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市場調查報告書
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本報告已在2012年02月24日停止出版。
更改為出版
Hi-Tech PR Firms
出版日期 : 2012年01月
商品編碼: 232202
Abstract
The global outlook series on PR Firms provides a collection of market briefs,
concise summaries and statistical anecdotes of research findings. The report
offers a rudimentary overview of the industry with an on-the-fly focus on
high-tech PR firms, and details trends such as, increased audience
fragmentation and success of blogs and other online/social media applications
as PR tools. The report carries 14-fact rich data tables highlighting key
statistical information such as percentage share break-up of revenue by region
and service area and percentage breakdown of business sources for PR firms,
among others. The report studies the impact of the ongoing recession on PR
firms and discusses the industry prospects for the year 2009. The reader
stands to gain macro-level insights into recent mergers, acquisitions and
other noteworthy strategic corporate developments. Also included is an
indexed, easy-to-refer, fact-finder directory listing the addresses, and
contact details of 336 companies worldwide.
Table of Contents
1. INDUSTRY OVERVIEW
- A Kaleidoscopic View of the PR Industry
- Origins of Public Relations As an Industry
- Choosing a Public Relations Agency
- Operating Techniques of PR Firms
- PR Viewed as Image Building Tool
- How Public Relations Encourage Sales?
- Global Market Analysis:
- Table 1: Worldwide Public Relations Agency Services Market by Geographic Region - US, Europe, Asia-Pacific, and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 2005 and 2006
- Market Scenario
- PR Industry Registers Record Revenues in 2007
- A Global Market Primer
- Table 2: Percentage Breakdown of Business Sources for PR Firms In 2008
- Impact of the Recession: A Review
- Industry Prospects for 2009
- Statistical Findings
- Table 3: Global Public Relations Industry: Breakdown of Revenue Growth by Country for the years 2008 and 2009F
- Table 4: Global Public Relations Industry (2007): Percentage Breakdown of Revenues by Service Area
- Table 5: Global Public Relations Industry (2007): Percentage Breakdown of Fee Income of Independent PR Firms by Region
- Table 6: Global Public Relations Industry (2007): Percentage Breakdown of Revenues of Independent PR Firms by Practice Area
- Major Barriers to Growth for Independent PR Firms, by Geographic Region
- Client Industry Sectors with Good Growth Prospects: Country-wise Breakdown
for 2009
- Country-wise Breakdown of Public Relations Practices with Good Growth
Prospects in 2009
- High Tech PR Firms
- History & Development of High Tech PR Firms
- The Internet Era Creates Peak Demand for High-Tech PR Firms
- High Tech PR Firms: Worst Hit by the 2001 Recession
- Revival of the High Tech PR Industry
- Hitech Start-Ups Create New Business for PR Firms
- Blogs Create Additional Opportunities for High Tech PR Firms
- Competitive Landscape
- Table 7: Top-three PR Firms in the Global Market (2006): Percentage Breakdown of PR Revenues by Geographic Region
- Table 8: Leading Public Relation Firms in the Global Market (2006): Breakdown by Average Global Fees (in US$ Millions)
- Table 9: Global Public Relation Firms Market (2000): Breakdown of Leading Players by Worldwide Revenues (in US$ Millions)
2. MARKET TRENDS & ISSUES
- Increased Audience Fragmentation
- Blogs - A Coveted Communication Platform for PR Firms
- Online &Social Media Tools are Here to Stay
- Trends in Public Relations Market
- Issues
- Governmental Restrictions May Hinder Growth Prospects
- Vulnerability to Risks From Operating in Developing Nations
- Challenges Surrounding the PR Industry
3. MERGERS AND ACQUISITIONS
4. STRATEGIC CORPORATE DEVELOPMENTS
A REGIONAL PERSPECTIVE
1. THE UNITED STATES
- PR Industry: Role and Structure
- Industry Overview
- Table 10: US Public Relations Industry (2007): Percentage Breakdown of Public Relations Spending by Sector
- Optimism Prevails in the US PR Industry in the Face of Economic Recession
- Demand Drivers
- Hispanic Population - A Window of Opportunity
- Various Forms of Medium
- Leading Client Industry Sectors
- Table 11: US PR Industry (2007-2008): Breakdown of Leading Client Industry Sectors by Revenue Growth
- Competitive Scenario
- A Historic Retrospective:
- Table 12: Leading Independently Owned PR Firms in US (2002): Breakdown by Fee Income (In $ Million)
2. JAPAN
- Market Overview
- Growth Strategies
3. EUROPE
- 3a. IRELAND
- 3b. ITALY
- 3c. RUSSIA
- PR Industry in Russia
- PR Industry Registers Buoyant Growth in 2008
- Table 13: Russian Public Relations Industry: Annual Revenues in US$ Million for Years 2007 through 2009
- Table 14: Russian Public Relation Services Market: Annual Revenues in US$ Million for Years 2007 through 2009
- 3d. THE UNITED KINGDOM
- Industry Overview
4. ASIA-PACIFIC
- Rise of Multinational Brands Fuel PR Demand in Asia
- Market Diversity Poses Challenge for PR Firms in Asia
- 4a. CHINA
- Public Relations Industry in China
- PR Industry Gains Reputation in China: A Historic Perspective
- 4b. INDIA
- The Development of PR Industry in India
- Traditional Media
- The Present Scenario
- The Advent of Modern PR Practices
GLOBAL DIRECTORY
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