The global outlook series on Watches and Clocks provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers an aerial view of the world watches and clocks industry, and identifies major trends, issues, challenges and growth drivers. Market discussions in the report are punctuated with 63 fact-rich market data tables. Regional markets elaborated upon include United States, Canada, Japan, France, Germany, Italy, UK, Spain, Australia, China, India, Hong Kong, and Peru, among others. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 226 companies worldwide.

1. Overview

2. Global Trends and Issues

Luxury Watches - Market Expanding at an Impressive Rate
Luxury Watches Segment - Innovation is Order of the Day
Vintage Watch Market - Still Going Strong
Sport Watches Grow in Popularity
Digital Watches Continue to Maintain Share
Switzerland: Leader in Watch Production
Asia - A Buoyant Market for Swiss Watches
Shift in Preference from Quartz to Mechanical Watches
Increasing Consumer Awareness Drives Watches & Clocks Market
Price: A Key Attribute
The Demand and the Competition
Electronic Gadgets Pose A Serious Threat to Wrist Watches

3. Product Overview

Clock
- Clocks in Ancient Times
  - Sundials
  - Hourglass, Candle Clocks, and Incense Sticks
  - Water Clocks
- Modern Clocks
  - Analog Clocks
  - Digital Clocks
  - Auditory Clocks
- Mechanism of a Clock
  - Power Source
  - Oscillator
  - Controller
  - Counter Chain
  - Indicator
  - Synchronized or Slave Clocks
Watches
- Classification by Price
  - Mass Market Watches
  - Middle Priced Watches
  - Upper Priced Watches
  - Luxury Watches
- Classification by Function
- Types of Watches
  - Clock-Watches
  - Pocket Watches
  - Wristwatches
    - Types of Wristwatches
    - Mechanical Watches
    - Digital Watches
    - Electric Watches
    - Other Types of Wristwatches
    - Quartz Watches
    - Specialty Watches
- Major Watch Brands
  - Jewelry
  - Sport
  - Lifestyle
  - Fashion
  - Connoisseurs
- Movement of a Watch
  - Types of Movements
    - Mechanical Movements
    - Electronic Movements
- Types of Displays
  - Analog
  - Digital
- Power Sources
- Parts of a Watch
  - Dial
  - Hands
  - Crown
  - Bezel
  - Crystal
  - Case
  - Strap
- Features and Functions of Today' s Watches
  - Calendar
  - Dual Time Indicator
  - Chronograph
  - Moon/Sun Indicator
  - Water Resistant
  - Shock Resistant
  - Anti-Magnetic
Evolution of Clocks
- Evolution of Mechanical Clocks
- Evolution of Astronomical Clocks
- In Medieval Times
Evolution of Watches
- Industry Background and Development
- Electronic Watches Mark End of Dominance of Old-Line Watchmakers
- Development of the Quartz Crystal Clock - A Significant Step
- Seiko Markets the First Quartz Wall Clock
- The Industry in the Early 1990s
- The Industry in Late 1990s
- The Industry in the Early 2000s
  - Role of Digital Technology
  - Watches with Automotive Brands
  - Changes in Technology
    - Timex' s Indiglo Brand of Watches
    - Watch with Palmtop Computer/Data Processor
    - Distance Recording Watch from SunTime
    - Piquot Meridien' s Volantis Line of Watches
Channels of Distribution
- Branding in the Watches Market
Retail Chains

4. Market Overview

Outlook
- Table 1: World Recent Past, Current & Future Analysis for Watches by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets Independently Analyzed with Annual Sales in US$ Million for Years 2008 through 2012
- Table 2: World 5-Year Perspective for Watches by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) Middle East and Latin America Markets for Years 2008, 2010 & 2012
- Table 3: World Recent Past, Current & Future Analysis for Watches by Product Segment - Mass (Under $50), Middle ($50-$299), Upper ($300 - $999) and Luxury ($1000 and above) Markets Independently Analyzed with Annual Sales in US$ Million for Years 2008 through 2012
- Table 4: World 5-Year Perspective for Watches by Product Segment - Percentage Breakdown of Dollar Sales for Mass (Under $50), Middle ($50-$299), Upper ($300 - $999) and Luxury ($1000 and above) Markets for Years 2008, 2010 & 2012
- Table 5: World Recent Past, Current & Future Analysis for Clocks by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets Independently Analyzed with Annual Sales in US$ Million for Years 2008 through 2012
- Table 6: World 5-Year Perspective for Clocks by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) Middle East and Latin America Markets for Years 2008, 2010 & 2012
Production Stats
- Table 7: Worldwide Production of Watches & Clocks in Million Units for the Years 2005 through 2008
- Table 8: Worldwide Market for Watches (2006-2008): Percentage Breakdown of Unit Production of Watches by Product Type
Trade Dynamics
- Table 9: Leading Exporting Countries in the World Watches Market (2007 & 2008) (Direct Exports in Million Units)
- Table 10: Leading Exporting Countries in the World Watches Market (2007 & 2008) (Direct Exports in US$ Million)
- Table 11: Leading Importing Countries in the World Watches Market (2007 & 2008) (Direct Imports in US$ Million)
Competitive Scenario
- Table 12: Worldwide Market for Luxury Watches (2007): Percentage Breakdown of Value Sales by Leading Companies

