMS Banking and Website
- Velcom and Priorbank to Introduce SMS- Banking Service
- Bangkok Bank Launches Mobile Internet Banking Service
- CO-OP Financial Services Launches Mobile Banking Solution
- Housing Finance Bank to Launch Mobile Banking Service in Rural Uganda
- Telesom Introduces Zad Mobile Banking in Somalia
- mFoundry Upgrades mBanking Suite to Include SMS and WAP Modes
- Emirates NBD to Collaborate with Etisalat for New Mobile Banking Service
- Mobilink Introduces Mobile Banking Service in Alliance with Citibank
- CCU Upgrades Online Banking Suite with Mobile Banking
- Monitise Americas Unveils Mobile Money Functionality on App Store
- CKI Launches Virtual Machine Mobile Banking Services in English
- Dubai Bank Introduces Dubai Bank Mobile Service
- Sybase 365 Rolls out Sybase(r) mBanking 365(tm)
- OCBC Bank Introduces Mobile Banking Service
- Harland Launches Cavion Mobile Banking Professional
- Barclays Bank Launches ' Hello Money' Mobile Banking Service
- Fiserv Unveils Premier Mobile Banking Solution
- SIB to Introduce Mobile Banking Services
- Corporation Bank & RCom to Provide Mobile Banking Service
- BOI to Launch Mobile Banking Solution
- Bank Sohar Unveils SMS Banking Service
- Bank of Ayudhya Unveils Krungsri SMS Banking Facility
- Suncorp Unveils Browser-Powered Mobile Phone Banking
- Bank of Sharjah and CR2 Unveil BankWorld Internet and Mobile
- Kinzna Unveils Mobile Banking, ATM Services
- SCB Unveils SCB Mobile Banking
- Verizon and Firethorn Unveil Mobile Banking Solutions
- Citibank and Indosat Introduces Mobile E-Banking Service
- Fidelity Releases FIS Mobile Banking and Bill Pay
- NAB Introduces SMS Banking Service
- Banco De Bogota Unveils Mobile Banking Service
- JSC Unveils Integrated Internet and Mobile Banking Platform
- UBI to Introduce Mobile Banking
- Banner Bank Introduces Mobile Banking Service
- E-Trade Unveils Mobile Banking and Brokerage Service
- BNB Unveils Mobile Banking Service
- Huntington Unveils Mobile Banking Service
- Wamu Releases Mobile Banking Service
- IBC Bank Announces Bilingual Mobile Banking Application
- Citibank to Launch Mobile Financial Services
- Cpni Upgrades PATbank Mobile Banking Platform
- Sprint Unveils MyMoneyManager
- ANZ Vietnam Unveils Mobile Banking Service in Hanoi
- CPNI Provides Upgraded Version of Mobile Banking Service
- Standard Chartered Introduces New Mobile Banking Solution
- ClairMail Announces ClairMail Mobile Banking Web System for iPhone
- Telefonica to Provide m-Banking Services Across Latin America
- SBI, BOI and UBI to Launch M-Banking
- GCB to Launch Mobile Banking Services
- RBC Introduces Mobile Banking Services
- Lloyds TSB Introduces Mobile Phone Banking Services
- Equity Bank Unveils Eazzy 24/7 Service
- BoQ to Introduce BankLink Mobile
- Bellco Credit Union Introduces Mobile Banking Services
- mFoundry Introduces iPhone Mobile Banking Solution
- ICICI Bank Unveils iMobile
- Equity Bank Unveils Benki Yangu Mkononi Service
- IND Group Launches New iMobile Banking
- CFE Unveils New Mobile Banking Solution
- Verizon Unveils Mobile Banking Services for Major Financial Institutions
- Firethorn Upgrades Mobile Banking and Payments with New Functionalities
- AT&T Offers Mobile Banking on iPhone in Partnership with Firethorn
- Vodafone Launches Vodafone Internet On Your Mobile Service
- VeriSign Enters Into an Alliance with Clairmail
- China Mobile Introduces Financial Information Services
- Satander Rio and Movistar Introduce Mobile Banking Solution
- Salem Five Bank Launches Wireless Mobile Banking Solution
- ING Direct Announces Mobile Banking Services
- Yodlee Unveils Mobile Banking Solution
