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市場調查報告書
即按即說（PTT）技術之全球市場
Push-To-Talk Technology
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本報告已在2012年02月24日停止出版。
更改為出版
Push-To-Talk Technology
出版日期 : 2012年01月
商品編碼: 232223
Abstract
The global outlook series on Push-to-Talk Technology provides a collection of
market briefs, concise summaries and highlights of research findings. The
report offers a rudimentary overview of the industry with an on-the-fly focus
on the US market, and details trends, such as, changing customer perceptions,
market acceptence, and adoption of PTT services, emerging customer clusters
i.e. young mobile subscribers, and use of PTT services by service providers as
a tool for differentiation. Factors challenging the market such as
interoperability & inter carrier issues are also covered. The report also
offers a recapitulation of noteworthy strategic corporate developments and
service launches, in addition to providing an indexed, easy-to-refer,
fact-finder directory listing the addresses, and contact details of major 82
companies worldwide.
Table of Contents
1. GLOBAL MARKET OVERVIEW
- A Quick Primer
- Sanguine Climate in Presence Based Services Market Bodes Well for PTT
- The Truth About PTT Technology...
- Is It Just Commoditization of Mobile Voice Service?
- Is PTT A Disruptive Technology?
- What Does It Take to Survive in the Marketplace?
- Closer Focus On the 3 Major Ps of Marketing
- Ensuring Network Performance
- Market Trends & Issues
- Low Cost, Convenience & Ease of Use Drive Market Adoption
- Changing Customer Perception & Growing Awareness Encourage Growth
- Advancements in Standardization Lend Hope
- PTT Services Help Stem Falling ARPU of Traditional Voice Services
- Push to X (PTX) Expands the Functionality of PTT technology
- Strong Uptake Forecasted Among Commercial/Corporate Subscribers
- Benefits Accorded to Business Users
- Mushy Teens Also On the Radar
- Service Providers Continue to Push the Boundaries of PTT Services
- Service Providers Wield PTT Services As a Tool for Differentiation
- PTT Helps Lower Churn Rate Among Service Providers
- Challenges to Reckon With...
- Interoperability & Inter Carrier Issues
- Poor User Experience Leads to End-User Disillusionment
- The Need of the Hour...
- OMA: Built to Chase the "Interoperability" Dream
2. TECHNOLOGY OVERVIEW
- Push-To-Talk (PTT): A Definition
- Push to Talk (PTT): An Evolution Scan
- PTT Over Cellular (PoC)
- Key Features of PTT Service
- Presence Information
- Instant Call Set Up
- Small Call Hold Duration
- Group Calling Feature
- Low Cost
- Technology Bottlenecks
- PTX: An Extension of PTT
- Push-to-Video
- Push-to-Voicemail
- Push-to-Portal
- Target Markets
- Business Users
- Blue and Grey Collar Workers
- White Collar Workers
- Government and Public Safety
- Personal Users
- Social Groups
- Leisure Groups/Communities
- Youth
3. STRATEGIC CORPORATE DEVELOPMENTS
4. SERVICE LAUNCHES
REGIONAL MARKET OVERVIEW
1. THE UNITED STATES
- Market Overview
- Customer Preferences: Key Statistical Findings
- Table 1: Subscriber Preferences in the United States for Next
Generation Mobile Communication Services/Applications As of the Year 2008
(In %)
- Table 2: Latent Demand for PTT Among Non-Subscribers in the United
States: Percentage Breakdown of Subscriber Preference by End-Use Sector
- PTT Service Overcomes Initial Snub from Leading Network Carriers
- PTT Services Over CDMA - A Debatable Strategy
2. EUROPE
3. LATIN AMERICA
4. ASIA PACIFIC
GLOBAL DIRECTORY
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