5. Mergers & Acquisitions

6. Strategic Corporate Developments

7. Product Innovations/Introductions

A REGIONAL MARKET PERSPECTIVE

1. The United States

Market Scenario
Outlook
- Table 13: US Recent Past, Current & Future Analysis for Watches & Clocks by Product Segment - Watches [Mass (Under $50), Middle ($50-$299), Upper ($300 - $999) and Luxury ($1000 and above)] and Clocks Markets Independently Analyzed with Annual Sales in US$ Million for Years 2008 through 2012
- Table 14: US 5-Year Perspective for Watches & Clocks by Product Segment - Percentage Breakdown of Dollar Sales for Watches [Mass (Under $50), Middle ($50-$299), Upper ($300 - $999) and Luxury ($1000 and above)] and Clocks Markets for 2008, 2010 & 2012
US Customers More Inclined Towards Platinum Watches
After-Sales Service and Grey Market - A Big Challenge
Fashion Statement
Liking for Jewelry Watches Cuts Across the Genders
Holiday Seasons Witness Maximum Sales of High-End Watches
Women Go for Technically Advanced Watches
Women Emerging as a Reckonable Consumer in the Watch Market
Untapped Luxury Watch Segment in the US Offers Potential
Add-on Gadgets Set the Pace
Purchasing Trends of Watches
Counterfeit Watches
Trend in Clocks Market
Theme Clocks
Role of 4 P' s in Market Development
Focus on Select Players
- Movado Group Inc.
- Seiko Corporation of America
- Timex Corporation
Leading Distributors
- Bulova Corporation
- Fossil Inc.
- Little Switzerland
- Tourneau

2. Canada

Market Overview
- Table 15: Canadian Recent Past, Current & Future Analysis for Watches & Clocks by Product Segment - Watches [Mass (Under $50), Middle ($50-$299), Upper ($300 - $999) and Luxury ($1000 and above)] and Clocks Markets Independently Analyzed with Annual Sales in US$ Million for Years 2008 through 2012
- Table 16: Canadian 5-Year Perspective for Watches & Clocks by Product Segment - Percentage Breakdown of Dollar Sales for Watches [Mass (Under $50), Middle ($50-$299), Upper ($300 - $999) and Luxury ($1000 and above)] and Clocks Markets for 2008, 2010 & 2012

3. Japan

Overview
- Segmentation
Watches & Clocks Market
- Table 17: Japanese Recent Past, Current & Future Analysis for Watches & Clocks by Product Segment - Watches [Mass (Under $50), Middle ($50-$299), Upper ($300 - $999) and Luxury ($1000 and above)] and Clocks Markets Independently Analyzed with Annual Sales in US$ Million for Years 2008 through 2012
- Table 18: Japanese 5-Year Perspective for Watches & Clocks by Product Segment - Percentage Breakdown of Dollar Sales for Watches [Mass (Under $50), Middle ($50-$299), Upper ($300 - $999) and Luxury ($1000 and above)] and Clocks Markets for 2008, 2010 & 2012
Japanese Luxury Watches Segment
Industry Stats
- Table 19: Japanese Market for Watches (2008): Percentage Breakdown of Shipments by Product Type
- Table 20: Japanese Market for Watches (2008): Percentage Breakdown of Exports by Product Type
- Table 21: Japanese Clocks Shipments for Years 2005 through 2008 (Units in Millions, Value in Y Billion)
- Table 22: World Distribution of Japanese Watches (2008): Percentage Breakdown of Unit & Value Exports by Geographic Region - North America, Europe, Asia-Pacific (excluding Japan), Latin America, and Rest of World
- Table 23: World Distribution of Japanese Clocks (2008): Percentage Breakdown of Unit & Value Exports by Geographic Region - North America, Europe, Asia-Pacific (excluding Japan), Latin America, and Rest of World
Focus on Select Players
- Casio Computer Co. Ltd.
- Citizen Holdings Co., Ltd.
- Seiko Holdings Corporation