- RBS Introduces Mobile Banking Capability
- Garanti Bank Introduces Mobile Banking Services
- IsBank Announces Mobile Banking Solution
- NYCE to Launch Mobile Banking and Payment Services
- Postilion Introduces New Postilion Mobile Solution
- Indian Bank Launches Mobile Banking Service
- Wells Fargo Introduces Mobile Text Banking
- Bci Introduces Mobile Banking Solution
- EverMobile Unveils Integrated M-Banking, M-Payment Application
- Industrial Savings Bank Introduces Mobile Banking
- Cardinal Bank Launches Free Mobile Banking Service
- Banrisul Introduces Mobile Banking Service
- Cingular Wireless to Launch Mobile Banking Service
- RBS Introduces Mobile Banking in Yorkshire
- Banco Frances Launches Mobile Banking Service
- Online Resources Launches Mobile Banking and Bill Payment Service
- Bank of America to Introduce Mobile Banking Service
- USAA to Offer Firethorn Mobile Banking and Payments Solution to Customers
- AT&T Launches Mobile Banking Application
- BIBD and DST to Introduce SMS Banking
7. RECENT INDUSTRY ACTIVITY
- Wells Fargo Merges with Wachovia
- PSCU and FSCC to Provide Mobile Banking to Credit Unions
- mFoundry Introduces Comprehensive Three Mode Mobile Banking Solution
- Arvest and BancorpSouth Adopt Firethorn' s Mobile Banking Application
- Fiserv and M-Com Collaborate to Develop Fiserv Mobile Money
- Monilink Mobile Money Service Available on Smartphones
- Monitise Forms Indian Subsidiary to Offer Services in India
- Sybase Acquires paybox Solutions
- Monitise Completes Acquisition of Monilink
- Monitise Inks JV Agreement with Made in Africa
- Monitise Partners with Paynet
- Monitise Enters into an Alliance Agreement with Visa
- Citibank Pakistan Enters into an Agreement with Mobilink
- Sevenval Forges Mobile Banking Partnership with Wincor Nixdorf
- VTFS Inks License Agreement with Security First Bank
- ICICI, TTSL Form Alliance
- Alliant Deploys mFoundry and PSCU Mobile Banking Solution
- Veridian Deploys ClairMail Powers Mobile Banking Solution
- NYCE to Provide Mobile Financial Service to Financial Institutions
- Sybase 365 Partners with C-Sam to Expand Mobile Banking Platform
- Monitise to Provide Mobile Banking Solutions to Five Financial Institutions
- ACI Offers Mobile Banking Suite in Association with mFoundry
- Rakuten and Tokyo Tomin Bank Set up Online Banking Branch
- NAB Partners Telstra to Offer Mobile Banking
- SK Telecom and CitiGroup Joint Venture to Offer Mobile- Banking Services
- Vodafone UK and Yodlee Collaborate to Provide Mobile Banking Solutions
- CCFCU Selects mFoundry for Mobile Banking Services
- Monitise and Made In Africa Form JV for Mobile Banking and Payment Services
- Monitise and Everlink to Offer Mobile Banking and Payment Services
- Monlink and UK Retail Bank Sign Contract for Mobile Banking Services
- BECU to Provide Mobile Banking Services
- Diemo Selects XIUS-bcgi Mobile Services Platform
- Obopay Inks Agreement with Grameen Solutions
- Warid Telecom Signs Agreement with BRAC Bank for SMS Banking Services
- Alerus Selects ClairMail to Support Launch of Mobile Banking Service
- SBS Inks Agreement with IDB to Advance Mobile Banking Services in Peru
- Axiom Partners with Vipera for Mobile Services Division
- PNC Selects ClairMail to Extend Mobile Banking Services
- NCR Agrees to Provide Mobile and Online Banking Services to Hanmi Bank
- Fiserv and M-Com Enter Into a Deal
- eCommLink and Monitise Partner for Mobile Money Services
- Monitise Americas Adds Extends Partnership
- APX Network Enters into an Agreement with QSPAN
- Essar Acquires Minority Stake in Obopay
- Citi Cards Enters into Strategic Relationship with Firethorn Holdings
