英國零售業之非接觸式支付及NFC

英國零售業之非接觸式支付及NFC市場正邁向轉型期，今後預計採用將更靈活、並因改善客戶經驗等方面，為零售業者帶來更廣泛之機會。

本報告為，匯整英國零售業之非接觸式支付及NFC支付市場概要及案例研究、今後趨勢、市場機會、建議等，以下列摘要形式闡述。

IDC Retail Insights之看法

關於本調查

概況

• 非接觸式支付及NFC：概要
  • 非接觸式
  • NFC
• 潛在影響
  • 非接觸式支付之採用可增加速度及降低成本
  • 快速支付減少排隊人潮
  • 非接觸式簽帳、支付可大幅降低成本
  • POS之使命已達
  • 採用零售技術促使連鎖反應發生
• 市場概要
  • 零售業及消費者之採用
• 產業及提倡
  • 循環卡面
  • Barclays於英國發行非接觸式卡片創下自豪之市場佔有率
  • 建構認知
  • 要比實際上更能使全員受惠之協調競爭
• NFC行動終端
  • 開發中之NFC智慧手機
  • 幾乎所有智慧手機都內建有NFC用之RIM
  • Apple之趨勢
• 行動錢包
  • 何謂行動錢包
  • 行動錢包之市場參與者

方式

• 案例研究
  • Pret A Manger
  • SPAR UK Ltd.
  • McDonald's
  • EAT
• 供應商
  • ACI Worldwide
  • Commidea
  • IBM
  • Ingenico
  • VeriFone
  • ViVOtech
  • WorldPay
  • Zapa Technology

今後展望

• 成長、阻礙、市場機會
  • 英國合作不足導致今後採用之成長
  • 奧運中持續採用非接觸式支付
  • 數位錢包及行動NFC受消費者歡迎
  • NFC內建於PC平板終端為零售業者帶來今後之市場機會

主要建議

參考資料

This study, focusing on the U.K. market, is the first in a series of country- and region-specific IDC Retail Insights business strategy studies outlining the market and opportunities for contactless and NFC payments in retail. The study provides an overview of the current state of the market, provides retail case studies, discusses future trends and opportunities, and provides recommendations for retailers.

"The U.K. contactless and NFC market is at a tipping point. From this point on, we should expect to see accelerated growth in adoption, thereby providing retailers with wide-reaching opportunities in terms of customer experience innovation," said Christine Bardwell, research manager, EMEA, IDC Retail Insights.

Table of Contents

IDC Retail Insights Opinion

In This Study

Situation Overview

• Contactless and NFC: An Overview

  • Contactless

  • NFC

• Potential Impact

  • Contactless Adoption Drivers Are Speed and Cost Savings

  • Speedier Payments Aid a Reduction in Queue Abandonment

  • Retailers Can Make Significant Cost Savings Through Contactless Debit Payments

  • POS are Reaching the End of Their Life Cycles

  • Retail Technology Adoption Creates a Chain Reaction

• Market Overview

  • Retail and Consumer Adoption: Ahead of the Curve

    • Retail Adoption

    • Consumer Adoption

      • Contactless Payments are Considered Fast and Convenient

      • U.K. Consumers are Most Likely to Make Contactless Payments in Fast Food Outlets or Coffee Shops

      • Consumers Do Not Know Where to Make a Contactless Payment

  Industry and Initiatives

  • Cards in Circulation

  • Barclays Dominates Contactless Card Issuance in the U.K.

    • Barclays Hopes Stickers Will Encourage Future NFC Payments

  • Awareness Building

  • Co-Opetition Can be Fruitful But Must Benefit All

• NFC Mobile Handsets

  • NFC Smartphones are on the Way

  • RIM Ships the Most NFC-Enabled Smartphones

  • What About Apple?

• Mobile Wallets

  • What is a Mobile Wallet?

  • Mobile Wallet Industry Players

The Approach

• Case Studies

  • Pret A Manger Case Study

    • Background

    • Problem Being Addressed

    • The Approach Taken/Solution

    • Successes

    • Problems Experienced

    • Future

  • SPAR UK Ltd.

    • Background

    • Problem Being Addressed

    • The Approach Taken/Solution

    • Successes

    • Problems Experienced

    • Future

  • McDonald's Case Study

    • Background

    • Problem Being Addressed

    • The Approach Taken/Solution

    • Successes

  • EAT Case Sudy

• Vendors

  • ACI Worldwide

  • Commidea

  • IBM

  • Ingenico

  • VeriFone

  • ViVOtech

  • WorldPay

  • Zapa Technology

Future Outlook

• Growth, Barriers, and Opportunities

  • Lack of Collaboration in the U.K. Will Repress Future Adoption Growth

  • The Contactless 2012 Olympics is Boosting Uptake

  • Digital Wallet and Mobile NFC Will be Popular With Consumers

  • NFC Embedded in PC and Tablet Devices Will Create Further Opportunities for Retailers

Essential Guidance

• Actions to Consider

  • Recommendations for Retailers

Learn More

• Related Research

• Synopsis

Table: Visa Europe Interchange Fees in the U.K.

Table: Retailers Accepting Contactless Payments in the U.K.

Table: EMEA Smartphone Shipments, 2010-2015 (000)

Figure: Contactless Payment - The U.K.

Figure: With Which Retailer Outlets Have You Paid Using Contactless? (U.K.)

Figure: Adoption of Contactless

Figure: Subway/Barclaycard Contactless Awareness Campaign

Figure: Barclaycard POS Advertising Material

Figure: Visa Contactless Advertising Video on London Underground

Figure: Visa Contactless Advertising, O2 Arena London

Figure: NFC Attach Rate in Mobile Phones, 2010-2016

Figure: Pret Contactless Payment Terminals

Figure: If You Had a Device That Enables Contactless Payments, Would You Use It? (U.K.)