4. Europe

Outlook
- Table 24: European Recent Past, Current & Future Analysis for Watches & Clocks by Product Segment - Watches [Mass (Under $50), Middle ($50-$299), Upper ($300 - $999) and Luxury ($1000 and above)] and Clocks Markets Independently Analyzed with Annual Sales in US$ Million for Years 2008 through 2012
- Table 25: European 5-Year Perspective for Watches & Clocks by Product Segment - Percentage Breakdown of Dollar Sales for Watches [Mass (Under $50), Middle ($50-$299), Upper ($300 - $999) and Luxury ($1000 and above)] and Clocks Markets for 2008, 2010 & 2012
- Table 26: European Recent Past, Current & Future Analysis for Watches by Geographic Region - France, Germany, UK, Italy, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Sales in US$ Million for Years 2008 through 2012
- Table 27: European 5-Year Perspective for Watches by Geographic Region - Percentage Breakdown of Dollar Sales for France, Germany, UK, Italy, Spain, Russia and Rest of Europe Markets for Years 2008, 2010 & 2012
- Table 28: European Recent Past, Current & Future Analysis for Clocks by Geographic Region - France, Germany, UK, Italy, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Sales in US$ Million for Years 2008 through 2012
- Table 29: European 5-Year Perspective for Clocks by Geographic Region - Percentage Breakdown of Dollar Sales for France, Germany, UK, Italy, Spain, Russia and Rest of Europe Markets for Years 2008, 2010 & 2012
Market Highly Fragmented
Large Scale Retail Outlets Monopolize Distribution Network

4a. France

Market Overview
- Table 30: French Recent Past, Current & Future Analysis for Watches & Clocks by Product Segment - Watches [Mass (Under $50), Middle ($50-$299), Upper ($300 - $999) and Luxury ($1000 and above)] and Clocks Markets Independently Analyzed with Annual Sales in US$ Million for Years 2008 through 2012
- Table 31: French 5-Year Perspective for Watches & Clocks by Product Segment - Percentage Breakdown of Dollar Sales for Watches [Mass (Under $50), Middle ($50-$299), Upper ($300 - $999) and Luxury ($1000 and above)] and Clocks Markets for 2008, 2010 & 2012
Select Players
- Cartier SA
- Hermes International SA
- LVMH Moet Hennessy Louis Vuitton

4b. Germany

Market Overview
- Table 32: German Recent Past, Current & Future Analysis for Watches & Clocks by Product Segment - Watches [Mass (Under $50), Middle ($50-$299), Upper ($300 - $999) and Luxury ($1000 and above)] and Clocks Markets Independently Analyzed with Annual Sales in US$ Million for Years 2008 through 2012
- Table 33: German 5-Year Perspective for Watches & Clocks by Product Segment - Percentage Breakdown of Dollar Sales for Watches [Mass (Under $50), Middle ($50-$299), Upper ($300 - $999) and Luxury ($1000 and above)] and Clocks Markets for 2008, 2010 & 2012

4c. The United Kingdom

Market Overview
- Table 34: UK Recent Past, Current & Future Analysis for Watches & Clocks by Product Segment - Watches [Mass (Under $50), Middle ($50-$299), Upper ($300 - $999) and Luxury ($1000 and above)] and Clocks Markets Independently Analyzed with Annual Sales in US$ Million for Years 2008 through 2012
- Table 35: UK 5-Year Perspective for Watches & Clocks by Product Segment - Percentage Breakdown of Dollar Sales for Watches [Mass (Under $50), Middle ($50-$299), Upper ($300 - $999) and Luxury ($1000 and above)] and Clocks Markets for 2008, 2010 & 2012
Watches Market in the UK
Goldsmiths - A Major UK Distributor

4d. Italy

Market Overview
- Table 36: Italian Recent Past, Current & Future Analysis for Watches & Clocks by Product Segment - Watches [Mass (Under $50), Middle ($50-$299), Upper ($300 - $999) and Luxury ($1000 and above)] and Clocks Markets Independently Analyzed with Annual Sales in US$ Million for Years 2008 through 2012
- Table 37: Italian 5-Year Perspective for Watches & Clocks by Product Segment - Percentage Breakdown of Dollar Sales for Watches [Mass (Under $50), Middle ($50-$299), Upper ($300 - $999) and Luxury ($1000 and above)] and Clocks Markets for 2008, 2010 & 2012
Bulgari S.p.A. - A Major Italian Player