- EverMobile Forms Alliance with RIM
- Intercredit Bank Deploys ClairMail Mobile Banking Solutions
- FIS, mFoundry and ClairMail Inks Deal to Launch Advanced m-Banking Service
- SSL Wireless Inks Deal with Islami Bank for Mobile Banking Solutions
- Celcom Selects paybox to Unveil Mobile Payments and Banking Services
- Celcom Selects paybox to Unveil Mobile Payments and Banking Services
- Amdocs and Bankinter Release Mobile Banking Services
- BB&T Enters into Alliance with mFoundry and ClairMail
- Verizon in Strategic Partnership with Firethorn
- Qualcomm to Acquire Firethorn Holdings
- Gemalto and Redeban Unveil M-Banking Service
- Monitise Signs Joint Venture Agreement with Metavante Corp
- Bharti Telesoft Signs Agreement with Barclays Bank
- Fidelity Inks Deal with mFoundry
- Claro to Sign Deal with Brazilian Bank
- China Unicom Partners with Industrial Bank for Mobile Banking
- Metavante Signs Agreement with Monitise
- Open Solutions Partners with MShift to Deliver Mobile Banking Solutions
- Western Union Collaborates with GSMA for Mobile Banking Solutions
8. FOCUS ON SELECT PLAYERS
- I. Banks Offering Mobile Banking Services
- Bank of America Corp (US)
- Barclays Bank Plc (UK)
- BB & T Corp. (US)
- Citibank N.A (US)
- JPMorgan Chase & Co. (US)
- Lloyds TSB Bank Plc (UK)
- The PNC Financial Services Group, Inc. (US)
- Wells Fargo & Company (US)
- II. Companies Offering Mobile Banking Solutions
- ClairMail, Inc (US)
- Firethorn Holdings, LLC (US)
- Fronde Anywhere Ltd (New Zealand)
- Fundamo (Pty) Ltd (South Africa)
- Macalla Software Ltd (Ireland)
- mFoundry (US)
- MI-PAY Ltd (UK)
- Monitise plc (UK)
- Monitise Americas (US)
- MShift, Inc. (US)
- Sybase Inc. (US)
9. GLOBAL MARKET PERSPECTIVE
- Table 3: World Recent Past, Current & Future Analysis for Mobile
Banking by Geographic Region - US, Canada, Europe, Asia-Pacific, and Rest of
World Markets Independently Analyzed with Number of Users in Millions for
Years 2006 through 2015 (includes corresponding Graph/Chart)
- Table 4: World 11-Year Perspective for Mobile Banking by Geographic Region
- Percentage Share Breakdown of Number of Users for US, Canada, Europe,
Asia-Pacific, and Rest of World for 2006, 2009 & 2015 (includes
corresponding Graph/Chart)
III. MARKET
1. THE UNITED STATES
- A. Market Analysis
- Outlook
- Mobile Banking Market - An Overview
- Mobile Banking Market - At a Glance
- Growth Drivers and Market Restraints
- Factors Driving Growth in Mobile Banking Sector
- Factors Restraining Growth of Mobile Banking
- Mobile Banking - Trends to Watch Out
- Mobile Banking Proving Successful in Second Innings
- Recession Fuels Demand for Mobile Banking Services
- Gen Y - A Key Demographic Segment
- Text Messaging Services Gain Popularity
- SMS - Preferred Form of Mobile Banking
- Device Characteristics to Drive Mobile Phone Adoption
- Mobile Banking Draws Major Tech Enterprises
- Lack of Initiatives Hampers Growth of Mobile Banking
- Mobile Banking Delivery Channels - Potential Growth Opportunities
- Comparative Analysis of Various Mobile Banking Delivery Channels
- Short Messaging Service (SMS) Banking
- Mobile Web
- Mobile Client Applications
- SMS with Mobile Web (SMS with WAP Push)
- Secure SMS
- Competitive Landscape
- Table 5: Leading Players in the US Mobile Banking Market (2008):
Percentage Share Breakdown of Number of Customers for Bank of America,
JPMorgan Chase & Co., Wells Fargo & Co., Citigroup Inc., BB&T
Corp., PNC Financial Services, and Others (includes corresponding
Graph/Chart)
- Product/Service Launches
- Strategic Corporate Developments
- Key Players
- Bank of America Corp
- BB & T Corp.
