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市場調查報告書

亞太地區零售市場的10大預測（2012年）

Asia/Pacific Retail 2012 Top 10 Predictions

出版商 IDC Retail Insights
出版日期 2011年12月 商品編碼 226523
內容資訊 英文 Pages: 26
價格
US $ 4500 PDF by E-mail (Single user license)


亞太地區零售市場的10大預測（2012年） 是由出版商IDC Retail Insights在2011年12月所出版的。 這份英文市場調查報告書包含Pages: 26 價格從美金4500起跳。

簡介

2012年、亞太地區零售業界的支配性主題，預測是以顧客經驗的最佳化為目的、並且創造真正品牌。期待需求擴大而讓銷售量強力成長、預計應該可以成為零售業界之特徵性要素。

本報告書為亞太地區的零售業的現在與今後展望之考察等，概述如下。

預測

關於本調査

概況

  • IT支出概要：2012年亞太地區零售業界

今後的展望

  • 對於2012年的預測Top 10
    • 預測1：顧客中心IT席捲了亞太地區的零售議程
    • 預測2：POS（店頭情報管理）透過社群化而在管理面進化
    • 預測3：亞太地區零售業者與交易路線間的關係整合：SNS成為社群商務的引擎
    • 預測4：零售的高度投資為亞太地區零售業界帶來莫大發展
    • 預測5：亞太地區零售業者以行動裝置解決才能與店舗的勞動相關的課題
    • 預測6：亞太地區零售業者讓在地化戰略活性化：技術販售者準備好提供支援了嗎
    • 預測7：亞太地區的奢侈品・實尚商品企業從產品設計與販賣轉變為強力的品牌體驗
    • 預測8：中國－地方的企業與網路市場挑戰本業的成長與透過M&A的主要國際市場的國際的以及地區的零售業者
    • 預測9：澳洲－2012年是為了改善顧客經驗而讓零售通路變得多樣化的一年
    • 預測10：印度－網路以及組織的零售成為購買者的新信念

主要提案

參考資料

目錄

This IDC Study discusses the current and future view of retail in the Asia/Pacific (AP) region. All the inputs and insights, along with strategic thought of IDC Retail Insights analysts, form the basis of our top 10 AP retail predictions for 2012.

"IDC Retail Insights anticipates that the dominant strategic theme for the AP retail industry in 2012 will be the creation of genuine brand engagements aimed at optimizing customer experience, says Ivano Ortis, head, International, IDC Retail Insights." "Strong sales growth expectations, resulting from growing demand, will continue to characterize the sector. But the biggest strategic success factor in the new year will be the ability to deliver immersive brand experiences based on strategic objectives, and to leverage omni-channel supply network and merchandising design principles. As a result, successful execution of customer-centric IT strategies will dominate retail IT agendas in AP. To the retailers that are investing in point of sales (POS), we recommend that they implement points of socialization based on an omni-channel, orchestration, and optimization (O3) platform."

Table of Contents


Predictions




In This Study


Situation Overview


  • IT Spending Outlook: Asia/Pacific Retail, 2012

Future Outlook

  • Top 10 Predictions for 2012

    • Prediction #1: Customer-Centric IT Will Dominate Asia/Pacific Retail Agenda

    • Prediction #2: Point of Sales Will Evolve into Points of Socialization - Also Mobile

    • Prediction #3: Asia/Pacific Retailers Will Better Integrate Relational with Transactional Channels; SNS to Become Social Commerce Engines

    • Prediction #4: Retail Intelligence Investments Will Mark Significant Advancements in Asia/Pacific Retail

    • Prediction #5: Retailers in Asia/Pacific Will Focus on Solving Talent and Store Workforce Challenges with Mobile Tools

    • Prediction #6: Retailers in Asia/Pacific Will Drive Localization Strategies: Will Technology Vendors Be Ready to Provide the Required Support?

    • Prediction #7: Luxury and Fashion Goods Companies across Asia/Pacific Will Transform from Product Design and Wholesale into Immersive Brand Experiences

    • Prediction #8: China: Local Merchants and Online Marketplaces Will Challenge Global and Regional Retailers in Key International Markets via Organic Growth and M&A

    • Prediction #9: Australia: 2012 Will Be the Year of Diverse Digital Retail Channels for Improved Customer Experiences in Australia

    • Prediction #10: India: Online and Organized Retailing Will Be the New Mantra for Shoppers

Essential Guidance

Learn More


  • Related Research

  • Synopsis

Table: Asia/Pacific Retail Industry External IT Spending by Technology, 2011 and 2012 (US$M)

Figure: Asia/Pacific Retail Industry External IT Spending by Segment, 2011 and 2012


Figure: Asia/Pacific Retail Industry External IT Spending by Selected Country, 2011 and 2012


Figure: The Customer Journey


Figure: AISS Social Commerce Model


Figure: Open, White-Label Social Commerce Vision
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