4e. Spain

Market Overview
- Table 38: Spanish Recent Past, Current & Future Analysis for Watches & Clocks by Product Segment - Watches [Mass (Under $50), Middle ($50-$299), Upper ($300 - $999) and Luxury ($1000 and above)] and Clocks Markets Independently Analyzed with Annual Sales in US$ Million for Years 2008 through 2012
- Table 39: Spanish 5-Year Perspective for Watches & Clocks by Product Segment - Percentage Breakdown of Dollar Sales for Watches [Mass (Under $50), Middle ($50-$299), Upper ($300 - $999) and Luxury ($1000 and above)] and Clocks Markets for 2008, 2010 & 2012

4f. Russia

The Russian Watch Market Overview
Outlook
- Table 40: Russian Recent Past, Current & Future Analysis for Watches & Clocks by Product Segment - Watches [Mass (Under $50), Middle ($50-$299), Upper ($300 - $999) and Luxury ($1000 and above)] and Clocks Markets Independently Analyzed with Annual Sales in US$ Million for Years 2008 through 2012
- Table 41: Russian 5-Year Perspective for Watches & Clocks by Product Segment - Percentage Breakdown of Dollar Sales for Watches [Mass (Under $50), Middle ($50-$299), Upper ($300 - $999) and Luxury ($1000 and above)] and Clocks Markets for 2008, 2010 & 2012

4g. Rest of Europe

Market Overview
- Table 42: Rest of Europe Recent Past, Current & Future Analysis for Watches & Clocks by Product Segment - Watches [Mass (Under $50), Middle ($50-$299), Upper ($300 - $999) and Luxury ($1000 and above)] and Clocks Markets Independently Analyzed with Annual Sales in US$ Million for Years 2008 through 2012
- Table 43: Rest of Europe 5-Year Perspective for Watches & Clocks by Product Segment - Percentage Breakdown of Dollar Sales for Watches [Mass (Under $50), Middle ($50-$299), Upper ($300 - $999) and Luxury ($1000 and above)] and Clocks Markets for 2008, 2010 & 2012
Switzerland
- Overview
  - Swiss Watch Makers Intend to Bring "Swiss Made" Label Under Intense Scrutiny
  - Softness of the Current Definition
  - Need for New Definition
- Market Participants
- Luxury Watches
- Export Scenario
  - Table 44: Swiss Exports of Watches for the Years 2005 through 2008 in CHF Million
  - Table 45: World Distribution of Swiss Watches and Movements (2007 & 2008): Percentage Breakdown of Volume Exports by Country/ Region - US, Canada, Europe, Asia-Pacific (Incl. Japan), Middle East, Latin America, and Africa
  - Table 46: World Distribution of Swiss Watches (2007 & 2008): Percentage Breakdown of Value Exports by Leading Country
  - Table 47: Swiss Market for Wrist Watches (2006-2008): Percentage Breakdown of Unit Exports by Product Type - Mechanical and Electronic
  - Table 48: Swiss Market for Wrist Watches (2006-2008): Percentage Breakdown of Value Exports by Product Type - Mechanical and Electronic
  - Table 49: Swiss Market for Watches Movements (2006-2008): Percentage Breakdown of Volume Exports by Product Type - Mechanical and Electronic
  - Table 50: Swiss Market for Watches Movements (2006-2008): Percentage Breakdown of Value Exports by Product Type - Mechanical and Electronic
  - Table 51: Swiss Watch Market (2008): Percentage Breakdown of Exports of Watches by Material Type - Steel, Precious Metal, Gold-Steel, Other Metals, and Other Materials
Focus on Select Players
- Breitling SA (Switzerland)
- Bucherer (Switzerland)
- Chopard International SA (Switzerland)
- Compagnie Financiere Richemont International (Switzerland)
- Gucci Group N.V (The Netherlands)
- Patek Philippe SA (Switzerland)
- Rolex SA (Switzerland)
- Tag Heuer International SA (Switzerland)
- The Swatch Group Ltd. (Switzerland)