- Citibank N.A
- JPMorgan Chase & Co.
- ClairMail, Inc
- Firethorn Holdings, LLC
- mFoundry
- Monitise Americas
- MShift, Inc.
- Sybase Inc.
- The PNC Financial Services Group, Inc.
- Wells Fargo & Company
- B. Market Analytics
- Table 6: US Recent Past, Current & Future Analysis for Mobile
Banking Analyzed with Number of Users in Millions for Years 2006 through
2015 (includes corresponding Graph/Chart)
2. CANADA
- A. Market Analysis
- Outlook
- Smartphones to Boost Mobile Banking
- Barriers to Mobile Banking
- Future Trends in Mobile Banking
- Product/Service Launches
- Strategic Corporate Developments
- B. Market Analytics
- Table 7: Canadian Recent Past, Current & Future Analysis for Mobile
Banking Analyzed with Number of Users in Millions for Years 2006 through
2015 (includes corresponding Graph/Chart)
3. EUROPE
- A. Market Analysis
- Outlook
- Mobile Financial Services in the EU
- Status of Mobile Banking Services in the EU
- Mobile Banking Set to Witness Rapid Growth
- Table 8: Penetration (%) of Internet Banking & Mobile Banking in
Select European Countries (2010) (includes corresponding Graph/Chart)
- The United Kingdom
- Overview
- Mobile Banking to Move Beyond Text Alerts
- Advanced Technologies, Devices & Features to Boost Prospects
- Economic Downturn Propels Mobile Banking Usage
- Government to Promote Mobile Banking Solutions in Developing Countries
- Product/Service Launches
- Strategic Corporate Developments
- Key Players
- Barclays Bank Plc (UK)
- Lloyds TSB Bank Plc (UK)
- Macalla Software Ltd (Ireland)
- MI-PAY Ltd (UK)
- Mobipay Spain, SA (Spain)
- Monitise plc (UK)
- B. Market Analytics
- Table 9: European Recent Past, Current & Future Analysis for Mobile
Banking Analyzed with Number of Users in Millions for Years 2006 through
2015 (includes corresponding Graph/Chart)
4. ASIA-PACIFIC
- A. Market Analysis
- Outlook
- Mobile Banking in Select Regional Markets
- China
- India
- Mobile Banking Set for Rapid Growth
- Banks Shift Focus to Rural Areas
- RBI Guidelines Boost Mobile Banking Sector
- Limited Success of Alternate Channels Boost Prospects
- Mobile Banking Fails to Enthuse Urban Mobile Users
- Challenges Facing Mobile Banking in India
- Pakistan
- South Korea
- The Philippines
- Product/Services Launches
- Strategic Corporate Developments
- Key Players
- Agricultural Bank of China (China)
- Fronde Anywhere Ltd (New Zealand)
- Industrial & Commercial Bank of China Limited (China)
- B. Market Analytics
- Table 10: Asia-Pacific Recent Past, Current & Future Analysis for
Mobile Banking Analyzed with Number of Users in Millions for Years 2006
through 2015 (includes corresponding Graph/Chart)
5. REST OF WORLD
- A. Market Analysis
- Outlook
- Mobile Banking in Latin America - Overview
- Table 11: Penetration (%) of Bank Accounts and Adult Mobile Phone Users
in Latin America (includes corresponding Graph/Chart)
- Mobile Banking - A Small Yet High Potential Market
- Colombia - Growing Popularity of Mobile Banking
- Mobile Phone Banking in Africa - An Insight
- Kenya
- Nigeria
- South Africa
- Product/Services Launches
- Strategic Corporate Developments
- Key Players
- Fundamo (Pty) Ltd (South Africa)
- B. Market Analytics
- Table 12: Rest of World Recent Past, Current & Future Analysis for
Mobile Banking Analyzed with Number of Users in Millions for Years 2006
through 2015 (includes corresponding Graph/Chart)
IV. COMPETITIVE LANDSCAPE
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