This study, focusing on the U.K. market, is the first in a series of country- and region-specific IDC Retail Insights business strategy studies outlining the market and opportunities for contactless and NFC payments in retail. The study provides an overview of the current state of the market, provides retail case studies, discusses future trends and opportunities, and provides recommendations for retailers.
"The U.K. contactless and NFC market is at a tipping point. From this point on, we should expect to see accelerated growth in adoption, thereby providing retailers with wide-reaching opportunities in terms of customer experience innovation," said Christine Bardwell, research manager, EMEA, IDC Retail Insights.
Table of Contents
IDC Retail Insights Opinion
In This Study
Pret A Manger Case Study
SPAR UK Ltd.
McDonald's Case Study
EAT Case Sudy
Table: Visa Europe Interchange Fees in the U.K.
Table: Retailers Accepting Contactless Payments in the U.K.
Table: EMEA Smartphone Shipments, 2010-2015 (000)
Figure: Contactless Payment - The U.K.
Figure: With Which Retailer Outlets Have You Paid Using Contactless? (U.K.)
Figure: Adoption of Contactless
Figure: Subway/Barclaycard Contactless Awareness Campaign
Figure: Barclaycard POS Advertising Material
Figure: Visa Contactless Advertising Video on London Underground
Figure: Visa Contactless Advertising, O2 Arena London
Figure: NFC Attach Rate in Mobile Phones, 2010-2016
Figure: Pret Contactless Payment Terminals
Figure: If You Had a Device That Enables Contactless Payments, Would You Use It? (U.K.)