5. Asia-Pacific

Market Overview
- Table 52: Asia-Pacific Recent Past, Current & Future Analysis for Watches & Clocks by Product Segment - Watches [Mass (Under $50), Middle ($50-$299), Upper ($300 - $999) and Luxury ($1000 and above)] and Clocks Markets Independently Analyzed with Annual Sales in US$ Million for Years 2008 through 2012
- Table 53: Asia-Pacific 5-Year Perspective for Watches & Clocks by Product Segment - Percentage Breakdown of Dollar Sales for Watches [Mass (Under $50), Middle ($50-$299), Upper ($300 - $999) and Luxury ($1000 and above)] and Clocks Markets for 2008, 2010 & 2012
- Asia to Accelerate Demand for Watches
Brief Description of Select Markets
- China
  - Industry Highlights
    - Table 54: Chinese Recent Past, Current & Future Analysis for Watches & Clocks with Annual Sales in Million Units for the Years 2000 through 2010
  - Trends in the Chinese Watches & Clocks Market
    - Imported Watches Dominate the Watch Market in China
    - Exports into China Increase with the Country Opening Up
    - Swiss Watches Highly Popular
    - China' s Tax on Luxury Watches Might Affect Swiss Imports
    - Hong Kong Could Seize the Opportunity
    - High-End Swiss Watches Still Sell Well in China
    - Taxes Do Not Deter the Luxury Segment Consumer
    - Local Brands Not Far Behind
    - Small Brands - Imported and Local - Migrate to Small Markets
    - Trends in Buying
    - Chinese Tourists - A Key Consumer Segment
    - China Leads in Clock Supply in the World
    - Chinese Watchmakers Go Digital
    - Low End Clocks Might Need to Make an Exit
    - Chinese Watchmakers Manufacture and Supply for International Brands
    - Own Brands Account for a Sizable Share of Exports
  - WTO and Chinese Market
  - Market Overview
  - Watch Market
    - Chinese Luxury Watch Market
    - Table 55: Chinese Luxury Watch Market (2007): Percentage Breakdown of Value Sales of Major Brands for Omega, Rado, Longines, Rolex, Tissot, Citizen, Tudor, Titoni, Enicar, Swatch and Others
    - Demographics
    - China - Largest Watch Exporter
    - Table 56: Chinese Watch Exports for the Year 2006 through 2008 (Units in Million; Value in US$ Million)
- India
  - Overview
  - Development of the Indian Watch Industry
  - Market Scenario
    - Table 57: Indian Watches Demand in Million Units (2005-2008)
  - India - A Lucrative Market for Luxury Watchmakers
  - High Imports
  - Titan Industries Ltd. - A Key Player
- Hong Kong
  - Overview
  - Hong Kong Timepiece Industry - Overview
  - Industry Trends
  - Timepiece Manufacturers Face Strong Competition from Handphones
  - Fashion Brands Enter the Fray to Drive the Watches Market
  - Hong Kong Manufactures and Exports for Global Brands
  - Luxury Watch Market to Soar with Increased Consumption Tax in Mainland
  - OEM Base
  - Internet: Positive Impact on Sales
  - Import/Export Scenario
    - Table 58: Hong Kong Market for Watches & Clocks (2007 & 2008): Trade with Switzerland in CHF Million
    - Table 59: Hong Kong Market for Watches & Clocks (2005-2007): Percentage Breakdown of Value Exports by Product Segment - Wrist Watches (Battery Powered and Non-Battery Powered), Clocks, Movements, and Parts, Accessories & Others
  - Peace Mark (Holdings) Ltd. - A Major Player
- Singapore
- Taiwan
  - Sports Watches Gaining Popularity
- Thailand

6. The Middle East

Market Overview
- Table 60: Middle East Recent Past, Current & Future Analysis for Watches & Clocks by Product Segment - Watches [Mass (Under $50), Middle ($50-$299), Upper ($300 - $999) and Luxury ($1000 and above)] and Clocks Markets Independently Analyzed with Annual Sales in US$ Million for Years 2008 through 2012
- Table 61: Middle East 5-Year Perspective for Watches & Clocks by Product Segment - Percentage Breakdown of Dollar Sales for Watches [Mass (Under $50), Middle ($50-$299), Upper ($300 - $999) and Luxury ($1000 and above)] and Clocks Markets for 2008, 2010 & 2012

7. Latin America

Market Overview
- Table 62: Latin American Recent Past, Current & Future Analysis for Watches & Clocks by Product Segment - Watches [Mass (Under $50), Middle ($50-$299), Upper ($300 - $999) and Luxury ($1000 and above)] and Clocks Markets Independently Analyzed with Annual Sales in US$ Million for Years 2008 through 2012
- Table 63: Latin American 5-Year Perspective for Watches & Clocks by Product Segment - Percentage Breakdown of Dollar Sales for Watches [Mass (Under $50), Middle ($50-$299), Upper ($300 - $999) and Luxury ($1000 and above)] and Clocks Markets for 2008, 2010 & 2012
Signet Jewelers Limited - A Major Bermudan Player

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